Marketing 101 Joint Venture Partnerships

Joeel and Natalie Rivera

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17 Lessons (1h 54m)
    • 1. Introduction

    • 2. The Power of Partnership

    • 3. Identifying JV Partners

    • 4. Referral Partners

    • 5. Trading

    • 6. Affiliates

    • 7. Interviews

    • 8. Cross-Promoting

    • 9. Presenting

    • 10. Co-creating

    • 11. Finding IV partners

    • 12. Networking

    • 13. Planning Your Joint Venture

    • 14. Short vs Long-Term Strategy

    • 15. Reaching Out to Partners

    • 16. Contracts and Agreements

    • 17. Conclusion and Next Steps


About This Class

The Power of Collaboration & Joint Ventures Including Affiliates, Interviews, Referrals, Cross-Promotion & Networking

Are you an entrepreneur or independent contractor who wants to expand your business but doesn’t have a marketing budget?

Are you starting out with a small or nonexistent email list and no established audience and you don’t know how to reaching your target market?

Do you feel like a best kept secret who just needs that right partnership to unlock your success?

If so, joint ventures may be just what you need to gain immediate, direct access to a large number of your ideal potential clients or customers.

Joint ventures are like mini-partnerships when 2 or more individuals or businesses collaborate on a specific project, by pooling resources, talents, time and energy. Ultimately, both partners work together in some capacity for mutual benefit. They agree to share the rewards, as well as any risks. Unlike a business partnership, joint ventures are short term collaborative projects.

Joint ventures expand your reach by accessing a pre-qualified audience.

Collaboration gives you the opportunity to co-create new products or services by collaborating with partners who bring different competencies or expertise to the table.

JV partnerships are the most effective marketing strategy, whether you’re just starting up or you’re ready to take your business to the next level, and here’s why:

  • First of all, it’s free: In most cases, joint ventures don’t cost anything. Instead, you work together to generate sales and then split the profit.
  • You don’t need an audience to start with: If you have a huge following and a big email list, great! But if you don’t that’s okay too because you can establish a mutually beneficial partnership with someone else that will expose you to their audience, which helps you build your list.
  • It’s highly targeted marketing: You can spend countless hours and money trying to identify and target your specific market of ideal clients, or you can collaborate with someone who already works directly with them—and get a warm introduction.
  • You get to leverage their credibility: People do business with people or companies they know, like and trust, and by partnering with someone who promotes you to their established following who loves them, you benefit from the good will and trust they’ve already developed. The benefit is that this warm-contact leads to much higher conversion rates than paid advertising.
  • Plus, it’s scalable: You can work with as many joint venture partners as you want—there are no limits! And, as you increase experience with joint ventures, you’ll be able to reach higher and higher into bigger, more established markets with more influential partners.

In this course you’ll learn everything you need to start doing joint ventures right away.

  • Explore different types of joint ventures, such as referrals, trading, affiliates, interviews, cross-promotions, presenting, and co-creating new products or services.
  • Learn best practices for networking to meet potential collaborators, including how to master your elevator pitch.
  • Build relationships, gain credibility, and develop content through interviewing experts as well as getting booked as a guest on podcasts, YouTube channels, radio and webinars.
  • Capitalize on the magic of leverage by having affiliates market your products for you, increasing your sales and freeing you to focus on doing what you love.
  • Use proven strategies for approaching potential partners in a way that expresses the benefits of working with you and eases any resistance.
  • Create a JV agreement and contract that sets clear expectations for responsibilities, timeframes, money exchanges, marketing, confidentiality, termination, and more.

So, who are we?

In over a decade in the life coaching field we have worked with tens of thousands of people, and we also have 40,000 students from 170 countries.

All of our programs are designed based on our experience in coaching, social services, psychology, education and as entrepreneurs, as well my Masters’ in Counseling and my almost completed Ph.D. in Psychology, with a focus on happiness.