Marketing for Artists: Learn the Top 5 Marketing Mistakes Artists & Creatives Make

Mallory Whitfield, Host of the Badass Creatives podcast

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
6 Videos (20m)
    • Intro

    • Marketing Mistake #1

    • Marketing Mistake #2

    • Marketing Mistake #3

    • Marketing Mistake #4

    • Marketing Mistake #5


About This Class

I’ve been working with artists and creatives to get the word out about their work for more than 12 years.

I’ve been on both sides of the fence, as a blogger, handmade shop owner, craft show vendor and digital marketing specialist. I created my website in 2006 as a place to spread the word about artists I loved. It's evolved since then, and I later ran my own e-commerce shop, where I sold my own handmade work alongside that of other artists. I also sold these products at many craft shows, art markets and festivals over the years:


More recently, I’ve worked full-time at a digital marketing agency, where I worked with businesses of all shapes and sizes to get the word out via social media and their websites.

I’ve seen people the same marketing mistakes again and again, whether it’s independent artists and creatives, small business owners or big companies. And I don’t want it to happen to you. In this free class, I’ll share the top 5 marketing mistakes that I see artists & creatives make that prevent them from selling more of their handmade products.

(Prefer to listen? I’ve also recorded a Badass Creatives podcast episode about this very topic, which includes some slightly different tips and resources than mentioned in the videos!)

20 of 20 students recommendSee All

Very informative.
Very well explained! After this basic course I would love to see the next step which can cover real world examples of each mistake =) best of lucks!





Mallory Whitfield

Host of the Badass Creatives podcast

Mallory Whitfield has been making things, performing, and connecting with people online for as long as she can remember. She began her journey as a creative entrepreneur in 2004, selling her handmade creations at local craft shows. She later wrote a book about everything she learned, called How to Make Money at Craft Shows.

She started blogging at in 2006, and she currently produces and hosts the Badass Creatives podcast, which features interviews and marketing ad...

See full profile