Market Sizing: Learn how to estimate your market potential in 15 minutes

Jeannie Chan, Brand Manager / Strategy Consultant

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10 Lessons (19m)
    • 1. Market size trailer

      0:42
    • 2. Market size introduction

      2:58
    • 3. Market size LinkedIn Case Study

      3:28
    • 4. Market size LinkedIn Case spreadsheet setup

      3:27
    • 5. Market size Quiz

      0:34
    • 6. Market size Project

      0:43
    • 7. Market size Project Solution

      1:50
    • 8. Market size Revenue estimation

      1:06
    • 9. Market size Project spreadsheet setup

      3:13
    • 10. Class wrap up

      1:14

Project Description

Estimate the potential market of your own business (or example given in class)

Estimate the potential market size of your own business

Or use class example and estimate the potential market size of a new iPhone app designed for new parents 

You can post your class project in whatever format that may be easiest (spreadsheet, powerpoint, word document). 

Shared here are the actual spreadsheet examples used in class for the LinkedIn example and the iPhone app for new parents project.  

Student Projects