Marketing Psychology – The Art of Ethical Persuasion | Arno Burger | Skillshare

Marketing Psychology – The Art of Ethical Persuasion

Arno Burger, Marketing & Business Development Expert

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10 Lessons (44m)
    • 1. What To Expect From This Course

    • 2. Psychology 101–Meeting Mr.Mazlow

    • 3. Psychological Needs & Emotions Trump Objectivity

    • 4. Why Do People Buy Things?

    • 5. The Five Phase Purchasing Process

    • 6. The Effect of Different Psychological Principles on Consumers

    • 7. Give Your Customers What They Truly Need

    • 8. Considerations To Help You Choose The Most Appropriate Marketing Tactics

    • 9. Flexibility is Key in Marketing

    • 10. What I Want You To Take Away From This Course


About This Class

Learn how to use principles of psychology to connect with your target market at each stage of the buying process, thereby driving increased sales and building strong customer relationships.

The purpose of using psychology in marketing is not to try and trick people into buying things they don't need (although many marketers use psychology to that end). Rather, the goal is to better understand consumer's buying behaviour, motivations and needs, and that is what this course will teach you.

You will gain a better understanding of how your prospects and customers are thinking and this will allow you to respond more effectively to their needs.

By enrolling in this course, you will:

  • Gain an understanding of basic psychology and why psychological principles are so important in marketing
  • Discover how psychology influences the buying process
  • Be able to employ marketing tactics, based on key psychological principles, that are most appropriate and effective for your market

Join me in this course and learn how to use psychology smartly, skillfully and ethically to attract and engage consumers, and compel them to buy.