Marketing Secrets: Get A Great Promo Video In Under An Hour!

Howard Lynch, Teaching you to get results

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9 Videos (25m)
    • Two Platforms We'll Be Using

      0:44
    • Creating Videos With FlixPress

      2:44
    • Characters And Animations

      2:43
    • Props And Details

      1:50
    • Adding A Call To Action

      2:01
    • Having A Voice Over Made For Dirt Cheap

      1:59
    • Processing And Downloading Your Video

      1:33
    • Functionalities

      2:34
    • Videoscribe !

      8:33

About This Class

Increase conversions and engage your audience through the creation of stunning, free and professional-looking videos.


Having a great explainer video will boost your sales - guaranteed.

A promotional video is easily the fastest, most effective and most affordable way of promoting your business. Yet despite online videos proving to be the fastest growing medium on the web, why are so few business taking advantage of this potential goldmine?

There simply couldn't be a better time to consider having a promotional video created for your business, hotel or organisation. The official statistics demonstrate that whilst searches for promotional video based information are rising rapidly, other forms of media such as text based website content are remaining fairly static.

YouTube, the web's most popular repository for free video content, is the third most visited website on the planet. No other online medium gives you as great a chance to reach out to your prospective customers, to sell your product or service in a visually compelling way and to communicate more information more effectively than a promotional video.

Yet here's the thing - very few people are doing it!

Why is this? Simply put, relatively few people have caught on to the fact that a promotional video is a huge opportunity, and with far less competition than within standard text based searches, you stand much more of a chance of being found than relying on two lines of text that might be buried within millions - or even billions of results.

When compared to other online forms of marketing, a promotional video has many advantages, including:
• The ability to bring your business to life in three dimensions
• The ability to create movement and personal interest
• The ability to use video editing techniques, including music, to generate a mood or atmosphere
• The ability to combine multiple forms of media, including video, audio, text, pictures and animation

Statistics demonstrate that once someone begins watching a short video online, they tend on average to watch the whole video. This is in direct contrast to the proportion of people who read everything on your website, which is very low indeed. Effectively you have an actively engaged visitor with whom you can communicate in a way that is much more comprehensive than any other.

While on the subject of statistics - here are two more:
• 75% of visitors to a website stay less than 30 seconds
• 33% of visitors watch an online promotional video to the very end

Let's consider how these two statistics compare. Let's say you receive 1000 visitors to your website. 750 of those will leave before they've been there for 30 seconds, which means that almost certainly they will not have read everything you have to say about your company. 250 of your visitors are likely to stay for longer than 30 seconds - but will they read everything, look at all the pictures and take on board your important messages?

Now if you have a promotional video on your site, on YouTube, Google Videos or elsewhere, of your 1000 visitors 333 of them will stay with you for 3 minutes. Not only have you retained the interest of a higher number of people, but don't you think those 333 people will have taken in all of your most important ideas and messages? Whichever way you look at it, the facts speak for themselves - a promotional video is easily the most effective way of marketing your business, hotel or organisation today.

Remember also that people think in images. For proof, simply think of the word elephant. Are you thinking of the word elephant? No, probably not, because what you're almost certainly doing is imagining an elephant in your mind. The chances are high that the elephant's not frozen motionless either. The truth is our minds work a little like a video player, playing back or creating visual ideas.

When it comes to marketing your business it makes sense to use a medium which more closely matches the way people's minds work. A recent study carried out at New York University revealed that people only tend to remember about 20% of what they read, but 80% of what they see.

Do you want to take advantage of one of the least competitive, most effective online marketing opportunities available? Do you want to attract more visitors, retain visitors for longer, communicate more information to those visitors and have those visitors remember around 60% more than they would visiting your competitors' sites?

The answer is simple. An online promotional video is easily the best way of promoting your business. Video is the fastest growing trend on the web, allowing you to promote your business, hotel or organisation in a way that's far more in tune with the way people are using the internet today. Your promotional video may only last 3 minutes, but those 3 minutes could be the most important moments for the success of your business.

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Students

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Projects

Howard Lynch

Teaching you to get results

Hello everyone! 

We are a team of dedicated, hard-working instructors with diverse skillsets in areas related to internet marketing.

After having gone through the hard work of building our own businesses online, we've decided to compile our findings into easily digestible "bite-sized classes" that you can take on the go.

Classes are released frequently, be sure to check back often.

**OVER 8,500 students have given us their trust**

Instructors:

#1 HOWARD LYNCH

Send me a pm if you have any questions !

Hello everyone! I am a junior internet marketer. I specialize in selling ebooks and producing videos. I wish to share what I have learned and connect with internet marketers. I will answer any questions regarding internet marketing, so don't hesitate to contact me and I will get back to you in no time. 

With my partner Antoine Lelievre, we work hard to bring you high quality comprehensive information. 

I am capable of teaching: 

  1. Ebook sales and marketing
  2. Affiliate Marketing
  3. Product creation
  4. Freelancing and content creation

Je parle également français -n'hésitez pas à me contacter! 

Good luck!

#2 JOHN NKUME

Hi Guys

I am Sharing my Skills & Secrets in 4 Classes!

1. Pimp Your Social Media Page Series: #1  #2  #3

2. Internet Marketing Series: #1

3. Website Design Series: Coming soon

__________________________________

Hi Guys! I am an Economic research analyst by profession currently working at Deloitte South Africa. Besides my day job, I am an affiliate marketer and netpreneur. I am always looking for ways to monetize content and grow my online business. Here is the complete list of all my the Skillshare classes I teach:

In my quest to build my online business I have learnt quite a lot and I would like to share what I have learnt so far with people starting out in their online business journey and need some direction.

Long story cut short, learning to make money online is an overwhelming process and I would like to make the process easier and less daunting for people by giving them learning shortcuts and pointing them in the right direction to get started and minimize their learning costs.

From my experience I am able to teach people

Affiliate marketing
How to set up wordpress and customize free blogs
Photo and Video Editing
Internet research methods for content creation
Advanced Microsoft Excel
And so much more little tips and tricks no one talks about
You can ask me anything on the above topics and I will try my best to help.

I always look forward to connecting with both experienced and newbie netpreneurs/affiliate marketers. Feel free to connect with me on Facebook and Twitter.

#3 DONALD CLARK

Hello and Welcome!

Ive always had a nack for teaching and so Ive finally decided to join Skillshare and SHARE what I know and learned over the years.

Here youll find real world Internet Marketing tips, tricks and how to's and maybe even a few Life Hacks. My formal training was in Education, but in my life Ive been a corporate operations auditor, a successful small business owner, and now an internet marketer.

In the end.. its all about results and I want to see all of my students get the results that they are looking for.

Im here to answer any questions you have and help you along the way as much as I can. Be sure to reach out and introduce yourself!

Good Luck! and Happy Learning!