Marketing Fundamentals: How to Create Marketing Copy

Tom Wiztek, Marketing and Recruitment Specialist

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14 Lessons (60m)
    • 1. How to Market your Offer so that You Boost Your Sales

    • 2. The Primary Purpose of Marketing

    • 3. 3 Limiting Beliefs about Marketing

    • 4. The 2 Main Marketing Approaches and Which You Should Use for More Sales

    • 5. The Biggest Mistake All Beginner Marketers Make

    • 6. How to Identify Your Most Valuable Customer

    • 7. The 2 Primary Motivators that Get Sales

    • 8. How to Present your Product

    • 9. The Best Format for Your Ads

    • 10. How to Write Headlines that Capture Attention

    • 11. 3 Proven Headline Templates

    • 12. 3 Rules for Creating your Marketing Content

    • 13. The Essential Elements of your Marketing Message

    • 14. Marketing Course Summary


About This Class

Have you ever spent money on a Google or Facebook Ad campaign and didn’t get a single sale?

You noticed that a lot of visitors came to your website but nobody took any action.You invested so much time and effort to create a digital product. Whether it be

  • An eBook
  • An Online Course
  • Your Online Store
  • Your Blog

But when visitors came to your site you didn't make a single sale?

And then you assume that maybe your product is bad.  

I propose to you that the root of the problem could be your marketing.  

You see, marketing is a skill. It is all about getting customers. You could have the best product in the world, but if your marketing is poor, you will not get any sales.  

And a business with no sales has no income and will go bust.  

Now I use to think that marketing was all about writing ads. But after a ton of failed campaigns and a lot of money thrown away, I realized that there is so much more. Writing ads is just the tip of the iceberg.  

So I started diving beneath and searching for answer to effective marketing.  

While studying marketing I realized that a lot of people make the same mistakes which I did when starting their first marketing campaigns.  

So I decided to create this course and show you an effective way to market your products online so that you avoid making these common mistakes.  

And instead learn proven marketing strategies you can use to create captivating promotions that get sales.

However in this course I will not be discussing any technical matters. I will not discuss Facebook ads or Google ads or Bing ads.  

What I have noticed is that underlying all these online traffic methods, there are marketing principles that are responsible for getting sales.  

And when you learn these fundamental marketing principles then you can go to Facebook, or Google or any new traffic method, and be able to create captivating promotions and get sales.  

Inside my course you will learn:

  • How to write your marketing messages.
  • How to understand the customer so that your marketing copy is directly related to them.
  • How to convey that you are an expert that can actually help your prospect.
  • Apply these proven principles and you will see a boost in sales and more happy customers.

So enroll today and start your marketing education today.


Looking for more? Explore my Quickstart Guide to Google PPC Ads