Marketing Basics: How to identify purchase barriers? | Jeannie Chan | Skillshare

Marketing Basics: How to identify purchase barriers?

Jeannie Chan, Brand Manager / Strategy Consultant

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8 Lessons (56m)
    • 1. Trailer

      0:44
    • 2. Welcome to Class

      0:45
    • 3. Consumer Decision Journey

      9:50
    • 4. Barriers to Purchase

      7:29
    • 5. Moments of Truth

      14:46
    • 6. Creating a Plan

      16:38
    • 7. Class Project

      CDJ Map Template.pdf
      4:48
    • 8. Wrap up

      1:14

About This Class

Today's consumers live in a world full of choices.  They live in a world full of decisions.  How do they make these decisions, and what can you do to influence them?  In this class, we'll dive deeply into the numerous decisions a consumer make prior to actually making a purchase.  By understanding this decision making process, we'll be able to put together a plan to influence the process so the decisions would be made in our favor.