Marketing Strategy: Communicating Your Message | TJ Walker | Skillshare

Marketing Strategy: Communicating Your Message

TJ Walker, Public Speaking and Media Training Expert

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16 Lessons (24m)
    • 1. Winning Messages Promo

    • 2. Winning Messages Overview

    • 3. Winning Messages Avoid Complexity

    • 4. How to Frame a Media Message

    • 5. A Media Message Answers all Basic Questions

    • 6. Media Messages Must be Interesting to Reporters

    • 7. Media Messages Must Resonate with Media Audience

    • 8. Your Media Message Needs to Benefit You

    • 9. Three is the Perfect Number of Media Messages

    • 10. Media Messages using a Venn Diagram

    • 11. Have a Positive Media Message

    • 12. Add Quantifiable Results to Your Media Message

    • 13. What Problem are you solving, Media Message

    • 14. Winning Messages Test on Yourself

    • 15. Winning Messages Test on Others

    • 16. Winning Messages Conclusion


About This Class

Marketing Strategy and Public Relations: Learn how to go into a media interview with a clear, crisp 30 second message

Marketing Strategy: How to Create Winning Messages

Imagine yourself going into every media interview with the perfect, winning message. Whether it is a feel-good story or a crisis, reporters will feel satisfied that you have delivered a compelling message. And you will know that you communicated exactly what was most important to you.

This "Marketing Strategy:How to Create Winning Messages" course will teach you how to go from 50 or 100 interesting messages down to your three most important messages. The key to mastering media interviews is not necessarily knowing the answer to every question, but having a coherent message thought out in advance of the interview. This course will teach you specifically how to come up with messages that satisfy you, the media and the audience. Specific screens will be used to eliminate bad messages.

Why take the risk of even one more day of delivering mixed messages to the media? Sign up today for this course today.

There is a 100% Money-Back Guarantee for this Marketing Strategy course. And the instructor also provides an enhanced guarantee.

The trainer has produced more than 100 online courses on Marketing Strategy and has produced more than 10,000 talking head videos himself.

What will students achieve or be able to do after taking this Marketing Strategy course?

  • Create winning media messages
  • Formulate talking points
  • Eliminate fluff from media messages

What do Udemy students say about this Marketing Strategy course?

"5 Stars! I love the moment I spent in this course, not just being direct to the point but the fact that it is applicable in the real world maketh it worth." GRACE MGAYA