Marketing Basics: How to identify purchase barriers?

Jeannie Chan, Brand Manager / Strategy Consultant

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8 Videos (56m)
    • Trailer

      0:44
    • Welcome to Class

      0:45
    • Consumer Decision Journey

      9:50
    • Barriers to Purchase

      7:29
    • Moments of Truth

      14:46
    • Creating a Plan

      16:38
    • Class Project

      CDJ Map Template.pdf
      4:48
    • Wrap up

      1:14

About This Class

Today's consumers live in a world full of choices.  They live in a world full of decisions.  How do they make these decisions, and what can you do to influence them?  In this class, we'll dive deeply into the numerous decisions a consumer make prior to actually making a purchase.  By understanding this decision making process, we'll be able to put together a plan to influence the process so the decisions would be made in our favor.  

2 of 3 students recommendSee All

Consumer Buyer Journey concept beautifully explained. Thank you !

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Jeannie Chan

Brand Manager / Strategy Consultant

I am a brand strategist who isn't afraid tackle business problems big or small. I have built my career by asking questions. With a relentless pursue for the daring questions that would lead to inspired new thinking, I have delivered measurable results to organizations of varying sizes in varying industries. I have ignited growth in Fortune 500 companies, startups, and nonprofits, with multi-million dollar budget to no budget at all.

Currently, I serve as the Brand Lead for Br...

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