Marketing Basics: How to identify purchase barriers?

Jeannie Chan, Brand Manager / Strategy Consultant

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8 Videos (56m)
    • Trailer

      0:44
    • Welcome to Class

      0:45
    • Consumer Decision Journey

      9:50
    • Barriers to Purchase

      7:29
    • Moments of Truth

      14:46
    • Creating a Plan

      16:38
    • Class Project

      CDJ Map Template.pdf
      4:48
    • Wrap up

      1:14