Making Your Business Memorable: Real-Time Marketing Strategies | Ekaterina Walter | Skillshare

Making Your Business Memorable: Real-Time Marketing Strategies

Ekaterina Walter, Co-founder and CMO, Branderati | Author | Speaker

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12 Videos (1h 11m)
    • Introduction

    • Why Real-Time Marketing Matters

    • Real-Time Marketing Statistics

    • 7 Types of RTM

    • Applications and Case Studies

    • Experiment, Entertain, and Celebrate

    • Connecting Through Video

    • Brand "Feuds" and Having Fun

    • Preparation and Beyond

    • Looking Back

    • The Do's of RTM

    • The Dont's of RTM


About This Class

Learn by doing: Concept and share a strategic, hypothetical RTM response to a real event. Share your project any way you'd like—in 250 words, in charts, or even in GIFs. Be clear, and be creative.

Get ready to level-up your marketing team, pitch the C-suite, and connect with customers in fresh ways. In this 66-minute class, best-selling business author Ekaterina Walter breaks out how to do purposeful, effective, and smart real-time marketing, no matter the size and scope of your business. You will learn different techniques, be inspired by multiple cases and examples, find out how to organize yourself for marketing success, and master the core "do's" and "don't's" of the RTM. Learn the 7 types of RTM and the questions that will ensure you can tailor the social media conversation to what your community cares about.

42 of 46 students recommendSee All

Really concise and funny! It's really good the fact that she explains most of it thru real examples. Great class!
Thank you Ekaterina for such a thoughtful and well-structured class. There was so much information to digest, from tips to tools, that were all backed up with amazing examples, even though it's a bit dated from the time I completed the videos. I really enjoyed the presentation and I definitely learned so much more about RTM and what successes it can bring to a business.
Great insights with examples and ideas. Has given me a boost in enthusiasm to surprise and delight my customers in real time.





Ekaterina Walter

Co-founder and CMO, Branderati | Author | Speaker

Ekaterina Walter is a best-selling author, speaker, and thought leader in marketing and innovation. She led strategic marketing for over 10 years at Intel and Accenture, and is the co-founder and Chief Marketing Officer at Branderati. She has been featured in such outlets as CNBC, ABC, NBC, Fox News, First Business Chicago, TechCrunch, and WSJ.

She the author of the WSJ bestseller Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg and co-au...

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