Marketing Analytics Fundamentals

Joel Witten, Data Science Manager at Facebok

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10 Lessons (41m)
    • 1. Introduction

      1:46
    • 2. Billy learns about Soks

      2:33
    • 3. Overview of Marketing Attribution

      6:24
    • 4. Tracking Technology

      3:03
    • 5. Deep Dive into UTM Codes

      8:14
    • 6. UTM Codes with Google Analytics

      5:50
    • 7. Attribution Methodologies

      4:10
    • 8. Evaluating Marketing Campaigns

      5:59
    • 9. Project Overview

      1:45
    • 10. That's a Wrap!

      1:37