Marketing 101 - The Ultimate Guide To Understanding Your Customer

Vladimir Raykov, Marketing and Sales Manager

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8 Videos (22m)
    • Introduction

    • Before we start...

    • Customer Behavior

    • Needs, Wants and Demand

    • Motivation Theories

    • Market Segmentation

    • Customer Satisfaction

    • Your Project And Next Steps


About This Class

Welcome to “Marketing 101 – The Ultimate Guide To Understanding Your Customer!” where you will learn what’s inside your customer’s mind. That means, you will be able to create more appealing offers that people buy!

My name is Vladimir and I’ll be leading you through the course!

I’ve been a professional marketer for several years now. I work as a marketing and sales manager and I teach very successful courses on marketing fundamentals, marketing psychology and 4 courses on copywriting.

I designed this course for anyone who wants to understand the behavior and motivation of their prospects and customers. Or simply said, what makes your prospects tick.

I’ll be teaching you marketing concepts that are applicable to physical as well as digital products.

  • Customer behavior and buying decision process.
  • Needs, wants and demand – these are some of the most important words in marketing.
  • Motivation Theories
  • Market segmentation and target groups.
  • Customer satisfaction.

As for your project, you will have to come up with a way to increase customer satisfaction.

The ideal student for this course is an entrepreneur selling products. An entrepreneur who wants to understand the needs of their customers and then deliver high quality products to satisfy them. There are no requirements necessary to enroll, I’ll only ask you come open-minded and ready to learn.

Go ahead and click the enroll button, I’m looking forward to seeing you inside.

To your success,

-Vladimir Raykov





Vladimir Raykov

Marketing and Sales Manager

Vladimir Raykov works as a Marketing Manager at an innovative and highly developing company for software solutions.

Vladimir has a Bachelor's degree in Marketing and has successfully completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School.

He is an author, blogger and one of his deepest passions is leadership - bringing out the best in people. Moreover, Vladimir is certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence. The course was conducted by professor Richard Boyatzis.

Social Media enthusiast with more than 60000 followers on the two of his Twitter accounts (@vladimirraykov and @tech_innovator).

His highest priorities are family and friends. He does and is interested in online teaching and learning as he thinks that these two terms are the new currency of the future.

A strong believer in education, Vladimir is willing to share his knowledge with others.