Marketing & Branding Toolbox : 5 Steps To Building Your Brand

Nour Boustani, Entrepreneur, Branding Manager, Artist

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22 Videos (1h 38m)
    • Course Introduction

      2:54
    • 7 Goals And 5 Steps To Building Your Successful Brand

      4:57
    • What is Branding ?

      2:54
    • Price Competition Vs Branding Strategy

      6:59
    • How Do Today Customers Inspect And Perceive Brands

      5:22
    • Consumers Brand Experience Funnel

      5:26
    • Choosing Your Brand Type

      3:21
    • Designing Your Brand Strategy

      6:03
    • Creating A Strong USP For A Specific Audience

      10:20
    • Define Your Brand Vision And Mission

      3:46
    • Communicate Through A Meaningful Story

      4:30
    • Understanding Consumers Desires And Needs

      2:45
    • Creating A Strong Brand Personality

      1:51
    • Brands Archetypes : 1.Innocent - 2.Explorer - 3.Sage

      4:19
    • Brands Archetypes : 4.Hero - 5.Outlaw - 6.caregiver

      4:11
    • Brands Archetypes : 7.Magician - 8.Ruler - 9.Regular

      4:13
    • Brands Archetypes : 10.Creator - 11.Lover - 12.Jester

      3:44
    • The Art Of Logo Design And Colors

      6:55
    • The Art Of Brands Photography

      2:45
    • Putting It All Together : Case Study - Honesttea

      2:50
    • Bonus : 11 Core Principles For Creating Successful Brands

      6:55
    • Congrats, You Made It To The End !

      0:54