Marketing Analytics Fundamentals

Joel Witten, Data Science Manager at Facebok

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10 Videos (41m)
    • Introduction

      1:46
    • Billy learns about Soks

      2:33
    • Overview of Marketing Attribution

      6:24
    • Tracking Technology

      3:03
    • Deep Dive into UTM Codes

      8:14
    • UTM Codes with Google Analytics

      5:50
    • Attribution Methodologies

      4:10
    • Evaluating Marketing Campaigns

      5:59
    • Project Overview

      1:45
    • That's a Wrap!

      1:37
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