Make your own logotype using hand lettering and vectorise it for use in print and social media

Gabriella Buckingham, Artist and Illustrator

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11 Videos (1h 43m)
    • Who is this class for and a tiny bit about me

      2:13
    • Tools you could use

      0:47
    • Inspiration

      13:28
    • Getting started

      7:21
    • Experimenting with different materials

      21:51
    • Earlier experimenting

      17:07
    • ... and a little more

      5:42
    • Your project and another helpful tip

      1:42
    • Scanning and cleaning your work

      7:04
    • Vectorise your work

      23:17
    • The End

      2:03

About This Class

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This is a beginners class about creating hand lettering using your own name or business name to create a logotype in Adobe Illustrator for use in print or on the web. Experienced designers might find it interesting to watch simply to see someone elses process. You will experiment with a variety of media, scan your work to Photoshop and ideally bring this work into Illustrator to Image Trace.  I hope it will inspire anyone who hasn't yet used their own handwriting or brushwork to make lettering. If you don't have Illustrator you can still achieve everything in Photoshop - you just will not be able to scale your work up. I have written a whole print out about what to do in that case which you will find in the Your Project class notes.

I’d like to show you how I create logotypes for clients; my style is very free and expressive rather than tightly controlled. 

You will learn

  • to explore your chosen word/s in different ways with different media using your own handwriting  
  • to develop word shapes bearing in mind the end use you have for your logotype
  • how to tidy up your final black images in Photoshop
  • how to vectorise them in Illustrator
  • how to colour your lettering, save, use and export your files

You will need access to Photoshop, and ideally Illustrator but you do not need advanced skills in either programme. If you do not have access to Illustrator you can still create a great logo. You will simply need to work at a reasonable size as you will not be able to scale your image up once it has been created in Photoshop (not without losing quality).

This is a simple class, but quite long class,  that I hope will inspire you to trust your hand and enjoy the surprises of chance mark making to manifest some lettering that will always be completely unique to you alone.

It's a class for anyone who wants to create an individualistic logo but particularly for small creative businesses who up until now have mainly used off the shelf fonts for their invoice headers, websites or promotional material.  You’re going to create something totally unique to you that enhances your brand or just gets you started with a look for social media icons. The beauty is that once you know how to approach this you can refine it as your business changes - should you need to.

Try a project and comments would be much appreciated.

If you've enjoyed the class I'd love it if you would review the class ( totally forgot to ask for this in the videos) and follow me on Skillshare, (you will then be alerted to when I bring out my next class ).

Print off the class notes, tips and further reading to keep to hand as you work through and I can't wait to see your creations!

Music credit to http://www.Bensound.com

13 of 13 students recommendSee All

Love this class. I have terrible handwriting but I'm inspired to see if I can improve. More classes please !!
Claire Sweet

Surface Pattern Designer

a fun class learning how to experiment with different media.
Nina Mistry-Rhoades

surface pattern designer

Loved your course Gabrielle! I’m off to try doing this using Pixelmator since I don’t do Illustrator. I hope it works

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Gabriella Buckingham

Artist and Illustrator

Hello, I'm Gabriella

I'm a painter and illustrator working professionally for the last 27 years, including the years when I worked as an in-house Christmas card artist and product manager for two greeting card companies. I now live in North Norfolk near the sea in a bungalow built in 1929 with my husband and two children. We have an untamed garden full of birds, hedgehog visitors and even the odd deer that finds it's way through our hedge. T...

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