Marketing Your Blog & Business: Writing the Perfect About Page

Theresa Christine, Freelance Travel Writer + Blogger

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11 Lessons (50m)
    • 1. Hello and welcome!

      2:58
    • 2. Why an About page is so important

      4:57
    • 3. First up: a bit about you

      5:29
    • 4. Explaining your big goals to the reader

      4:39
    • 5. Exploring the problem you solve

      5:38
    • 6. Sharing work that supports your mission

      5:31
    • 7. How to fill it with your personality

      6:39
    • 8. Misc. things you can include

      5:03
    • 9. Don't forget the important final detail!

      4:27
    • 10. Time to put it all together

      4:10
    • 11. Congrats! How did your About page turn out?

      0:55

Project Description

Throughout this course, you will have small tasks that will lead up to the final project: a completed About page for your blog or business website that captures your personality and connects with your ideal reader or client.

All you will need is a place to keep notes and work on your About page. If you’d like, you can also bring in a current About page that you’d like to improve.

The info in the lessons, along with case studies and assignments, will help inform you along the way. Create you project and add to it in each lesson. Be sure to post your finished About page content in the discussion for everyone to see!

Student Projects