Marketing for Artists: Learn the Top 5 Marketing Mistakes Artists & Creatives Make | Mallory Whitfield | Skillshare

Marketing for Artists: Learn the Top 5 Marketing Mistakes Artists & Creatives Make

Mallory Whitfield, Host of the Badass Creatives podcast

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6 Videos (20m)
    • Intro

    • Marketing Mistake #1

    • Marketing Mistake #2

    • Marketing Mistake #3

    • Marketing Mistake #4

    • Marketing Mistake #5


About This Class

I’ve been working with artists and creatives to get the word out about their work for more than 12 years.

I’ve been on both sides of the fence, as a blogger, handmade shop owner, craft show vendor and digital marketing specialist. I created my website in 2006 as a place to spread the word about artists I loved. It's evolved since then, and I later ran my own e-commerce shop, where I sold my own handmade work alongside that of other artists. I also sold these products at many craft shows, art markets and festivals over the years:


More recently, I’ve worked full-time at a digital marketing agency, where I worked with businesses of all shapes and sizes to get the word out via social media and their websites.

I’ve seen people the same marketing mistakes again and again, whether it’s independent artists and creatives, small business owners or big companies. And I don’t want it to happen to you. In this free class, I’ll share the top 5 marketing mistakes that I see artists & creatives make that prevent them from selling more of their handmade products.

(Prefer to listen? I’ve also recorded a Badass Creatives podcast episode about this very topic, which includes some slightly different tips and resources than mentioned in the videos!)

Like this class? You might also like The Power of Pinterest or DIY SEO for E-commerce:





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Mallory Whitfield

Host of the Badass Creatives podcast

Hi! I'm Mallory!

I love teaching and empowering other creatives and small business owners. I've learned so much the hard way in the course of running my own creative businesses for the past 15 years, and I love sharing what I know with other creative entrepreneurs so that they don't make the same mistakes I did.

I've been making things, performing, and connecting with people online for as long as I can remember. I began my journey as a creative entrepreneur in 200...

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