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Marketing Basics: How to identify purchase barriers?

Jeannie Chan, Brand Manager / Strategy Consultant

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8 Videos (56m)
    • Trailer

    • Welcome to Class

    • Consumer Decision Journey

    • Barriers to Purchase

    • Moments of Truth

    • Creating a Plan

    • Class Project

      CDJ Map Template.pdf
    • Wrap up


About This Class

Today's consumers live in a world full of choices.  They live in a world full of decisions.  How do they make these decisions, and what can you do to influence them?  In this class, we'll dive deeply into the numerous decisions a consumer make prior to actually making a purchase.  By understanding this decision making process, we'll be able to put together a plan to influence the process so the decisions would be made in our favor.  

2 of 3 students recommendSee All

Consumer Buyer Journey concept beautifully explained. Thank you !





Jeannie Chan

Brand Manager / Strategy Consultant

I'm Jeannie Chan, a branding and marketing specialist based in New York City. I'm not an at-home internet marketer. I work full-time marketing million-dollar brands, and do pro-bono consulting and marketing for non-profit organizations. I have been a marketer for over a decade, with experience in a variety of industries. I have worked in categories ranging from pet food to electronics. My expertise and knowledge is based on my experience working with / for entrepreneurs, non-profit organizati...

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