Make the Most of Instagram: Build Your Brand

Gareth Pon, Filmmaker : Photographer : Creative Consultant

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8 Lessons (26m)
    • 1. Introduction

      1:47
    • 2. Assignment: Curate 9 Photos

      2:29
    • 3. Profile Picture and Bio

      6:04
    • 4. Curating Photos

      3:58
    • 5. Editing for Brand Consistency

      3:13
    • 6. Posting: Captions, Hashtags, Cross-Posting

      5:13
    • 7. Troubleshooting

      1:44
    • 8. Final Thoughts

      1:29
165 students are watching this class

Project Description

Curate 9 photos that represent your Instagram brand.

ASSIGNMENT

The project for this class is to curate and share 9 photos that represent your Instagram brand. Why 9? They're your first impression: the first group of photos someone sees when they land on your profile. Aim for consistency. Consider tone, coloring, and subject matter.

This assignment is the first step in catching attention, growing your community, and representing your point of view. Ultimately, combining these photos with additional assets discussed in the video lessons — like your bio, profile picture, and links — will help you make the most of Instagram. 

DELIVERABLE

Share 9 photos in the online project gallery that represent your Instagram brand. You can curate existing photos or take new ones. A completed project will include:

  • a link to your Instagram account + username
  • 9 curated photos

Want to share more? If you've revamped your Instagram profile pic, bio, or anything else related to the lessons, feel free to share notes or screengrabs. I'd love to see them.

RESOURCES

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