Marketing 101 - The Ultimate Guide To Understanding Products

Vladimir Raykov, Marketing and Sales Manager

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9 Videos (26m)
    • Introduction

    • Before we start...

    • Understand Products

    • Levels of A Product & Customer Value

    • The Lifecycle Of A Product

    • The Battle For Your Mind - Positioning

    • Design A Powerful Name For Your Product

    • The Biggest Opportunity For The Modern Marketer

    • Your Project (Important)


About This Class

Welcome to the “Marketing 101 – The Ultimate Guide To Understanding Products!” where you will learn how to create successful products that people love to buy! My name is Vladimir and I’ll be leading you through the course!

I’ve been a professional marketer for several years now. I work as a marketing and sales manager and I teach very successful courses on marketing fundamentals, marketing psychology and 4 courses on copywriting.

I designed this course for anyone who wants to understand what principles stand behind a successful product so you can replicate them into your current or future products.

I’ll be teaching you marketing concepts that are applicable to physical as well as digital products. Such as:

  • Understanding products, and the two key factors for creating great products.
  • Levels of a product.
  • Customer value.
  • The lifecycle of a product.
  • The famous concept – Positioning.
  • How to design a powerful name for your product

And finally, we’ll take a look at digital products which I consider the biggest opportunity for the modern marketer and online entrepreneurs.

As for your project, you will have to design one to three powerful name by using the principles outlined in the respective lecture.

The ideal student for this course is an entrepreneur selling products and services online. An entrepreneur who wants to create superior products and services that leave any competition behind! There are no requirements necessary to enroll, I’ll only ask you come open-minded and ready to learn.       

Go ahead and click the enroll button, I’m looking to seeing you inside.

-Vladimir Raykov

34 of 37 students recommendSee All

Great intro to marketing thank you.
The best way to start if you have minimum experience on marketing
I really like te part about designing the powerful name for the product
Neli Tzvetanova

Inspiration and knowledge





Vladimir Raykov

Marketing and Sales Manager

Vladimir Raykov works as a Marketing Manager at an innovative and highly developing company for software solutions.

Vladimir has a Bachelor's degree in Marketing and has successfully completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School.

He is an author, blogger and one of his deepest passions is leadership - bringing out the best in people. Moreover, Vladimir is certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence. The course was conducted by professor Richard Boyatzis.

Social Media enthusiast with more than 60000 followers on the two of his Twitter accounts (@vladimirraykov and @tech_innovator).

His highest priorities are family and friends. He does and is interested in online teaching and learning as he thinks that these two terms are the new currency of the future.

A strong believer in education, Vladimir is willing to share his knowledge with others.