Marketing Basics: How to identify purchase barriers?
Jeannie Chan, Brand Manager / Strategy Consultant
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Trailer
0:44 -
Welcome to Class
0:45 -
Consumer Decision Journey
9:50 -
Barriers to Purchase
7:29 -
Moments of Truth
14:46 -
Creating a Plan
16:38 -
Class Project
4:48 -
Wrap up
1:14
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About This Class
Today's consumers live in a world full of choices. They live in a world full of decisions. How do they make these decisions, and what can you do to influence them? In this class, we'll dive deeply into the numerous decisions a consumer make prior to actually making a purchase. By understanding this decision making process, we'll be able to put together a plan to influence the process so the decisions would be made in our favor.
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I'm Jeannie Chan, a branding and marketing specialist based in New York City. I'm not an at-home internet marketer. I work full-time marketing million-dollar brands, and do pro-bono consulting and marketing for non-profit organizations. I have been a marketer for over a decade, with experience in a variety of industries. I have worked in categories ranging from pet food to electronics. My expertise and knowledge is based on my experience working with / for entrepreneurs, non-profit organizati...
