Mailchimp Mastery - Learn Email Marketing | Justin OBrien | Skillshare

Mailchimp Mastery - Learn Email Marketing

Justin OBrien, Facebook Ads Expert

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12 Lessons (1h 50m)
    • 1. Intro to Email Marketing

      2:23
    • 2. Email Marketing Basics

      5:53
    • 3. Sign up for MailChimp and Choosing a Plan

      2:37
    • 4. Mailchimp Campaigns

      33:59
    • 5. Create an Email Campaign

      10:10
    • 6. Create a Signup Form

      10:06
    • 7. How to Add Admins and Marketers to your MailChimp

      1:11
    • 8. How to Grow an Email List

      11:08
    • 9. Best Email Subject Lines

      4:33
    • 10. Email Content

      11:05
    • 11. Analytics in MailChimp

      13:41
    • 12. Privacy Policy NO SPAM

      3:19
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About This Class

If you want to be successful with Email Marketing you will LOVE this Udemy course! You will learn the principles and strategies that work for us and that we have used to build Email Marketing campaigns for over 500 businesses successfully! Join this course today to master MailChimp and start to profit from building an email list!

JOIN THE 200,000+ HAPPY STUDENTS I HAVE TAUGHT AND CONSULTED ON MARKETING!

Do you want to partake in a CONSTANTLY updated Email Marketing course that teaches you everything required for successful marketing on MailChimp from A to Z?!

Three reasons to TAKE THIS COURSE right now!

  1. You get lifetime access to lectures, including new lectures every month (content is added constantly as updates roll out).
  2. You can ask me questions and see me respond to every single one of them thoughtfully!
  3. What you will learn in this course is original, tested, and very detailed! Master the platform MailChimp and learn the Email Marketing strategies I implement for clients daily! This course will also layout how to optimize your email content, continue to build your email lists and then evaluate key metrics from the data MailChimp provides. Make the most of your email marketing and make it easy, so you can get back to what you do best, running your business!

In this course, you will learn Email Marketing from beginner level to advanced on MailChimp!

You will be able to be able to build squeeze pages and sign up/opt in forms to grow your email lists and increase your potential customers. You will be able to create hyper segmented email capture lists for more effective, targeted email marketing in the future. You will be able to build and design professional email campaigns that drive higher conversions. You will be able to A/B split test emails and analyze the proper data to make your next email even better! Join this course now to learn how to take your brand, product or service to the next level with the power of Email Marketing!

TAKE A STEP IN THE RIGHT DIRECTION WITH YOUR LIFE AND LEARN HOW EMAIL MARKETING WILL MAKE YOUR BUSINESSES A HOUSEHOLD NAME! ENROLL NOW!

Transcripts

1. Intro to Email Marketing: Welcome to my mail Chimp email. Marketing mastery. Course I'll be teaching you everything you need to know about email marketing within the mail Chimp platform from A to Z. So who is this course for? Just like my clients of the past, I work for small business owners, local brick and mortar businesses, social celebrities and brands, corporate marketing professionals that want an edge at their current position or anyone looking to benefit from email marketing. By the end of this course, you'll understand mail chimp email marketing and especially, be a master of optimizing your own email marketing campaigns. So the topic is this. Course covers specifically includes the basics of creating your mail chimp account and what email marketing is all about. Next will cover up loading and creating email list and then creating hyper segmented email list to help increase your conversions and clicks even further. Next, I'll teach you how to build, opt in, sign up and subscription forms to capture emails and grow those email list. Then we'll optimize auto responders how to build our email campaigns, what content to put in them, how to design them and really, how to optimize them for open rates, click throughs and conversions. But remember, your email content is only as good as your subject line. People have to want to click that email before they even get to your email content, so teach you how to create open, worthy subject lines. Then I'll delve into a be split testing and how to set up those email campaigns so you can identify the key metrics that will make your email campaigns of success. And finally, I'll teach you how to analyze all of this data so you can overall improve your email marketing efforts. So I learned for me. I began my path into marketing as an engineering major. I started out by learning coding in various college courses, and then I started to build niche keyword websites and used growth hacking techniques to grow them and flip them for a profit. Ended up actually paying for my college education by doing this. So now it's over. A decade later, I've built, consulted and help market for over 500 businesses. One key thing that I've helped all of them do is to build a robust email list. So after finishing in the top eight for entrepreneur magazine Entrepreneur of the Year. Last year, I launched course envy with several engineering and marketing partners to begin and share our knowledge with the world. So sign up now if you're ready to master email marketing once and for all. 2. Email Marketing Basics : Now let's cover my email marketing basics. My number one rule is to always have a goal. So there's several reasons, too. Obviously, send an email first. You just want to share news, build your brand loyalty, educate your subscribers. Invite people to an event, drive traffic to your site to sell a product or service. But you need to ask yourself, What is your specific purpose Before you create an email? Think about the outcome you want. Are you trying to grow your business or email list? Are you trying to sell a product or are you trying to get donations? Have a goal in mind and tailor your information and your call to action to that idea or plan. Before I send any email, I asked myself, How am I trying to establish myself and my brand as an industry expert? And did this email come across? Is that my number two rule? Don't always be selling. Send an email newsletter with educational information tips. How twos and industry news. If you're constantly providing high quality, high value content to your customers via these emails, then they will be open to the occasional sales pitch for your product. or service. I like to follow the 80 20 rule. 80% of my emails are high value, high quality, free educational content. Then 20% of my emails are sales pitch emails selling my product or service. But make sure to send what you promised at sign up if subscribers signed up for tips and tactics delivered twice a week, That's what you should deliver. Part of keeping your email readers engaged is sending the information they actually subscribe to my number three rule male regularly. You want your email subscribers to think of your business when they need that product or service you offer, so remind them of your presence with an email for my clients. I mail at minimum once per month. Always include a mix of images and text, and make sure to include links back to your website products and services. I like to tell my customers what I want them to click veet called Action Click here to shop . Click here to enroll. Now sign up for your free. Many course by clicking here. Finally, make sure to include your postal address and an unsubscribe link at the bottom of your emails. This address and unsubscribe link is required by the can Spam act. Luckily, mail chimp does this automatically for you. My number four rule build high quality email list never by email addresses. This is a terrible idea, and the recipient is almost sure to unsubscribe. And not only will the unsubscribe, they'll talk badly about your company toe friends because they didn't sign up for your newsletter and they're considering this spam. The better quality your email list are, the more likely your email will get delivered red and clicked. Onley use opted in email addresses for your marketing. Those air people who have agreed to receive your emails. You'll see higher engagement and fewer UN subscribes or spam complaints when you actually email people who opted into this newsletter. Buying emails never works. Slow and steady list growth wins the race every time. Now, my final tip for email marketing is using E. S. P, an email service provider. An email service provider can help your small business generate and send emails to very targeted customer email list. Plus your E S P can store and grow your email list automatically. I think it's just crazy when I see some of these clients, I sign on for the first time. I see their email list are still in an Excel file. This is so inefficient. So start using an email service provider to help streamline not only your email campaigns but also your email list growth. So there's a lot of types of email service providers. All of them offer a variety of email services, such as building those email list, creating email templates, giving you analytics on your emails. You've sent offering a be split testing for your email campaigns and so on. So there's two types of email services. The 1st 1 is for small companies, and the second is for enterprises. Enterprise email services have all functional capabilities of small business services, but they have additional features like management tools advanced a P I advanced filters for segmentation and drag and drop email. Siri's Editors. The top enterprise platforms I use for big clients in general, there's no demo or free trial accounts for enterprise platforms. For the most part, you already have that massive email list, and you need to upload and manage it now. So you know, and you have to be willing to pay possibly thousands of dollars per year to manage that email list. But these air for databases that air 50,000 users. Plus, if my clients have less than 50,000 users, I usually use a small business email marketing platform. Most small business email marketing providers have that free demo option. Free accounts enable you to have email lists, usually less than 1000 to 2000 email addresses. The biggest email platform in the world is male Chimp. Some other top companies include a Weber campaign monitor. Get response and constant contact. Also note, though the male trim free plan includes up to 2000 contacts and up to 10,000 cents per month. So a lot of small businesses can stay on this free plan forever with male tramp meal. Chimp has the largest share of users on the market and really have an easy to use and friendly user interface. I use mail chimp for nearly 90% of my clients. Even as you grow, they have a really competitive pricing. For those, a large 50,000 plus email list sizes 3. Sign up for MailChimp and Choosing a Plan : so if you have a database less than 2000 emails, you can sign up for a free mail chimp account. But this version of mail chimp will not include some features, such as some more in depth split testing, nor email and chat support. Also on this free account, the bottom of your emails will have this mail chimp logo in it, but nevertheless it is free. So if you're databases more than 2000 emails or you want to use all the platform features, which are really limited on free accounts, you have to pay for the pricing plan you need depending on your database size. So again, head to male trip dot com slash pricing and let's find what plans right for you. So for my subscriber list, I have an Excel spreadsheet of 12,560 subscribers. Plus, I know I need retargeting ads, an automation serious for my emails. I have custom templates that I will upload, and I know I'm gonna want advanced audience insights, so I fall under the standard plan. So we select this. So now that I've clicked on my plan, you'll see the pricing options for that many subscribers on this page, but note your monthly bill will increase as soon as you grow your last. But for this course, we're gonna show you how to get everything you can get out of male chimps for free to start . Then hopefully grow your email list toe over 2000 subscribers, and this is going to force you to sign up for a monthly plan. Fill out this registration, form your email user name, password and then click that create my account button. You will then be emailed inactivation email. Click the link inside that email to activate. After that, with that link, you click. You'll be able to continue your registration right your first and last name, and then fill out your organization. Information. This info mail chimp uses for internal statistics. On the next step, you'll be asked to fill out information about your company. It's very important because this information will be shown all your subscribers. Another important thing to do on this page is choose the industry. You working so right here in this drop down, choose the specific industry you work in. When you launch your first campaign meal, chimp will compare your results to the industry average of what their email marketing results are. So it's pretty cool how you can compare yourself to another company in your industry and see if your emails are performing better. 4. Mailchimp Campaigns : male trip campaigns. Male chimp users can choose from a selection of different campaigns, enabling you to connect with your audience. In this lecture, we're going to discuss the different male trim campaigns, including emails, adds landing pages, postcards, social post and sign up forms. For each of these, you can customize your campaign using a wide variety of tools to get your message across to your target audience. So best practice for male trip campaigns. When selecting a campaign type within male chimp, it is important to consider your goals. Each of male Trump's campaign types have different key functionalities. Depending on what you were trying to achieve in each of our step by step guides for these campaign types, we will be outlining their key benefits to help you choose the most appropriate option for your business. So first off email campaigns. Male chimps email campaigns are designed for you to send a message directly to your audience. When creating a new email campaign. You have four different types to choose from. First is regular. This is a standard HTML campaign. Next is plain text. This is a campaign that only contains text and no formatting options, so while the regular campaign can include formatting, different text images, videos and so on, plain text cannot third a B testing. So on a B test campaign is a way of sending more than one version of your email campaign. She contest variables, and fourth is Automation. An automated email campaign automatically sins based on a trigger regular email campaign to begin creating a regular campaign start by selecting the campaigns option in the top, nab our then click that create campaign button on your campaigns page. In the pop up that appears of the campaigns available, select email. Next, you'll be prompted to select what type of email. So we want to select the regular from these email campaign options, then enter our campaign name. We can always edit this campaign later, so that's fine. Just click that begin button. You will then be redirected to your campaign dashboard page. From this area, you can edit information, including add recipients, so when you click this button, you will choose your audience. You can also select a specific segment or tag within your audience that you want to mail to next. Add front. Decide which email address the campaign will be sent from third ad subject. This is at a subject to your email campaign. What is the subject line of your email and finally, the design email button. This is toe Edit your campaigns design and content A best practice for email subject lines . The subject line for your email campaign should entice your audience to open it. You should also try to avoid using certain types of what is considered spammy content, including all capital letters for the entire subject line and including multiple exclamation marks. At most. I like to use one all caps word in the entire subject line and then add a relevant emoji to really stand out as people are scrolling through their email. The following guide contains helpful tips for crafting the ideal email subject lines. So once you've decided who you're sending this campaign to, who is it coming from? And the subject line you can then start designing your campaign by clicking the design email button on the following page. You will need to select a template for your campaign. You can either choose from male chimps pre made layouts. Ah, theme designed templates such as holiday, an email template. You've created and saved in the past. Ah, previous sent campaign. So just re using a campaign you've sent in the past or code your own by pasting in or importing custom HTML. So like I mentioned, you can design an email template that you can use again and again and select when creating a campaign. So to create a template. If you're going to be sending one out regularly, such as a regular newsletter, and you want that common theme in your template, I suggest you build a template that you can use again and again that is ready for you to input relevant content into for each new weekly your monthly newsletter you send out. So just navigate to the templates page via the Baran. Drop down in the top naff bar, so back to our regular email campaign. Once you've selected your template, you will be redirected to this design area page, where you can edit every element of your campaigns designed by dragging and dropping content blocks or editing tools from this right side bar area into the left Design box campaign layout area. You can also preview and test your campaign via the menu in the top right corner under the preview and test option. So in this right sidebar, you can drag these design blocks into your campaign layout area When it comes to editing your campaigns design. You have two areas in which to do this. So under this first have content. So use the left hand side of your screen, the email, preview or campaign layout area to selecting pre existing blocks and edit them. Or you can drag and drop any of these new content blocks on the right under this content tab over into that left campaign layout. So when you hover over a pre existing content block in this left area, you can move, edit, duplicate or delete it to add a new content block. Like I said, simply drag and drop one of these content options in the right content side bore into this left hand side design area or campaign layout editor content Block. Just click that element within the left side in that layout area. Once you do this, you can then edit the block in the right hand side of your screen. As you can see in this screenshot, I am editing a text block so I can edit my text and utilize the available for editing tools . I can upload photos and other things, too. This text box. I can click the style tab to edit the style, the color, the settings. Once I'm done with this, just click back in the layout area to re bring up those content blocks on the right side. So when editing the text in your email campaigns, you could also include merged tags. Merge tanks are a way of personalizing your campaigns. For example, F name. This merge tag populates the contacts First name into this emails text. So as you can see dear F name that's emerged tag that will pull from my male trim data the first names and customize it for each email. I said so by clicking the merge tags from this tool panel in this edit text box, you can select emerged tag that is available within your audience. Or you can open this cheat sheet link below to remind yourself of all the different merged tanks available. So when you add an image content block and selected to edit it in the right side, you can see you can replace edit link or change and include unaltered text for this image. So by default, there's a placeholder image, so you'll just click that replace link to upload your image. Therefore, to replace that placeholder. So by selecting a content box with an image in it and clicking the browse link, you'll be redirected to your content studio page. This is where you can select or upload a new image and edit it if required. You can also upload a Pdf file, such as for a e book. Or you can import an image via a U R L on this content studio or content manager area. You can also select a product if your account is connected with your e commerce site. You can also search and select a gift and insert that in your campaign you can also connect with your INSTAGRAM account and pull images from there. So as you can see, I've clicked this placeholder image in my left campaign layout area and then, in my right sidebar. Here is my image edit tools, so I'll click that replace link to swap this placeholder image for an image in my content studio, or I can upload a new image altogether from my content studio, so I click replace and my content studio will pop up. So here is the content studio pop up That allows me to select an old image that I've already added via my files in the left side bar or in the top right corner and click that upload button toe, upload files or images, which I can then add to my campaigns Content blocks. When you add and edit a social media sharing button, you can connect readers with your own social media channels using the social follow content block. So simply select the social media channels you use. Add your link and edit your button styles and settings. When editing a button block, use the content tab toe, edit the button, text and link. Use the style and setting stab to head its design alignment in size. You can add a divider, block two separate sections of your email campaign, and you can also edit how your divider looks, including its spacing so you can change the padding or space of your divider and its style , color and more. When you choose to add a video content block, you'll need to add a link to your video. You can then insert a description about your video and change its styles and settings. Simply paste your video link here. If you're familiar with HTML code and would like to add your own, you can copy and paste this directly into a code content block meal. Trip also provides info on HTML basics at this link, all of male chimps pre designed templates include a floater so you can edit the tax just as you would in a text content block. But in order to remain GDP are compliant, it is recommended that you keep all the default info, including merge tags, your mailing address, update preferences and the unsubscribe links as is. The merged tags will update automatically to view your footer as your recipients will select the preview and test button in the top right corner. Now, don't forget whenever you are editing any content block. Always remember to click the save and close button at the bottom of the section when you were happy with your changes. You can also edit your campaign layout overall designed By clicking this design tab here, you'll be able to change items including font types and background colors. We recommend that you take some time to test all the different content blocks and design tools within this editing area on your campaign. There's also the option to take a tour to familiarize yourself with each of these functionalities. Finally, is the comments tabs. We've covered the content, the design. The comments tab will display any comments from your recipients of your campaigns. Test emails. So send a test email of your campaign to your collaborators or co workers to have them begin commenting and providing feedback before use in the final version of this email campaign to your audience. So a best practice for testing your campaign before saving and sending any email campaign. It is vital that you test it using male chimps. Preview in testing tools. Not only can you check for any broken links or display issues with your email campaign, but you can also test out your content to ensure you avoid spam filters. So learn more about thes testing tips. Male trim provides at this link To test your campaign, select the previewing test drop down menu in the top right corner of this campaign layout. Campaign Builder page When you test your email campaign. Choose from the following options. First, enter the preview mode to see how your campaign will look on desktop and mobile. You can also enable live merged AG info to check that your merge tags are working correctly . Next, send a test email to yourself or collaborators. Third, to preview your campaign on a mobile device, Select push to Mobile fourth Use Open Link checker to confirm all your links are working correctly. Finally, social cards. These allow you to preview and edit how your campaign will appear when it's shared on social media channels. When you're happy with your campaigns design and have tested your email accordingly, you're ready to click the save and close button in the bottom right hand corner of the screen. You will then be sent back to your campaign dashboard, where you can edit any of the sending data, including recipients the From email the subject line. You will also be notified by a male chimp at this point highlighted in the red box of this screenshot. If there are any issues with your campaign, if you scroll down on this campaign dashboard, you can also decide to include additional ways to share your campaign either directly via U . R L Inc or by connecting with one of your social media accounts. If we scroll down even further on this campaign dashboard. The final section is titled Settings and Tracking Here. You can also decide on additional ways you would like to track your campaign. This can be via Google analytics or another male chimp integration option at minimum Track Opens and track clicks for your internal mail chimp reporting. And I also suggest you integrate with Google analytics so we can select in the top right Google Analytics Link tracking. So scroll back to the top of this campaign dashboard page and select whether you would like to finish later. This will save your campaign as a draft schedule. Just send your campaign on a specific date and time, or click the send button to send your campaign immediately, just as you would create a regular email campaign. If you plan to create either an automated ah plain text or a B test campaign again, start by selecting the create drop down in the top left corner and selecting email in the drop down menu. Plain text email campaign so in this create email, pop up, select plain text from the email campaign options and enter your campaign name. Remember, you can edit this campaign later on quick the begin button in comparison to a regular and A B test and an automated email campaign. When you select a plane tax campaign, you will see a simplified version of the editing dashboard for this campaign. Here you can enter your text accordingly. Plain text emails don't contain any images. No rich text formatting or embedded hyperlinks. These air useful when you want to send a simple email free treat, Onley your essential content. I personally use plain text email campaigns tow. Avoid spam folders. HTML based emails or regular campaigns have a higher rate of landing in either a, the social tab of a Gmail account or the spam folder of other common email providers. So because this is such a basic email, it looks like an email from a friend. That's why I like sending plain text emails more often than not a B test email campaign. So again, from your mail chimp account from the create menu, create email in this email. Pop up. Select A B test to create a split test email campaign. Note. This is only available to mail chimp users all in a paid plan, so select the A B test option in this email campaign. Pop up and enter your campaign name, then click the begin button. If you select an A B test campaign, you will see an additional step in the design process, where you'll be prompted to define the variables of your different campaigns. For each campaign, you can create up to three versions of your email and decide whether you would like to test your subject. Line your from name your content or the send a time A B test campaigns are best used when you're trying to identify the best strategy for your email campaign. The most common a B test I use is subject line because think I would rather build brand awareness with my from name course, envy my content. Typically, it will be the same content rarely in my split testing something I'm either marketing an item or marketing a blawg post. And as for sen time, that's a good thing to split test as well. But after you send a few campaigns and look at your mail chimp reporting. You'll see. 08 a.m. is the most common open time, and you'll know in the future I will send my campaign at 8 a.m. It just takes a few campaign emails to realize when your audience is opening your emails most often. So, like I said, my favorite thing to split test is the subject line. I want to see what is getting better open rates so they can help me in the future. Adapt my subject lines toe What I know my audience prefers opening automated email campaign . So again, create email in this pop up. Select automated from the email campaign options. Then choose your email trigger from the options below. If you would like to create an automated email Siri's to send to your audience, you will be redirected to the automated campaign Workflow Dashboard, where you can edit items including your Siri's Trigger had automated emails to the Siri's email, Send timing and much more. Marketing automation is a great way to take some task off your plate while keeping your customers engaged. Here's a great article for tips on designing successful automated emails to learn more about automation, email campaigns and sequences. Make sure to check out our mail. Chimp Automation is lecture also via the automated email campaign option. You can choose to share your Balog updates via an RSS feed, so simply click the share BLAWG updates automated email option. So when you post to your blawg male champ will automatically send this to your email list and our S s campaign pulls real simple syndication content directly from your blog's, you can decide how often you would like your RSS campaign to send, and it will automatically pull data, including the title and a snippet from your block. So instead of you taking the time to create a new regular email campaign saying, Hey, check out our new block post, you can set up this automation to have it automatically in the background. A great way to get your content out there and again. Keep your email list engaged with your website. Male chimp ads with the male chip adds tool. You can set up online ads for Facebook, Instagram or Google to target your audience in just a few clicks without having to leave the mail chimp platform. Don't forget in order to create a male chimp ad, you'll need to connect your account with Facebook with INSTAGRAM with Google ads and with your website. In the following article, you can learn how to grow your audiences using these powerful ads to start creating your ads. Select the create tab in the top NAB are in that drop down select ads In the pop up, you'll be able to select whether you would like to create a Facebook or INSTAGRAM at or a Google re marketing ad. Make sure to enter your campaign name and quick begin for the Google re marketing ad. Before you click. Begin, select your connected site or landing page campaign. The Google remarking ad is great for retargeting people who have seen your website or landing page. You can also do this directly on ads dot google dot com. But using mail Chimp. This enables you to just stay on the mail train platform. You don't have toe goto. A separate ad platform to create these at Plus the user interface is pretty simple on male chimp. So on this Google remarketing ad campaign builder, you'll first select your ad channel. Obviously Google ad display. Select your audience, set your budget and finally select your content. You can create upto five ads for the Web. So when you first select this Google remarketing ad, you will be prompted to connect your account to your website and Google ads before you can customize this campaign. This enables male trip to track the user's so they can retarget them via the Scougall re marketing ad. Next. By selecting the Facebook or instagram at, you'll be redirected to this ad campaign page. So first it would be prompted to connect your Facebook and Instagram channel before you can create and submit your ad. Then you can edit your audience at it your ad budget and customize your add content. So here's some great articles on tips for creating these types of ads. So, as you can see, I have linked with my course envy, Facebook and Instagram Page. I've set my budget. Now I want to edit my audience, so click the edit audience button. So under this audience at it page, you can choose to target new people. Your current contacts Ah, custom audience or your website visitors. We've split test running ads on male tramp versus directly on Facebook ads manager and the advanced targeting options alone. Me Creating Ads on Facebook Ads Manager A much better option. As you can see, I'm in my Facebook business manager account and Facebook allows you to import your email list audience directly for male chimp when you are building a custom audience so you can target this custom audience any any type of Facebook at or instagram at unless you really want to stay on the mail chimp platform only. We advise creating a Facebook business manager account and creating your ads and custom audiences directly on this Facebook ads platform. There's just so many more options available to you in the mail Chimp allows. While we like the Google re marketing at just because of the simple user interface, the Facebook and Instagram ad option not so much landing pages landing pages can be used as a weight of growing your audience with a sign up form. However, landing pages can also be used as a way to promote specific products in your e commerce store to announce a competition or to offer a discount to learn more about landing pages and how to create one check out our lead capture forms and mail chimp integrations lecture postcards as an alternative toe Online campaigns. Male trip also allows users the chance to design and send printed postcards to their audience. In order to send a postcard to your audience, you will need to require your recipients to input their first name, last name and mailing addresses into your sign up forms. To learn more about male chimp postcards, make sure to check out this link so best practice for postcards. It is important to ensure that the recipients in your audience whom you plan to sing your postcard campaign to have all consented to receive direct mail. This is a vital step to ensure that you are GDP are compliant. You can edit your GDP, are settings directly via your audience and if required, you can also segment your audience by marketing permissions before sending to your audience to ensure your Onley, including the correct recipients who have consented to receive direct mail. So the following two links will help you create those segmented audiences for mailing these postcards to the correct people. So select the create option in the top navigation bar and select postcard in the drop down menu. Select what type of postcard campaign you would like to send the first option created. Postcard is a one time postcard. I love these for first time customers, so I will only send this postcard to my segment of the audience that has made a purchase on my website. This could be a simple as a thank you. Thank you for your first purchase. Here's a promo code. Share with a friend or use it on your next purchase. People love getting fun. Mail. The second option is recurring. Use a recurring campaign to send recipients reminders. These were great for my home or housing broker and Realtor clients. They build up a list of people they buy and sell homes for, and now they send them postcards once 1/4 once every six months. Hey, remember me? Hope everything's well, if you or any friends or selling their home. Make sure to contact me to help you find the best deal. Something like that. Finally abandoned car using abandoned cart postcard as a unique standout reminder for them to come back to the site. This is pretty expensive, but if you have a really expensive product, maybe this postcard will be that differentiator for them to say, Wow, these guys really care? They sent me a postcard to say, Hey, finished checking out. I see you added this to your car. Some do note postcards start at 75 cents per card on the postcard creation page. You will be able to add recipients to your campaign and edit your postcards content before clicking the same postcard button. So make sure to edit the content for both the front and back of your postcard. Like I mentioned for store owners, I like to send a promo code to first time customers to say thank you and incentivize them to come shops amore with X percent off, or tell them to share this promo code with a friend. So the starting price for these postcards, or 75 cents a card, you can send them in 27 different countries. And if you've never sent a mail chimp postcard before and you'd like to see how they look, you can request to send a free postcard yourself. Social post social posting on male chimp allows you to schedule and post your content directly to your Facebook Instagram and Twitter feeds without having to leave your mail. Chimp Note. You can Onley schedule Social Media Post. If you have a standard or higher male chimp account, you can upgrade and learn more about male chimps pricing and plans here. Before you start posting to your social media accounts via your mail chimp account, you will need to ensure you have connected your channels. This process varies for Facebook, instagram and Twitter. To connect your social media accounts with male chimp, click on each of the links below to follow the steps. So to connect your social accounts in the top right corner, click your user name logo there and in that drop down select account. And on this accounts page quick the integrations option. It's here where you can integrate your Facebook page, your Google Analytics, your twitter. One note about integrating Instagram. There's no instagram integration. Rather, you have tow. Add your INSTAGRAM account to your Facebook page, which is a very simple process you'll see at this link. It's just on your Facebook page settings. Click the Instagram option and then sign into your instagram. Once have connected your social media accounts with male chimp, you're ready to start posting or scheduling your content. However, before you start creating all your social media content, it's important to consider the following content requirements for each social media platform. The amount of content and image requirements varies, including text, image size and so on in your top male trip. Now bar select, create in the top left and then in that drop down select social post in the pop, a box that appears into your campaign name for your Social media post and click began. You will then be redirected to the Social Post Builder area, where you will be asked to select which platforms you would like to post. Two. So select your social media platforms by toggle any John, Then click the save and continue button. You are now on the design step. Here. You can insert your content and upload warm or images, so just click at upload an image option toe, add your content, and then when you see that what is your post about placeholder? Replace that with your post text. Once ready, click the save and continue button on the following page. You can customize your post accordingly to suit each of your platforms, customized content and images for each platform. Facebook, Instagram and Twitter. Once each post is done, quick that saving continue button. Finally, choose whether you want to publish your Social media post immediately or schedule them for a later time and date to post immediately. Select the I went to post now option and click publish. If you have a standard or higher plan and want to schedule your post for a later time and date, select Lee. I want to schedule my post option. You will then be prompted to select a date and time for your post before clicking the schedule button. Note. With this option, you can also pause and edit your social post from the Social Post dashboard. So as you can see, we can edit scheduled social posts via the Campaigns Page. I could campaigns in the top nab our and here it is course in the Social Posts. This is currently a draft, so I can edit it, rename it or replicate it. You can also view your schedule post in a convenient calendar view, so I'm in a list view. The calendar view will show me. Oh, I have a social media Post on Twitter on Friday and Instagram post on Sunday. This is a great way to schedule your content and only have to work maybe one day a month, creating all this content and letting mail chimp post it for you. You can also create a Social Media post that will automatically publish when you send an email campaign. So navigates the email campaign dashboard and click edit on any relevant email campaign. You can also do this while creating any email campaign. It's a scroll to the bottom of your campaign Overview page. This is before you have sent your email and under the had a social poster your campaign area. Select which platforms you wanna post, too, and enter the content and images you want to include in the post again. You need to ensure you've connected your social media platforms for this toe work. Once you've started posting to your Social Media Channel via mail chimp, you'll be able to review reports for each post Here. You can see how many people have viewed, liked and commented and even shared your post so to navigate and review your Social Post reports click the reports option in the top. Now bar on the Reports dashboard, you'll be able to see reports for all your different types of campaigns, whether it was a regular email campaign, a Social Post and so on. Just click the View report button to review a specific campaigns reporting and statistics. As you can see, this first option in the screen shot Social Post from potted plants or sale. It reached 16 people 16 impressions, five people engaged then for the regular email campaign below it, I can see the subscribers the open percentage and the click percentage. Sign up forms. Navigate to your campaigns page, then click the Create campaign button. In this pop up, select the sign up form option. Sign up forms are a great way to help grow your audience Subscribers. When you create a new audience in male chimp, you will automatically generate a basic sign up form for that audience. Other types of sign of forms include invented forms and pop up forms directly via your site or landing page hosted via mail chip. Learn more about sign up forms and how to create them in our lead capture forms and mail chimp integrations lecture. So best practice for all campaigns. No matter what type of campaign you decide to create, it's important to take into consideration the following tips before sending and publishing to ensure your campaign is successful and you see positive results. First, review your audience. Insure your audience is healthy to minimize bounces. Segment your audience to target specific recipients with relevant content. Check your campaign set up check everything is working correctly. Test and preview it. Click and make sure the links work and pay particular attention to your email subject line to maximize your campaign. Open rate. It all starts with the subject line. Prue free. Always remember to proof, read and review your campaign content. To minimize un subscribes. Check links Like I mentioned. Find any broken links before sending by clicking them all in the campaign preview area. Test your campaign. Send a test campaign to yourself and to multiple email providers, if possible, to ensure your campaign is sending and displaying as you expected to 5. Create an Email Campaign : Okay, let's get started with our first campaign click the Campaigns tab in the top knave bar. On this next page, click the Create Campaign button in the top right in this pop up select, create an email. Therefore, types of campaigns. First, regular campaigns. These allow you to send standard HTML emails with the plain text template. Next is a plain text campaign. This allows you to send simple plain text emails with no pictures or formatting third or a B testing campaigns. These allow you to send up to three different versions of your email so we'll delve into this option later, as it is great for identifying key metrics that caused better open rates. Higher click and more. Finally, our automated emails. Automated emails let you save time so you can focus on other aspects of your business. Male chimps. Automated email marketing helps you stay connected with your customers every step of the way. I'll deal deeper into automated emails later, but let's create a regular email first. Name your campaign. This field is just for you. Subscribers will not see it. For example. I like to name campaigns as the date of the campaign and what email list I plan to send it to. Once we select the regular campaign, you'll be asked to choose one of the email list you want to send this email to, so select the list of your choice. Once you have your list selected, then select your segment or group. This could be a pre built grouper segment or one of these default ones, such as all subscribers on this list. Then I always advise Toggle this personalized the to field. I see a better open rate when people see their actual name in their email to field not just their email, address their name and email address. Next at your from field here, you would put your name and your email address. Make sure to use something subscribers will instantly recognize, such as your company name, then click Save Next, his email subject. This is the first thing your subscribers will see before they open it in their in boxes. Personally, the email subject is the most important element to me. People can decide to delete your email based solely on this email subject line. It's a great fun, interesting called the action curious subject lines that will draw your clients attention and make them want to open this email. Also note that mail chimp allows you to use emojis in email subjects. These colorful objects and smiley faces can really capture attention, so just click that emoji support link to learn how to type certain emojis. So, as you can see in this snapshot of my Gmail, we have the from column. I can easily recognize the company, right? That's the goal with the From Column. Then we have the subject. It's bold. You have 150 characters to grab the reader's attention. And then there's that preview text. This is a preview of the email. This doesn't even have to appear in the email. Rather, just entice the person to further wanna open that email. So I like to pare it nicely with my email subject line to further increase my open rates. Next, you'll have to choose a type of template. You want to build your email within. There's a literally every type of layout in template. You can think up with varying columns, some with multiple photo boxes, some with none, so scroll through this tab to select the template. You want to build your email on top of if you're experienced with coding, it's possible to upload your own code under the code your own tab. But for the most part, these air really easy to build in, and there's every type of layout you could think of. So I like to just choose a basic template. Usually the last option I use is under the themes tab. Under the Themes Tab, you'll find a lot of preinstalled email templates for different businesses or events like sports birthdays, coupons, holidays. I don't use these generally because they do look very generic. I prefer choosing my layout because I can totally customize my email with any type of layout I want. But occasionally, like I said, under that themes tab, you can select Ah, holiday like Valentine's Day Christmas, and they have a nice built out theme, for You are ready with a cool background. So play around in this template screen. Once we selected Template will be taken to this design page where we actually design our email. It's great because there's dragon drop elements to customize their email and then you can change design elements underneath the design tab, whether it be color font and so on. So what I typically do is I choose a single column, basic layout email with one tax box and one image. But then, once I'm on this design page and I decide I want to add more photos, more text box, you can just click and drag and drop those elements into it, whether it be a button, another text box, an image, a social share button. That's the great thing about these basic layouts. Just pick. If you want 1 to 3 columns, then you can customize it anyways with this dragon drop elements. So as you can see, I'm on the design page, I filled out my email like I want. But now one thing you may question is, what if I don't want to create the same email five times because, say, I want to email this same email toe all five email list. Unfortunately, in this free plan, we can only send a one email list at a time, so that's a great question. What you want to do once you've completed this email design and you're ready to click next to go to the final confirm page before doing that click feet save as template button. By doing this, you can quickly start with this design layout for the next campaign you create. So once you click that, just name your template and save it. Now your template will appear under the saved templates when you start a new campaign. So remember on that page where I selected basic. If I click saved, this one will appear, and it will be auto filled already with all this content. So once you click next on this page, you're happy with your design. You're ready to confirm and send. One thing I like to do before I send any email is to test the email first. You can do this by clicking the preview test button in the top right corner of the screen, then click. Send a test email in the drop down menu, so fill out the email field, then click Send test. Go to that email account, open up that test email and check one last time for spelling errors. Do the hyperlinks work? Are the images showing up etcetera? If anything came through odd, you can come back to your campaign. Click on the design tap and go back toe editing your email content. You can go through and change anything, whether it be the email list, the actual set up and layout of your email, the template or again the email content. The design of the email. Once you scroll down to this next section titled Tracking, you'll see check box options for what you want to track in this email campaign. Whichever box you check will be tracked under the analytics and reports tab for this campaign. So first track opens. This means that you'll be able to see under the analytics tab how many people open your email and not just initially, if they open it again and again next, I tracked clicks. This means that under the analytics tab, you'll see how many people clicked within your email, what they clicked and which user did the clicking next to track plain text clicks. This is basically the same as the previous one, only for plain text campaigns. But remember, we're building a regular campaign. The Google Analytics Link. Tracking this option is great for linking your mail chimp to your website. She contract sales income conversions. Next, it's e commerce to link tracking this means that you can see how people behave on your site , so to use it you need to put a special code in your website. We'll cover this deeper in the analytic section. Next, click tailing. Tracking. This means you can see how people behave on the Web site and track their actual mouse pointer so you can see where they're clicking where there mouse pointer lands. This is really great for testing, sales, funnel and landing pages or lead gen pages on your website. You can really see where people's eyes go or mouse pointer goes on your site sites like Click Tail Crazy Egg Heat map. They all cost extra, but you can review their options further at click tail dot com, track stats and salesforce. This means that information and activities and your emails will be transmitted to your special CRM software, such as Salesforce. We'll delve further into analytics later, so once you make sure everything is correct and you're happy with it, maybe even send another test email to yourself. Click the send button and another great option right next to it is the schedule button. This is great for planning e mails, months in advance. This is also a great feature if you learn from your analytics that you get a higher open rates at, say, 8 a.m. On Mondays, for example, you can schedule to send this email at that day in time. So click that send button and you'll get one last confirmation window to ensure you want to send your campaign. So click that send now button. If you're positive, your email is formatted correctly, free of spelling errors, and all your links are working within it. So congratulations, you've sent your first campaign. 6. Create a Signup Form : Now we're going to build some sign up forms. Since we've built a list already, we're going to build a sign up for that email list. In the drop down menu, select sign up forms. There's four options for creating forms. The sign of forms. Help you add new subscribers to these email list and enable you to collect their data with ease. So let's first create a general sign up form. Click the select button next to it, so notice at the top of this sign of foreign page. We're working on a sign up form by default, but you can click within this and edit any other kind of form or page specific to this sign a form. So whether it be the confirmation email, the thank you page and so on. All those response emails and forms are built via this drop down menu. So let's scroll down a bit. As you edit this sign a form you can see live updates to this sign up landing page at this special girl. So see have highlighted this sign up. Form your l that e p u r l dot com So this is a direct link that you'll use as a hyperlink for text or Boehner's on your website to direct people to the sign up form landing page. Another idea is if you have an email list built already, but you built this hyper segmented list for people interested specifically, and maybe a new offer you have for my specific sign of form. I'm showing you its the aims on revenue calculator. So what I will do is email my original broad newsletter email list. This is just my course envy. Sign up list, you know, email them this new offer for a free Amazon revenue calculator. So all I have to do in that email campaign to all my course envy students is paste this sign up you are. L link into that email campaign being the people who sign up, I'm gonna identify and build a hyper segmented subscriber list for this new email list. The Amazon Revenue Calculator email list. So therefore creating the list of email addresses specifically interested in selling on Amazon. See what I did there? I took a broad email list course envy students and emailed them. This offer for a free Amazon revenue calculator took a broad list created a small niche, hyper segmented list. Now I have to email list, and I can create campaigns separately for them. Course envy. I send them updates that are generic to all my courses. This Amazon list. I just send them updates and free things and pro most just specific. To my Amazon course, hyper segmenting is key again. Mail Chimp has a very easy dragon drop user interface so you can build the sign up forms with ease so you can edit them. You can add and remove fields. You can change titles. You can change text box. You can move fields around, really just play around in this area. Toe ad messages change field names. I had other fields. Do whatever you need to perfect your form next to that initial builder tab. Click on that. Design it tab here. Think of it as CSS or design. You can change the colors, the textile or fought and really make a custom landing page for your sign up. For next, let's create an embedded sign up form, so we just created a general form click Select next to embedded forms. So unlike the general form that is on a male chimp hosted landing page. The embedded sign informs you in bed right into your website. The nice thing about this is that people don't have to click a link or click a banner to be redirected to that sign up page. They just see the embedded form and input their name and put their email and any other requested fields. And bam, you have a new subscriber. Give me a yes and yes, if you like this. Okay, great. So on this embedded forms page, you can click the tabs at the top of this page to play with the different layouts and look for your embedded sign up form, such as the super slim look. Or if you're good with coding and CSS, you can click the advanced tab and change your styling code options as well. So once you're happy with the embedded form you built, scroll down and copy this code at the bottom of the page. In this copy slash paste onto your site box, then go to your Web site or webpage. You want this to display on and paste it into the HTML code Moose website and log content management systems such as WordPress, Squarespace, Shopify, Blogger, Tumbler and more all have a simple HTML option within the post or page builders. So in this example, this is a wordpress post. Just click the text option instead of visual and paste in that hte email embedded form coding right into this post and then click Save. You could easily pace this embedded form into your Web pages via that HTML code, but there's a ton of free and paid plug ins out there that enable you to tweak your male chimps sign a form layout color and more right from their plug ins. My favor, which does everything I need, is a free plug in called mail Chimp for WordPress. They only have a plug in for WordPress websites, but as you can see, my sample sign up for my maid with this plug in on one of my clients sites is really clean and professional. See this example? Get all of the ridiculous straight to your inbox. I didn't add a name, just made it really clean and easy. The simpler, the better for your clients. What is the color action? One simple box, usually just email, and then the subscribe button So with this mail chimp for WordPress, plug in. I can select the fields I want to embed in the form. What colors, What title and font. Then, wherever I put the forms short code on my site, it appears on my site live. So whether it's a widget in the header as a pop up and so on now let's create the third type of form the subscriber pop up. So click the select button next to it. Now some marketers air not a fan of pop up email capture forms. But I will tell you right now that I have had clients increased their email list size by 500% using pop up forms. So, as you can see on this initial sign, a pop of form page male trip gives you four layout options. They're all very simple, very clean. But as a rule of thumb for pop up forms, never asked for more than just their email address. Most people agree pop up forms are annoying, so if you aren't offering anything of real real value, then on top of it asked me for my name, my location, etcetera, etcetera. Uh, no way am I signing up. So try to just request the email address on a pop up, for you can click the Fields tab right here and then select what's required on your form, whether it be first name, last name, email address and so on. So, as you can see, I highlighted the four types of layouts for a pop up. They include text on Lee Banner at the top, with text below text on the left, with a banner on the right or banner on the let with text on the right. My favorite layout option for the pop up is the image on the left in the sign up field on the right. I've done a lot of case studies for my clients, and what I've found is potential subscribers read left to right. So it's important to put your value proposition in that order. So position that great called action image on the left and then just have your simple email sign up on the right. So click that content tab here, Toe added. What the images toe edit What the text is a couple things for this text area, and as for the image, make sure to include what value this potential customer is going to gain by signing up on your form. Also give a time constraint with that call to action to increase a sense of urgency. There's a limited spots left, act fast, etcetera. Next, you can adjust how long someone is on your site before the pop up appears. Personally, I like to give the client as much time as possible in my sight before springing a pop up at them. Honestly, I would prefer 30 to 60 seconds because this equals the user is truly interested in my sight, and he'd been on it for a while, right? But besides time DeLay pop ups, I also like to use this scroll feature, So that means the pop up appears when they get to the midpoint of my page or to the bottom of the page. But my favorite is upon exit. So when someone's about to click the back button or about to exit out of the browser, that's when I want that pop up to appear. So from my results, I see the best subscription rate from after 20 seconds or upon exit. Once you select this and are happy with your Papa play out, click the generate code button in the bottom, right, Copy this code and paste it into the HTML code file of your websites header or footer. But remember, no matter the page, this pop up will peer since it's in the header or footer, which occurs on every page. But note. If you don't want this pop up to appear on every page, paste this code into that specific pages. Html. Whether it's a post or a page, put it in the content area. If you want it to appear on every page, put it in the header or footer. Once you have uploaded your code, come back and click. Publish in the bottom right corner of this page. Vin Click Saving Exit in the top, right. You can edit this form at any time by going to this specific email list, then clicking sign up forms, then selecting pop up, and this will be your one pop up option that you can edit. Finally, let's look at the form integrations option, so let's click select next to this fourth option. As male trip has grown over the years, they've added more and more form integration options with third party platforms such as Wufu, Squarespace 7. How to Add Admins and Marketers to your MailChimp : So if you want to outsource your email marketing or if you own a email, marketing or marketing business and other people need access to your mail chimp account, you can add them to your account via this invite users button. So let's click that on this page. Just enter the email address of the person you want to add to your mail trip account. Then you have to select the rights you want to give to this user. There's four types. Viewer. They can just access reports. Next is an author. They can create campaigns, but they can't send it. Third is manager. They have full access except for billing in the list export, and finally is admit this is full access. So when I signed a new marketing client, I am almost always added as a manager, I could do really everything except export their email list and change their billing. But think about this. These air two things that he had men wants to protect. They're billing info and the asset of these large email lists that they're building. So I advise this manager access level to any new marketers as well 8. How to Grow an Email List : So now that you have a good understanding of the male chin platform, I'm sure you're asking yourself, how can I actually grow my email list? Building that email list is one of the most important things you can do to not only grow your business, but to turn. There was the leads into customers. So many of my clients tell me that they don't know what to give away. Most ask themselves. Should I create an e book? Should I create a webinar? These are the wrong types of questions to ask. You shouldn't stay to ask yourself what's a challenge that I can solve for my ideal audience? And how can I put that into a mini training or a mini giveaway so that people will find value from it? A problem that a lot of people have is getting bogged down by all the different lead generation strategies out there. Yes, you can eventually try them all. But First master one create that first subscription form that offers the most value and that you know you're a master of so you're really creating a high quality thing to give away in exchange for those email addresses. So get out a piece of paper and write this down. Here's my top four list that will help you identify that challenge. So first, write down a list of challenges that you can solve for your ideal audience. Next, right down the type of media you plan to you, whether it's an e book, a video, a checklist, an infographic and so on. How are you going to get this value added product that solves that challenge for your audience into a form of media? So number three. Who's going to create that media? Do you need to hire someone to help you with this? Are you going to write this book yourself? Are you gonna have a designer making infographic or a video? Think through what you can do yourself and what you need help with. I always outsource things that I'm not 100% with toe up work dot com. So things like building infographics, maybe building a Kindle e book. You want this toe look as professional as possible because this is the initial thing that converts that cold lead to a hot lead. So if they sign up for an email list and you're sending them an ugly e book that you made inward. They may unsubscribe that first day you want to sign them up and lock them in with a high quality content right off the bat. And finally, when you're going to get this done, too many people I know sign up for a male chimp account and then never follow through with creating sign up forms and creating a value added product to give away. So assigned yourself a deadline. Mark it on your calendar to help make that commitment firm also share your plan with your team friends co worker. This will help hold you accountable. So now I want to go through some ideas for these promotional giveaways. So instead of wasting time on a 1,000,000 different strategies, keep your initial testing to this list of my highest converting ideas. This includes Webinars E books, free reports, checklists and a free product. So analyze these and decide which one will perform best for you. Build your product connected to that sign up form been perfected. I always keep it updated and relevant, and you're only gonna advance an increase. Your email list. One example. I love for capturing visitors are exit pop ups. These are either time pop ups or exit pop ups. But exit pop ups are great because when a user intends to leave your sight, they hover over the back button or over the Excel button. This pop up will appear, prompting them to enter their email for your free. I am for your free webinar for the free e book, etcetera. Pretty cool feature to keep them on your site and not bounce or leave a great exit pop up for e commerce sites. Our discount coupons. So when they click back or when they hover over back, this pop up appears. That says, Here's a 10% discount. Don't leave just yet. It gives them a reason to stay on your site. The next type of promotional giveaway is for free stuff or contest. So does anybody have an e commerce store out there? If so, shall yes, like a crazy person at your computer screen. It is a good practice for e commerce. Businesses toe offer some free gifts in exchange for an email. So with a sign up form or a pop up like this, you can email them forever going forward your new products, new promotions all via this email marketing campaign. Another angle for this free product. Sign up our contest. So if you have a brick and mortar business, I like to leave a fish bowl by the check out counter that says, dropping your business card to be entered for our free weekly drawing of whatever is relevant to your business, give away something of value that people actually want to give their email for. If you're a coffee shop, give away one free coffee. Now. If you don't have a physical location, you can offer this same type of contest in an embedded email. Sign up form right on your website, such as Sign up for our monthly drawing toe, win an iPad or whatever you can afford to give away that's relevant to your brand or company. Another cooling go with the contest is a birthday club offer something of value in exchange for this potential customers email address. If they sign up for your birthday club so you would just create a sign up form and this additional field would be date, and then you'd rename the title birthday. And when that user signs up they input their name, birthday and email. So for food services, this is a great way to make your customers feel special on their birthday. This burger place, for example, gives away free burger on your birthday. You could do this for any product or service, whether it be a discount on your birthday, a free product on your birthday and so on. If you're really stumped and can't think of a report or webinar or e book to write, just suggest unique things that have never been suggested before. It doesn't hurt to try. This is what testing is all about. Look at this example. They're touting the greatest mailing list ever. I mean, I'm tempted to sign up, right? Another standard practice for e commerce is discounts. I love to add urgency to these types of email capture forms. This one, for example, has an embedded timer in it. If you don't want to input a timer field, you could also put in an expiration date in the text. Never let your customer think they can always get 25% off, always limit and offers availability With that sense of urgency. Only one day left only 24 hours left. This expires on Independence Day, and so on another cool promotional giveaway. His email. Siri's I'm a big fan of email, Siri's, because the user knows what they're getting up front. So instead of a generic e book, tell them up front the free data they want. Willkommen, a series of four emails, for example. Next, make your email subscription form prominent. Don't hide it in a sidebar or on a page people barely visit. I love to put my opt inform above the fold on the home page. This means when someone comes to your website, they don't even have to scroll down to subscribe. It's the first thing they see on the top half of the page. Besides putting your email apt, inform above the fold on your home page. I also like to put an email subscribe field in a sticky header as well. So my sticky. I mean, no matter the page your customers on when they scroll down the header scrolls with them. So if the email subscribe, Field is in the header, it is constantly following your user, tempting them to subscribe. So I just take that super slim embedded sign up form from male chimp and throw it into my header. HTML. Playing up social proof and your credibility will give you an edge with those initial impressions. Here's a great example. Say your email list is at 90,000 people. Chances are you're doing something right, so give those stats to new people. Many visitors will want to sign up and find out what your list is all about simply by you promoting that huge stat. Here's a great example from a brick and mortar client I have They simply left out a piece of paper at their front counter at the top of the paper, they wrote. Write your name and email If you want to know about our beer, special free beer tastings and more each week, they would get a few people organically to sign up. But after I told the owner to train the cashier to mention the sign up list they built, their email is to over 10,000 local beer connoisseurs. Each week, they sell on average $2500 worth of beer via these exclusive coupons they send out to this email list in their male tramp. So don't overcomplicate growing your email list within the same idea. I also want to mention throwing monthly events or gatherings, whether it be an online webinar or like this client being a free beer tasting. You can collect emails with physical sheet of paper or, via your online event, sign up form. People love three things and getting free knowledge at events, so I like to pair the two. Another place I like to capture people is via my social media. So include your male chimps, sign up form link right in your social media profile and or website link field. Amy Porterfield is a top marketer online, and as you can see in her Twitter profile bio, it's directing people straight to a page on her site that has a sign up form above the fold . So really include a sign of form website link on all your social media channels. I even go as far as pasting sign uplinks in all my YouTube video descriptions. Just think of it as more ways for people to get to your email list. Besides social media, get your email subscription link on all your online accounts. For example, Yelp, have your website link Goto a page on your website that has a sign up form provided to that potential customer. So this is a burger place on their website. I would want an above the fold coupon for a burger or sign up for our free burger of the month or join our birthday club for a free burger on your birthday. There's so many ways to capture new customers to re market two year round, but always give them something of value upfront. Finally, in my email signature, I like to include a link to my mail chimp subscription page. So no matter who you're emailing at the bottom of that email again, another way for a person to get to a sign up form. 9. Best Email Subject Lines : now remember, there's no perfect subject line, but a be split testing will help you get closer to that perfect subject line. So follow these tips for finding that best subject line. First, speak to a specific benefit your audience will gain by opening this email. Next, I use curiosity. This will pique the interest of your subscribers without giving away too much information and therefore leading to higher open rates. Be careful, though, because curiosity based subject lines can get old fast and can most likely miss their mark . Next. I love subject lines that communicate urgency whenever a reader senses scarcity and that they must act. Now you will have increased open rates. And finally, when you're giving something away or if something on sale your subscribers would be interested in directly stating that in your subject line is a great way to convince them to open that email and learn more. So here are my top five subject lines from my clients. Number five. Seriously get this book. This subject line is pretty direct and got an open rate of 17% in this same direct style. I like to tweak it by asking a direct question to question subject lines. Get a great open rate for me. Number four. I'm pulling the plug. This cat subscribers curious. And I had a 17.3% open rate number three seven ways to increase Amazon sales. This is an 18% open rate. Any time when you give a top list a numbered list or how twos these get great open rates. Really? Any subject line with a number in it lets your subscriber No. Oh, this is a short list. This is gonna be a quick email to read. Number two Twitter Lee generation ads, parentheses. Your 1st 3 steps. This got an 18.5% open rate. If you wanted to try something new like Twitter ads, one of the biggest barriers to entry is not knowing where to start. Right. And remember the one before I said steps and numbered list are very easy. Everyone can handle three steps, right? So I'm helping them solve a problem, and I'm telling them how short and easy it can be. Now, my number one subject line I want you to steal from me is thank you. 19% open rate average. Your subscribers love recognition they love acknowledgement for what they've done for you. People also love short email subjects to try a couple one word or two word email subject lines Less is more now here's a bonus for you 22. Bizarre pet gifts This got a 21% open rate. Sometimes you just have to have some fun. So for this pack care brand, this pet Jim female helped them not only build their brand but established them as a fund source of entertainment. So my take action for this lecture right now make sure to subscribe to Top Brands email list. Think of it. These big corporate companies have teams of marketing professionals working on the subject lines all day. So why don't you take them, tweak them and make them unique for your brand, all for free. You don't need a team of 10 marketers that each get a salary of 50 k right? Take them and adapt them to your own brand. So before you go subscribe gets more inspo from these top brands. Amazing subject lines I've recently received first Warby Parker. Oh, your prescription is expiring. What a great auto responder. They know you made a purchase, possibly two years ago. They know every two years you should get new glasses. Perfect auto responder. The next website. Rent the runway. Happy birthday, Lindsay. Surprise Inside. You can see they personalized it with a merged tag using the F name their first name. Next the website. Refinery 29. The Broke Girl's Guide to a Luxury vacation. People love guides. They love value adds They love free things that are high quality content. Next, the Blawg Eater Boston Where to drink beer Right now I think I would improve this by even adding a list number. Top 10 places to drink beer right now. And finally Buzzfeed not cool. Guys talk about curiosity. What wasn't cool? I got open it. 10. Email Content : so you get your mail trim account created. You made some subscription forms. Now it's time to send those first e mails. You're undoubtedly asking yourself, What content should I put in my email? Unfortunately, there's not a proven algorithm for knowing what will resonate with your users, your subscribers, your readers. The best option is to always test test test, really test a variety of email content, then tracked the results to see what content your email list favors. Now say it again with me. Test test test. The first thing I tell any client that asked me, What content should I put my email? I tell them to study two things. First, your competition to the pros. So first subscribed email list of your direct competition. See what they're emailing their customers. Second subscribed email list of a large corporate companies, and these don't even have to be in your industry. These large corporations have marketing teams of hundreds of people crafting this marketing content, building out email design and much more. So why not take ideas from the best of the best? I literally subscribed to hundreds of email newsletters, some I could care less about, but the list I subscribe to are the leaders in their industry. So, like I said, even if they're not in your industry, find the leader of that industry and subscribe to their newsletter, they got there for a reason, right? So most of the time they have amazing email campaigns, and I love to dissect them, Starting at their email subject line there from name The Time of Day, they sent it their pre header email preview line. Their actual email content are there. Images are their buttons. How much text, How many click through links. Analyze everything. Nike is an obvious email list to get on right away. They're amazing at directing users opting into hyper segmented list. So your only marketed your specific shoe interest, clothing, interest and news you care about. Now talk about beauty and amazing email design. Subscribe to Chanel. They have really amazing template layouts and really solid. Called the actions they use design and photography and images toe. Lead your eyes to the text, and in their call to action button or link, Ralph Lauren basically creates a shopping page right in your email. I've used their format for clients that use E commerce. So, for example, we can re market to people who have put items into their cart but never finished the check out process. If you're looking for image in template design ideas subscribe to Starbucks. They have gorgeous but clean email layouts that again directly to their call to actions. A great example of simple plain text newsletters can be found by subscribing to I will teach you to be rich dot com. As you can see, the vast majority of emails are designed elegantly with HTML and images and buttons because it works better than simple plain text emails. But if you were a blogger or looking to send an email with a personal touch, then the occasional simple text email is okay. 67% of consumers consider clear, detailed images to carry more weight than product info or customer ratings. After several a be split test campaigns with course envy, I found that simply an image of a happy female got a 67% higher click through rate than any course screenshot or any course customer review screenshot. So an image like the one on this slide, including a human, really adds that personal touch and increases the connect ability of your content to your subscribers. One thing to know when you're creating these emails is to make sure their mobile friendly, these air responsive emails. Most emails today are viewed on mobile devices. So before you click, send on your email campaign, make sure to preview it and confirmed that it looks good on a mobile screen so well on the design content tab in your mail chimp campaign, click the preview and test link in the top right. Nab our in that drop down select inter preview mode. On this screen, you can preview how your email will look on a mobile device. If any image or text is not wrapping correctly, you can go back to the design and change it. But one nice thing about male chimp is if you use one of their templates there automatically responsive. The only time I've experienced a problem was a client who gave me raw HTML for their email design rather than using one of the templates mail chimp provided. So here are my five rules have called to action number one. Don't drop your emails. Call to action in an image image buttons and graphics certainly work better on a Web page to entice actions such as purchases or sign ups. However, in an email template, those images may be hidden or not displayed at all, depending on your subscribers email provider. So if you're called action is in an image. I like to add a button and as a backup, a text hyperlink as a cult action as well. But we recommend you avoid image based called actions entirely, and Onley used text links or buttons, but sometimes for brain design or design reasons. In general, you're obligated to include that call to action within the graphic. Just make sure that there's a prominent text link of that same call to action right next to it or right below it. Remember that a button is an actual design element in your email campaign builder. So as you can see, I have a header. Image the text right here. I would want to include a called action button. My number two rule minimized the number of email call to actions. The more decision that you ask your user to make, the more likely they won't make a decision at all. Keep the number of things that you ask your users to click through to or actions to take to a minimum in your email. After all, one click is better than no clicks, right? If you ask a user to choose between many different options, click here. Click here shop. Now I find that they choose nothing, so keep it to one or two. Call to actions Number three. Keep your email call to action. Simple. You just want them to understand immediately what they're supposed to click, buy or join called. The action is not a place to get your thesaurus out. It's a place for you to use the most powerful and easily understood words to guide your readers toe action. For example, don't ask your subscribers to follow our company on the world's largest social network. Keep it simple. Tell your users like us on Facebook. Users are busier than ever today and have a limited time to read emails. Fewer words that mean more, and that users can quickly understand, are the best way to write a call to Action number four. Make your email call to action. Stand out from a design perspective. You want to ensure that your email called Action stands out and has a backup link in case your images or buttons don't appear on your subscribers email provider, don't hide it within a block of text. Separate. I called Action Out and ensure there is white space around it so it really stands out. Also use a bold ID fund and even try a font that is a larger size than the rest of your email content. Next. Well, it's not an ideal, classy design. Look, you may want to consider using Asterix or arrows around that called action to draw attention to it. Finally, we always recommend blue links with an underlying style. You're online. Brand may not match this design and color scheme, but making your called action look like a hyperlink. We'll improve your click through rate and thus improve overall email campaign performance. Finally, my number five rule segment and tailor your email call to action. If your email list is large enough that you're segmenting sub list, then you can also segment the writing of your email called Action text. Any time that you make a call to action more specific to your demographic, who is reading the email you can improve the performance of that call to action. So, for example, if you're segmenting users by state, you may have one called action that reads. Sign up for Texas's favorite summer activity list or another called action. Sign up for Florida's favorite summer activity list. This is a great way to hyper segment your large email list into many small email list. For more direct marketing, I can tell my Florida list Florida specific activities in the future. Customers crave segmented personal direct emails. So where do you lead them? With this call to action? It's very important to lead your users to the right pages after they click your called action. The more relevant the page, the higher the conversions will be. So if you're called action, Link says, click here for our Facebook marketing course at course envy dot com, And it leads them to a general course page listing all your courses that subscribers going to be disappointed. So always triple check your emails with a test email. With that testing meal, you can click and verify each link. Each graphic each button called the action and make sure they lead to the correct page. you want every link from your email to match the exact intended landing page. This not only helps increase conversions but will prevent you from looking like a fool. Finally, I love to follow the classic 80 20 rule with email marketing. By this, I mean 80% useful content and 20% sales content. You don't want to send too many sales emails. It will lead to a high number of spam complaints and unsubscribe. Always try to provide value and useful content 80% of the time. Then your users will welcome that 20% of sales pitches and even possibly buy your product or service if they've loved the 80% of free value adding content thus far. 11. Analytics in MailChimp : studying your analytics on male chimp is crucial in order to identify what key metrics are helping and hindering your email marketing campaigns by analyzing what works and what doesn't work can improve your future campaigns drastically. So once logged in the mail Chimp click The Reports tab in the top nab our your default report screen. His campaign's Once you scroll down the first section is the campaign graph by the phone. It is all email list scrolling down Further below this graph, you'll see a list of recent campaign names with basic statistics such as open rates and click through rates. To see an extended a report, just click the View report button or the campaign title itself. So to quickly break down the campaign list, look at the campaign titled Digest. It was a regular campaign, not on a be split format nor a plain text campaign, for example, then noticed that black separator dot it was a regular campaign. Then you can see the email list it was sent to regular campaign, sent a team regular campaign sent to I'm protecting my client's company name newsletter, but as you can see, we have their list up to 2251 subscribers and this specific campaign digest at a 33% open rate within 11%. Click through rate. Next, you can click the filter drop down menu to filter results by email list or type of campaign . I also know you can download all the reports by clicking this button, and this will output all your campaign statistics into an excel dot C S V format. But for this example, let's click and take a look at it. Remember, we can click the actual title or the viewer report. So this is the report for the specific campaign. It starts with the overview tab by default. Here, you can see basic information about your campaign. The open rate 36% the click rate, 8.2%. And also note the comparison with your industry average, according to male chimps Vast data collection. So I'm in the marketing and advertising industry, and there click rate is 1.8. My list averages 9.4, and this campaign was 8.2. The industry average open rate 12 point Do my list average 36.7 This specific campaign digest 36%. One more quick note here, So it's really nice to compare to the industry average to see how well you're doing. One more quick note here. You can quickly download or share this report from this page via the download links in the top right over this page, you can just share or download, and it outputs a dot C S V file. So remember, clicked equals unique user clicks in the newsletter, So 760 users opened it of those 761 172 Click something So 172 users click something. So for the total clicks count, that's 227. So 172 users click something, but of those 172 there were a total of 227 clicks. The same goes for opens. 760 users open this email. The total Opens were 1319. So this really tells me that the average email open was twice they got it looked at it, made it a note to look at it later. That's a good thing. So scroll down a bit further to view the 24 hour performance section. I love the 24 hour performance graph. It really helps you determine that. Best time to send the newsletter and truly win your subscribers air in the best mood toe open and click within your newsletter. I sent this one at six PM but it really got some spikes the next day at 10 a.m. which is personally my favorite time to send campaigns but overall really solid open rates and click rates from 8 a.m. to 3 p.m. The next day. So keep scrolling down on this Reports page and the next sections. Air top links clicked and subscribers with most Opens. What I like to do is build a separate email list with all my top subscribers. Then I use this list to go to for product testing, asking for feedback and other things that will require that responsive and engaged user. Because think of it, subscribers with the most open these air, the most engaged people, so they're the ones that care the most, so they will feel even more special if I put them on a private special user list. Think about it. Treat them like a V I P. because they're the ones opening and click in your emails the most. And they're only gonna further help your business scroll down a bit further and you'll see the top locations by opens. This really shows you your geographical presence in this section. You can even click a country to find out specific states with the highest open rates. What I like to do is parlay this information into my future Facebook ads, Google ads and in target, those specific states in my ads. Because I know via this location open rate report on male trim. Obviously, the demographics air solid in the states of California and Georgia since their black in color on this map. Now, scroll back to the top of this reports Page. I want to speak further about these figures and key metrics. With these numbers, you can really get the best illustration of how your sales funnel is working. Is the newsletter getting opened that tells you how great your subject line effectiveness? Waas Next, what were the click rates like? If your rates are low, maybe your customer isn't incentivized enough to click your links in the newsletter. You should test new content and improve your call to Action's. Remember, only one or two called actions remember less is more. Sometimes my clients feel like they can't ask their customers for what they want. They just want to paste a link in the newsletter and hope they click it. Don't be afraid to ask. Ask your subscribers right in the newsletter. Click here. For more info, click this link to see your discount. You're going to really watch your click through rate go up as you get your call to action. Stronger on this same report page under a specific campaign in the next tab at the top under activity, you can quickly access info about who this campaign was sent to. Who in the list open the email? Who from the email list clicked within this newsletter? This is how I build my list of V. I. P. Subscribers. All this activity info tells you which subscribers are the most active, as well as the ones complaining and un subscribing. Under the next tab links, you can see which links within your email were clicked the most. I personally love the click map tab right here, as it will show your actual email as a screenshot and show you where users click the most within the email. It really helps you improve your design layout and flow for future emails. Maybe you have too many images. People don't know what to click. Maybe you have too much tax. Maybe they don't know what is the call to action. Remember, try to focus everything toe one or two called actions one button in the middle or bottom of email. Lead with a good pre header email preview line. Use clean, beautiful images again. Test test test to see what gets the best clicks. So how do I increase open rates? Open rate is a real complex work, but the areas I see the most improvement in open rates are with modifications to the following areas. Like I mentioned, pre headers. This is the preview line in people's in boxes. So as you can see, I have an email for this diamond company. Here's Here's the subject line and here's the preview in your actual email. It's that pre header at the top. Surprise your loved one with surprise your loved on wit. So entice them with an intriguing statement in that pre header number two a B split test the time and day to send. This may take months to do to find that perfect day and time that gets you the highest open rates. But keep testing. You'll find it. Number three. Interesting content. I know I'm really beating this one into the ground, but it always comes back to high quality content. If you have an interesting subject line, an amazing content, follow it up just intrigues them to click the call to action so they can read more so they can shop so they can find out what their discount is. Number four Segmentation and Personalization of Newsletters I know I mentioned hyper segment in your email list. Ah, lot, but I mean it. I want to build email list of people that are highly interested in the niche area of your brand or company. It's great to start with the general newsletter or generic e book to get you started, right. But as soon as you have a feel for male chimp, start hyper segment in your list, let me tell you an example. Of course, envy dot com obviously focuses on marketing courses, but I started a Facebook course specifically for people who have a Facebook marketing agency or business. So what I will first do is email my current newsletter list with a sign up form with a call to action that links to my new hyper segmented list titled Facebook Marketing Businesses. So I'll get people from my broad course and B list everybody who's been in any course to sign up for my special niche segmented email list. Next, I will set up a specific page on my website for describing this new Facebook marketing business course. I will add a value offer to it, such as a mini course at the bottom of the page, which has an embedded opt in form. So this is the second way I'll build a highly targeted and segmented email list. Finally, I want to connect with these lists on a highly personal level. I know that they have Facebook marketing businesses, so if I send them in newsletter with relevant info just for Facebook marketers and address them by their first name, this is win win, right? I know they have a Facebook marketing business. Address them by their first name, give them very relevant info to their Facebook marketing business. These subscribers will feel appreciated because you were personally connecting with them on several levels. They aren't just a generic courts envy dot com student. They're specifically a Facebook marketing business owner. I'm addressing them by their first name. I'm giving them content specific to their business. This is win win. Can I get a Yes and yes, scream at your screen? Yes and yes. So how to increase that click? Raid Number one Rule test for optimal template structure like I mentioned, review those click maps to see where people are clicking. Are they not clicking a specific link? Have they not been clicking your, but maybe change the color? The placement? Are they not clicking links? Do you need tobe old them? Make them bigger. A different color. Number two A B split. Test your content. See where's see where subscribers eyes go. What do they click the most? Which template and blocks and buttons images Text What works Number three Hyper Segment your email list By targeting down your email list and making your campaign specific and laser focused, you're going to get the best ctr or click through rate segment based on sex state country buyers versus non buyers by their business, by their job title and so on. Now how do we decrease bounce rate? Now? Remember, the main reason for increasing bounce rate is non valid email addresses. So therefore, your newsletter is bouncing or not being delivered. So just click that bounce number Number eight for this example. Then open that specific email list in another window in one by one. Delete thes bounced email addresses. I know it's sad to think of your deleting this hard work, but wouldn't you rather have a bounce rate of zero and a sound list that you know has all the correct email addresses? How to decrease your unsubscribe rate? Before I get into this? I want to ask you, Why do you want subscribed from email newsletters? Number one response content and a close second is proximity. The reason almost always comes back to content. When I review on subscribers, they say, I got the content I wanted. So I'm down with your newsletter or you were emailing me too often. So the more relevant your content is, the lower your unsubscribe rate. One more tip. Don't send a lot of emails at the start of your communication. People hate it. They will unsubscribe right away and mark you a spam. So if your value add was a free e book, send them that. But maybe don't follow up with them with the newsletter or a sales promotion for at least 2 to 4 weeks. Give them some time to enjoy your e book. Your webinar, you're free value offer, then follow up with them once they've let it sink in and possibly have come back to your website several times. So take action. Get on male chimp. Send your first campaign in a few days, click the reports tab, then click the View Report button for that campaign. Study your analytics, identify your key metrics of success, then use those improvements in your next email campaign. 12. Privacy Policy NO SPAM : If you're promoting or advertising a commercial product or service through electronic communication, you have to comply with the law or face some hefty penalties laid out by the Can Spam Act of 2003. Remember, I'm gonna be covering these USA laws, so make sure to research the spam laws in your specific country. Number one. Tell readers where the email is coming from. The law focuses on honesty the from two and reply to labels. Need to tell the recipient where the email comes from. In other words, these fields should contain the person's name or business names. Sending the email meal chimp requires this, making it easy for you to comply. Number to write an honest subject line. Your subject line should reflect what's in your email. You can't be deceptive here. In other words, don't write. Claim your $500 gift card in the subject line just to get people to open an email number. Three. Recognize you're sending an ad. Acknowledge that the email you send is in fact, an ad. This isn't necessary. If everyone in your list has given you permission to send emails, of course, I strongly suggest that you get permission from all your subscribers before sending emails . So by this I mean double confirmed subscription via a male chimps sign up form. So don't just paste in the emails from another source, such as buying an Excel list of customers in a certain industry. That's a terrible idea. The nice thing about this permission thing is that mail chimp does it by default, so nothing to worry about if you get your subscriber via a male chimps sign up. Former Page number four Given Address Each email must contain the postal address for the person or business. Sending the email. It helps to show your business is a credible one and offers another way for your recipients . Toe. Opt out of your emails if they need to. Again. This is another required feature of male tramp because they automatically input this at the bottom of all your email campaigns. Number five. Every email needs an easy opt out option. Your subscribers must be able to easily opt out or unsubscribe from your messages. You have to give this option to your subscribers in every message you sent at the bottom of your email. You can provide an unsubscribe link. The process should be easy to. This was one of the additions to the spam law in 2008. Again, this is luckily done by the fall in male chimp number six. Honor your opt outs quickly. If its subscriber once off your list, you have 10 days to do it. You can't charge any fees for the service. Ask for any personal information or sell that person's contact info to another company. Most email service providers will manage this process for you automatically, which is another plus two using the provider like mail chimp and finally number seven. Monitor what others do for you. If you hire another company to manage your email list, you will still be held responsible. If the company breaks any of these rules, the law is all about using good judgment. We know you've got that since he took this course, but when you set up your next email campaign, it doesn't hurt to check it against the list of rules for spam laws in your country