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6 Videos (1h 6m)
    • Intro

      1:25
    • Objectives of Marketing

      8:45
    • Marketing Mix

      19:45
    • Brand and Positioning

      12:38
    • Working with clients

      10:06
    • Research and Analysis

      12:55

About This Class

In the course we will discuss what tasks marketing solves, what tools should be used to achieve good results, discover what is marketing mix, learn how to form a brand and positioning, understand how to search for target customers and how to conduct research properly.

I hope this course will be useful for beginning entrepreneurs, and anyone who wants to systematize their knowledge in marketing.

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Serge Ligret

MBA, MSCE, CCNA

I work in production for a long time; have rich experience in marketing, business management, product development and IT. My working experience 23 years, mainly in management positions with the rich intercultural experience (I used to work in Ukraine, Russia, Austria, Turkey, Poland and Belarus).

Despite my busy schedule, I never missed the opportunity to learn. In addition to higher professional education, I attended specialized courses in business management, marketing, project manag...

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