Marketing Fundamentals

Vijay Prakash Anand

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10 Videos (44m)
    • What Is Marketing

      5:18
    • Difference Between Marketing And Selling

      2:52
    • Changing Face Of Marketing in the Digital Era

      4:19
    • 1

      3:10
    • 1

      2:14
    • 1

      6:18
    • 1

      5:07
    • Marketing Mix 4Ps of Marketing

      8:12
    • 1

      4:33
    • Needs Wants and Demand

      1:45

About This Class

Learn the core concepts of Marketing by 'Marketing by Vijay' fame Professor

Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as following:

1. What is Marketing?

2. Difference between Marketing and Sales

3. Marketing Mix - 4Ps of Marketing

4. Needs, Wants and Demand

5. Meaning and Imporatnce of Marketing Research

6. Consumer Behaviour

7. Market Segementation

8. Brand

9. Product Life Cycle

10. Advertising

3

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