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Marketing Basics: How to identify purchase barriers?

Jeannie Chan, Brand Manager / Strategy Consultant

8 Lessons (56m)

- 1. Trailer
  
  0:44
- 2. Welcome to Class
  
  0:45
- 3. Consumer Decision Journey
  
  9:50
- 4. Barriers to Purchase
  
  7:29
- 5. Moments of Truth
  
  14:46
- 6. Creating a Plan
  
  16:38
- 7. Class Project
  
  CDJ Map Template.pdf
  
  4:48
- 8. Wrap up
  
  1:14

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