Marketing 101 - The Ultimate Guide To Understanding Price

Vladimir Raykov, Marketing and Sales Manager

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7 Videos (21m)
    • Welcome

    • Before we start...

    • The Difference Between Price & Cost

    • Four Types Of Market Structures

    • 20 Pricing Strategies

    • Freemium Business Model

    • Your Project And Next Steps


About This Class

Welcome to “Marketing 101 – The Ultimate Guide To Understanding Price!” where you will learn how pricing in marketing works. That means, you will be able to price your products and services more adequately! My name is Vladimir and I’ll be leading you through the course!

I’ve been a professional marketer for several years now. I work as a marketing and sales manager and I teach very successful courses on marketing fundamentals, marketing psychology and 4 courses on copywriting.

I designed this course for anyone who wants to understand how to price their products in a way that will ensure long-term business success.

I’ll be teaching you marketing concepts that are applicable to physical as well as digital products. Here is what you will learn:

  • The Difference Between Price And Cost
  • Four Types Of Market Structures
  • 20 Pricing Strategies.
  • Freemium Business Model

As for your project, you will have to choose a pricing strategy for a digital product. You will find more details in the last lecture.

The ideal student for this course is an entrepreneur selling products. An entrepreneur who wants to understand how to price their products in a way that will ensure long-term success. There are no requirements necessary to enroll, I’ll only ask you come open-minded and ready to learn.       

Go ahead and click the enroll button, I’m looking forward to seeing you inside.

29 of 30 students recommendSee All

Very good class!
Sorin Constantin

Passionate Online Entrepreneur and Marketer

As usual, Vladimir delivers!
George Smith

Love Yoga





Vladimir Raykov

Marketing and Sales Manager

Vladimir Raykov works as a Marketing Manager at an innovative and highly developing company for software solutions.

Vladimir has a Bachelor's degree in Marketing and has successfully completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School.

He is an author, blogger and one of his deepest passions is leadership - bringing out the best in people. Moreover, Vladimir is certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence. The course was conducted by professor Richard Boyatzis.

Social Media enthusiast with more than 60000 followers on the two of his Twitter accounts (@vladimirraykov and @tech_innovator).

His highest priorities are family and friends. He does and is interested in online teaching and learning as he thinks that these two terms are the new currency of the future.

A strong believer in education, Vladimir is willing to share his knowledge with others.