Mailchimp Mastery - Learn Email Marketing | Justin OBrien | Skillshare

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Mailchimp Mastery - Learn Email Marketing

teacher avatar Justin OBrien, Facebook Ads Expert

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

18 Lessons (1h 13m)
    • 1. Intro to Email Marketing

      2:23
    • 2. Email Marketing Basics

      5:53
    • 3. Sign up for MailChimp and Choosing a Plan

      2:37
    • 4. Mailchimp Audiences

      30:31
    • 5. Mailchimp Campaigns

      34:43
    • 6. How to Add Admins and Marketers to your MailChimp

      1:11
    • 7. How to Grow an Email List

      11:08
    • 8. Best Email Subject Lines

      4:33
    • 9. Email Content

      11:05
    • 10. Privacy Policy NO SPAM

      3:19
    • 11. Groups, Segments, and Tags in Mailchimp

      22:02
    • 12. Lead Capture Forms and Mailchimp Integrations

      14:17
    • 13. Mailchimp Automations Customer Journeys

      17:56
    • 14. Mailchimp Reporting

      11:41
    • 15. Mailchimp Content Studio

      1:58
    • 16. Mailchimp Surveys

      6:52
    • 17. Mailchimp Website Builder

      8:05
    • 18. Delete Subscribers on Mailchimp

      2:15
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About This Class

If you want to be successful with Email Marketing you will LOVE this Udemy course! You will learn the principles and strategies that work for us and that we have used to build Email Marketing campaigns for over 500 businesses successfully! Join this course today to master MailChimp and start to profit from building an email list!

JOIN THE 200,000+ HAPPY STUDENTS I HAVE TAUGHT AND CONSULTED ON MARKETING!

Do you want to partake in a CONSTANTLY updated Email Marketing course that teaches you everything required for successful marketing on MailChimp from A to Z?!

Three reasons to TAKE THIS COURSE right now!

  1. You get lifetime access to lectures, including new lectures every month (content is added constantly as updates roll out).
  2. You can ask me questions and see me respond to every single one of them thoughtfully!
  3. What you will learn in this course is original, tested, and very detailed! Master the platform MailChimp and learn the Email Marketing strategies I implement for clients daily! This course will also layout how to optimize your email content, continue to build your email lists and then evaluate key metrics from the data MailChimp provides. Make the most of your email marketing and make it easy, so you can get back to what you do best, running your business!

In this course, you will learn Email Marketing from beginner level to advanced on MailChimp!

You will be able to be able to build squeeze pages and sign up/opt in forms to grow your email lists and increase your potential customers. You will be able to create hyper segmented email capture lists for more effective, targeted email marketing in the future. You will be able to build and design professional email campaigns that drive higher conversions. You will be able to A/B split test emails and analyze the proper data to make your next email even better! Join this course now to learn how to take your brand, product or service to the next level with the power of Email Marketing!

TAKE A STEP IN THE RIGHT DIRECTION WITH YOUR LIFE AND LEARN HOW EMAIL MARKETING WILL MAKE YOUR BUSINESSES A HOUSEHOLD NAME! ENROLL NOW!

Meet Your Teacher

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Justin OBrien

Facebook Ads Expert

Teacher

200k+ Students | 500+ Google Ads and Facebook Ads Marketing Agency Clients | MOOCs + Free Online Courses Including: Master SMM / SEO / Amazon FBA / Facebook Ads Expert and MORE Online Courses!

Our mission is to promote and provide lifelong learning opportunities to the masses! We are constantly expanding subjects and providing more examples to students daily.

Our team is made up of a group of marketing, math and engineering majors that are OBSESSED with continued learning opportunities.

If you’re not growing, you’re dying… — Anthony Robbins

 

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Transcripts

1. Intro to Email Marketing: Welcome to my mail Chimp email. Marketing mastery. Course I'll be teaching you everything you need to know about email marketing within the mail Chimp platform from A to Z. So who is this course for? Just like my clients of the past, I work for small business owners, local brick and mortar businesses, social celebrities and brands, corporate marketing professionals that want an edge at their current position or anyone looking to benefit from email marketing. By the end of this course, you'll understand mail chimp email marketing and especially, be a master of optimizing your own email marketing campaigns. So the topic is this. Course covers specifically includes the basics of creating your mail chimp account and what email marketing is all about. Next will cover up loading and creating email list and then creating hyper segmented email list to help increase your conversions and clicks even further. Next, I'll teach you how to build, opt in, sign up and subscription forms to capture emails and grow those email list. Then we'll optimize auto responders how to build our email campaigns, what content to put in them, how to design them and really, how to optimize them for open rates, click throughs and conversions. But remember, your email content is only as good as your subject line. People have to want to click that email before they even get to your email content, so teach you how to create open, worthy subject lines. Then I'll delve into a be split testing and how to set up those email campaigns so you can identify the key metrics that will make your email campaigns of success. And finally, I'll teach you how to analyze all of this data so you can overall improve your email marketing efforts. So I learned for me. I began my path into marketing as an engineering major. I started out by learning coding in various college courses, and then I started to build niche keyword websites and used growth hacking techniques to grow them and flip them for a profit. Ended up actually paying for my college education by doing this. So now it's over. A decade later, I've built, consulted and help market for over 500 businesses. One key thing that I've helped all of them do is to build a robust email list. So after finishing in the top eight for entrepreneur magazine Entrepreneur of the Year. Last year, I launched course envy with several engineering and marketing partners to begin and share our knowledge with the world. So sign up now if you're ready to master email marketing once and for all. 2. Email Marketing Basics : Now let's cover my email marketing basics. My number one rule is to always have a goal. So there's several reasons, too. Obviously, send an email first. You just want to share news, build your brand loyalty, educate your subscribers. Invite people to an event, drive traffic to your site to sell a product or service. But you need to ask yourself, What is your specific purpose Before you create an email? Think about the outcome you want. Are you trying to grow your business or email list? Are you trying to sell a product or are you trying to get donations? Have a goal in mind and tailor your information and your call to action to that idea or plan. Before I send any email, I asked myself, How am I trying to establish myself and my brand as an industry expert? And did this email come across? Is that my number two rule? Don't always be selling. Send an email newsletter with educational information tips. How twos and industry news. If you're constantly providing high quality, high value content to your customers via these emails, then they will be open to the occasional sales pitch for your product. or service. I like to follow the 80 20 rule. 80% of my emails are high value, high quality, free educational content. Then 20% of my emails are sales pitch emails selling my product or service. But make sure to send what you promised at sign up if subscribers signed up for tips and tactics delivered twice a week, That's what you should deliver. Part of keeping your email readers engaged is sending the information they actually subscribe to my number three rule male regularly. You want your email subscribers to think of your business when they need that product or service you offer, so remind them of your presence with an email for my clients. I mail at minimum once per month. Always include a mix of images and text, and make sure to include links back to your website products and services. I like to tell my customers what I want them to click veet called Action Click here to shop . Click here to enroll. Now sign up for your free. Many course by clicking here. Finally, make sure to include your postal address and an unsubscribe link at the bottom of your emails. This address and unsubscribe link is required by the can Spam act. Luckily, mail chimp does this automatically for you. My number four rule build high quality email list never by email addresses. This is a terrible idea, and the recipient is almost sure to unsubscribe. And not only will the unsubscribe, they'll talk badly about your company toe friends because they didn't sign up for your newsletter and they're considering this spam. The better quality your email list are, the more likely your email will get delivered red and clicked. Onley use opted in email addresses for your marketing. Those air people who have agreed to receive your emails. You'll see higher engagement and fewer UN subscribes or spam complaints when you actually email people who opted into this newsletter. Buying emails never works. Slow and steady list growth wins the race every time. Now, my final tip for email marketing is using E. S. P, an email service provider. An email service provider can help your small business generate and send emails to very targeted customer email list. Plus your E S P can store and grow your email list automatically. I think it's just crazy when I see some of these clients, I sign on for the first time. I see their email list are still in an Excel file. This is so inefficient. So start using an email service provider to help streamline not only your email campaigns but also your email list growth. So there's a lot of types of email service providers. All of them offer a variety of email services, such as building those email list, creating email templates, giving you analytics on your emails. You've sent offering a be split testing for your email campaigns and so on. So there's two types of email services. The 1st 1 is for small companies, and the second is for enterprises. Enterprise email services have all functional capabilities of small business services, but they have additional features like management tools advanced a P I advanced filters for segmentation and drag and drop email. Siri's Editors. The top enterprise platforms I use for big clients in general, there's no demo or free trial accounts for enterprise platforms. For the most part, you already have that massive email list, and you need to upload and manage it now. So you know, and you have to be willing to pay possibly thousands of dollars per year to manage that email list. But these air for databases that air 50,000 users. Plus, if my clients have less than 50,000 users, I usually use a small business email marketing platform. Most small business email marketing providers have that free demo option. Free accounts enable you to have email lists, usually less than 1000 to 2000 email addresses. The biggest email platform in the world is male Chimp. Some other top companies include a Weber campaign monitor. Get response and constant contact. Also note, though the male trim free plan includes up to 2000 contacts and up to 10,000 cents per month. So a lot of small businesses can stay on this free plan forever with male tramp meal. Chimp has the largest share of users on the market and really have an easy to use and friendly user interface. I use mail chimp for nearly 90% of my clients. Even as you grow, they have a really competitive pricing. For those, a large 50,000 plus email list sizes 3. Sign up for MailChimp and Choosing a Plan : so if you have a database less than 2000 emails, you can sign up for a free mail chimp account. But this version of mail chimp will not include some features, such as some more in depth split testing, nor email and chat support. Also on this free account, the bottom of your emails will have this mail chimp logo in it, but nevertheless it is free. So if you're databases more than 2000 emails or you want to use all the platform features, which are really limited on free accounts, you have to pay for the pricing plan you need depending on your database size. So again, head to male trip dot com slash pricing and let's find what plans right for you. So for my subscriber list, I have an Excel spreadsheet of 12,560 subscribers. Plus, I know I need retargeting ads, an automation serious for my emails. I have custom templates that I will upload, and I know I'm gonna want advanced audience insights, so I fall under the standard plan. So we select this. So now that I've clicked on my plan, you'll see the pricing options for that many subscribers on this page, but note your monthly bill will increase as soon as you grow your last. But for this course, we're gonna show you how to get everything you can get out of male chimps for free to start . Then hopefully grow your email list toe over 2000 subscribers, and this is going to force you to sign up for a monthly plan. Fill out this registration, form your email user name, password and then click that create my account button. You will then be emailed inactivation email. Click the link inside that email to activate. After that, with that link, you click. You'll be able to continue your registration right your first and last name, and then fill out your organization. Information. This info mail chimp uses for internal statistics. On the next step, you'll be asked to fill out information about your company. It's very important because this information will be shown all your subscribers. Another important thing to do on this page is choose the industry. You working so right here in this drop down, choose the specific industry you work in. When you launch your first campaign meal, chimp will compare your results to the industry average of what their email marketing results are. So it's pretty cool how you can compare yourself to another company in your industry and see if your emails are performing better. 4. Mailchimp Audiences : Mailchimp audiences. With Mailchimp audiences, you can manage one or more email audiences for your business. In this section, we're going to discuss creating an audience, importing subscribers, your audience sign-up process and other forms. E-mail authentication, how recipients unsubscribe and combining the audiences. By creating and maintaining an up-to-date and healthy audience, you are ensuring the potential to generate the best return on investment from your marketing campaigns. Users manage their email subscribers under the audience dashboard on MailChimp. Here they can create multiple audiences, switch between them easily and see an overview of each audience including growth, organization, engagement, and demographics. As your audience grows. So will your data, all of which you can now easily view, organize, and manage via your audience dashboard. This enables users to better understand and target their subscribers more efficiently. We recommend you start with one audience to begin with. Inside your single master or main audience, you can organize it accordingly via groups, segments, and tags. So go to MailChimp.com and login to your Mailchimp account. Via the top right menu. Click that view dashboard. Now in the left navigation menu of your Mailchimp account, select audience. As your audience grows, you will discover there are multiple types of contexts within your audience. Subscriber. First, someone who's opted into your audience and actively receives your campaigns. An unsubscribe or someone who is unsubscribed, premier email marketing on non subscriber. Someone who has interacted with you, such as an e-commerce store, but they've not opted in to receive your e-mail campaigns. Cleaned contacts, contexts who were hard bounce or soft balance multiple times or clean or removed from your list pending someone who has completed your sign-up form, but they've not confirmed the double opt-in yet. And archived archiving contexts removes them from your audience, but retains their profile data. Remember, subscribers on subscribers and not subscribed contexts all make up your contact count which can affect your pricing plan. Archived, cleaned, and deleted contacts do not count, not part of your contact count, and will not affect your pricing plan on MailChimp. Mailchimp for customer relationship management. Users can utilize MailChimp as a CRM tool to gain a clear picture of their audience. Target specific messaging to specific subscribers. You subscriber data to inspire new campaigns. You subscriber demographics to attract similar customers by creating a Mailchimp ad targeting that demographic. Although it is possible to use Mailchimp as a CRM, MailChimp also allows you to integrate with other CRMs, such as Salesforce and so on. Make sure to check out all of male chimps integrations, that mailchimp.com slash integrations. Before we get started with audience management, it's important to remember that Mailchimp has a set of audience guidelines you must follow in order to maintain a healthy audience. Failure to do so could get your account suspend it. The two main rules to follow are never import emails to MailChimp audience that you've bought from a third party. Second, ensure your recipients have given you permission to include them in your audience. You can learn more about male chimps audience requirements here. Both of these rules are relevant to the recent data privacy, including the EU GDPR. You can review all these legal and data protections at GDPR.edu and at mailchimp.com slash illegal. The two main ones are the European Data Protection, that's the GDPR, and the California Consumer Privacy Act. It's only a matter of time before more countries, more states come on board with this. So your goal is to be compliant with these. Now, you might be planning to import an existing client database into Mailchimp or looking to grow your e-mail audience organically. Or maybe a combo of both. No matter which path you are planning to follow, your first step is to create your MailChimp audience. Points to think about before creating an audience, what variables affect your audience? What products and services are you selling? The location, the seasonality of your brand. When you will be looking to send different types of content, email marketing, and so on to these different sections of your audience. Mailchimp uses different definitions for different types of contacts in your audience. Before you get started with an audience, it's good to familiarize yourself with these. Again, subscribed, unsubscribed, cleaned, non subscribed, and archived. And again, you should only need to create one audience in Mailchimp and then organize that audience appropriately via tags. Creating multiple audiences can lead to issues with recipient crossover, double-spending and a lot more headaches. Later in this lecture, we'll talk about combining audiences into one main master audience and then just tagging it appropriately so you can send. Those e-mails to a certain segment of your audience. You don't have to send it to the whole audience. You can send it to these tagged sub-segments will show you how to use tags and organize your audience in the group segments and tags in Mailchimp lecture. Creating an audience. Click the audience dashboard in that left navbar of your Mailchimp account. We've already created our single audience for this account. You can see on this audience dashboard all our insights, our growth in data for this audience. But if you need to create one via this left menu here, manage Audience, click that drop-down and click View audiences. On this view audiences page, we can view our audience names, manage the audiences, or create a new audience via this Create Audience button. But again, we advise only using one main or master audience. If your business requires multiple audiences, make sure to select the correct audience on this view audience page in the left drop-down menu next to the audience Name, select Manage Contacts. Since we only have one audience, we manage our entire audience via be-all contexts page in that left navigation menu under audience. If you're totally new and you're creating that first audience. On the audience creation page, you'll be required to fill out a number of details, including the audience Name, the from email address, the from name. You'll also be able to include a sentence reminding recipients why they signed up to your audience, which will be displayed at the bottom of all your campaigns sent to this audience. For example. Thanks for joining our newsletter or thanks from purchasing from course NBA.com. You recipients, we will be able to see your audience Name. So be sure to name it something appropriately. For example, of course, and be free e-book or like ours. Of course, envy main audience. Or it can simply be your URL because it's one audience for you, that entire URL, of course, envy.com. Also on this audience creation page, you'll review, edit your contact info, and include your home or office address, which is required to meet the FTC's can Spam Act. Meal tramp requires these contact details when sending tiny audience. To learn more about these anti-spam requirements, check out this link. And if you don't want to put in your home address, here's an alternative link for different alternative physical address. Next, you will have the option to edit your audience Form settings and notifications. If you choose not to check the forum settings boxes, your form sign-up process will be single opt-in for all new subscribers. This means that when users complete your sign-up form, they will automatically be added to your mailing list from your audience dashboard in that settings dropdown menu, select audience Name and defaults. And it's here we can edit our audience name, enable those forms settings such as double opt-in, recapture, GDPR. We want our audience compliant for now and in the future. And I only see Protection Acts popping up more and more make your audience compliant. Now you can email them and future proof this audience. Another reason for double opt-in is to eliminate spam sign-ups. By adding this extra confirmation step to your audience sign-up process, it eliminates a lot of these auto bots that'll spam and sign up to your email list. And since we're looking to ensure our list is always compliant from Protection Acts, we enable these GDPR fields. Now it's time to add some new subscribers to our audience. You have two options for this. First, import these recipients from an existing database, or grow your audience organically via the Mailchimp sign-up form. You can use either or both of these methods to help grow your e-mail list. We're going to begin by showing you how to import a database into Mailchimp. A best practice here, you cannot import a database into Mailchimp that you've purchased from a third party. It's essential that you have permission from all the recipients of your audience to contact them via email marketing. Importing contacts. When you import a new database to your audience, MailChimp will not allow to upload the e-mails of subscribers who are ready in your mailing list. Mailchimp will automatically filter out any of these duplicates. This means you will not be sending subscribers e-mails multiple times. Before you get started importing your database to MailChimp, you're going to need to prepare a database spreadsheet. You can use a program like Google Sheets or Excel. And at minimum have these three separate columns. Email, FirstName, lastname. But as you'll see, you can add a lot of information, such as address, birthday. A custom field altogether. Just create it in your dot CSV file. When your database spreadsheet is ready to import, go back to your MailChimp under Audience. Click all contacts on this All Contacts page. Select the Add contexts drop-down menu. In that drop-down, select import contacts. On the following page, you'll be given the choice of how you would like to import your database. We're going to be specifically looking at how to import a database from a dot CSV file. Once you've selected how to import your database via a CSV, you'll be directed to this page to upload your contacts. Just click that Browse button and upload that file you created. Another best practice here, Mailchimp highlights the importance of gaining permission. I know I keep repeating this, but to check your understanding of this, here's a helpful link. Do not buy third-party list. They're gonna highly unsubscribe. And it's going to hurt you as an account or get you band. Next while importing the subscribers. You may be prompted with this pop-up. If your list is big enough, you may be bumped into the next billing plant size. Because of your contact count. Just note and checkout the billing and pricing for Mailchimp. For the size of database you have. The free plan is 2 thousand or less. If you have 2 thousand or less imports in your database, that's fine. You can look at these Mailchimp account plans via your account page. In that bottom left, click your profile icon, select account. And on this account page, click that Shop new plans in the top navbar. And then as you can see here, there's plan options. We are in the free plan, your current plan, a month, 2 thousand contacts. But again, you can check these out mailchimp.com and see the comparison of all these pricing plans to see what's right for your database size. Next on our import contacts is organizing our contacts. We've uploaded our dot csv. On this page, we're gonna check mark any groups these subscribers should be added to. If we're updating existing contacts. Uploading current users with maybe a new column of data such as their name or address or birthday, or maybe a tag. Then we will check mark that, update any existing contacts. For our status. We set it to subscribe. Then we click the Continue to tag button. Now we're on the tag your contact page of our imports contacts. You'll first be prompted to search for or create tags. Just type in the search box to find tags you've already created or to create new custom tags. Note, we can edit these tags later and add tags in the future. Once ready, click that continue to match button. You will then be directed to a page where you will need to match all the columns in your dot CSV file with the fields that can be included in your MailChimp audience. Once you've successfully matched each of your columns from the options available or added a custom field name. You can click that finalized Import button. So as you can see, we're on the match columns page. The dot CSV file did have an error that is a red column, it's highlighted in red. So it was for the address column. That field label has not been used yet. So we need to create an address field for our Mailchimp audience. Just click that pencil icon at the top of that red highlighted column. In this pop-up, edit column, label. First week, Select, create a new field. Then in the creative field label, type in the name you want address. And this is a text datatype. So click Confirm. Once all the columns are matched with no errors. So there's no red highlighted columns. Click that finalized the Import button. Finally, you'll be redirected to a page where you can review all the file information before importing it into your audience. Once your import is complete, you'll receive an email notification from mailchimp. You'll be informed of any recipients who were not subscribed and why. You won't need to worry about subscribing any previous balances or unsubscribes to this list as Mailchimp will detect these for you automatically. This is another reason to only create one master audience and Mailchimp. Because you can organize it by groups, segments, tags. Again, we'll show you how to do that in the lecture groups, segments and tags and Mailchimp. You may not have any databases to import in your MailChimp audience. Or maybe you want to create a form for new contacts to subscribe via. Either way. If you want an easy way to grow your mailing list, you're going to want to set up a Mailchimp sign-up form. Mailchimp offers a number of ways in which to do this. But this section. We're going to look at the simplest method by utilizing the Mailchimp form builder. The best part of using Mailchimp form builder tool is everything is automatically set up when you create an audience. You can leave the form builder set as default or you can customize it as well. Show you form builder. Male chimps form builder tool is the platforms most basic method of creating a sign-up form to help grow your audience. Other sign-up form options and Mailchimp include embedded forms, subscriber pop-up form integrations, landing pages. You can learn more about these in our Mailchimp lead capture lecture. So on the sign-up forms page. So in that left navbar sign-up forms, click the Select button to the right of the form builder option. Scroll down on this form builder page to the build-it section. To add a field to your form, simply click on one of these fields in the right-hand column, and it will automatically appear at the bottom of your form, which you can then drag and drop to where you want it to appear. So you can edit that field by clicking on it and your form, and then editing it via the right-hand column. Again, you can move blocks in your form by dragging and dropping. You can duplicate sections by clicking the plus icon. You can delete these form fields sections by selecting the minus icon and then typing and delete. Now the other two options in this form builder editing area, the design it and the translate it. You can edit the actual colors and style and you can actually change the language of it. Also in this building section, you can add a welcome message at the top right in the click to add a message field. You can share with people What's the value you're getting for subscribing? Maybe a free e-book, maybe it's a newsletter. Give them that reason to share their email address and sign up via this forum. You will notice that Mailchimp has automatically included the fields in your audience. This sign-up form, email FirstName, LastName. For a very basic form, we recommend requesting your subscriber's email first and last name. Think about being your new potential customer. The last things to fill out equals a lower barrier to entry and more likely to sign up. If you're just meeting somebody, do you want to give them your address, your phone number, your birthday? You can ask for that later. To start make it easy for them to handover email, FirstName, LastName. You'll be able to browse all these field options in your sign-up form builder in this right-hand column. Again, the more you add, the more insights you can gain, such as address, phone number, birthday. And the cool thing is that you don't have to require them all. So you have the option to check market required or optional. As you can see in this example, check this box to make any field required for new subscribers. Now at the bottom of the form builder, this is where you'll see the GDPR field and where we require at least one option selected. They are opting in and becoming GDPR compliant. You can enable GDPR fields for your sign-up forms via the settings dropdown menu on your audience page. Audience page settings. In that drop-down select GDPR fields and settings on this page. Simply checkmark enabled GDPR. Once your form is complete, scroll up on this form builder page and notice the sign-up form URL field. Once you're happy with the fields and design of your sign-up form, select one of the options directly above the Form Editing area to share your form with potential new subscribers. You have the choice of either copying the forms URL that IEP URL.com, or sharing the form directly, we have Facebook, Twitter or QR code will cover embedding the sign-up form. In our later lecture, lead capture forums and Mailchimp integrations. A common question I get is how can we create different sign-up forms for different offerings? Now, MailChimp only allows one sign-up form per audience. You will need to create a new audience for separate sign-up forms. But again, we only like one audience. The recommended approach is to use multiple landing pages to add the varying tags to your subscribers. I could have a landing page for people who sign up for the free e-book landing page for people who purchase a course. I want to keep everything separate and tagged so I can email these segments later on. We highly recommend spending some time familiarizing yourself with this editing area of the form builder. Also notice these other forms and response emails that are automatically generated. At the top of your form builder page. You can click this drop-down. When you click this form and response emails dropdown menu, you'll see a number of different forms with the option to customize them. Including thank you pages, profile update forums, unsubscribed forms. For each of these different options. You can edit the fields and messages your subscribers who will see when they get to that process. Such as the sign-up form, confirmation, Thank You page. Best practices when you create an audience on Mailchimp, navigate to this form builder page and go through each one of these forums and respond to e-mails to ensure they are displaying and saying exactly what you want them to say. E-mail authentication. In order to ensure all campaigns sent to your MailChimp audience had the highest level of deliverability. You are going to want to check your e-mail authentication settings to make things a little easier for you. Mailchimp automatically authenticates your campaigns with DKIM and SPF checks. In addition, every time you send a campaign from a new email address, you're asked to verify that domain. So if you want to ensure additional campaign deliverability, you want to consider domain authentication. Don't know what DKIM and SPF stands for. These are domain keys, identified mail, and send her policy framework. Both are a way of authenticating email addresses to help detect any forged e-mail senders. And most commonly used to protect against spam emails. We need to verify our domain. In that left navigation menu under websites, select domains. This domains page, click the add and verify domain button. A pop-up will appear to verify your domain. Simply enter your domain email address. I'll put in info at course AND.com. Click the sand verification e-mail. I'll check my email. Click the Verify link will be good. We can now send our campaigns via this domain e-mail address. I highly suggest you doing this verifying your domain to avoid your campaigns from going in subscribers spam and junk folders. To learn more about this. This is a great URL Mailchimp provides. Unsubscribe. If you are new to MailChimp, it is likely you will want to understand how your subscribers unsubscribe and what happens to them in your audience when they do so. Mailchimp has made the unsubscribed process for subscribers simple and automated, meaning you shouldn't have to do anything. So best practice, the unsubscribed process only happens automatically for the audience that your campaign was sent to. Mailchimp will not remove that same subscriber if they appear in multiple audiences. Again, making it a great reason to only create one master audience. In every campaign that you send, you'll notice Mailchimp automatically adds a footer containing various pieces of info, such as your accompany details that address why the recipients receive this campaign. How recipients can update their email preferences and the all-important unsubscribe. Best-practice. Mailchimp requires you to include all the information inappropriate links in this footer for every campaign you said, when you create these emails, leave this as a default. Don't delete any of this copy. When it's subscriber clicks the unsubscribe link. There will begin the unsubscribe process. As per the forms that were automatically generated via the forum builder tool. Remember you can customize these forms VV form builder page, and click that form and response emails menu. Under that menu, CVs three unsubscribe links. I can edit the unsubscribe form. I can edit the unsubscribed success page. Navigate to audience left sidebar, sign-up forms page. On the sign-up forms page, click the Select button next to form builder. I'll click that forms in response e-mail drop-down menu, and also lacked unsubscribe form. So review and edit all of your forms and respond to emails, including the unsubscribed success page. So when they unsubscribe, there'll be asked for their e-mail address and then be redirected to this unsubscribed Successful page on which they'll be asked to tell you why they've chosen to unsubscribe from your audience. We highly recommend monitoring these reasons to ensure your campaigns remain relevant and less people unsubscribe. Warning. If you receive a high number of unsubscribes where recipients report your emails as either inappropriate or spam, you could risk having your Mailchimp account blocked. Again, always send relevant content to your email list and do not span then combine audiences. Throughout this guide, we've explained the mini reasons for creating one audience and Mailchimp and organizing it via segments, groups, and tags. If you have multiple Mailchimp audiences with overlapping subscribers, you can encounter the following issues. You are at risk of contacting someone if they've already unsubscribed from one of the lists. This can result in high spam ratings. You are at risk of sending duplicate campaigns to the same person multiple times. Another important reason to only use one audience is that the same subscribers are counted in all your audience's resulting in new pain for them twice. If you have multiple audiences or an old Mailchimp account that used list. You may have encountered one of these issues. So I recommend combining your audiences into one master audience via the combined audience tool. Before getting started with this tool, remember the following tips. Combining multiple audiences cannot be undone. You should always backup your audiences before completing this action. You can combine as many audiences as you like. Choose which audience who would like to keep and repeat the combined audience for each of your audiences. So I'll rename one course AND main audience or XYZ brand name.com. That will be my main one. I'll combine all of them into that. When note, when you combine audiences, MailChimp will not duplicate the subscribers. If they happen to appear in both audiences. All data, including your tags of your audiences, will not be moved to the master audience. You'll need to read tag them after manually. On subscribes and cleaned recipients will not be moved to the master audience. Audience stats will not be moved to the master audience. So click on the audience dashboard and that left navigation bar in the Manage audience menu. On the right-hand side. Click that in that drop-down select View audiences. Now here's a screenshot from a client's account that is a mess because they have so many separate audiences. They should've started with one audience and then captured leads via varying landing pages and tagged them appropriately. But we can fix this. Let's combine these audiences. Select the audience you want to combine with your single master audience. In this right-hand drop-down menu, select combine audiences. Pop-up will appear asking you to select the audience you want to combine with your master audience. If your main audience contains any groups, you'll also be asked to select if this audience should be added to one or more of those groups. Once ready, click that next button. Finally, your audiences will be combined and you'll be asked to confirm this action. Mailchimp will also remind you to download both of your audiences you're combining if you haven't done so already. Once this process is complete, you can delete your old audiences. Best practice tip here. Be sure to update your sign-up form and the form builder area for this new main master audience. To ensure messaging remains relevant to all subscribers. You should all now feel confident in creating a male trip audience and managing it accordingly. However, it is important to remember these best practice tips. Permission cane go stale. If you've not engaged with your audience and over three months, we recommend inviting them to reconfirm their subscription. Next ensures subscribers have the option to update their profile. Again, this is via a campaign footer link. Finally, if after an attempt to re-engage with subscribers, you still have a number of inactive users. We recommend you remove them from your audience to save you money on your MailChimp plant. I'd rather have a higher open rate with a highly engaged, highly subscribed audience. Instead of a high subscriber count, they never opens my e-mails. 5. Mailchimp Campaigns : Mailchimp campaigns. Mailchimp users can choose from a selection of different campaigns enabling you to connect with your audience. In this lecture, we're going to discuss the different Mailchimp campaigns, including emails, ad's landing pages, postcards, social posts, and sign-up forms. For each of these, you can customize your campaign using a wide variety of tools to get your message across to your target audience. When selecting a campaign type within MailChimp is important to consider your goals. Each of male chimps campaign types have different key functionalities depending on what you're trying to achieve. In each of our step-by-step guides for these campaign types, it will be outlining the key benefits to help you choose the most appropriate option for your business. Mailchimp, e-mail campaigns are designed for you to send a message directly to your audience. When creating a new email campaign, you have different types to choose from. Regular standard HTML e-mail, a plaintext. This only contains texts to know formatting or AB testing and multi-variant. This is for when you want to test multiple versions and variables within your campaign, such as subject line. Remember, email templates can be created and edited via the campaigns dashboard in Mailchimp. We will discuss how to do this later in the tutorial regular email campaign. To create a regular e-mail campaign, select campaigns in the left navbar. Then click the Create Campaign button on your campaigns page. You can also click the Create icon in the top left from this create page under e-mail select regulator. Now you are on the email design page for this regular email campaign. You can edit the to the from the subject and the content of this regular email. So click that design e-mail button next to the content section. Like I said, we can add recipients. We can decide which e-mail we want to send this campaign from. We can set our subject line. And of course design this email, the subject line for your e-mail campaign, shooting Tice your audience to open it. You should also try to avoid using what is considered a spammy subject line, such as all capital letters and multiple exclamation marks. At most I like to use one all caps word, the entire subject line and add a relevant emoji at the beginning or in the subject line. The following guide contains helpful tips for crafting ideal email subject lines. So as you can see in this subject line example, you will not believe this smiley face. It peaks their interest. They want to open it. And then you can set your preview text. This is a 150 characters of preview text that appears in the inbox after the subject line. So this pairs with the subject line to further grabs subscribers attention, making them want to open your e-mail. Once you've decided who your recipients are, who you're sending from, and have that subject lines set. Let's click that design e-mail button. And we teach via the Classic Builder option. Select Classic Builder in the pop-up. On the following page, you will need to select a template for your campaign. Choose from mailchimp, premade layouts. A theme designed templates such as holiday is an e-mail template you've previously created and saved previously sent campaign or code your own by pasting in your custom HTML. Once you've selected your template, you'll be redirected to the design area where you can edit every element of your campaigns designed by dragging and dropping these content blocks from the right sidebar into the left design box campaign layout. You can also preview and test your campaign via the menu in the top right corner. Like I mentioned, you can design an email template that you can select when creating a campaign. Via Saved templates. Create a template if you're going to be sending out a regular newsletter and want a common recurring theme, ready to input with relevant content that will only be changing text in every new campaign. You can create one of these Saved templates via the campaigns menu on the left, navbar under e-mail templates. And then just click Create Template. Back to our regular email campaign creation. When it comes to editing our campaigns design, you have two areas to do this. First, use the left-hand side of your screen. This is the email preview and campaign layout area to select any preexisting areas and content blocks. So just click that block in the layout on the left side. And then on the right side under content, you can edit that actual blocks content, such as text links and more. Once you're done editing that blocks content, click the Save and Close button. Then you can drag and drop more of these blocks into your campaign layout. Say I want to add a button or an image. I can drag that over there into the left side. Now when you hover over a pre-existing content block on this left side, you'll see the options to move, edit, duplicate, or delete that block. So again, to add new content, click and drag one of these content blocks from the right content sidebar into your left-hand side design area in campaign layout. To edit these content blocks, click the element in the left side layout area, then edit the block and the right-hand side of the screen. In this screenshot, I am editing a textblock. I first click the text block on the left than in the right eye. Edit the texts and utilize all these different options such as font, links, merge tags. Next I'll click that style tab to edit the text style and settings. When editing the text in your e-mail campaigns, you can also use what I called merge tags. Emerged tags are a way of personalizing your campaigns. For example, F name. This populates the contacts firstName in the emails text. Personalization is key, especially in sales emails. By clicking that merge tags from the tool panel in this edit box, you can select a merged tag that is available within your audience. What data did you collect? You collect e-mail, you collect firstName, lastName, address. These are all dynamic merge tags that can appear customized in the user's email inbox. To learn all the merge tags, you can click this cheat sheet URL below. When you select the edit an image content block, you can choose to add or replace an image edited, insert a link image and include alt text. If we've already added it, we can click that replace link to swap out that image. Again, we can use the style and settings tabs to edit our block style and settings. By selecting any content box with an image in it and clicking Browse, you'll be redirected to the content studio area where you can select or upload a new image and edit it if required. You can also upload a PDF file, such as an e-book or import an image via a URL. In the Content Manager area, you can also select a product if your account is connected to your e-commerce store. You can also search for a gift to insert into your campaign. You can also connect with your Instagram account to choose images. So when I click the upload an image button, or if I've uploaded something already, I can click the replace link and it will take us to the content studio to select one of these media items. For example, simply click the replace link to swap this placeholder image for an image in your content studio or upload a new image altogether. So here we are in content studio. You can select an upload files to use in this campaign and later campaigns under the files page. Then click the Upload button. But notice in this left sidebar content studio, like I said, you can also use gifts. You can also use product images linked from your e-commerce store. You can use your Instagram content and more. Now, let's click that creative assistant option at the top. The creative assistant gets to know your brand, then creates and resizes designs for you instantly so you can build better marketing and grow your sales. If you've ever used canva.com, it's a great Picture creation site, very similar to that. They use text and images to create these amazing, very custom looking, beautiful on-brand designs to use in your campaigns. Next, you can add and edit as social media sharing buttons so readers can connect with your channels. This is via the social follow content block. Once you add that block to the layout, you will select the social media channels you want to use. Add links to those channels, edit your buttons, styles. We'd like to add the social follow block to our email footer. It's a nice way to add color to that dark boring footer. When editing a button block, use the Content tab to edit the button text and link. Use the style and setting tabs to edit its design alignment in size. When you have a long email, I like to implement divider blocks to separate out sections of your e-mail campaign. You can edit how your divider looks and its spacing in this right side panel. When you choose to add a video content block, you'll need to add a link from YouTube or Vimeo. You can then insert a description about your video and change its style and settings as well. If you're familiar with HTML code. And we'd like to add your own to the e-mail. You can copy and paste HTML directly into a code content block to learn more, navigate to this HTML Basics page. All of male chimps pre-designed templates include a footer, edit the text just as you would in a text content block. But in order to remain GDPR compliant, it's recommended that you keep all the default info, including merge tags, mailing address, update preferences, and specifically on Subscribe lengths. So like I said, merge tags are dynamic. They update. Automatically, you can see some merge tags in this footer such as current year, company name, and so on. Again, constantly be checking the preview option in the top right corner to make sure your layout looks as you wish. Don't forget when you're editing any content block, click that Save and Close button at the bottom of the content block and the right sidebar. For Mailchimp users using a standard plan or higher. You also have the option for dynamic content blocks in your campaigns. This is a time-saving tool that allows you to tailor your content for specific subscribers without the need to create duplicate campaigns. Similarly to using segments in Mailchimp, you can choose your subscribers for dynamic content based on your set parameters. For example, you may want all subscribers in the US to see one promo code and all subscribers in the UK to see a different promo code. The parameters available for dynamic content. Our audience subscriber is or is not. In the field, would be postcode, address, text and date, and possibly a member of a specific group. Let's see a dynamic content blocking action. Let's add a textblock. And while in the Editing area, we can choose if we want to make that content dynamic or not. I select textblock, drag it into the layout. And as you can see above, the content, style and settings in that right sidebar is the button set dynamic content. I'll click that. And if you have not already selected an audience for your campaign, you'll be asked to do so. And then from this field, you'll be able to choose your set audience, field or group. Then choose if the subscriber is or is not a part of your chosen field, then enter your audience field value or group name in the next box. Once you're happy with your parameters, click confirm. If you want to start again, click Reset. Finally click Save when you are happy with your newly created dynamic content. So for this example, the dynamic textblock will only display to contact who match this contacts who had their city data set as London. So this textblock only appears. I can send it to everybody in my list. But the textblock of this only appears for people who have that dataset, city equals London. Once you've added dynamic content to any of your campaigns, you will see that dynamic content enabled when you're in the campaign editor area. For all draft and pause campaigns, it is possible to edit your dynamic content blocks as required. You can also edit your overall campaign layout design by clicking the style tab. Here you'll be able to change items including font types, two background colors. We recommend that you take some time to test out all the content and design tools in the campaign editor. There's also an option to take a tour with Mailchimp via mail trim.com slash help. The comments tab will display any comments from recipients of your campaign test e-mails. Again in that top right preview, in the preview drop-down, select, send a test e-mail. I'll send a test email to my coworkers and have them comment and say, Hey, not working link, hey, change this image, change this header color. They give notes or comments on my test e-mail. Great for providing feedback before you send the final version. Before saving and sending this e-mail campaign. Again, vital to test the campaign. Use these preview and testing tools to check for broken links, display issues, mobile versus desktop view, and test sending to a couple of different emails, Yahoo, Gmail, to ensure you're not hitting spam filters. When you test your e-mail campaign, choose from the following options. Enter the preview mode to see how it looks desktop and mobile. Make sure the merge tags are working. Send a test email to yourself and collaborators. Again, preview and mobile push to mobile device. Use the open link checker option to confirm all the links are working. Finally, social cards allow you to preview and edit how your campaign will appear when it's shared on social media channels. When you're happy with your campaigns designed and tested everything, you are ready to click the Continue button in the top right corner. You'll be sent back to your e-mail campaign dashboard where you can edit any of the sending data. Again, recipients, the from email, the subject line, and the content. As you can see in the content section, MailChimp will notify you if there's any issues to fix prior to sending this campaign. So under the To field, we'll click that edit recipients button. We can change the audience. We want to send this campaign too. Or we can get more specific by targeting just a segment or a tag. If you want to send your campaign to multiple tags, segments or groups, select group or new segment. In the new segments section, click the drop-down box to choose what segment, group, or tag you want to send to within this main audience. You can add more by clicking the Add icon. We want to target email address is added in the last week and we want to target the tag mod MBA student. It's only going to target or e-mail that portion of our audience. I'd rather send an email to ten people that are very engaged and will open the email, then email everybody and only get ten out of 1000 open it. Targeted segmented emails are where it is at. So click the Save button when you're happy with this. Now at the bottom of this campaign dashboard page, you can also decide to include additional ways to share your campaign, even directly via URL link. Make sure to connect your Facebook, your Twitter, and Instagram. Now at the very bottom of this campaign dashboard is the settings and tracking area. You can decide additional ways you would like to track your campaigns. This can be via Google Analytics or another Mailchimp integration. Click this link to learn how to integrate your Google Analytics pro tip. We check mark these four boxes minimum. Using Box to manage replies, track opens, track clicks, and Google Analytics link tracking will name the campaign for easy identification in Google Analytics, such as email campaign date 123. Scroll back to the top of this campaign dashboard page and we're ready. We have everything set so we can either finish and save this campaign draft later. We can schedule it to send it a specific date. After you start sending a few campaigns, you'll start to see what's the best time, what's the best day for the highest open rates? So why not scheduled for that time in the future? And then finally, if we want to send immediately, we can click Send. Just as you would create a regular e-mail campaign. If you plan to create a plain text or template or AB test or multivariate campaign. Again, select that create icon in the top left, then select e-mail. Your e-mail options will expand below it on that Create Page. E-mail templates. With male chimps template tool, you can quickly and easily create email templates for your company. Choose from a selection of predesigned templates or upload your own. Templates are great for companies that sand a specific format, a newsletter. Here's a great case study, checkout, this company making millions sending a daily newsletter. Download this PDF and click this link for Morning Brew. Remember, depending on your pricing plan, you may not have access to male chimps full selection of email templates. So make sure to see which plan you fall under it. Mailchimp.com slash pricing. Also in creating templates, checkout this recommended image sizes for creating optimize templates have a fast load time and avoid spam filters. In the campaign tab in the left navigation bar, click email templates. On the templates dashboard you will be able to view any templates you've previously created to create a new one, click the Create Template button in the right top corner. Select which template you would like to use. You can choose from free ones, paid ones, or code your own. If you select the code your own tab when selecting a template, you will have the option to paste in your own custom code, import HTML, or import a zip file. Unless you're using a designer to create a custom e-mail template for you. This area is recommended for experienced Mailchimp users and developers. Only. Once you've selected your template you'd like to use. You'll be redirected to the Mailchimp template design area where you can drag and drop content blocks using the design features on the right-hand side, right into the live template preview area on the left. Again, via this content Blocks tab, you can add a ton of things to your basic template. Text, images, videos, social media links, buttons, and more. Under the Styles tab for your template, you can change the different elements such as fonts, colors, alignment, padding, and more. Before saving this template, preview it, and send it as a test e-mail by selecting the preview and test in the top right corner. You can choose to enter preview mode or send a test email. When you're happy with your new template, click the Save and Exit button in the bottom right corner. You'll be prompted to name your template and save. From here, you'll be redirected back to the template dashboard where you will be able to see your newly created a template, edit your template further, or select the right hand drop-down menu to choose from one of the following. Create a campaign using your template. Preview your template. Export this template as an HTML file. Share this template with another Mailchimp account, or replicate this template. Pulling text email campaign on the Create page, select plaintext in comparison to a regular e-mail campaign. When you select the plaintext campaign, you will see a simplified version of the editing dashboard for you to edit your text accordingly. Plaintext e-mails don't contain any images rich text formatting or embedded hyperlinks and are useful when you want to send a simple e-mail with a central content, such as a couple of sentences and that's it. Studies actually show plaintexts. Campaigns do increase deliverability because they're so simple and they don't hit spam filters. Ab test and multi-variant e-mail campaigns. To create a split test e-mail campaign, and test of different variables. These are only available on a paid plan. For Mailchimp. You can select an AB test or multivariant option on the email campaign creation page. If you select the variable testing campaign, you will see an additional step in the design process where you'll be prompted to define the variables you want to test in these different campaigns. You can test one variable with up to three variations. For example, three different subject lines. Split test campaigns are best used when trying to identify the best strategy for email campaign. Personally, we see the best results from split testing subject lines. This is the key way to peak users interests. So they actually open your emails. You will learn over time what your audience reacts to and opens the most. First-off try emojis. They're bright and capture people's attention in their email inbox, use merge tags to personalize subject lines with either their name or location. People love personalization. The ideas are really endless on subject line ideas to test. But we've collected them all in these two links. So make sure to check those out. Revenue is always our number one metric. What leads to more sales? E-mail opens, specifically, some opens, we'll convert two clicks. And some people who click will end up buying. Within the first 12 to 24 hours, you will know which e-mail split test variable lead to the most revenue. Make sure to read these great resources on AB testing. Automated e-mail campaign, select customer journeys under automations in the left navbar and make sure to watch the Mailchimp automations and customer journeys lecture to learn more about these automated e-mails. Marketing automation is a great way to take some task off your plate while keeping your customers engage automatically. Mailchimp ads. With the Mailchimp add tool, you can set up online ads via Facebook, Instagram, or Google ads to target your audience in just a few clicks. Don't forget. In order to create a Mailchimp pad, you need to integrate MailChimp with your website and with Facebook and Instagram channels via your navigation menu in the left sidebar, click integrations and search for Facebook. Integrate your website, whether that's Shopify and so on. Let's create an ad. In your left sidebar. Click that Create button on the Create page. Click ads. And here you'll see the two options, Facebook ads and Google ads. On this page, you'll be able to select whether you want to Facebook, Instagram ad or Google remarketing add, name it, select your Connected site, and then we will create the ad. The Google remarketing add is great for retargeting people who have seen your website or landing page. You can also do this directly on ads.google.com. But Mailchimp enables you to stay on their platform and do everything in one place. With these ads, you can customize your content, your budget, and edit your audience. If you select this adoption, you will be prompted to connect your account with your website if you haven't already. This enables Mailchimp to track users to retarget. As for the Facebook and Instagram ad, you'll be redirected to this page where you can customize your ad content, select your audience, and edit your budget. From this page, you'll also be prompted to connect your Facebook Instagram. Once you click the Connect Facebook button and link your Facebook page and Instagram account. You can select the Edit Audience button. Under audience, you can choose to target new people, your contacts, a custom audience, or website visitors. We've split tests running ads on Mailchimp versus directly on Facebook Ads Manager and our Google Ad account. The advanced options alone make creating ads directly on those platforms so much better. While creating ads on MailChimp is easy, there are much better options for tracking and targeting on those specific ad platforms. I like to keep them separate personally, but you can test this for yourself. As you can see, facebook allows you to import your e-mail list audience directly from Mailchimp when you're creating a custom audience. There's no reason for you to not do these separate because there's just so many more targeting options available to you. Landing pages. Landing pages can be used as a way of growing your audience via a sign-up form. However, landing pages can also be used as a way to promote specific products in your e-commerce store to announce a contest or a coupon or offer discounts. To learn more about landing pages. Make sure to check out our lead capture forums and Mailchimp integrations, lecture. Postcards as an alternative to online campaigns. Mailchimp also allows users the chance to design and sand printed postcards to their audience. In order to send a onetime postcard to your audience, you will need to require your recipients to input their first and last names and their mailing address. You can read more about MailChimp postcards at this link, it is important to ensure that the recipients in your audience who we plan to send postcards do have consented to direct mail. Remember that's a checkbox with your GDPR compliant field. So they have to be approved for direct mail and emailing. So again, you can edit these GDPR settings to add these various marketing permissions. If you plan to send postcards. Again, click the Create option in the top left navbar on this create page, scroll down to postcard, and you'll see these postcard options. Select the type of postcard campaign you want to send. The first option is a onetime postcard. I love these for first-time customers, such as a simple thank you. People love getting fun male, think of it. They only get bills in the mail or junk mail. Say they check out on your e-commerce store and you consent to capturing that mailing address and match eating this postcard and saying, Thank You, just simply that no other ask. They're going to remember that they're gonna say, Wow, that is customer service. I'm gonna come back to this brand. Getting physical mail is rare these days. The next type is a recurring campaign. These are great for reminders, such as if you're selling something that's high cost or requires high-touch points, like a car or a house, things like that. Next is abandoned cart postcards. These can get expensive because a lot of people add items to their cart and just don't check out. I would rather just send them an email then a postcard for an abandoned cart. On the postcard creation page. You'll be able to add recipients to your campaign and edit your postcard content. You can edit the content of both the front and back of your postcard. For some of our store owner clients, we've seen great results from including a promo code for these first-time customers. So a postcard that says thank you. And then that incentive, come back to shop anytime 20% off or share this promo code with a friend, the starting price for sending a postcard is $0.76. Mailchimp is available to send these postcards in 27 countries. Now if you've never seen a Mailchimp postcard and you want to see 1 first. You can send one to yourself for free. So again, on this create page under postcard, one time saying click that link request every postcard. Social posts. Social posting on Mailchimp allows you to schedule and post your content directly to your Facebook, Instagram, and Twitter feeds without leaving Mailchimp. Note, you can only schedule social media posts if you have a standard or higher mailchimp paid plan, before you start posting to your social media accounts via Mailchimp, you need to ensure you've connected to your channels. Again, this is via the integrations page on your Mailchimp account. So navigate to your integrations page in that left-hand sidebar. And for this example, we'll click Facebook. Facebook enables you to link your Instagram account with your Facebook page. So you'll have to do that first on your page settings of your Facebook page, quickly Instagram option, and then login to your Instagram account. So the Instagram is linked with a Facebook page. Once you've connected your social media accounts with Mailchimp, you're ready to start posting and scheduling your content. Make sure to follow their guidelines for photos and total character usage. So let's create one from that left hand Mailchimp navbar. Click the Create icon on the Create Page. Click social post. And here, input your campaign name and click the Begin button. You'll then be redirected to the social posts builder, where you'll be asked to select which platforms you plan to post to. Just simply toggle on or off which platform you want to post to Save and Continue. Now you're on the design step where you can add your social posts content. I had your social posts media. Click the Save and Continue. On this customized step, you'll customize each one of these posts. What will Facebook say? What will Instagram Say? What we'll twitter say? What's the image look like? You see the varying recommended image sizes. Then click, Save and Continue. Instead of going to all these platforms, I can do it all right here. Finally, choose whether you want to publish your social media posts immediately or schedule them at a later time and date to post immediately. Select the I want to post now option and click Publish. Now if you have a paid plan, you can select the scheduling option to schedule your posts at a later time and date, which you can also pause and edit prior to the post. To see your scheduled posts. Via the left sidebar, click All Campaigns, and then view by type, click social posts. And here I can see my social posts in the list view. But you can also see a calendar view. This is great for say, planning 30 days in advance. I want to play in post when I'm out of the office that automatically post to Instagram, facebook, Twitter. You can also create a social media posts that will automatically publish when you send an email campaign. Let's navigate to the email campaign dashboard and click Edit next to the relevant email campaign I'm sending. This is a regular e-mail campaign. Click Edit, scroll to the bottom of your email campaign. And under Add a social post or your campaign. Here you can select which platforms you want to post two, and enter the content and images you want to include. Once you've started posting to your social media channel via mail chimp, you'll be able to review the reports for each post. Here you can see what people have viewed like, commented, and shared. Navigate to and review your social posts reports by clicking on reports in the left navbar on Mailchimp. Then in the campaign section, click reports. On this reports dashboard. You'll be able to see reports for all your different campaigns. So click the View Report button to review a specific campaigns reporting and statistics. Sign-up forms. On this create page, select sign-up form. Sign-up forms are a great way to help grow your audience subscribers. When you create a new audience and Mailchimp, you will automatically generate a basic sign-up form. The other types of sign-up forms include embedded forms and pop-ups directly via your website or landing page hosted via Mailchimp. Again, you can learn about sign-up forms in our lead capture and Mailchimp integration lecture. Now some best practice for Mailchimp campaigns. No matter what type of MailChimp campaign you decide to create, it is important to take into consideration the following tips before sending and publishing to ensure your campaign is successful and UC positive results. First review your audience. Ensure your audience's healthy, to minimize balances, segment your audience to target specific recipients to receive relevant content. Again, I'd rather target and send to a few tagged people in a segment. Then the whole list, if it doesn't make sense for the whole list. Next, check your campaign setup. Check that everything is working correctly. Look at the preview. Pay attention to the subject line, and make sure to look at reporting. How did the campaign do? How is the open rate proofread? Always remember to proofread, send it to a co-worker, test out links. This will minimize your unsubscribes. Again, check those broken links. You want the campaign working perfectly in the preview area. So share it with everybody you can prior to sending it. Make sure to check out course NB.com for more helpful guides like this. 6. How to Add Admins and Marketers to your MailChimp : So if you want to outsource your email marketing or if you own a email, marketing or marketing business and other people need access to your mail chimp account, you can add them to your account via this invite users button. So let's click that on this page. Just enter the email address of the person you want to add to your mail trip account. Then you have to select the rights you want to give to this user. There's four types. Viewer. They can just access reports. Next is an author. They can create campaigns, but they can't send it. Third is manager. They have full access except for billing in the list export, and finally is admit this is full access. So when I signed a new marketing client, I am almost always added as a manager, I could do really everything except export their email list and change their billing. But think about this. These air two things that he had men wants to protect. They're billing info and the asset of these large email lists that they're building. So I advise this manager access level to any new marketers as well 7. How to Grow an Email List : So now that you have a good understanding of the male chin platform, I'm sure you're asking yourself, how can I actually grow my email list? Building that email list is one of the most important things you can do to not only grow your business, but to turn. There was the leads into customers. So many of my clients tell me that they don't know what to give away. Most ask themselves. Should I create an e book? Should I create a webinar? These are the wrong types of questions to ask. You shouldn't stay to ask yourself what's a challenge that I can solve for my ideal audience? And how can I put that into a mini training or a mini giveaway so that people will find value from it? A problem that a lot of people have is getting bogged down by all the different lead generation strategies out there. Yes, you can eventually try them all. But First master one create that first subscription form that offers the most value and that you know you're a master of so you're really creating a high quality thing to give away in exchange for those email addresses. So get out a piece of paper and write this down. Here's my top four list that will help you identify that challenge. So first, write down a list of challenges that you can solve for your ideal audience. Next, right down the type of media you plan to you, whether it's an e book, a video, a checklist, an infographic and so on. How are you going to get this value added product that solves that challenge for your audience into a form of media? So number three. Who's going to create that media? Do you need to hire someone to help you with this? Are you going to write this book yourself? Are you gonna have a designer making infographic or a video? Think through what you can do yourself and what you need help with. I always outsource things that I'm not 100% with toe up work dot com. So things like building infographics, maybe building a Kindle e book. You want this toe look as professional as possible because this is the initial thing that converts that cold lead to a hot lead. So if they sign up for an email list and you're sending them an ugly e book that you made inward. They may unsubscribe that first day you want to sign them up and lock them in with a high quality content right off the bat. And finally, when you're going to get this done, too many people I know sign up for a male chimp account and then never follow through with creating sign up forms and creating a value added product to give away. So assigned yourself a deadline. Mark it on your calendar to help make that commitment firm also share your plan with your team friends co worker. This will help hold you accountable. So now I want to go through some ideas for these promotional giveaways. So instead of wasting time on a 1,000,000 different strategies, keep your initial testing to this list of my highest converting ideas. This includes Webinars E books, free reports, checklists and a free product. So analyze these and decide which one will perform best for you. Build your product connected to that sign up form been perfected. I always keep it updated and relevant, and you're only gonna advance an increase. Your email list. One example. I love for capturing visitors are exit pop ups. These are either time pop ups or exit pop ups. But exit pop ups are great because when a user intends to leave your sight, they hover over the back button or over the Excel button. This pop up will appear, prompting them to enter their email for your free. I am for your free webinar for the free e book, etcetera. Pretty cool feature to keep them on your site and not bounce or leave a great exit pop up for e commerce sites. Our discount coupons. So when they click back or when they hover over back, this pop up appears. That says, Here's a 10% discount. Don't leave just yet. It gives them a reason to stay on your site. The next type of promotional giveaway is for free stuff or contest. So does anybody have an e commerce store out there? If so, shall yes, like a crazy person at your computer screen. It is a good practice for e commerce. Businesses toe offer some free gifts in exchange for an email. So with a sign up form or a pop up like this, you can email them forever going forward your new products, new promotions all via this email marketing campaign. Another angle for this free product. Sign up our contest. So if you have a brick and mortar business, I like to leave a fish bowl by the check out counter that says, dropping your business card to be entered for our free weekly drawing of whatever is relevant to your business, give away something of value that people actually want to give their email for. If you're a coffee shop, give away one free coffee. Now. If you don't have a physical location, you can offer this same type of contest in an embedded email. Sign up form right on your website, such as Sign up for our monthly drawing toe, win an iPad or whatever you can afford to give away that's relevant to your brand or company. Another cooling go with the contest is a birthday club offer something of value in exchange for this potential customers email address. If they sign up for your birthday club so you would just create a sign up form and this additional field would be date, and then you'd rename the title birthday. And when that user signs up they input their name, birthday and email. So for food services, this is a great way to make your customers feel special on their birthday. This burger place, for example, gives away free burger on your birthday. You could do this for any product or service, whether it be a discount on your birthday, a free product on your birthday and so on. If you're really stumped and can't think of a report or webinar or e book to write, just suggest unique things that have never been suggested before. It doesn't hurt to try. This is what testing is all about. Look at this example. They're touting the greatest mailing list ever. I mean, I'm tempted to sign up, right? Another standard practice for e commerce is discounts. I love to add urgency to these types of email capture forms. This one, for example, has an embedded timer in it. If you don't want to input a timer field, you could also put in an expiration date in the text. Never let your customer think they can always get 25% off, always limit and offers availability With that sense of urgency. Only one day left only 24 hours left. This expires on Independence Day, and so on another cool promotional giveaway. His email. Siri's I'm a big fan of email, Siri's, because the user knows what they're getting up front. So instead of a generic e book, tell them up front the free data they want. Willkommen, a series of four emails, for example. Next, make your email subscription form prominent. Don't hide it in a sidebar or on a page people barely visit. I love to put my opt inform above the fold on the home page. This means when someone comes to your website, they don't even have to scroll down to subscribe. It's the first thing they see on the top half of the page. Besides putting your email apt, inform above the fold on your home page. I also like to put an email subscribe field in a sticky header as well. So my sticky. I mean, no matter the page your customers on when they scroll down the header scrolls with them. So if the email subscribe, Field is in the header, it is constantly following your user, tempting them to subscribe. So I just take that super slim embedded sign up form from male chimp and throw it into my header. HTML. Playing up social proof and your credibility will give you an edge with those initial impressions. Here's a great example. Say your email list is at 90,000 people. Chances are you're doing something right, so give those stats to new people. Many visitors will want to sign up and find out what your list is all about simply by you promoting that huge stat. Here's a great example from a brick and mortar client I have They simply left out a piece of paper at their front counter at the top of the paper, they wrote. Write your name and email If you want to know about our beer, special free beer tastings and more each week, they would get a few people organically to sign up. But after I told the owner to train the cashier to mention the sign up list they built, their email is to over 10,000 local beer connoisseurs. Each week, they sell on average $2500 worth of beer via these exclusive coupons they send out to this email list in their male tramp. So don't overcomplicate growing your email list within the same idea. I also want to mention throwing monthly events or gatherings, whether it be an online webinar or like this client being a free beer tasting. You can collect emails with physical sheet of paper or, via your online event, sign up form. People love three things and getting free knowledge at events, so I like to pair the two. Another place I like to capture people is via my social media. So include your male chimps, sign up form link right in your social media profile and or website link field. Amy Porterfield is a top marketer online, and as you can see in her Twitter profile bio, it's directing people straight to a page on her site that has a sign up form above the fold . So really include a sign of form website link on all your social media channels. I even go as far as pasting sign uplinks in all my YouTube video descriptions. Just think of it as more ways for people to get to your email list. Besides social media, get your email subscription link on all your online accounts. For example, Yelp, have your website link Goto a page on your website that has a sign up form provided to that potential customer. So this is a burger place on their website. I would want an above the fold coupon for a burger or sign up for our free burger of the month or join our birthday club for a free burger on your birthday. There's so many ways to capture new customers to re market two year round, but always give them something of value upfront. Finally, in my email signature, I like to include a link to my mail chimp subscription page. So no matter who you're emailing at the bottom of that email again, another way for a person to get to a sign up form. 8. Best Email Subject Lines : now remember, there's no perfect subject line, but a be split testing will help you get closer to that perfect subject line. So follow these tips for finding that best subject line. First, speak to a specific benefit your audience will gain by opening this email. Next, I use curiosity. This will pique the interest of your subscribers without giving away too much information and therefore leading to higher open rates. Be careful, though, because curiosity based subject lines can get old fast and can most likely miss their mark . Next. I love subject lines that communicate urgency whenever a reader senses scarcity and that they must act. Now you will have increased open rates. And finally, when you're giving something away or if something on sale your subscribers would be interested in directly stating that in your subject line is a great way to convince them to open that email and learn more. So here are my top five subject lines from my clients. Number five. Seriously get this book. This subject line is pretty direct and got an open rate of 17% in this same direct style. I like to tweak it by asking a direct question to question subject lines. Get a great open rate for me. Number four. I'm pulling the plug. This cat subscribers curious. And I had a 17.3% open rate number three seven ways to increase Amazon sales. This is an 18% open rate. Any time when you give a top list a numbered list or how twos these get great open rates. Really? Any subject line with a number in it lets your subscriber No. Oh, this is a short list. This is gonna be a quick email to read. Number two Twitter Lee generation ads, parentheses. Your 1st 3 steps. This got an 18.5% open rate. If you wanted to try something new like Twitter ads, one of the biggest barriers to entry is not knowing where to start. Right. And remember the one before I said steps and numbered list are very easy. Everyone can handle three steps, right? So I'm helping them solve a problem, and I'm telling them how short and easy it can be. Now, my number one subject line I want you to steal from me is thank you. 19% open rate average. Your subscribers love recognition they love acknowledgement for what they've done for you. People also love short email subjects to try a couple one word or two word email subject lines Less is more now here's a bonus for you 22. Bizarre pet gifts This got a 21% open rate. Sometimes you just have to have some fun. So for this pack care brand, this pet Jim female helped them not only build their brand but established them as a fund source of entertainment. So my take action for this lecture right now make sure to subscribe to Top Brands email list. Think of it. These big corporate companies have teams of marketing professionals working on the subject lines all day. So why don't you take them, tweak them and make them unique for your brand, all for free. You don't need a team of 10 marketers that each get a salary of 50 k right? Take them and adapt them to your own brand. So before you go subscribe gets more inspo from these top brands. Amazing subject lines I've recently received first Warby Parker. Oh, your prescription is expiring. What a great auto responder. They know you made a purchase, possibly two years ago. They know every two years you should get new glasses. Perfect auto responder. The next website. Rent the runway. Happy birthday, Lindsay. Surprise Inside. You can see they personalized it with a merged tag using the F name their first name. Next the website. Refinery 29. The Broke Girl's Guide to a Luxury vacation. People love guides. They love value adds They love free things that are high quality content. Next, the Blawg Eater Boston Where to drink beer Right now I think I would improve this by even adding a list number. Top 10 places to drink beer right now. And finally Buzzfeed not cool. Guys talk about curiosity. What wasn't cool? I got open it. 9. Email Content : so you get your mail trim account created. You made some subscription forms. Now it's time to send those first e mails. You're undoubtedly asking yourself, What content should I put in my email? Unfortunately, there's not a proven algorithm for knowing what will resonate with your users, your subscribers, your readers. The best option is to always test test test, really test a variety of email content, then tracked the results to see what content your email list favors. Now say it again with me. Test test test. The first thing I tell any client that asked me, What content should I put my email? I tell them to study two things. First, your competition to the pros. So first subscribed email list of your direct competition. See what they're emailing their customers. Second subscribed email list of a large corporate companies, and these don't even have to be in your industry. These large corporations have marketing teams of hundreds of people crafting this marketing content, building out email design and much more. So why not take ideas from the best of the best? I literally subscribed to hundreds of email newsletters, some I could care less about, but the list I subscribe to are the leaders in their industry. So, like I said, even if they're not in your industry, find the leader of that industry and subscribe to their newsletter, they got there for a reason, right? So most of the time they have amazing email campaigns, and I love to dissect them, Starting at their email subject line there from name The Time of Day, they sent it their pre header email preview line. Their actual email content are there. Images are their buttons. How much text, How many click through links. Analyze everything. Nike is an obvious email list to get on right away. They're amazing at directing users opting into hyper segmented list. So your only marketed your specific shoe interest, clothing, interest and news you care about. Now talk about beauty and amazing email design. Subscribe to Chanel. They have really amazing template layouts and really solid. Called the actions they use design and photography and images toe. Lead your eyes to the text, and in their call to action button or link, Ralph Lauren basically creates a shopping page right in your email. I've used their format for clients that use E commerce. So, for example, we can re market to people who have put items into their cart but never finished the check out process. If you're looking for image in template design ideas subscribe to Starbucks. They have gorgeous but clean email layouts that again directly to their call to actions. A great example of simple plain text newsletters can be found by subscribing to I will teach you to be rich dot com. As you can see, the vast majority of emails are designed elegantly with HTML and images and buttons because it works better than simple plain text emails. But if you were a blogger or looking to send an email with a personal touch, then the occasional simple text email is okay. 67% of consumers consider clear, detailed images to carry more weight than product info or customer ratings. After several a be split test campaigns with course envy, I found that simply an image of a happy female got a 67% higher click through rate than any course screenshot or any course customer review screenshot. So an image like the one on this slide, including a human, really adds that personal touch and increases the connect ability of your content to your subscribers. One thing to know when you're creating these emails is to make sure their mobile friendly, these air responsive emails. Most emails today are viewed on mobile devices. So before you click, send on your email campaign, make sure to preview it and confirmed that it looks good on a mobile screen so well on the design content tab in your mail chimp campaign, click the preview and test link in the top right. Nab our in that drop down select inter preview mode. On this screen, you can preview how your email will look on a mobile device. If any image or text is not wrapping correctly, you can go back to the design and change it. But one nice thing about male chimp is if you use one of their templates there automatically responsive. The only time I've experienced a problem was a client who gave me raw HTML for their email design rather than using one of the templates mail chimp provided. So here are my five rules have called to action number one. Don't drop your emails. Call to action in an image image buttons and graphics certainly work better on a Web page to entice actions such as purchases or sign ups. However, in an email template, those images may be hidden or not displayed at all, depending on your subscribers email provider. So if you're called action is in an image. I like to add a button and as a backup, a text hyperlink as a cult action as well. But we recommend you avoid image based called actions entirely, and Onley used text links or buttons, but sometimes for brain design or design reasons. In general, you're obligated to include that call to action within the graphic. Just make sure that there's a prominent text link of that same call to action right next to it or right below it. Remember that a button is an actual design element in your email campaign builder. So as you can see, I have a header. Image the text right here. I would want to include a called action button. My number two rule minimized the number of email call to actions. The more decision that you ask your user to make, the more likely they won't make a decision at all. Keep the number of things that you ask your users to click through to or actions to take to a minimum in your email. After all, one click is better than no clicks, right? If you ask a user to choose between many different options, click here. Click here shop. Now I find that they choose nothing, so keep it to one or two. Call to actions Number three. Keep your email call to action. Simple. You just want them to understand immediately what they're supposed to click, buy or join called. The action is not a place to get your thesaurus out. It's a place for you to use the most powerful and easily understood words to guide your readers toe action. For example, don't ask your subscribers to follow our company on the world's largest social network. Keep it simple. Tell your users like us on Facebook. Users are busier than ever today and have a limited time to read emails. Fewer words that mean more, and that users can quickly understand, are the best way to write a call to Action number four. Make your email call to action. Stand out from a design perspective. You want to ensure that your email called Action stands out and has a backup link in case your images or buttons don't appear on your subscribers email provider, don't hide it within a block of text. Separate. I called Action Out and ensure there is white space around it so it really stands out. Also use a bold ID fund and even try a font that is a larger size than the rest of your email content. Next. Well, it's not an ideal, classy design. Look, you may want to consider using Asterix or arrows around that called action to draw attention to it. Finally, we always recommend blue links with an underlying style. You're online. Brand may not match this design and color scheme, but making your called action look like a hyperlink. We'll improve your click through rate and thus improve overall email campaign performance. Finally, my number five rule segment and tailor your email call to action. If your email list is large enough that you're segmenting sub list, then you can also segment the writing of your email called Action text. Any time that you make a call to action more specific to your demographic, who is reading the email you can improve the performance of that call to action. So, for example, if you're segmenting users by state, you may have one called action that reads. Sign up for Texas's favorite summer activity list or another called action. Sign up for Florida's favorite summer activity list. This is a great way to hyper segment your large email list into many small email list. For more direct marketing, I can tell my Florida list Florida specific activities in the future. Customers crave segmented personal direct emails. So where do you lead them? With this call to action? It's very important to lead your users to the right pages after they click your called action. The more relevant the page, the higher the conversions will be. So if you're called action, Link says, click here for our Facebook marketing course at course envy dot com, And it leads them to a general course page listing all your courses that subscribers going to be disappointed. So always triple check your emails with a test email. With that testing meal, you can click and verify each link. Each graphic each button called the action and make sure they lead to the correct page. you want every link from your email to match the exact intended landing page. This not only helps increase conversions but will prevent you from looking like a fool. Finally, I love to follow the classic 80 20 rule with email marketing. By this, I mean 80% useful content and 20% sales content. You don't want to send too many sales emails. It will lead to a high number of spam complaints and unsubscribe. Always try to provide value and useful content 80% of the time. Then your users will welcome that 20% of sales pitches and even possibly buy your product or service if they've loved the 80% of free value adding content thus far. 10. Privacy Policy NO SPAM : If you're promoting or advertising a commercial product or service through electronic communication, you have to comply with the law or face some hefty penalties laid out by the Can Spam Act of 2003. Remember, I'm gonna be covering these USA laws, so make sure to research the spam laws in your specific country. Number one. Tell readers where the email is coming from. The law focuses on honesty the from two and reply to labels. Need to tell the recipient where the email comes from. In other words, these fields should contain the person's name or business names. Sending the email meal chimp requires this, making it easy for you to comply. Number to write an honest subject line. Your subject line should reflect what's in your email. You can't be deceptive here. In other words, don't write. Claim your $500 gift card in the subject line just to get people to open an email number. Three. Recognize you're sending an ad. Acknowledge that the email you send is in fact, an ad. This isn't necessary. If everyone in your list has given you permission to send emails, of course, I strongly suggest that you get permission from all your subscribers before sending emails . So by this I mean double confirmed subscription via a male chimps sign up form. So don't just paste in the emails from another source, such as buying an Excel list of customers in a certain industry. That's a terrible idea. The nice thing about this permission thing is that mail chimp does it by default, so nothing to worry about if you get your subscriber via a male chimps sign up. Former Page number four Given Address Each email must contain the postal address for the person or business. Sending the email. It helps to show your business is a credible one and offers another way for your recipients . Toe. Opt out of your emails if they need to. Again. This is another required feature of male tramp because they automatically input this at the bottom of all your email campaigns. Number five. Every email needs an easy opt out option. Your subscribers must be able to easily opt out or unsubscribe from your messages. You have to give this option to your subscribers in every message you sent at the bottom of your email. You can provide an unsubscribe link. The process should be easy to. This was one of the additions to the spam law in 2008. Again, this is luckily done by the fall in male chimp number six. Honor your opt outs quickly. If its subscriber once off your list, you have 10 days to do it. You can't charge any fees for the service. Ask for any personal information or sell that person's contact info to another company. Most email service providers will manage this process for you automatically, which is another plus two using the provider like mail chimp and finally number seven. Monitor what others do for you. If you hire another company to manage your email list, you will still be held responsible. If the company breaks any of these rules, the law is all about using good judgment. We know you've got that since he took this course, but when you set up your next email campaign, it doesn't hurt to check it against the list of rules for spam laws in your country 11. Groups, Segments, and Tags in Mailchimp : Mailchimp groups tags and segments. Mailchimp allows users to organize audience subscribers according to relevant groups, tags and segments, ensuring your campaigns are sent to the right people quickly and easily. In this section, we're going to discuss creating and using groups, using tags and using segments. There are endless ways to customize your MailChimp audience, enabling you to target specific people based on your exact requirements. You don't have to add tags, create groups or segments in any particular order. And you don't have to use these methods for organizing your audience if they're not relevant. The difference between groups, tags, and segments, the following will help you understand the difference. Groups organized subscribers by interest. An example of when you might use a group is creating a selection of groups for subscribers to choose from when they sign up to an audience. Tags, tags or labels to help you keep your audience organized. You may use tags if you're organizing your list by region, for example, segments highlights subscribers by specific characteristics. Segmenting your list by their campaign engagement, for example, you can target precise sections of your list in future campaigns. Mailchimp users may want to automatically add new subscribers to a group or a tag when they sign up to automatically trigger an automated e-mail campaign. Subscribers can be automatically added to a group when they are creating a sign-up form using Mailchimp, form, builder in bed forums, subscriber pop-up, and form integrations. Tags can only be added to subscribers automatically when they sign up via Mailchimp landing page. Mailchimp recommends that rather than creating multiple audiences, users should create one audience and organize it via groups, tags, and segments. Not only will this help you keep your audience organized by having a single audience, so you avoid duplicate recipients across multiple audiences. But this will also keep your contact countdown and therefore keep your pricing down. Having just one audience is also important because audiences are independent of one another and do not copy across updates such as bounce or unsubscribe or data. If you have multiple audiences with duplicate recipients, you could risk and Corinne abuse ratings and spam from subscribers if they unsubscribe from one audience, but continue to receive campaigns from you. If it is essential that you have multiple audiences, you will need to ensure you update them manually. If you have recipients who are subscribed to both. Experienced Mailchimp users are strong believers that careful management of their audience through segmentation actively helps increase their sales. Read this great article on the topic, creating and using groups. To understand groups in Mailchimp, you need to think of them like categories. It is a way of sorting your audience subscribers into groups or categories. For example, interest. You should consider using Mailchimp cgroups tool when you're looking to collect information from your subscribers. This would normally happen when they are completing a sign-up form. They can toggle a box and join a group automatically. Targeting groups with specific e-mail campaigns based on info they provide you when they sign up to your mailing list, should then become a simple process that will just take a couple of clicks to achieve. Best practice here, you should create a group when you want your subscribers to self categorize. If you'd prefer to organize them internally on your end, we recommend using tags instead. Both groups and tags can be used as a basis to segment your audiences before sending a campaign. In your left navbar, select audience and on that audience page under Manage Contacts and that drop-down menu. There you can see him. Groups, segments, tags, Mailchimp groups. Before you can start categorizing your new subscribers into groups, you need to create your first group. Login to your Mailchimp account and click the audience option in the left navigation panel on your audience page. Select all contacts in the left sidebar. Then click the Manage Contacts menu and select groups from the drop-down menu on the groups dashboard equals c. All the groups you've already created. To create a new group, click that create Groups button in the top right corner. Then you'll be presented with this form to be completed. Select how you would like your group options displayed. Give you a group of category such as favorite product. Name your groups for subscribers to choose from. Such as soaps, moisturizers make up, once ready. Click Save. Here's an example of a group category we created grouping subscribers by courses enrolled in. Since people could be in more than one course, we selected checkboxes. So people could select more than one group. What's the difference between radio buttons, checkboxes and drop-downs? Radio buttons. Subscribers can only select one of your group options. You would use this option, for example, if you wanted to know how your subscriber heard about you, online search, a friend, XYZ, social media, a single radio button can be clicked. Checkboxes is when you can select more than one checkbox. So this would be a great example for my courses. They might be in all of my courses, they would check all three and then drop down boxes. These work similar to radio buttons, where they can only select one option. However, these are best used if you want to know predefined data about your subscribers, such as gender, a drop-down list of countries, cities, states. Mailchimp has already created a few of those options for you. Once you've saved your new group, the message below will appear asking if you've done for now or if you'd like to import subscribers to this group. If you're looking to grow and group your audience organically using your sign-up form, you can click done for now. However, if you have a database that you've separated and grouped accordingly to these group preferences. You can import them now into these new groups by clicking Import to these groups button, your group will now be automatically added to your sign-up form. And new subscribers can start selecting their preferences when they sign up to your audience. You can head over to the form builder in your sign-up form section of your audience to edit how your group options are displayed in the sign-up form. As you can see, our new group we created for this audience will show up by default on our sign-up form. You can also set this field visibility to hidden if you prefer to manually assign subscribers to these groups. On the backend of Mailchimp. We want them to self categorized. So I select the field visibility as visible. Navigate to your audiences Managed Context Menu. Checkmark the contexts you want to add to a group. I selected high at course NB.com, that email address. And then in the Actions menu, I'll select Add to Group. And I'll select the group name course envy courses enrolled in. And also liked Facebook ads mastery, that's the course that that student is enrolled in. You can also create new groups directly in your sign-up form via the form builder tool. Remember, any groups you've already created will automatically appear in your sign-up form. And you can choose to hide them if needed. You can do this manual, adding to that group if necessary. If you try to edit these groups via your sign-up form, you will not see the field tag section or the converter Groups button. Click signup forms in the left navigation panel under audience. On this page, select form builder. In the form builder tool, make sure you're in the build-it tab. And from the ADA field Options in the right-hand panel of the build-up area. Select the group you wish to display, such as radio buttons, checkboxes, or drop-down. When you've selected which fields add your sign-up form, you'll be prompted to enter some info. To the right-hand side is an example of how radio button fields look during the editing process, you will need to enter the name of your group and options for your subscribers to choose from. You can also decide whether or not this will be a required field and your sign-up form. Before saving your field, don't forget to click convert to Groups button in order to create this new group that you added while creating your sign-up form. You can also decide if you would like to add a default merge tag value to the group you are creating inside the form builder tool. This is optional though. We typically make select any group required for our audience and leave this merge tag blank as the default. Merge tags are used in Mailchimp to help you personalize your e-mail campaigns. Here's emerged tags, cheat sheet, URL. Here's an example of a group I added manually to the sign-up form builder via the radio buttons field option. I added the field radio buttons. Once I make this field required, and set my group choices under menu options. As you can see in the bottom right corner, first choice, second choice. I will then click the convert to Groups button. This radio buttons field will be created as a group for this specific audience. Confirm you want to add this new group to your list and that you want to update your existing subscribers with this group option. Pass subscribers will need to be manually added to this group since I'm just creating this new group now, there's already old subscribers in the list. Once subscribers have started signing up to your audience and categorizing themselves into your groups. You can begin targeting them with email campaigns by sending directly to a group of your choice. If you head to the group's area within your audience, again, under Manage Contacts groups, you will now be able to see your new groups on your audience page under the Managed Context Menu, select groups. And then you can see your group's names. And have the option to delete Import users or Sandy campaign to them. Select the group category you'd like to send to by clicking this sampling on the right-hand side of that group name. And then in that drop-down, select the type of campaign. By selecting one of the campaign options, you'll be redirected to the campaign creation area, where you will be able to design and send your email campaign. You'll learn how to create a campaign in our Mailchimp campaigns lecture. Mailchimp tags. 12. Lead Capture Forms and Mailchimp Integrations : Mailchimp, lead capture. Mailchimp offers multiple ways to generate lead capture forms that will help grow your audience. In this section, we'll discuss various ways you can do this, including embedded forms, popup forms, and landing pages. Mailchimp also allows you to integrate your account directly with a wide range of platforms such as Shopify, WordPress, Survey, Monkey and more. This way you can streamline your lead capture process and keep track of everything all in one place. Inner Mailchimp audiences lecture, you were introduced to male chimps form builder tool. In our Mailchimp audiences lecture, you were introduced to male chimps form builder tool. These forms are generated automatically with every audience you create and are customizable. This is a great starting point. However, Mailchimp selection of advanced sign-up options enabled you new ways to generate leads. Embedded forms. If you're looking to add a sign-up form to your page on your website, you'll want to consider MailChimp embedded forms. If you are already customize your sign-up form via the Mailchimp form builder tool. It's just a couple of clicks. Degenerate your HTML code for your sign-up form and embed this on your website. So follow the step-by-step guide to generate your form and embed or paste it into your site's code. In that left navigation panel. Under audience, select sign-up forms. On the sign-up forms page. Click the Select button next to embedded forms. Best practice here at this point, if you've not done so already, it's important to check that you are happy with the general information included in the fields of your sign-up form. Again, that's via the form builder page, because that is the signup form that you will be embedding via HTML on your website. On this embedded forms page, you'll be redirected to the embedded forms editing dashboard, where you'll be able to preview your sign-up form and the HTML code you'll be pasting into your site. There are a few basic edits you can make from this area. Again, if you want to make additional edits to the sign-up form, you'll need to do so in the form builder tool. First you can select the way your form will be in that ID and displayed classic condensed to unstyled. You can include a title and then checkmark. Anything else you want to include in this embedded form? As you can see here, I have my embedded form ready. And I want to make some edits to the HTML code directly so it matches my website. For this, I will need that actual code, the embedded code on this page. Right at the bottom there, click the generate embed code button, and that will reveal the HTML code to copy. Once you have the embedded form, looking how you want it to the preview section, copy the HTML code and paste it directly into the source code of your website. If your sign-up form is not displaying as desired on your website, it might be best to consult with an expert in HTML code or hire a web developer on a freelance website. Here's a link to learn more about that. For example, I can paste that code directly into an HTML, custom HTML box on my website page or post popup forms. You may decide that instead of or in addition to this embedded sign-up form, you'll want to include a pop-up form. Using the Mailchimp pop-up form tool, you can generate a sign-up form to display when visitors visit your site. For example, on course np.com, we make use of embedded forms, a pop-up form, and lead capture pages. We want to offer multiple opportunities for users to subscribe. You should select Mailchimp subscriber pop-up form builder option if your website is not connected to MailChimp or one of the integrations, again, mailchimp.com slash integrations directly embedding code into your website may alter the way in which your pop-up form displays. So if you're not an expert in HTML code, again, recommend a web developer. So let's get started exactly as you would when selecting the form builder and the embed form option on this audience page. Select sign-up forms. On the sign-ups form page. Click that Select button next to subscriber pop-up. From here, you'll be redirected to the popup form editing area where you can build and preview your form. In that left sidebar. First is style. You can edit the fonts, colors, font sizes to match your brand. Next is layout. You can select how you want it to display in this pop-up form. And finally settings. You can edit your pop-up form settings and decide how quickly you'd like to display when someone visits your site. For example, we have ours appear immediately and in the center of our website that is muddle. Then click the actual pop-up preview there to edit the content within the popup form, we can add a image, a company logo. We can change the button tags so we can change the text content. Once your pop-up designing is complete, click the Edit link to enable this pop-up on your Connected website. Again, you need to connect your website through the integrations page on Mailchimp, then click the Connect site button. So we've enabled this pop-up. Finally, top-right click the Save and Publish button. So although we are using a pop-up form builder option to share our sign-up form with our audience. It's vital you customize and update all your sign-up form variations and response emails via the form builder tool. These will continue to be what your subscribers see when they sign up and receive emails from you. To limit the number of times your site visitors, CEO popup form. Mailchimp uses cookies. Unless your visitors clear their cookies, they will not see your pop-up form again, this is why it may also be beneficial for you to include an embedded form on your site in case visitors choose to subscribe your audience at a later date. They see this pop-up, immediately, close it. But then later like it. Like your content, they see in the footer, join our newsletter. I have another subscribe form opportunity for them. Landing pages. Landing pages are a standalone webpage hosted by Mailchimp. You can create a landing page in the campaign area on Mailchimp. We love using Laney pages for short-term campaigns, such as a giveaway, a coupon, a promo, and would rather subscriber sign up via dedicated landing page instead of an embedded form on our site. Landing pages are optimized for what? Capturing leads. Landing pages are also called lead capture pages. While a website allows you and promotes people to click around and navigate the site. Look at the blog. A landing page is a funnel for a single action. Subscribe here. Claim this free e-book claim, this free course sign up for a free trial. Sign-up for this free tutorial video. Claim, your free coupon, insert XYZ value proposition to capture these emails or these leads. Make sure to learn more about landing pages in our landing page tutorial link here. Landing pages are a creative campaign tool within MailChimp that can be used for a variety of things, including sharing a sign up form with your audience to promote a specific product, launch a competition or contest, announce a sale, and so on. So via the left erase restart. So via the left-hand navigation bar and Mailchimp, click that create icon on our Create page. Select landing page. Then enter the name of your landing page and select the audience you want to associate it with. All new subscribers via this landing page will be added to this audience. Next, select a template for your landing page. Mailchimp offers a range of predesigned landing pages, or you can select blank and create your own from scratch. By selecting a template, you will be automatically redirected to the design area for Mailchimp landing page tool. Here you can edit and preview your design. The changes that you make to your landing page with the various adding any blocks will appear on this left side. Just simply click and drag one of these content blocks out into the landing page builder area. When ready. In the top right corner, preview your landing page. So besides the Block option, There's the Style area for this landing page. Here you can change your landing page text, font, sizes, colors, and so on. When editing your landing page, Mailchimp offers a variety of tools to help customize your campaign to match your brand style. For example, content will click a block in this layout on the left. And then on the right, the content tab appears. Here. You can edit everything from text to images, hyperlinks, videos, social media icons and buttons. So again, drag and drop a block into the landing page area. Click that block and then you can edit the content, the style and the settings for that content block. When I click the sign up form block of our landing page, again, we can edit the content, the sign up form fields, the style, colors, texts and so on, and settings, the alignment of our sign-up form. When you're happy with the design and content of your landing page, click that Save and Close button in the bottom right-hand corner. If you leave any default content empty within your landing page, MailChimp will not prevent you from publishing your campaign. Therefore, it's vital to remember to preview your design before making it live. Again, top right corner, click Preview. Look at your landing page in both desktop and mobile. And make sure it looks correct. Before you publish your landing page live, you'll be redirected to this publishing page where you need to enter a title for your page. Edit your landing page URL, confirm your audience that these landing page leads. It will be added to confirm the tags you want to add to these people, such as free e-book. And finally confirmed the content of this landing page. In the top-right corner. By selecting Finish later, you'll save this as a draft and you can edit it later via the campaigns page. But if you're happy. It quickly publish button. Again, I mentioned if you want to add tags automatically to subscribers who sign up via this specific landing page. Just click the Edit Audience button. Then click the plus icon and enter the tag you want, such as landing page name, like I said, free e-book or mod MBA course. When you click publish, the following screen will appear. With eight landing page link you can view and share. Soda. Navigate back to this landing page. In the left navigation bar under campaigns, click all campaigns. On this campaigns page, you can view by type. In the middle of the screen there. I select landing pages and all my landing pages come up. That menu next to my landing page of choice. Click that in the drop-down, I can edit it. I can view the landing page, I can rename it. I can copy the URL to it, I can replicate it or unpublished it. Integrations. As I mentioned earlier, there are also a number of ways to integrate your Mailchimp account with third-party tools, platforms, websites, or even connected to an e-commerce store. But the first integration method is through form integrations. Navigate to your audience page. In the left sidebar, click sign up forms. And on the sign-up forms page, select Form integrations. This page will show the currently available Mailchimp form integrations. These integrations may require a paid subscription. So click that Learn More button next to each integration. Now in our section on popup forms, you will remember we mentioned you need to connect your site with Mailchimp, degenerate this popup form directly on your site. To view all integration options. Select integrations in this left navigation bar. Here you can search all male chimps integrations. If you have a Shopify, you can connect that way. If you have a WordPress, you can connect that way. If you have a Squarespace, they have an integration for that. But if your website doesn't come up on this list or if you have a custom website Build, select that custom website option. Here, you'll get code that is connected to your Mailchimp account that you can have your web developer add to your custom website. Again, this is so popup forms work and re-marketing ads work. Some best practices here. Embedded forms ensure that once your form is live on your site, that you test it. To check that is easy to use working correctly. Remember simple and fewer fields always wins and test signing up with another email address. Next, popup forms. Monitor the number of subscribers via your pop-up form to consider adjusting it. Maybe how quickly it displays the positioning of it, the text, the value proposition. Many online studies prove popup forms drastically increase email subscribers, but you need to keep testing to see what increases your lead capture percentage. Finally, landing pages. Sharing your landing page via an email campaign on your social media or paid ads are some of the best ways to quickly grow your audience. 13. Mailchimp Automations Customer Journeys : Mailchimp automations and customer journeys. What can automation do for you? Mailchimp offers a wide selection of automation types with built-in triggers, ranging from abandoned cart emails, too simple, welcome messages. E-mail automation can help scale your efforts. Target customers based on behaviors and purchase history, and send emails automatically. For example, if someone signs up for a free e-book on your Mailchimp landing page. You can have MailChimp automatically e-mail this subscriber, the e-book. The options with automation are endless. Automation through journeys. Your customers are important to your business and the journey they take can make an impact on how that relationship grows. A Mailchimp customer journey is just that. It is a map that takes your customers along with you based on the interaction they make with you in your business. These journeys can help send personalized messages, tag and segment your audiences. Target specific people with campaigns, interact with your audience. You can create these custom journeys for your specific needs. But MailChimp also has many pre-built journeys that you can use as well. Let's cover some key features of customer journeys. First, our starting points. Starting point is what kicks off at particular journey. This is based on a behavior from that customer, such as reading an email, buying a product, or joining an e-mail list. Next, our rules and actions. These guide where your journey goes like a branch to send that journey down different paths based on the customer behavior and other information. Finally, our pre-built journeys. Mailchimp has pre-built journeys that can be customized to your needs. These are the most common, most used journeys. Pre-built journeys can help you save time and provide starting points based on your own needs, such as owning an e-commerce store. Mailchimp users can create customer journeys to help create unique email series that are carefully targeted towards a individual subscribers. Make sure to check out this URL to learn more about customer journeys. With Mailchimp, journey builder, you can design and build custom marketing workflow. You can send a series of automated emails that are specifically targeted to the subscribers in your audience. Note, Mailchimp users may have limited access to the customer journey builder depending on their pricing plan. You can check which plan you have an upgrade to enjoy the features of a customer journey. Once logged into your Mailchimp account in the left sidebar, navigate to customer journeys. Under that automation section in your left Mailchimp navbar, you can scroll down on this customer journeys page. Here. Under choose a journey, you can view all the pre-built customer journeys. These are the most used most common journeys such as sending an email to new subscribers or welcoming new contacts, or emailing someone who abandoned a cart. Let's create a new one from scratch. So I'll click that create journey button. First, choose a name for your customer journey. If you have more than one audience, you'll be asked to Salt Lake that audience as well. To get started with your customer journey, you will be prompted to choose a starting point. What is that criteria that will begin this customer journey? So I'll click that button in this pop-up, we select our customer journey starting point. This is the way subscribers are added to the journey based on specific conditions. A pro tip here for each Mailchimp journey, you can select up to three different starting points. Maybe they're tagged for purchasing something. Maybe they sign up on a form on your website. There's multiple ways to start a customer journey. Mailchimp offers users a wide range of starting point conditions to choose from. However, some may require additional setups and integrations, such as connecting your MailChimp to your e-commerce store. In this left panel, you can select a theme. First contact activity. If you'd like to target new sign-ups, tagged subscribers, subscribers who join or leave groups, as a way to notify subscribers of a change to their details. Next dates and special events to target subscribers. For example, on their birthday as sign-up anniversary, recurring date, or a special date that you set manually. Next shopping activity, this one's very important for those with an e-commerce store. You can tag someone when they buy a specific product. You can e-mail someone when they abandon their cart. You can e-mail someone if it's been awhile since they've made a purchase. These are all great automated emails that you don't have to send manually anymore. With customer journeys, these can all be sent automatically. Next marketing activity, this is to target subscribers depending on how they interacted with your scent campaigns or if they may be completed a survey. Finally is API and integrations. This is if you have a custom API setup with your Mailchimp account. So for this example, our starting point happens to fall under popular. It is a sign-up. This is a very common starting point. When someone signs up for your email list. With each starting point you select, you can choose to get more specific about what subscribers can enter your customer journey. For example, like I said, I chose signs up. That's a common starting point. So say someone signs up for a free e-book on our Mailchimp pop-up form. You can create a customer journey that will automatically emailed the subscriber that free e-book. So I selected signs up starting point in this pop-up. Expand that menu, get more specific about who can enter this map. Here, I'll choose the filters for this starting point. You can add up to five filters in the form of conditions for this specific customer segment. For this one, the contexts that match any sign-up source was popup form. So anybody who signed up via the popup form will be placed in this customer journey. I'll save this starting point. And here we go. This is our customer journey map. Now you will see the starting point at the top of the map and the option to add another starting point if needed. But we know the popup form is our single entry point to add them to this customer journey. So that's our single one. We'll leave it as that. Now we need to click that plus sign below the starting point to add rules and action items. So as you can see in this left sidebar, are the things I can add, the rules and actions. These are Journey points. For example, we can set a rule of a time delay before the action to send an e-mail that includes that e-book. So down the left-hand side of your journey map or your customer journey rules and or actions to choose from. Simply drag and drop a journey point onto your journey map over that plus icon in the region you want. So for this example, I've already set the rule of eight time delay of one hour. Now I'm dragging the action of sending email after that rule over the plus sign, drag send email. And then I'll add that automated e-mail that includes my e-book. So as you can see, my customer journey map is coming together here. When someone signs up via the popup form, there's a one-hour time delay. Then they get this email starting point rule action. I want to add an email to this journey point. I click that gets Gmail to open the edit box for this specific journey point. So here's the pop-up. This is the email that is sent. I want to edit my to my from I want to edit my subject line. I want to edit what my actual email design is. Have I created a template already? Do I want to create a new one today? We're going to create a new one. So I'll select, select a template to design our email. This will be the standard campaign e-mail template creator. Drag the blocks you want into your email template, type it out. As you can see, we put congrats on grabbing a copy of our book. Claim your copy of the book at this link. The top navbar, click that Save as Template link, name it. Then also in the top right nav, click the save and return to journey link. As you can see, your journey point now includes this e-mail template. So we'll close that. Now when you're ready to make this customer journey live, just click the Continue button in the top right-hand corner. Let's dive in a little more on this journey points first rules. If else, this makes different paths in your journey based on up to five different conditions. Next, wait for trigger. This pauses your customer's journey until they've met up to three conditions. Then finally, the example I gave, time delay. You can pause your customer journey for a set period of time. This is great for spreading out sales emails. So say somebody signs up, I send the free e-book, then a time delay three days later, I send a follow-up e-mail with more value. On other time delay five days. I say, hey, we offer marketing services. Would you like to hop on a free call? That is a great drip sequence, spread out and automatically emailed to this person. Next are the action journey points. Like I said, Send Email, add people to groups, add people to tags, or untagged them, unsubscribed people. You can update contexts, archive them, or send them a survey. So these actions are crucial depending on what you want. Such as if someone purchases something, you want to remove them from that sales drip e-mail sequence because they already purchased it. Luckily, that's a pre-built e-commerce customer journey. As you build out your customer journey, your customer journey map, we'll begin to look a bit like this. As you add more and more journey points, rules, and actions. So remember for your journey point you select, you'll need to click that rule or action to set the specific condition. For example, if I choose to add or remove a tag as a journey point, you'll then get this popup. What is the tag and then what is the action? Add or remove from this subscriber's profile. So just because you added journey point to the map doesn't mean it's set. You need to click it and edit it. So if you want to send an email as part of your customer journey, you'll be prompted to create a campaign from a save template or use a pre-existing campaign. Again, make sure to edit that subject line, the to and from section, and then select your design to e-mail. You can get to New to add new journey points until you're happy with your customer journey. Onenote in the left sidebar here of your customer journey builder. Leave that contact repeats. Journey checkbox blank. You typically only want a contact to go through your journey once you don't want to send them that same sales e-mail drip sequence. Now, you can also edit your journey settings from here. So just click that link next to the gear icon. You can change your journey name, the objective, and manage contacts. Now if you need to edit your customer journey, just click that customer journey name on your customer journey dashboard. And then here in your customer journey builder, click the Pause and edit button in the top right-hand corner. Make your edits, and then you can turn your journey back on. As subscribers start, your customer journey stats will begin to appear on your journey map for each of your journey action points. If else. So a common one I use here in the left sidebar under rules, if else, use if else rules in your customer journey map. So contexts follow different paths depending on conditions you set. This is useful to send different marketing material to context based on specific audience data and activity. Make sure to check out this URL for a lot of helpful tips and specific details on the If Else rule. The If Else rule allows you to control the flow of the journey and create different paths for your context in your journey map. For example, you'll want to add an if else rule to send contexts down different branches of your journey based on whether if they met at a specific condition. Say if you want to send an email campaign about a new product, if the subscriber purchase that product, you want to send them a thank you e-mail. If they didn't make the purchase, you want to send them a follow-up e-mail with a 10% off coupon. So first you need to configure this rule. Campaign activity clicked. Then I selected that specific tag and products purchased is specific product name. Once all of these conditions are met, this will equal a thank you e-mail. So let's look at this in the journey map. After configuring this rule, you'll create the e-mail actions to sand based on the outcome of this If Else rule. In this case, if the subscriber clicks on the CTA, the call to action in the initial campaign and his tagged and they purchase the product, they would get the thank you e-mail automatically set. If not, no, it does not meet those conditions of the if else. And they would receive that second e-mail, the 10% off coupon email. Another action item I use often are tag slash. Untagged. Tags are crucial for organizing your MailChimp audience. Tags are one of the base methods used to segregate your audience. There's no default tag structure, and tags are one of those items that you will create in your audience to determine what makes the individuals in your audience like other members. For instance, if you owned an animal supply store, you might want to have tags based on the animals the subscriber owns, such as dogs, cats, birds. You may want to tag based on purchases of certain brands, treatments, and preferences. So you can target your audience effectively. In future marketing campaigns. Tags can be automatically updated in a customer journey. For example, sticking with the animal supply store, save Sally specific brand of flea and tick prevention for a large dog. This is a great selling product with a good profit margin. You could set up a customer journey so that when that item is sold, you automatically tag the customer with the tags dog, large dog, flea, and tick. So each of these tags within allow you to target this customer more effectively in the future. For dog e-mail campaigns, I could email all my dog tagged people for large dog specific, say a large dog bed. I could e-mail that promo to just my large dog people. Can you imagine the open rate and click through rate for that? And then, you know, this flea and tick medication runs out, say every four weeks, you can email them every 3.5 weeks. Say Hey, you're running out soon. You see how this tagging an automated e-mails can really increase your e-commerce sales. Back to your customer journeys dashboard. Here you can choose to view, edit, replicate, delete, and click on these journeys to pause them or turn them on live. Male chimps. Research has shown that automated e-mail campaigns can significantly increase subscriber engagement. And obviously, like I said, purchases by choosing to create a customer journey, Mailchimp users can start conversations with their subscribers and keep them flowing with Journey points with a wide range of interactions to choose from, users can create unique experiences for their subscribers, such as those detailed flea and tick or large dog emails. With customer journeys, you can send automatic emails and organize subscribers automatically with tags and groups. And you can easily keep an eye on your journey stats to see what's working for your subscribers, and where you need to change. Maybe a different follow-up email, maybe a few more follow-up e-mails. You can see where they unsubscribe, where they make a purchase. It's all about fine tuning and optimizing your customer journey ongoing. 14. Mailchimp Reporting : Mailchimp reporting. With Mailchimp reporting and analytics tools, you can track in-depth statistics for all your campaigns, from opens and click rates to social performance to subscribe or location. In this section, we'll discuss Mailchimp reports, Google Analytics reports for different types of campaigns, and discuss how to use Mailchimp reports to enhance future campaigns. Did you know when used correctly, male chimps reporting tools can help you understand how best to target your campaign's going forward. After sending an email campaign, you can begin tracking its success on the reports page. Navigate to a report for a specific campaign by going to the campaigns Reports page in your Mailchimp account. Then click the View Report button next to the campaign name you want to review. You will then be redirected to the report overview. Here you can see an overview of your campaign success, including your campaigns overall open rate, click rates, order revenue, and unsubscribes. The data within this report will update automatically as more people interact with your campaign, such as open. If you continue to scroll down on this report, you'll see the following additional info. Your campaigns open, click, bounce and unsubscribe totals. Scrolling down further, you'll see the content Optimizer section shows valuable information like skin ability, text and visuals, topography, links, and call to actions. These are all areas that hold opportunity and this panel will show you potential optimization you can make going forward to increase readability and campaign's success. You can access the full content optimizer tab report via the tab at the top of this report page. Scroll down further on your report overview to the click Performance section. This section shows you what links were clicked, the number of times they were clicked, and has an optional view click map to determine which only location perform best overall. What's at the image that got clicked was at the button, was it the hyperlink? You can see this in the click map. In this example, the image wasn't clicked at all. It was the hyperlink. Scroll down further on this report to campaign benchmarking. This shows how your campaign behaved as compared to other businesses in your category. When you sign up for Mailchimp, you select your category. Pay attention to things like this, such as open right-click rate and unsubscribes to see where you land compared to other businesses in your industry. Scroll down a bit further to the 24 hour performance section to see how soon do people open it? What time do they peak opening it, clicks at those times and so on. Next, view, your predicted demographic section to cover things like age and gender. This is great for using in targeting later on your Facebook ads, on your Google Ads. We know we're 60% women and thirty-seven percent age 35 to 44. That's great for targeting later on. Next, scroll down to the subscribers with most open section. This is valuable for understanding which readers really love your content. A pro tip here, tag these users with the tag VIP. Then you can use this group of VIP users, very important person to launch new products for first reviews, to send beta test logins of your software. These are your fans. These are the people that are looking at your content the most opening it every time. Take advantage of this VIP group. Scroll down further to the social performance section and the top locations by opens, we can see which countries opened the most. For this top locations by opens. This is another great thing to target. Those Facebook ads. Google ads. Take this knowledge about your e-mail list over into your ad platforms to help you better understand all this data and these reports, you can click this link to see these various metrics and their definitions. Now scroll back up to the top of this view report page. Here you can see the navigation bar with a various options. Under the Activity tab. You can choose to analyze your subscribers depending on how they've interacted with your campaign. From here, you can choose to export these lists if required. Best practice here under this activity menu, select unsubscribed. If you notice a campaign had a large number of unsubscribes or complaints, it's recommended that you look at these lists in more detail to understand why they're unsubscribe. Mailchimp will also tell you the number of soft and hard balances your campaign received. A hard bounce indicates a permanent reason in email doesn't deliver a soft bounce. As simple as the message was too large, maybe a too big of an image in it. The next tab on this review report pages click performance. Here you can view the complete list of links included within your campaign and the total number of clicks for each link, as well as unique clicks, number of times the link was clicked by individual users. Again, you can access that view click map from here, see a visual representation of where people clicked within your email campaign. If you've integrated social with Mailchimp under the social tab. You can see who liked your campaign on Facebook? Who were the top refers the top influencers, a map of the geographic clicks and so on. If you have a connected e-commerce store under the e-commerce tab, are various e-commerce reports that are very useful and will help you boost sales with future e-mail campaigns. When MailChimp is connected to your e-commerce store, your data will automatically populate in this report, such as number of orders, total revenue, average order revenue, Subscriber purchases, and purchase demographics. When creating your campaign, if you enabled the track conversations option, you will be able to review these under the Inbox tab on this review report page. The benefit of enabling the track conversations tool is that multiple users can reply to your campaign e-mail and the reply will be sent to a special e-mail address linked to this inbox campaign. All conversations with your subscribers will be linked with their Mailchimp profiles and display on this inbox report. So to enable this, when you're creating a new campaign, scroll to the bottom of this campaign creation page. Again, under settings and tracking, you want to checkbox at first one using Box to manage replies. And do this before sending the campaign. Back to our view report page. The final tab in the top navbar is analytics 360. You can view data from any services you have integrated with Mailchimp under analytics 360. So for example, if we selected to track via Google Analytics to see who visit our site directly from this campaign. We can see that here. Also under this tab, you can review specific email domain performance. This is a common area to see which email domains is your email bouncing on. For example. Again, when you're creating a campaign, make sure to check mark Google Analytics link tracking. Then we can review that later on in reporting the analytics 360. Depending on your type of campaign, the data will differ for each. For a landing page, you'll view the overall performance of the landing page since you've made it live, along with number of visits to the page, clicks. If you've included a sign-up form on the landing page, you'll see number of subscribers from it. I loved to split test formatting on these landing pages with different variables, such as a photo above the fold, different value propositions to see which landing page derives more subscribers. For multivariant or AB test split test campaigns. You'll see a new tab appear on these campaigns viewer report page, such as for the AB testing tab, you can identify which variables in your campaigns perform better, such as SYN time or subject lines. I split test different variables. For those AB split tests. Then for automated campaigns, you'll be able to review your entire campaign series via a workflow overview. This will look similar to a regular campaign report, but you'll also see predicted demographics. Clicks at each level, such as in a customer journey. Where do people fall out? Where did they unsubscribe? Where did they not open an email? And then you can tweak those automated emails in that customer journey to increase those open rates, to increase action for Facebook and Instagram ads. Once an ad's been live for 24 hours, you'll start to see data appear in this reporting area. On the overview tab. For this, you'll be able to quickly see how many people your ad reached, the impressions, the click the click rate percentage. And you'll be able to review the campaign budget performance over time. For social posts. After 48 hours, you'll be able to review a range of data for the social reports like reach impressions, likes, comments, shares. This data will continue every four hours updating some best practice for your campaign reporting. You use your report overview page to get to know your audience better. Who is engaging. Try targeting these people via Facebook ads, such as women age 25 to 35. Next, use the Activity tab to identify and send targeted campaigns to specific people in your audience. People who open, who were my VIPs, and so on. Review the A B testing tab to discover the most successful variables. You can define and adapt future e-mail marketing strategy based on that. What's the best open time? What are the best subject lines, and so on. Next, use the click map to check if your campaigns design encourages subscribers to click important links. Next, use the 24-hour performance section to discover when the majority of subscribers in our opening your campaigns thin tests sending future campaigns at those peak times. Google Analytics. With Google Analytics, you can follow users from emails to online conversions and purchases. When creating a MailChimp campaign, Always checkmark the Google Analytics link tracking option under this setting and tracking section before sending a campaign. First create a Google Analytics account at analytics.google.com. If you have a website or app, install the Google Analytics code on your website as well. You can watch this complete tutorial on YouTube at this link we've created for you, on your MailChimp integrations page, left sidebar click integrations. Search for Google and connect your Mailchimp account with the Gmail address. You used to create this Google Analytics account. Then in the future when creating a campaign. Again, checkmark that Google Analytics linked dragging option under setting and tracking and provide it with a title that's easy to identify, such as campaign name, dash date. The title will appear in your Google Analytics, making tracking and identifying it much easier. 15. Mailchimp Content Studio : Content studio. Mailchimp has a dedicated area for users to view and manage their content studio. Here you'll find all your images and files in one place. In the Content Studio, you will be able to view and manage your images and other files such as PDFs, manage your product images for connected store's, search for gifts and the Giphy library. Select images from your Instagram business page and manage your default logo. Navigate to the content studio page via the Mailchimp OF navbar. Once you are in your content studio to upload a new image or File, navigate to the my files page in the left sidebar, then click the Upload button in the top right corner. Mailchimp accepts a wide selection of file types which can be found at this link. Alternatively, you can import an image from a URL by clicking that drop down under Upload and selecting Import from URL. Select which area of your content studio you'd like to manage via this left-hand sidebar, such as creative assistant, my files, products, Giphy, Instagram. Now if you select an image in this myfile area on your content studio, you'll have the option to view the file details, edit the image, copy the URL of the image, set it as your logo, move it to a folder for deleted. The content studio helps speed up your campaign creation process by storing files you regularly use. For example, I'm in a campaign creation page. Simply click that replace link to swap the placeholder image for an image in your content studio or upload a new image altogether, the content studio. Your content studio will pop up and allow you to edit files and images in your campaigns and templates via the Maya files page. 16. Mailchimp Surveys : Mailchimp surveys. Mailchimp offers users a different way to send subscribers a survey to complete. These help individuals and organizations understand their perceptions and needs of their audience. In this guide, we will take you through the steps to create your own Mailchimp hosted survey. We will also discuss other options such as poles and survey merge tags and third-party survey integrations. Mailchimp hosted surveys are an easy way to share a survey with your audience, either via web or email campaign. Now if a Mailchimp hosted survey isn't the right option for you, head to the end of this guide to discuss other options. Your hosted survey will be attached to a specific audience. You cannot change your audience once your survey is live. Login to your Mailchimp. In the left sidebar, click Create. On the Create page, select survey. Select which audience you would like to work with, and then click Begin. For this survey, you'll be redirected to the survey dashboard. Here you can add sections, save, and proceed with the next steps of publishing your survey. To create your survey, click the Add a section button and view the list of options in the drop-down, such as introduction, checkboxes, range radio buttons. For this, I selected radio buttons with options they can choose from. So they can only choose a single option with a radio button. And I'll enter the question depending on the answers on providing the subscribers. As I said, radio buttons. This is asking subscribers to choose one answer from the list of options. I can add more options with the plus and minus. I can set if that question is required and I can add other options. For checkboxes. This allows subscribers to give multiple answers to the same question so they can check more than one option. So again, you can add options, make this question required. Next for the range question, you can ask subscribers to answer on a scale of 0 to ten. Set your low and high range and explain what a high and low score means. And then ask the question you want to answer. Next is an open text question. This allows subscribers to answer your question via a TextField box. Again, you can set this required. You can ask for an email address via the survey. Once they input their e-mail, you can set if this is required and you can ask if they can subscribe via the survey, they could subscribe to your email list. Next is a content block. We can add text or embed video. Maybe it'll help them answer the question, watch this video and then answer XYZ question after creating each section in your survey. Depending on how many questions you have and types of questions, you can add further sections or save and close this. If I click the Finish later, that saves a draft. If you're ready to continue, click the Continue to Design button. Now if you decide to remove a question, you can simply delete it by clicking the delete question next to that question. So now let's continue to design our survey. In this area, you can edit your branding, custom messaging and styles. Under branding, you can add an image like your company logo. Under custom messaging, you can change the text of the survey title, the submit button, the confirmation message, the closed survey message, and required response error message. Under styles, you can change the color of your surveys, such as background button and text. Once you're done with the design, you can click the Review button to review your survey and prepare to send it to your audience. On the review page, you will need to look over the survey settings and information you're gathering to ensure this is what you're requiring. Additionally, you can turn on survey feedback and daily reports under the Settings section. Once ready, click the Continue button. Once your survey is live, you can select how you wish to share your survey. You can choose from the four icons to share your survey via email, share anywhere, via link, share on Facebook, and share on Twitter. As responded to begin completing your survey, your results will start displaying on this survey page. Once you receive responses to your survey, you'll be able to export the data from mailchimp to Unpublish your survey, simply toggle off the on-off button. Users can also add a poll or survey to their Mailchimp campaigns using merge tags. These can only be used in Mailchimp campaigns. And users are limited to one question per campaign. So create an e-mail campaign and under the content section, click Edit. Click on the textblock where you wish to insert a survey merge tag. Alternatively, you can add a new textblock and use the following merge tag formats. To insert a poll or a survey. The poll creates a poll to record subscribers rating on one to ten, the survey creates a one question survey. Just remember to edit the text accordingly for your question or poll. You can reference the merge tag cheat sheet link here. So paste your chosen merge tag data into the editing area and customize it accordingly. As you can see, I have a poll merge tag and had the default type or paste your poll question text here. Click Save and Close to save your merge tag and the textblock. And preview how your subscribers will see the polar survey by selecting the preview and then enter preview mode option. When a subscriber clicks your polar survey, there'll be redirected to your survey landing page. Customize your survey landing page by navigating to your audience. Sign-up forms page. Choose form builder. On your form builder page, click the drop-down for forms and response emails and select survey landing page. In this area. Under the Build tab, you can edit the text for your survey landing page. You can change the colors under the Design tab and you can set different languages under the Translate tab. To review the results of your polar survey using merge tags. Go to the reports page of your ST campaign. So under campaigns reports, select that survey. On your survey report overview page, you can view your poll and survey responses. Users can also integrate third-party survey software such as Survey Monkey under their Mailchimp account. Select integrations in the left-hand nav bar, search, Survey Monkey, and click that integration search result option. Click the connect button to start the integration. Here they'll ask you for your login of this third-party account. 17. Mailchimp Website Builder : How to build a website in Mailchimp. Mailchimp users are able to build a customized website to promote their businesses and engage with their audience. Users can also manage domains via the website area of Mailchimp. Mailchimp does require users to agree with additional terms when building a website on Mailchimp. Html, merge tags and iframes are not compatible with Mailchimp websites. From the left navigation bar, select website, this website page. You can click the setup your site or set up your store link. Or for this example, we've already completed a site. We can click the Review and Publish button. You will be asked to give your website a name. If you have more than one audience, you'll be asked to choose that audience. On this first website setup page, enter my website name, then click the edit my site button to build and customize our website. The editing area, you'll see two tabs in the top-left pages and styles. The styles menu, you'll be able to edit your colors and themes. The page's area. You'll be able to view your website pages, add new pages and links, and edit page settings. Quickly edit page button to edit your page settings. Simply click any section of the page and edit the text layout color. When I click an area, the menu on the right appears so I can edit it. If I want to add another section, I click that plus sign to add another section. As you can see, Add section comes up and I can select intro, text and image, video and so on. Navigate back to the Manage Pages, then click settings next to a page. For this example, it's the homepage. Here you can edit your page name and the SEO title and SEO description. This is the search results preview. Don't forget to click Save on this page settings on the in Managed Pages to add an edit your page content. Click the page title in the left side menu, or the Edit Page button when hovering over the page preview on the right. For each page, you can add and edit content and images just as you would in an email design campaign, using the content options in this right-hand side menu. Click any section on the page to edit the settings of each area. Layout, background, color scheme, and content. Repeat the editing stages as required for each page of your website. You can then preview how your website will look on desktop and mobile via the preview button. Click Done to return to your website dashboard. As you can see, changes are saved automatically. Click Publish on the Manage Site page. You can also publish from your website dashboard. Again, click the review and publish. Click the Publish button. From your website dashboard. Click the Settings button to add it pop-up form and sight tracking to your new website. Here's our settings for the website. We can edit the site title the domain, the popup form and sight tracking. The popup form is the form you created via this audiences sign-up forms page. Again, you can edit your audience pop-up form under audience sign-up forms and subscriber pop-up. Manage your domains. Head to your MailChimp website in the left sidebar under the website section, select domains. This page allows users to verify and connect their domains and purchase a new one before you start sending email campaigns. Mailchimp requires you to verify your domain. This helps Mailchimp ensure you are sending campaigns from an e-mail that is hosted by a domain you have access to. And also reduces the chance of your emails ending up in spam folders. If you don't already have a domain, you can purchase one directly, be a Mailchimp. If you are using a sub-domain, you will need that verified as well, such as learn dot course AND.com. Free email addresses such as Gmail, Yahoo cannot be added to your verified domains. Click here to see the limitations of free email addresses. To verify your domain, navigate to the domains page under the website section in this left navbar. Then click that Add and verified domain button under email domains. In this pop-up, verify domain, enter the email address that you would like to send your campaigns from. Then click the sand verification e-mail. Go to your inbox, click that link and that email will be verified to further improve your deliverability of your email campaigns. Mailchimp allows you to add, authenticate your domain by selecting this option, MailChimp will prompt you with a set of steps to authenticate your domain and modify your domains DNS records. So complete this authentication process. You'll log into your domain provider such as GoDaddy. And you'll have to input a new CNAME record. Just follow step-by-step. Mailchimp gives you every step. It's also possible to connect your custom domains and sub-domains to your Mailchimp account. By doing this, you can use your own domain on landing pages and this Mailchimp hosted website. So it can be your URL instead of course, envy.mailchimp.com. So again, Mailchimp requires you to agree to their terms and conditions. And if your domain is used by a website that is being hosted on another platform, Mailchimp may redirect to your connected domain to connect your domain again via that left navbar under websites click domains and scroll down to the connected domains section. Click the connected domain button. You will need a paid Mailchimp account for this option. On the connected domains page, you'll be prompted to enter that domain or sub-domain you'd like to connect and then click Submit. For example, art course landing page is a sub-domain learned that courts AND.com, which is separate from core sandy, perfect for hosting our Mailchimp website. A CNAME record will appear. You'll need to copy and paste in a new window and add to your domain provider. Again, they give you step-by-step prompts depending on where you purchase your domain, such as GoDaddy. You also need to add an, a record to your DNS via your domain provider account. Copy that a record, put it into your domain providers DNS. They walk you through and give you guides for each domain provider. Having completed these steps, head back to MailChimp, click Connect. You'll receive a notification of a successful domain connection in the next 24 hours. If you don't already have a custom domain for your business, you can choose to purchase one directly via Mailchimp. Mailchimp requires users, again do require to their terms of service to buy this domain. If you live in the US, you may be required to pay state and local taxes on it. And Mailchimp domain availability and pricing can be viewed here. Mailchimp purchase domains do not currently offer DNS management or an e-mail inbox. We suggest purchasing domains outside of Mailchimp, but we will show you how to purchase a domain on Mailchimp. Again via their domains page. Click the search for new domain button. You'll search for a domain and then you can purchase it right via Mailchimp. But like I said, we suggest separate domain providers. What if you ever stopped using Mailchimp? You want that domain separate from mailchimp. Maybe you want to sell the business, maybe you want to transfer it to somebody else. I like to keep everything separate. So with that said, we do offer a free domain via core sandy.com slash free dash domain. Just go to that URL to claim your free URL. 18. Delete Subscribers on Mailchimp : How to delete subscribers on Mailchimp. Mailchimp believes both unsubscribes and clean contacts in your audience. Mailchimp counts unsubscribes in the contact count, the account owner continues to pay for them. Unsubscribes can either be deleted or archived. Mailchimp strongly recommends archiving. Either of these actions will result in the unsubscribes not being counted towards the total number of contexts you pay for. Regarding clean contacts, they are still in your audiences. They are not though, counted by Mailchimp and put towards your accounts total number of contexts you pay for. The first method to delete a contact is to use the data management tool in your audience section. Navigate to your audience from the Mailchimp dashboard. Navigate to the all contexts page in that left navbar. Next click the Manage Contacts dropdown menu, and select data management tool. You may have to scroll down to get to this option. On the data management tool page, you can select any of your contexts in that audience list that need to be deleted using the checkbox on the left side of their info. Once a contract is selected, the permanently delete button will be highlighted in orange at the top of the table. Once contacts are selected, and you click the Delete button, a confirmation pop-up will be shown and required to complete before contacts or deleted permanently. The second method to delete contacts is from the subscriber profile page. So again, navigate to all contacts. Click the audience member e-mail address that you'd like to delete from your audience. Select the actions drop-down menu at the top of this user's profile page. In that drop-down, select, Remove contact. Again, confirm and delete this contact. The third method is to unsubscribe or archive a contact. Navigate to your all contacts page via the left sidebar. Checkmark the contexts you wish to manage via the left checkbox. A new ribbon will appear at the top of the contact table. Select the action drop-down menu. Then select unsubscribe or archive.