Marketing 101 - Marketing Mindsets For Beginner Entrepreneurs

Vladimir Raykov, Marketing and Sales Manager

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9 Videos (34m)
    • Introduction

    • Before we start...

    • A Brief History Of Marketing

    • Four Marketing Definitions

    • Top 10 Mindsets Of A Genuine Marketer

    • Big Names In Marketing And Their Contribution

    • Two Big Marketing Problems - Beware Of Them!

    • Better vs First?

    • Your Project And Next Steps


About This Class

Welcome to “Marketing 101 - Marketing Mindsets For Beginner Entrepreneurs!” where you will learn what marketing is and how it will help you grow your online venture!

My name is Vladimir and I’ll be leading you through the course!

I’ve been a professional marketer for several years now. I work as a marketing and sales manager and I teach very successful courses on marketing fundamentals, marketing psychology and 4 courses on copywriting.

I designed this course for anyone who wants to build a solid marketing foundation. Truth is, you cannot excel in marketing and business development if you don’t have a solid ground to build more advanced marketing strategies on.

I’ll be teaching you marketing mindsets that are applicable to any online business.

  • Brief History Of Marketing
  • Four Marketing Definitions
  • Top 10 Mindsets Of A Genuine Marketer
  • Big names in Marketing and their contribution to the marketing world
  • Two Big Marketing Problems - Beware Of Them!
  • And the endless debate – First vs Better.

The ideal student for this course is an entrepreneur selling products. An entrepreneur who wants to execute effective marketing strategies for their products and services that leave the competition behind! There are no requirements necessary to enroll, I’ll only ask you come open-minded and ready to learn.  

Go ahead and click the enroll button, I’m looking forward to seeing you inside.

-Vladimir Raykov

34 of 35 students recommendSee All

Good overview of marketing.
It's a great course for the beginner and/or refresher. He pulled up a list of marketing history and moderately moved through each stage. There's a project for you to brainstorm and/or talk about a product/business you have.
Chris P.

Skills Seeker

Marketing is complex and its evolution requires studying the subject quite thoroughly. This class gives a good understanding of the basics.
Körbl Wulf

BMW Forever





Vladimir Raykov

Marketing and Sales Manager

Vladimir Raykov works as a Marketing Manager at an innovative and highly developing company for software solutions.

Vladimir has a Bachelor's degree in Marketing and has successfully completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School.

He is an author, blogger and one of his deepest passions is leadership - bringing out the best in people. Moreover, Vladimir is certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence. The course was conducted by professor Richard Boyatzis.

Social Media enthusiast with more than 60000 followers on the two of his Twitter accounts (@vladimirraykov and @tech_innovator).

His highest priorities are family and friends. He does and is interested in online teaching and learning as he thinks that these two terms are the new currency of the future.

A strong believer in education, Vladimir is willing to share his knowledge with others.