Make An Impact! 7 Universal Marketing Principles Visually Explained | Derek Franklin | Skillshare

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Make An Impact! 7 Universal Marketing Principles Visually Explained

teacher avatar Derek Franklin, Teaches Crazy Good Courses You Will Love!

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

10 Lessons (44m)
    • 1. Get Ready To Become A Marketing Genius

    • 2. 1 - Insight

    • 3. 2 - Trust

    • 4. 3 - Uniqueness

    • 5. 4 Clarity

    • 6. 5 - Emotion

    • 7. 6 - Repetition

    • 8. 7 - Prominence

    • 9. The One Habit You MUST Practice!

    • 10. And Finally...

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About This Class

So, you want to be a marketing genius.

You want to build a growing base of ravings fans who love you, your product, or your service.


There are a couple ways to go about reaching that goal.

We could spend our time together discussing how to specifically do it for Facebook, YouTube, email, blogging, or some other platform.

But you want to be a marketing genius - and to be a marketing genius, you need to learn more than marketing tips and tricks that have a limited application.

You want to learn principles, which are key ideas that explain how virtually everything about marketing works.

The beauty about learning marketing principles is that once you understand how they work, you can apply them to any type of marketing you do, on any platform.

That's powerful!

Hi, my name is Derek Franklin, and in this class, I'm going to teach you the top 7 core principles of marketing.

I've studied and used these 7 principles with a lot of success over the past 15 years, so I know how they work, and I know that when you use them, they produce some pretty incredible results.

With each principle, we're going to discuss 3 aspects about it:

  • What it is
  • Why it matters
  • How to use it

This course is:

  • Visual
  • It contains examples that explain how everything works
  • And I give you practical action steps to start using what you learn right away!

Join me, and let's get started.

Meet Your Teacher

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Derek Franklin

Teaches Crazy Good Courses You Will Love!


*** Enroll in my BESTSELLING course ***
How To Create An Awesome Morning Routine: 10 Ways To Start An Amazing Day


Derek Franklin is an instructor obsessed with not only teaching others great ideas, but also showing them how to put those great ideas into action!

He's also focused on making the entire learning process visual, simple, and fun - something that will be clear to you as you progress through his courses.

Check out all his courses where he digs into habits, productivity, happiness, motivation, learning, self-development, health, and more or visit his website at to grab some free courses, special offers, and a lot more!

See full profile

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1. Get Ready To Become A Marketing Genius: So you want to be a marketing genius, and you want to build this growing base of raving fans love you, your product or your service, and that's awesome. Now there are a couple ways to go about reaching that goal. One. We could spend our time together discussing how to specifically do it for Facebook, YouTube, email, blogging or some other platform. But you want to be a marketing genius. And to be a marketing genius, you need to learn more than marketing tips and tricks that have a limited application. You want to learn principles, which are the key. Ideas. Explain how virtually everything about marketing beauty, about learning marketing principles is that once you understand how they work, you can apply them to any type of marketing that you do on any platform. And that's powerful. Hi, my name is Derrick Franklin, and in this class I'm gonna teach you the top seven core principles of marketing. Now I've studied and use thes seven principles myself with a lot of success over the past 15 years, so I know that they work. I know how they work, and I know that when you use them, they produce some pretty incredible results. So with each principal, we're going to discuss three aspects about it. One what it is to why it matters. And three how to use it. This class is visual. It contains a lot of examples. Explain how everything works and I give you some practical action steps to start using what you learned right away. So join me and let's get started. 2. 1 - Insight: principle number one is in sight, which means that you must. You must know exactly who your ideal customer, subscriber, follower or student is and what they want. Are they male? Female? Are they young? Old? Are the beginners? Where are they experts? And what specifically are they trying to accomplish in their life in business? What people? What situations, beliefs or fears stand in their way of getting the things that they want and what specific knowledge, tools, skills, strategies, things like that Do they need to get what they want or the things that they want? That's insight now. Why does it matter? Why is insights so important? What's important? Because specific groups of people have very specific needs and wants, and those specific needs and wants keep them up at night sometimes. And they ignite their desires at times and generally make them feel, ah, level of dissatisfaction in their life. And quite frankly, people don't like feeling that way, do they? So they crave products and services and strategies that promise to give them relief for those specific needs and wants, and the more precisely you can appeal to and provide solutions to those needs and wants for a specific group of people, the greater the chance of your marketing being successful and having inside about your ideal customer will give you the greatest chance of success at doing this. So how will knowing your ideal customers wants and needs affect your marketing? Well, it's going to influence it in several different ways. It's going to influence the ideas and the stories that you share with them. It's going to influence the problems that you talk about and the solutions that you provide . It's going to influence the specific words in language that you use when you're communicating with your ideal customer. It's going to even influence how you look and how you dress. And it's even going to influence how you use design and the way that you present your business from a design standpoint. So how do you use this? Well, you want to create a simple, very simple profile of your ideal customer, so go ahead and grab a sheet of paper or you can start a digital document. Either one works and spend about 30 to 60 minutes just simply brainstorming everything that you know about your ideal customer, subscriber, follower or student. And here's some ideas to help you to kind of brainstorm what they want and what they need. First of all, who are they? What is it that they do in life that would bring them to you? It's very important to define. Are they a nurse? Are they a business traveler, a farmer, a vegetarian, a dog lover? Who are they? Just write that down next. What imagery colors, words and things like that are they used to seeing and experiencing related to their interests? For example, a business traveler would be used to seeing planes, luggage, maybe the interiors of hotel rooms, signs and displays that you would see in an airport or even words such as boarding. We're comfortable luxury overnight. Things like that, and knowing this will help you to understand what kinds of words and imagery to use in your marketing. Next, what is your ideal customer value value the most? Do they value freedom? Fun, contribution time with their family adventure, their self image being a good parent, hanging out with their friends? What is it that they value the most? Figure that out and knowing what your ideal customer values most in life is going to help you to focus on developing content and marketing messages that appeal to those specific values, the ones that they hold the dearest and are the most important to them. Next, what tasks does your ideal customer perform on a regular basis? And just create a simple list of 5 to 10 tasks that they perform on a regular basis and think of how you might be able to help them to complete those tasks quicker and more efficiently with your knowledge, your products or your service is very important. What are your ideal users? Biggest points of pain. We all have points of pain in our life. Well, what are there's what behaviors are they trying to change or improve or eliminate? Is it never completing tasks? Is it taking boring pictures that no one really cares to look at? Is it tracking their expenses while they're on the road? Is it sitting too long? What is their pain points, or what are their pain points? And this will help you to focus on developing content and marketing messages that address solving those particular pain points. Now, after you've collected all this information and you think about it for a while. You want to use it as a filter for anything that you create, where you share. And whenever you create or share something, even a marketing message, you want to ask yourself, knowing what I know about my ideal customer using this simple profile, Will they find this content, This product, this service, this marketing message valuable, very simple. And if you can answer yes to that, didn't share it with them. 3. 2 - Trust: The second principle is trust, which is the belief that someone or something is reliable. They're good, they're honest and they're effective. And when you think about trust on a personal level, trust in another person or a business is built based on several different factors, and these include one consistency. You know, how often and how regularly do they deliver something of value to you? Have they proven that they're an ongoing and reliable source of good results or emotions? For you, consistency is important part of trust. Another factor is relatability. How much do they talk and look and think and act like you do now or that you aspire to in the future? That's relatability. Another factor in trust and 1/3 factor is authenticity, which is the level that you feel that they represent who they really are and speak things that are truthful. So those are the three main factors of trust. So why does this matter? While on some level the reason why trust matters is pretty obvious to us, right? But let's take a little bit deeper and explain why trust is an essential, essential ingredient to great marketing, and to do this I want you to think about the people that you trust in your life. And how does that level of trust that you have affect your interactions with them? Okay, think about that for a second. The people that you trust now the people that you trust, you tend to look forward to being with them, right? Because they're consistent, they're reliable. You can relate to them their authentic. So you look forward to being with them when they suggest that you do something. You seriously considering doing it, don't you? Why? Because they've proven themselves to be reliable. There, relatable. You get who they are, they're authentic. They always speak the truth to you. Another way that they influence you is that you enjoy introducing them to other people, right? So that others can enjoy their awesomeness as well. Because they are reliable there, relatable. They're authentic. And so trust is very attractive and very influential, very attractive and influential. Keep that in mind, as a matter of fact, the most attractive and influential person in your life right now, it's probably the person that you trust the most. Okay, think about that for just a second. The most attractive and influential person in your life right now is probably the person that you trust the most. That's the power of trust. And when it comes to marketing, when you can establish that you, your business, your product or your service is trustworthy, you ignite one of the most powerful forces and successful marketing. So how do you use this? Well, quite simply, you want to become a trust building machine based on the three factors that we discussed earlier. One with consistency. You want to provide something of value, even if it's something small to your ideal customer on a regular and consistent basis. And this could be an idea. It could be a recipe strategy, a report, a video, anything like that, something of value. And you want to do this once every few days or once a week because people forget really quickly right. And if your customer only hears from you occasionally or once every 3 to 6 months, they're going to see you. Maura's a stranger, and you're never going to be able to build the trust necessary to attract and influence them on a large scale. Another way to become a trust building machine, as we talked about earlier, is relatability. So as you connect with your ideal customer using social media articles, videos or in person, you want to First of all, make sure. Always make sure that you address them as an individual, even if it's over social media or in a video, you don't want to address them as part of a group. Don't say I want to teach all of you a new strategy. See, that's addressing them as a group. You want to say things like, I want to teach you a new strategy that's addressing them as an individual that's creating relatability. Also, when you're discussing things with them or connecting with him on various levels social media articles, videos, you want to use words and jargon that they use and speak like they speak and dress the way that they would see you as a mentor or a close friend. So if your ideal customers an attorney, for example, you're going to have a really hard time building trust with attorneys. If you use a lot of slang words which most attorneys don't because they're using very precise language or you dress in a T shirt and jeans when they see you again. That's not how attorneys dress. So you want to speak like they speak, look like they look and use the terminology that they're familiar with to create that relatability. And the third factor to creating a trust building machine is you want to be authentic authenticity. Always, always, always be truthful, and that goes without saying typically or should. But you don't want to be lying or deceitful in any way whatsoever, even if it could mean a quick flow of sales. Or it could result in a massive increase in and revenue. Lies and deceit may work once or twice in the short term, but it can quickly destroy trust over the long term, which could be devastating. It's hard to get that back once somebody sees you as being deceitful or line or not authentic. Also, you want to be yourself. Show your imperfections every now and then. You know, if you make a mistake, show it. You're going to hear mistakes in this course. When I flub up with words, that's okay, that's showing my imperfections that's authentic. That's who I am when I'm creating these courses and do your very best to convey your personality and even your quirks. If you have some quirks, who doesn't? You want to convey those whenever you connect with your customers, and that's how you become a trust building machine. 4. 3 - Uniqueness: principle. Number three is uniqueness, and this is the idea that to get noticed in to build an audience, you have to stand out from the crowd somehow because when people are presented with the choice of selecting from several different sources, that kind of provide the same product or services you do and they will. What are they going to see or connect with from you? That draws their attention and their interest? Now standing out is unique, often doesn't require more than just a very subtle difference. But it needs to be something that's noticeably different, and things that might make other see you is unique could include your personality. Your look, your style, such as your approach to creating or teaching or entertaining might be your experience and skills that you've acquired because of that experience might be your speed of creating or delivering something that might be a price or your attention to detail and quality could be the tools you use. It could be a number of different things or a combination of some or all of these, So why does this matter? Well, in case you haven't noticed, it's a very, very noisy world out there and everybody is claiming to be a chef who promises to teach you how to cook or, ah, personal development coach who promises to teach you how to get things done or, ah, fitness expert who promises to teach you how to eat better and lose weight there, tons of amount there and because of the Internet and social media. Specifically, you run into an expert wanting to get your attention for their product or service about every five minutes, if not more, don't you? But have you noticed that someone forgot to tell these people about the power of uniqueness ? Because a lot of them essentially look, sound and teach the exact same thing? And because of that, what do you do? Well, you often ignore them and you move on. Uniqueness gets attention and attention is needed to build an audience. But you might be saying to yourself, like everybody else, everybody says this at some point, they say, But I have a great product. My product is amazing. Isn't that enough? Well, guess what? The reality is that nobody cares about your great product until you can get their attention by demonstrating what makes you unique and different. So how do you use this? Well, first, you want to begin your own kind of uniqueness experiment, and I want you to think about the people, products and services that you love and that attract your attention and your money and spend a little time trying to figure out what is specifically that makes them stand out to you. Pick one of them and then ask yourself what specifically about their look or their personality style experience what they share, create or teach? What is it that grabs my attention more than anything else? What stands out? And if you had to use one word or simple phrase to describe the essence of what they do to be unique, what would it be? Is that their message? Is that there outrageousness? Are they crazy? Is it their name, their simplicity, maybe their attention to detail or how they break the rules? Or there look or their use of humor? What is it about them that stands out as unique? What one word would you use to describe that? And after you've learned this skill of identifying what I call the essence of uniqueness and others, then you want to spend a little time identifying the essence of uniqueness in you and your product or your service, figure out what it is about what you offer that will make you stand out as different than others who offer the same thing and then write it down. Look at it and think about what that means. That uniqueness means to you. And once you've identified your specific uniqueness, make sure that you promote that uniqueness and everything you do, from your branding to your slogan toe how you communicate and what you create. 5. 4 Clarity: principle. Number four is clarity, which means that your content, your marketing should be simple and focused, detailed and specific, and provide clear direction. Now it needs to be simple and focused in the sense that instead of cluttering up all your articles and videos and other posts with a lot of different ideas, information, choices, links, pictures and a whole bunch of other nonsense, you need to remove the clutter and focus on highlighting one main idea, one main benefit or one action that you want someone to take. Have you ever seen someone's business card where they packed a ton of information on it about all the things that they can do, fix, create, remove and all their certifications, 2 to 3 numbers and a picture of their entire family? Have you ever seen a business card like that? I have. It's crazy now. This approach is usually taken by someone who has the belief that the Maurin Formacion that's thrown at someone, the more likely that they'll see something that they like and that they respond to. But in reality, the opposite is usually true, and this is a great example of what not to do in your marketing ever by cluttering it up with a bunch of junk and nonsense. Now your content marketing needs to be detailed and specific in the sense that when you talk about numbers, dates, people, places and other things, you want it to be as detailed and specific as possible. So using the number, such as 237 people, is a lot more effective than saying over 200 people. Or sharing a story about Bob Carmichael, who lived in Miami, Florida in 1992 is going to have a greater impact on your listener, then simply sharing a story about a guy named Bob who lived in Florida in the early nineties. One has detail and specifics. The other is very general. Now you want to provide clear direction in your content and marketing in the sense that when you want people to take a specific action such as enroll, join, subscribe, follow like or buy something when you want them to do that, you invite them to take that specific action. You don't assume that they'll act on their own because they usually don't you ask them to take that action. So why does this matter? Well, it matters because a confused mind always, always says no, and the degree that you're able to persuade someone begins to decrease whenever they lose the ability to understand or make sense of what they're being shown, told or asked to do. Now, to understand this completely, imagine that to persuade someone you have to be able to get past their gatekeeper of persuasion, so to speak, which is the analytical and logical part of their brain. So when there's complexity, a lack of details or no clear direction about what needs to happen next, that gatekeeper kicks into overdrive and it starts trying to analyze and come up with solutions to the questions it has about what it's being shown. And the more active that that gatekeeper becomes larger it gets, which creates a huge wall that stands in the way of persuasion. And if the gatekeeper gets too overwhelmed, it sends a signal to the action part of the brain that it's had enough. You know this is enough, and it's time to move on to something else that gets overwhelmed, and it's done. So what makes clarity so powerful is that it minimizes the need for the analytical and logical part of the brain to kick in at all. And the awesome result is that there's very little resistance to persuasion and your marketing message gets through and it makes an impact. So how do you use this? Well, as we talked about initially, strive for simplicity and focus and all your marketing, which means you want to use simple words. You want to write simple sentences. You want to explain ideas clearly and simply, you know, avoid trying to be clever or funny. If if it interferes with clarity and conveying an idea, humor can be good, but not if it stands in the way of being clear. You want to create and use clean and simple designs. This can be hard for a lot of people because they want to make things very fancy and fancy isn't necessary. Clean and simple wins. You want to avoid overwhelming people with a ton of options, links and even good information, because there is such a thing as too much of a good thing, and then you wanna have a single focus or purpose. For every video you record every email you send every article you write or every page that you create on your website, a single focus or purpose for that particular piece of content or marketing, and stick to that single focus. The next part of this is that you want to be detailed and specific, especially when you discuss numbers, dates, people, places or you share stories, give explanations or talk about ideas. Always be a specific and detailed as you possibly can when mentioning those things, and finally provide clear direction, which means that if you want people to follow you, then ask them to follow you. If you want people to who subscribe to your YouTube channel, then say to them in your video, please click the subscribe button to subscribe right now to my YouTube channel. Say that. Don't assume that they're going to because they most likely won't give them clear direction to do that or if you want them to buy a product somewhere close to the add to cart button. If you're doing this on a website, invite them to click the add to cart button to grab the product right away again. Don't assume that they're going to see the button and take that action on their own because they most likely won't give them clear direction 6. 5 - Emotion: principle. Number five is emotion, which means that you want to focus on reaching people on a deep emotional level where you use your energy, your personality, words, visuals, music and stories to ignite or increase in people. Feelings of emotions, emotions such as excitement or possibility, happiness, success, power, strength, joy, love, hunger, nostalgia and emotions like thes ignite in people, these feelings. So why does it matter? Well, while clarity, which we talked about in the previous video, is the gatekeeper to persuasion and the more clarity that you provide someone with smaller that gatekeeper gets emotion is the foundation of attraction and persuasion. So the more emotion you can get someone to feel even slightly, the more you raise their level of attraction, engagement, desire and influence for what you have to say in what you have to offer. In other words, when you're marketing is designed to affect people at an emotional level, it's emotional. Appeal won't only draw them to you, but it makes them more open to persuasion once they get there, and they're more likely to act on any suggestion that you give to them, such as wanting them to enroll, joined, subscribe follow or buy something that you're offering now to help you to appreciate the pulling and influencing power of emotion a bit more. Think of your marketing as a magnet. After all, emotion is energy, just like magnetism is energy. So if your marketing is dull and boring and you rely on sharing a lot of facts and figures and you have a lot of low energy and you just use a lot of information about without making it emotionally appealing in some way, then guess what your marketing magnets has very little energy or magnetic pool, so it won't draw many people towards you at all. Wrong thing to do. But on the flip side, the more emotionally exciting and appealing your marketing is, and the more value that you can convey to people about your product, you or your service, the more you increase the energy of your marketing magnet, and the stronger will pull people toward you and allow you to influence them once they're there. Now, if you need any more evidence of the power of emotion in the persuasion equation, just think of some of the most influential and successful entities in the world and These are usually singers, directors, actors, comedians, sports stars, chefs and like. And despite being insignificantly different areas of business, they all share one clear trait that represents the basis of their success. And that is that they're all very, very skilled at igniting strong emotions and others because emotion is power. So how do you use this? Well, you want to become skilled at tapping into people's emotions and everything that you do. This is a very important skill to acquire and to learn. So here are some ways of doing it. One. Raise your personal energy and enthusiasm when communicating with your customers, especially when using video, get excited and convey that excitement to your customers and followers. Don't be dull and boring because dull and boring, even though that might be your personality or whatever. It's not going to get them to be attracted to you or your marketing message, so get excited. Show some enthusiasm. Another way that you could do it is share your personality, your mistakes, your challenges, your winds, your losses in life and so on. Let people see your emotions in action so they can see that you're riel, and they can feel how you feel very important. You want to use emotional words when you write or you speak. And Steve Jobs, former CEO of Apple, was exceptional doing this, you know, he usedto use words in his presentation, such as exciting, powerful, amazing, incredible, mind blowing, phenomenal and so on. And that's what you want to do. Whenever you're communicating with people, use those powerful words in your presentations in your articles, in your videos, whatever it may be, just avoid over doing it. You want to incorporate images and videos of beautiful, happy people we love looking at beautiful, happy people gets our emotions engage doesn't or animals we love looking at images and videos of animals or delicious foods and drinks or vast landscapes or high energy activities such as sports or objects in motion, such as cars, clouds, oceans and so on. Incorporate the's in your images and videos when you are communicating with your customers . When appropriate. Possible. Use a music, but not just any music. Make sure that the music that you use creates an emotional feeling that's in line with the message of the content. This may seem obvious, but don't play sad music if you're talking about something, happy doesn't work and vice versa. And finally, and this is extremely important, make it your goal to become highly skilled at conveying the emotional, emotional value or benefit of what you're teaching, sharing, selling or offering more than anything else. In other words, how will what you teach, share, sell or offer to others? Change their emotions for the better. For example, if you teach guitar and your sewing a course about it, don't focus on explaining how the course is going to teach the student the top 10 guitar chords that they need to know. You know that's boring. That's absolutely boring. But instead, use pictures and videos and images and words or whatever else you have available to you to get them to imagine an experience in their minds in their hearts. The emotional feeling of becoming a rock star, which your course is going to help them to achieve. Help them to feel it and get skilled at doing that, and you'll be able to tap into the power of emotion to do some amazing things in your content. In your marketing 7. 6 - Repetition: principle. Number six is repetition, which means that you understand and value the fact that ideas and messages are dramatically more effective when they're repeated and repeated often. So let me say that again. I got to say it again. Messages are dramatically more effective when they're repeated and their repeated often, and you can see the power repetition everywhere. Companies have logos and they use them on everything that they can, so that every time you see their logo, you remember that company what it offers, and especially the emotions that you have about that particular company. Hopefully, those air good emotions. That's what they want you to feel. Or you see the same TV commercials over and over and over again. And while it seems annoying, every time you watch that commercial and you see it again, the message within the commercial is buried deeper into your brain, where it can influence you more or you learn new skills by doing them over and over again. Right. Every time you practice that skill, you get better at doing it. That's the power of repetition. So why does it matter? Well, simply put, repetition creates familiarity, so the more that you're exposed to something on a regular basis, whether it's a person, an idea, a company, the more familiar you become with that thing and that familiarity gives that thing prominence in your mind and your brain creates a stronger connection with it, and the more prominent something is in your mind, the more you remember it when you have a want or a need, or the more influence is what you do. And the more you want to connect with it again, because when you become separated for it for a length of time, something that's familiar to you, you kind of experience a sense of absence. You want to connect with that again. So using repetition to build a position of prominence in someone's mind is a powerful force in the world of marketing. So how do you use this? Well, first and foremost, you want to practice being regular and consistent in delivering ideas, products and services of value to your customers. This means daily if possible, but weekly or monthly, at the very least, okay, so daily, weekly or monthly inconsistency like this is one of the fundamental ways of using repetition to build that familiarity and prominence in somebody's mind. Now some other things that you want to do include creating a unique and simple logo that you can use wherever you can. Hats, T shirts, marketing material online Wherever used that logo everywhere that you possibly can. Or if you are the products such as your face, then you want a professional looking head shot that you can use in all your marketing in the same ways that we talked about with a logo. Another thing that you want to do is when you're sharing valuable ideas, either through articles or videos or pictures. Find ways to repeat the one or two ideas that you want to influence your customers the most . Find out what those are and then figure out how to use your words or images or video to repeat those ideas without being annoying. Repeat them over and over again so they get buried deeper into the person's brain that's watching it. Reading it are listening to it. Another thing that you want to do is when you create an article or a video that sells a product or service, you want to regularly repeat its emotional value. It's emotional value and the specific steps that a person needs to take in order to get that product or service and just find creative ways of repeatedly conveying the unique value that you give to your customers. For example, if the unique value that you provide is simple vegan recipes that could be made in 10 minutes, let's say that that's the value that you provide to your customer. Then focus on creating a lot of articles or videos based on that particular idea. 8. 7 - Prominence: principle Number seven is prominence, which means that you want to put the most important and valuable ideas facts, truths, keywords, phrases, benefits, pictures, testimonials and other content in prominent places where they can quickly and easily be seen and consumed by others. This would include at the top of a page in the first few words of a headline in the first few words of a video. Or maybe as Thief First Word or first item on a bulleted list that gives that value prominence. So why does this matter? Well, it matters because you only have a limited amount of time to grab someone's attention by nature. And due to the pace of life thes days, most of us when we're presented with a new piece of content, such as an article or a video website or post of some kind, expect we expect the value of that piece of content to be obvious to us very quickly. And if it's not, we move on in our eyes and our attention tend to gravitate toward the tops and beginnings or fronts of things because those positions represent priority and items wouldn't be in those positions unless they were important and need to be given attention. So when a person comes across your content, they need to recognize its value to them very quickly. So it's critical, very critical, to highlight that value in prominent places so that the value grabs their attention and they want to learn or consume, or of what you have to offer. So how do you use this? Well, here are several ways to put this principle into action. If you have a website, then clearly convey the biggest benefit that you, your product or service has to offer at the very top of the home page. Users shouldn't have to scroll to figure it out. What is the biggest value that you offer? Put it right there at the top when you're writing articles or block posts than put relevant important keywords. Keywords that identify the value or subject of the content in a prominent position. And this means at the beginning of a headline or is close to the beginning of sentences, paragraphs and bullet points as you possibly can when you're creating a video and producing a video, then used the 1st 5 to 10 seconds to briefly state this specific benefit and the emotional benefit that the user will get by watching the rest of the video. Use that 1st 5 to 10 seconds wisely. In order to do that, when you're selling a product or service, then be sure to place the buy button or add to cart button or your contact info. If that's how you are selling the product, put that contact info in a prominent place in your marketing. Make it obvious without over doing it. And finally, before sharing something with others, review it and review it closely. And then ask yourself what grabs my attention about this more than anything? And if its greatest value is obvious to you right off the bat, then go in Sharat. And if that greatest value is not obvious, that makes some adjustments. Ask yourself that question again and then share it. 9. The One Habit You MUST Practice!: So now that you understand these seven principles of marketing and how they work, in addition to putting them into action in your own marketing efforts to the best of your ability, I want you to adopt a new, simple habit. I want you to pay attention, become aware of how others, both companies and individuals are using these seven principles in their marketing. And here's some things to look for with each item with insight. How well are they delivering the exact solution that their customers want? So as you watch commercials and see other ads, pay attention to the images and words that these companies air using and these individuals air using and the message that they're trying to convey and ask yourself, what particular group of people are they trying to reach and how are they doing it with their images in their words and their message? Are they targeting senior citizens, mothers, single men, teens, guitars, painters or those with a particular health condition? What specific group are they targeting, and what solution are they offering with trust? How do you or others view their trustworthiness and what do you think? The driving force behind that feeling of trust. How consistent are they had delivering something of value to their market? What makes them likable to their market? Is it their look, their words, their life experience and how authentic and honest are they? And what do you use to gauge that? What do you see with uniqueness? What makes them stand out from everybody else? What do they do that grabs your attention or the attention of others again? Is it there look their personality, their style, their attention to quality or something else? What makes them stand out as unique with clarity? How simple and focused is their content and marketing, and do you easily and quickly understand what they want you to do or by Is it all very clear to you? Do you have to think about it too much, or is it simple and clear with emotion? How do they, their content or their marketing make you feel? And what names would you give the emotions that you experience when you're connecting with their content with them or their marketing message? What emotions do you feel and how are they using their personality images, words, motion music and things like that to engage in excite your emotions with repetition. How often do they deliver valuable content tips or ideas to you? And how does that level consistency affect your desire to get more for them, or to listen to what they have to say again? What words phrases visual elements do they use repeatedly in their marketing and with bigger companies? How often do you see their branding or hear their message, such as in a commercial in your everyday life? How often does that happen? And how do you think that that's affecting your perception of them? That consistency, that repetition pay close attention to that and with prominence, start paying attention to how good marketers use the tops of pages. The first words in a headline or the first few moments in a video to convey value to you and the effect that it has on you toe want to spend more time learning more from them from them and listening longer. How does that effect that desire in you in a nut show? Study how successful companies and marketers are using these principles to grab your attention and influence your thinking and your actions, especially on a particular platforms such as YouTube, Facebook or a blawg, and then simply model what they do 10. And Finally...: Hey, this is Derek. And you have reached the end of this class. I really appreciate you watching all the videos, and I hope that you got a ton of value from what you learned. Now, before you go, I just have one simple request and that is I would really appreciate it if you would leave an honest review of what you thought about the class and the content. You can do that. That would be amazing. So again, thank you very much and have an awesome day.