Marketing 101 - The Ultimate Guide To Understanding Communication

Vladimir Raykov, Marketing and Sales Manager

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7 Videos (20m)
    • Introduction

    • Before we start...

    • Communication/Promotion Mix

    • The 9-Step Communication Process

    • The Six Stages Of Buyer Readiness

    • Crafting Your Promotional Message

    • Your Project And Next Steps


About This Class

Welcome to “Marketing 101 – The Ultimate Guide To Understanding Communication!” where you will learn how communication in marketing works. That means, you will be able to communicate with your prospects more effectively which will lead to more people listening what you have to say.

My name is Vladimir and I’ll be leading you through the course!

I’ve been a professional marketer for several years now. I work as a marketing and sales manager and I teach very successful courses on marketing fundamentals, marketing psychology and 4 courses on copywriting.

I designed this course for anyone who wants to understand marketing communications.

I’ll be teaching you marketing concepts that are applicable to digital as well as traditional marketing. You will learn four vitally important aspects of marketing communication! Here they are:

  • Communication/Promotion Mix
  • The 9-Step Communication Process
  • The Six Stages Of Buyer Readiness
  •  Crafting Your Promotional Message

The ideal student for this course is an entrepreneur selling products. An entrepreneur who wants to communicate more effectively with their prospects. There are no requirements necessary to enroll, I’ll only ask you come open-minded and ready to learn. 

Go ahead and click the “Start Class" button, I’m looking forward to seeing you inside.

25 of 26 students recommendSee All

This class really helps to put the concept of marketing into perspective.
Robin Cuffee-King

Your Dot Connector

Very good class for any business owner that wants to know how to communicate better with the customers.
Sorin Constantin

Passionate Online Entrepreneur and Marketer

Good job!
Körbl Wulf

BMW Forever





Vladimir Raykov

Marketing and Sales Manager

Vladimir Raykov works as a Marketing Manager at an innovative and highly developing company for software solutions.

Vladimir has a Bachelor's degree in Marketing and has successfully completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School.

He is an author, blogger and one of his deepest passions is leadership - bringing out the best in people. Moreover, Vladimir is certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence. The course was conducted by professor Richard Boyatzis.

Social Media enthusiast with more than 60000 followers on the two of his Twitter accounts (@vladimirraykov and @tech_innovator).

His highest priorities are family and friends. He does and is interested in online teaching and learning as he thinks that these two terms are the new currency of the future.

A strong believer in education, Vladimir is willing to share his knowledge with others.