Lucrative Trend Forecasting 2 - 2021 Edition - Trend Forecasting Techniques for High Demand Wall Art | Delores Naskrent | Skillshare

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Lucrative Trend Forecasting 2 - 2021 Edition - Trend Forecasting Techniques for High Demand Wall Art

teacher avatar Delores Naskrent, Creative Explorer

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

8 Lessons (44m)
    • 1. Intro to Lucrative Trend Forecasting #2

      2:15
    • 2. Introduction and Overview

      5:27
    • 3. Review of My Work

      7:43
    • 4. Color Forecasts for 2021

      10:41
    • 5. Insights and Trade Secrets

      5:20
    • 6. Researching Individual Artists

      6:53
    • 7. Mood Boards or Gallery Wall

      4:59
    • 8. Outro and Wrap Up

      0:58
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About This Class

Have you been wondering how to create artwork that will become desired and in demand? Do you want to add to your income by producing gorgeous, large wall art pieces? This class will help you figure out a strategy for doing that…

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Amidst the pandemic; the biggest disruption to modern life in many generations, it may sound frivolous to talk about something as ‘trivial’ as wall décor and colour. But with so many people struggling with the fear that economic uncertainty, isolation and endangered health brings, these may well be the most transformative experiences in their homes right now. The home, and everything we seek to bring into it, becomes an opportunity for either soothing and healing, or prompting joyful emotions. We use art and colour to shape our environments to deliver specific experiences, whether that is to calm us and make us feel safe, or to inspire and delight our senses. Ironically, on-line art sales are booming and home décor has become a hot topic.

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In the mass market of wall art, being in the know on the latest trends is essential to staying pertinent and on-trend with your work. It is hard to ignore what we see running through modern new visual art work. There is a reason we see certain subject matter and themes become trendy and we need to zero in on those! This class will teach you to anticipate these trends. We will examine the huge surge in bold, expressive and simple abstract art and other relevant and popular subjects. And what about color? We will discuss this subject at length!

If you are an artist who would love to transition from selling only through your POD sites, your personal retail store, your e-commerce site, galleries and art and craft shows, this is the class for you. Learn how to produce the type of work licensing agents are looking for. Give them the type of art they need so you can start profiting from the sale of your art on a mass scale.

Every trend discussed in the class is backed up with examples and explanation. Being a designer comes with an innate responsibility to be in the know of the latest creative developments, worldwide, as this directly affects our choice of products, colors and styles. Learning to research is an important skill! My hope is that after seeing all the examples and explanation, you can better grasp how the trend will look on the art pieces you plan to produce and will set you on the path to anticipate trends that are about to emerge! The focus for this class is mass appeal large wall art.

Are you prepared to create artwork and paintings that will be licensed consistently? That’s completely feasible once you’re able to forecast and research using the methods discussed in this class. It has worked for me, so why not you?

The key concepts I will include:

  • Review of my techniques and variables affecting today’s market
  • An overview of what is trending now in home décor artwork
  • Methods to predict color trends early
  • Approaches you can take in your creative work moving forward
  • Trade secrets never before shared

This is a relevant course for you to take no matter what your purpose for the artwork you create. Let’s dig in, so you can be benefitting from your knowledge now in your art practice!

Intro:

This short intro will give you an overview of the class.

Lesson 1: Inspiration, Examples and Overview

In this lesson, I will show you how I am inspired to create art for wall décor. I will show you what I get for inspiration from my licensing agent, what the publishers send out for inspiration, and how to search out trends that lead to both publishers and interior designers.

Lesson 2: Looking at Timeless Categories

Here we will look at my work as it has evolved over the years and we will talk about two popular current categories, line art and statement portraits.

 Lesson 3: Abstract Art and Beyond

In this lesson, we will look at abstract art and talk about why it is an important and timeless trend. We will also discuss why we look at trends in general. Finally, we will look at specific trending artists to see their techniques.

Lesson 4: Looking at Color Trends

Within this lesson, we will look at color trends and I will teach you how to find out about trends for this year and a peek at the future. This is a key skill so you can help yourself for years to come.

Lesson 5: Project: A Gallery Wall Mockup

This is the project I suggest you do for fun as you begin your journey of looking at trends in wall art décor. I will walk you through all the steps and show you where you can find more reading material.

Lesson 6: Mood Boards or Gallery Wall

This lesson will explain the steps involved in the two projects.

Outro

We will conclude everything in this lesson with a chat about next steps.

Concepts covered:

Concepts covered include but are not limited to trend hunting, trend spotting, color trends, style trends, home décor wall art styles, the importance of color in home décor, mockups, marketing your art, working with design supplements, finding online reference, Pantone Color predictions, using Shutterstock for color trend hunting

You will get the bonus of…

  • around an hour of direction from an instructor who has been in the graphic design business and education for over 40 years
  • knowledge of multiple ways to solve each design challenge
  • handouts explaining key concepts
  • a list of helpful online sites to further your education into creating high-demand wall art

Meet Your Teacher

Teacher Profile Image

Delores Naskrent

Creative Explorer

Teacher


Hello, I'm Delores.  I'm so excited to be here, teaching what I love! I was an art educator for 30 years, teaching graphic design, fine art, and theatrical design. My own education took place at college and university, in Manitoba, Canada, and has been honed through decades of graphic design experience and my work as a professional artist, which I have done for over 40 years (eeek!). In the last 15 years I have also been involved in art licensing with contracts from Russ, Artwall, Studio El, Trends, Metaverse and more.

My work ranges through multiple media: my confidence with acrylic paint, ink, marker, collage, pencil, pastels, pencil crayon, watercolour, and digital illustration provide many ready paths of self-expression. Once my artwork is complet... See full profile

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Transcripts

1. Intro to Lucrative Trend Forecasting #2: Hi guys, my name is Dillard's Nasser and I'm coming to you from sunny, Manitoba, Canada. So up until recently it looked like we were going to be spared the wrath of this global pandemic. Unfortunately, it's really starting to hit our community hard. It may seem really privileged to be talking about something like home decor and art right now. But with so many people struggling with fear and economic uncertainty and a lot of isolation, it actually is a perfect time to be talking about it. Online. Art into core sales have reached an all time high. Why? Well, it's because people want to make their spaces really soothing and comforting. And if not shooting and comforting, they definitely want a smile on their face. So this presents an excellent opportunity for art licensing. But where do you start this course? I'm hoping to give you a bunch of the tools that you need to help you 0 in on your niche. I want to expose you to a bunch of the work that's being done out there. What is really popular? What categories you can design for? I want to give you tons of ideas. We're going to take a look at current trends. And I want to give you lots of ideas for really great color palettes. And we're going to review a lot of subject matter. I'm going to show you where to find a lot of resources. And I'm gonna give you a couple of projects that will help you get started in this course, I'm trying to cover completely different material than I did in my first trend forecasting class. But even if there's overlap, you're gonna get some new ideas. We're going to discuss some of the great artists that you can be looking at for inspiration, i'm gonna be showing you a bunch of new artists. I know they inspire me, so I hope that the same thing will happen for you. This is a really quick course. You should be able to get in and out in less than an hour. The projects are fun and easy and they're going to really help to set your course for producing art for 2021. Are you ready to get started? All right, let's get to it. 2. Introduction and Overview: Hi guys, welcome to lesson one. So in this lesson, we're going to review the different categories and we'll have a little bit of a discussion as to where you can start. Let's do it. When it comes to trend forecasting, I do a lot of research before I really come to conclusions about what I think and feel are going to be important things to focus on for decor art. In this class, we're going to be looking at abstracts, figurative art, tentacles. I want to talk about diversity and some fun stuff. We're going to look at fruit, ideas for still life and just some ideas that I call punchy. So what I've done is I've created for myself a bunch of mood boards that I'm going to be using gave me direction for the 20-20 wine artwork that I'm going to be producing. The two main categories that I am going to be probably focusing on our abstracts that I call GO abstracts. And then I'm going to be looking at soft pastels. So with the geo abstracts, I've taken a look at a bunch of different blogs and online resources about color and the colors. I am going to be working with our rich. I'm going to be using a lot of muddy caramel, Navy Cauchy. The saturated T-cells are greens and a lot of geometric shapes and line work. So some of the examples that I came across just while working on my mood boards. I personally really like organic sort of shapes and texture and a loved these kinda colors. So these are definitely inspiration for me and for the work that I'm going to be doing for the 2021 year. And because I'm doing it for 2021, of course I'm working on it right now. I think my sort of comfort spot is working with cozy and soft pastels. I just liked the subtle colors that make a home feel like a spot or sanctuary. And I really love working with these saturated pastel color palettes. It's really easy to make the colors work together, always harmonious. And it's amazing the kind of colors that you can put together. This one, for example, uses almost the entire color palette that I have chosen and I will review with you later on. I did notice that as I was doing a lot of research, that I've found a lot more yellows and goals kind of coming into artwork that we're seeing for home decor. And I just love botanical. So I think I'm going to be producing a bunch of those this year. I liked them in all shapes and sizes. Any species, lots of color tones and a loved when they're really organic and teamed up with geometrics with of course the focus being on the actual botanical components of the design. We're still seeing silhouettes and line arch. The shapes are super fun and the colors are super harmonious. Now you'd have to have been on another planet to not have seen how much figurative art there is out there. Now, what I like is this new figurative art with shots of desaturated color, geometric elements, texture and liner. And so very much like what I just showed you with the mechanicals, the colors schemes are often very limited. So limited palette. Again, more of that sort of a Carmel Brown or rusty color. Still seeing a lot of blue in almost any decor art that we take a look at. And tons of texture, which I absolutely love and I'm working with a lot. So you're seeing silhouettes, you're seeing line art. Quite a range that works directly into the next kind of objective that IMC and would work with and would definitely include in any of the figurative art that I'm doing. And that would be diversity and inclusion. There are just so incredibly important now socially that is hard to ignore and can really be a stepping stone for new designers. So very much like I showed you in the previous category, but as you can see, a lot of diversity. Feeling fun and adventurous. There's always room for playful artwork and loose styles that incorporate new colors. And we're seeing a lot of cool blue and pops of red, orange, and pink. And surprisingly I saw a lot of purple when I was doing my research. So we'll talk a little bit more about that in the upcoming lessons. Again, I just, I'm really drawn to these new bold styles. I have produced a lot of geometric work this year and I have sold a lot. So it's just, it's just seems to be my jam rate. Now, here's a little bit of that purple. And this one could really fall into three or four of the categories that I have pointed out already. So we're going to be going through a lot of those different categories throughout my class. And we'll touch definitely on color. I'm going to show you some of the work that I've sold. I want to talk a lot more about abstracts that I produce and what is coming down the pipeline from the clients who are buying my work, that kinda stuff they're looking for, what they're asking for. And just like the end of my last trend forecasting class, I've got two projects for you and we'll go over those later. So let's move on into the next lesson. We're going to talk a little bit more about the categories that I focus on. I'll see you there. 3. Review of My Work: Hi guys, welcome to lesson two. So in this lesson we're going to take a look at some of the work that I had licensed this year. So that'll get us going. And then we're going to talk about a few of the other things that you can do to get ready and start preparing some of the work for yourself. As working graphic designers, you know, we just have small victories. And as you know, if you've taken any of my classes, I've been an artist for a long, long time and teacher and this year definitely put a lot of my energies and focus into creative skill share classes. But this was one of my small victory is the shear and I just wanted to share it. As you know, I've been creating art for licensing for probably about ten years or so. And the main focus of what I do is abstract art this year, this past year, actually, not that long ago. I got this document and I was super excited. See my R here being featured on the front page. It seems like a small thing, but it's literally the first time I've ever seen my work displayed in this way. I'd been in catalogs before, but this was the first time I've ever seen myself featured on the cover. And yeah, I was really, really proud of myself. And I got the same feeling as I did back in 1967 when I had my artwork hanging at the local fair and won a prize for it. So things never changed really. We could still be pretty proud of our work. And I was really, really thrilled to have seen my work in this catalog. Now, I produce a lot of art for art licensing. I've got a portfolio of probably six or 700, maybe even more artworks that I have done over the last 20 years, maybe more. And there are a few licenses I got this year. And I'm going to share with you the kind of work that I had that has been licensed. Okay. So this is some of the work that I sold actually quite recently. This is one of the newer contracts that I got. If you recall, I did a class on how I produced these pieces. This is the digital alcohol ink illustrations that I did and I featured a couple of these in class and I went on to produce a whole bunch of them, probably double is what you see here, but these were picked out by art wall for licensing. This one is a contract that I got from accidentally remember who this could also be art wall, but again, a lot of abstract pieces, a lot of geometric pieces also sold. Some of these which also were featured in one of the classes that I have. Actually it's a two part series on how to produce this sort of work. The first one is on how to produce the illustrator brushes to create the silhouettes. And then the second class is how to create this watercolor effects without ever really having to know how to do watercolor. I sold these greeting cards amongst these, I should say, because this is just from one company. I've sold a ton of these also on the sites that I post on LH, dazzle and card aisle. Actually card aisle this year had the biggest royalty check for Mother's Day cards that have ever received. And a lot of these were amongst the ones that sold on that fight as well. I've sold a lot of this, what I call just kinda commercial art stuff. Oh yeah, here's the rest of those alcohol ink textures with they had foil trim and then a tone of more of this kind of commercial art stuff, more to do with lettering. And this was very recent, so this is all stuff that sold. So it was a good year for me for all kinds of different art licensing. You know, that I have shared with you in most of my classes how I do all of this stuff. So I wanted to give you just kind of a quick overview of the kind of work that I've done that has been licensed. So I also thought it would be great for me to share this document here, which is the actual line hat world art group has sold this year. Okay, so we can start at the top and really quickly just scroll through here and you can see that there are a lot of geometrics and a lot of the different categories that we talked about in the first lesson. So it's like almost any style goes light, dark, watercolor, acrylic, very loose and playful styles. Lots of yellow Carmel Navy, all kinds of desaturated colors, lots of desaturated blues and lots of very saturated Blues. Of course, probably in keeping with the Pentaho color of the year. That's why we have seen so many blues this year. But you can see here, like when it comes to abstract art, almost anything goes. So finding your niche, at least for me, was a process of doing a lot of research over time and then kind of figuring out the type of luck that I was going for and what I felt comfortable doing or what I really enjoyed doing. So the pieces I showed you that were licensed, we're really fun for me and I really enjoyed all of the different techniques that I was able to kind of employ in doing no digital abstract art. It's really hard to tell from what you're CA here, how much of this has been done digitally and how much of it has been done traditionally, there are many artists who combine, I guess what you'd call analog art with digital arts to put together their final composition. And that's basically what I do, that I combine a lot of natural media kinda work that I do in my sketchbooks. And then I composite them digitally, adding all kinds of different elements like texture, color, blending, transparency, digital brushwork. But all of that is part of the kind of research that you should be doing when you're thinking of creating a new line. And it was a few years back that my agent said to me, you've got to start producing things in collections. And that was one of the best pieces of advice I ever got once I started creating work in collections, work that actually looked really good together, that could easily be combined on a gallery wall or could be used in several locations in a house to be really harmonious. That's when my work really started to take off. So this is my latest submission and I've done this in response. A particular call that went out with some really specific colors that were requested. And you can see here that I've created really harmonious line like a lot of these could be mixed and matched on a gallery wall or a whole grouping could be taken for an interior. I know I've sold to a hotel chain before and you can imagine how that would be used. So maybe each room would have a different artwork. Some of the hallway art work could be done completely different, but with the same sort of harmonious colors. That's the kinda thing that I work towards when I'm creating my collections. And there are a lot of considerations here that I want to review with you as I go through this course, just so that you can consider those as you are looking at trends and asking yourself how you can work with your style but with the trends that are currently. So in the next lesson, we're gonna talk about color. And we'll take a look at some of the resources that I've looked at online so that you can get a better idea of how I go about deciding on the trends for 2021 and beyond. 4. Color Forecasts for 2021: Hi guys, welcome to lesson three. So this lesson will be all about color and I'm gonna show you some ways to find the reference. But get started. I want to show you the way I start when I am researching trends. And you can see here her just by my, my banner that the last bunch of pins that I added to my profile who were all to do with color. So I've got a board here that I have specifically for color palettes. My profile here is filled with tons and tons of artists resources, by the way, if you're interested, definitely at some point, take a look on my board here called color palettes to love. I have been researching color. I mean, you know, for years obviously every year I've gone through and added what I thought could possibly end up being my sort of go-to palettes for that year. The closer you get to the top here is the colors that I have chosen to work with for 2021. So what I did with the colors that I was well, first of all, what I did is I went through and did a lot of research. So I started with searches like home decor, art trends and color trends for 2021. And amongst the things that I've found, oh, here's a nice chart showing you, I guess the pan tone previews of the 20202021 palettes for fashion and art and home decor. One of the nicest ones that I found was this site here, Italian bark. I faced a lot of my choices on the information that I've found within this particular blog post. So you'll see that I've actually pinned a few of these onto my color palettes, Pinterest board. And you'll see that when I show you my colors that I faced a lot of my choices on colors that I see here. So Navy definitely figures into my color palette. And you probably remember when you looked at my line here, that you'll see Navy quite a bit. And then I've picked also kind of a Carmel color that I've been using. So this is a good, really, really good one to go to. I love the mood boards that they've created the bottom here, and this would be a good way for you to get started. I'll talk about this when we get to the project. But I did bold mood boards and a gallery wall as my projects. And I went through and I read a lot of the information that they have here. And I'm going to be imparting some of what I learned. And as we go through and talk about the colors that I've chosen gate. So I went through, after looking at these color inspirations, I went through to sort of my go-to places for looking at what's currently out there. And I know in my other class I mentioned that this site here, PI creative because I love how they've got their categories here to help you talk about color ways, for example, you can pick a color and it'll show you all of the artworks in that particular color way. It'll be a good place for you to go and find a lot of artwork for your mood boards. You create those at the end as the project. So this is a great place to look. I was struck by the fact that the very first thing that came up when I went to the site was a lot of this purple and pink and Burgundy kind of colors popping up in all of their trends. So I thought that was really interesting because I never would have thought purple myself. But now that I'm seeing it in, it's usually a really desaturated purple, but I really love it. And remember my last class, we talked about yellow quite a bit. So these were things that sometimes carryover from year to year. This is a great spot to, to go to the trends here and you can go to the different categories. I love going here and taking a look at, let's say a particular category, like for example, this blue. And then you can go through and take a look at everything that is in those colors. This particular site is just one of my favorites to go to when I'm just trying to formulate my head what I wanna do for a collection. A couple of other places I look, this epic graffiti, I never had gone to this site before, but they just recently licensed some of my work. So then I decided to look through it and I found some really wonderful work. So that's another place you can look at, or some inspiration. Trial bridge, another very good site and putting all these links into the outline. So if you print that off or a few open that up on your computer, you could click on the links and they will take you to the sites I Canvas. This is another company that I sell through and I really like the categories. I find that that's a really great way to look at the artwork and get inspiration. And I basically went through and grabbed a bunch of artwork that I really like. And the colors are kind of in the direction that I would like to work with for this upcoming year. So I've taken information on the trends that I see online. I've taken inspiration from the home decor trends. We're home decor blogs. I've taken in catalogs and information from my agent telling me and the other artists that he works with, what he's seeing, what he's seeing asked for and I made myself a mood board here. Generally what I do is I paste the pictures in there. I opened up my swatches panel and at the eyedropper tool I for I dropped her and I go through and I grabbed some of the colors. I make a new color group and then I'll grab the colors, but I like and just drag them into the color group. So I'm sampling a bunch of the blues here first. Then I'd go through and do a lot of these sort of Carmel shades or tense. Some of this yellow. And I'm actually really loving green right now, I don't know why, but I did see that a lot in the information that I was looking at online. And then there's a ton of these new sort of Pink's, peachy flushed home kinda colors, oranges. So went through and created a color group. What I did after that is I drew a square M on your keyboard for the rectangle tool. And once I had the first one, I just duplicated it By Command, Option Shift and dragging. And then just Command D gave me the swatches and then I went through and fill them with my different colors. Once you have a whole column. You can drag and duplicate the column. And again, Command D would give you additional copies of that. Then you can just go through and filled with your different colors. You can do them in order. You can do them randomly. It's all up to you. I just kind of went for it. Did that the mall kinda randomly. I don't know if there's rhyme or reason to it really. I think it's just mainly what I like to do is take a look at how the different colors work together so far, lie in them all out identically or went by, you know, all the green shades and all blue shades and then all the goal shades. I'm not really seeing as much of how they would work together. So that's one of the reasons I do it this way. And it just kinda fun to experiment with. A lot of times I'll end up printing this off and kinda just always having it at hand when I'm doing my design work. So let's go back and take a look at this color trends catalog I was looking at on Italian bark note, you can go into any of these specific categories. Let's look at this one here. And what I would suggest with this site here, as you go through and read all of the written material that has been provided. This is by Elisabetta risotto. I hope I am announcing that correctly. Take a look at all of the links here because there's some really great information. This can go, you can go back to the color transfer 20-20 and even 2019 where an I remember visiting those when I was doing the same thing as I am right now for 2021 when I was researching, you can get some more really specific inspiration or information about the Pantone color of the year for this year and how it is affecting this upcoming year, 20202021. One of the really great links that I went to here was this trend book here. Now the trend book is something you can buy or get set up with a membership and received for free. But even just looking at the content in this way gives you a lot of inspiration in the course materials. I've, I've also supplied the main website address. And you can see here that the different categories that they cover are easy to get to. There's tons of blog posts, lots of information you can get lost in this slog. Absolutely for sure. I just love looking at her inspiration, her mood board, a mood wall to see ideas. And you'll find, once you look through here, a lot of other information that can help you and depends of course, on the kind of work that you're trying to produce. But I like the depth of the information. But don't just stop here. There are a lot of resources online to do with color predictions. The more you know, the better armed you are for producing art work that the POD sites or the canvas suppliers, like the ones I showed you, epic, trial bridge. I canvas. All of these sites do license from artists. And the more information you have the better. So that's what leads me into producing this sort of a document for myself as inspiration and as a sense of direction and a kind of an anchor that tells me and reminds me what I researched and what I need to do when I'm producing the artwork about AM for the upcoming year. Remember that we're already working into 2021. So this kind of information is super timely for you to have absolutely right now. So I'm going to be t In the next lesson. And in that lesson we're going to discuss a little bit more about the directions you could take for producing your beautiful decor, wall art. I'll see you there. 5. Insights and Trade Secrets: Hi guys, welcome to lesson four. So this is the lesson where I'm going to share something really important with you. Let's get into it. So I won't let you in on a little secret here about my slideshow. I was sent a document for one of the suppliers to major retail stores including Coles, Walmart, overstock.com, and a few others. These specific categories were categories that they had listed as what they were looking for for next year. So what I did is I took each of these categories, my own mood boards, looking for specifically styles that I like and would like to work towards. So these are all techniques that I think I could work with. I'll put my own spin on them, of course, but I've got these here as inspiration for myself so that when I am working, I can always refer back to these documents. So along with my mood board that I've created in Illustrator, I would also print out each of these and I would use these as reference for when I'm producing this new line of work for 2021. I've already been working in a few of these styles and have submitted work over the last two years that are similar to this. So there's work that I have that I can retrofits, so to speak. And I'm going to be taking some of the elements that I've created in the past and then rework them to usable as another submission. The work's always end up looking extremely different and very original based on what I do in Photoshop, I'm going to be doing a class showing my process. And in that class, I'll show you, for example, the creation of this type of document. A document I create like this can have sometimes ten or more layers. And I work with shapes from Illustrator textures that I create by painting on watercolor paper, or textures from my sketchbooks. I pulled from a lot of different sources to put together something like this. I've also been doing a lot of painting here in Photoshop. And I create different effects by having different blending Modes that I've chosen in my layers palette. So even though the shapes might be something that I've used in the past from another document. The way they're put together is still very intricate and very different than what I've done in the past. When I start illustrating like this, when I start my paintings and these are really large. I work usually in this proportion, 48 by 32, at 300 pixels per inch, the documents end up being sometimes over a gigabyte. I've actually gotten to the point at times where I get the Photoshop warning that says that document can't be saved because it's over two gigabytes in size. So then I have to go back and combine layers or make some changes. Maybe crop it in order to be able to save a document. So you can see here that I've got all kinds of different elements. And these elements are things that I draw myself. So they're all original art. All of the shapes are my own that I draw an illustrator and I take what I've created and tried to fit into these categories. So now that I've got the ideas that I've been inspired by what I see here. I can go back and creates. And I have that end goal in mind of being able to sell to this particular supplier of the core wall art in retail. And it's mass-produced arch. So we're not talking gallery hanging art. The kind of art that you do find when you go to a place like Bed Bath and Beyond. Actually, I think that was one of the companies listed in this particular grief that we received and whatever the parent company is for that. And the cell to think Tuesday morning and Bed Bath Beyond some pure one. So it's the mass-market art that you would see in those kind of stores. For people like me who are selling through art licensing. This is my end goal is to produce the art that we'll be able to fit this design brief. So that's just a little secret I've now shared with you. And I will attach this documents so that you can print it off and really refer to it as you're working through and working towards creating a lucrative collection of artworks for the 2021 retail year. Alright, so let's meet in the next lesson where I'll talk to you about the projects that I'm suggesting that you do to get yourself warmed up for producing this artwork. Alright, I'll meet you there. 6. Researching Individual Artists: Hi guys, welcome less than five. So visible lesson where we're going to review some of my favorite artists for this past year. Let's get started. So in this other class that I produce or trend forecasting for 20-20, There is a lot of information that I'm not including in this course. So I want to encourage you to go back to it and take a look. You kids speed it up if you wanted to skip through it really quick, go down to this lower left hand corner. You can speed the up 1.52, whatever it takes to get through it quickly. And I wanted to just remind you of one of the strategies that I have explained in this class. When I receive documents from my agent and design brief telling me the kind of things that they're looking for. I definitely a horse, he's a real good look at it through all of the pages. And one of the things I like doing is getting the names of these artists. So for example, Victoria barns here, let's just copy and go into Safari and placed her name in here. What I usually add is wall art or Canvas art or something like that. And then I can click on images here and get a really good look at her work, not just what was in that catalog. I usually flipped to size large here under the tools so that I can get some really good large size thumbnail. So look at, in this case, it looks like it's getting me a bunch of unrelated stuff. So maybe I'll switch to medium and see what happens. Yeah, now we're back to her. And if you click on one of her pieces, you can flip through and take a look in more detail at her work. Think of it as the same thing as if you are going to a gallery show and looking at somebody's art up-close. I mean, not all of it is necessarily hers. So always take a look at like doing this and being able to see the detail of the work that she's producing. Doing this type of research helps you grow as an artist and helps you understand what the market is, what you are aiming for. Another one that I've seen a lot of in the last few documents that I've received from world art group, are this jennifer Goldberger and 2D Erica vast. So this year while I was doing my research, I copied her name pieces added here and got a really good look at some of her stuff. I also like visiting their own personal websites. So if you can go in and maybe instead of going to the retailers, you can actually sometimes find their sites by just typing in the word artist instead. So in this case, let's see let's see if we can find a site for her. No, I don't see one readily available. Okay. Well, let's try Jennifer Goldberger. Let's just see here. You'd have to copy it. By the way, you can just go in and type it yourself. I'm just being lazy. I really enjoyed looking at this girl's work. I did manage to find her site or an article about her. And this is the article I was talking about. So fulcrum Gallery. As I went through and read her bio here, I learned a lot about her and I found it absolutely fascinating because really a lot of how she is working reminds me of the way I work. And then as I read through here, I realized she actually works at world art group. Her story is like super interesting and you can really see how her work has developed over time. And I adenoids is found her story super fascinating. I think to myself, if I could have worked in a place like this, how much I could have learned and how much I would know, and how much young people like this. I mean, I call her young. Im so much older, reminds me of the students I used to have. And I think how wonderful that I could learn and see the kind of work that a girl like this is doing and how varied her work has been an agreed, an example xi is in how much we can learn from seeing the way she works, progressing through her life's career, through her vocation. I mean, wow, I'm so impressed. This has really put into perspective where I'm at in my learning journey and how much I would still need to learn as I progress through this whole heart licensing and mass-produced our adventure. I'm probably only scratching the surface. I found it really eye-opening, looking at the kinda worksheet produces and some of these other artists produce. And it's especially neat because you can find out sometimes stuff techniques they use and how they worked. That's why it's so important to do research, especially for newcomers. Like if you're just trying to break into the licensed art industry, working out how they work, how they can sustain a practice like this. You can see by research, fat, not all of them are independent. Some of them may be staff artists like Jennifer is, but it's super interesting to do this as you try to figure out your own methods. Being prolific enough in the production of numerous pieces every month or few months sets a whole new skill, really being able to do this kind of work. That's one part of the equation. That the other part of the equation is really knowing how to work in series, how to work in collections, how to market your work, how to find representation, how to digitally enhance your work. Everybody's got a different set of skills they bring to the table and things that they develop along the way by experimenting and taking classes, it's really good for you to develop methods to help you get faster and put a lot more work out there. I can remember having this conversation with an older artists, probably actually about 20 years ago. We had a conversation about mass-produced are really had a negative attitude towards it. But those of us who do work as artists and need to make a living at it. We realize that that is just an impossible thought. Everything can't be a gallery masterpiece. That's a completely different business, a different way of making a living. Commercial artists, graphic artists, we need to think completely differently. We need to be able to produce our artwork in a larger scale. We need to be able to put out more pieces. That doesn't mean we're not producing that great artwork, but it's that mindset that what we're doing is making a living, selling our artwork. That's what will allow you to make a living in this field. That's my $0.02 worth anyhow. So let's go to the next lesson. And there I will explain the projects that you can do to jumpstart your process. Alright? I will see you there. 7. Mood Boards or Gallery Wall: Hi guys, welcome to lesson six. So in this lesson, I'm going to present to you both of the projects that you could be working on. Let's get started. If you were in my last trend spotting class than you will recognize this final gallery walls that I did because I covered that quite thoroughly in that other class. I'm just gonna kinda quickly review this with you. I'm going to use my new document, which is this one. So this mock-up is particularly useful to me because it has all these different colored rooms. So if you were trying to build a wall with greener work, you could switch easily to the other layout I've already gone through and put in some of the artwork that I've been working on quite recently. I'm gonna just make some changes here so that you can see the process. So I've decided I'm going to change out this one here, embraced the good. So an easy way to select it. You know, you've got all of these different things over here, lots of different layouts. If you're on the Move Tool, fast way to select is, and you'll see that I'm selecting that one because of the smart guides. But to know you're selecting that particular one, you really just have to click on the layout, okay, so now I know that this is the one that's selected and you can see it over here. This is my smart object and I double-click on it and it'll take me right into the document. So I've grabbed a couple of other artworks that I am thinking of putting in there. That's one of the ones I already did. I'm not going to use this one, so I'm going to close it. I'm going to just give this one a trial. I'm going to select all and copy on that. This is just a thumbnail version of my finished arts. So this one isn't the full 48 by 32 at 300 pixels per inch, I would be way too big. So I just use my thumbnail, which is always 1000 pixels wide. That makes for a nice small document, which is important if you're doing this kind of document because you don't need it to be that big anyways, I'm going to close that, close that. And here I'm going to paste. And you can see that the cropping is not quite right, and I'm not gonna mess around too much with that right now because that's not the point. I just want to show you how this whole mock-up works. Hit Save. Once I save it here and go back to my living room, you can see that it updates the artwork there. So that's how simple it is to create a mockup document like this for a gallery wall. You just have to find the right template. And when I went to create a market to search for this one, many of them came up. So just make sure that if you're getting wine, that you find when that's quite versatile, half a bunch of different colors in it, 4I and that the art in the gallery wall is a smart object, so it's easier to replace. Okay, so that's the one project. Now the other project I strongly suggest that you do is the headboard and the mood board can be quite simple. I just simply grabbed a bunch of the artwork that I really liked. I kept a couple of them as gallery walls with the furniture in there. And it only just, I liked the way that looks on a mood board like this. And then I went through and grabbed a bunch of different colors. Now the other things you could include on a mood board for yourself would be maybe reference to the style that you like. You possibly would have some reference for things like the plants, if that's what you're planning to include, a mood board is really for you. It's just a guide that you can refer back to to keep you zeroed in on your goal. So I suggested to you that you go to possibly PI creative to take a look at some of the images there. You could also check coach world art grew by Canvas. Really any Otzi, online suppliers of canvas aren't. Just remember, you're talking about two different industries. So print on demand would be sites like societies six red bubble aren't aware. But the art licensing industry that I'm talking about is the one where you supply artwork and they then move it down the chain to retailers. So we're looking at two different things. I'm not saying you can't go to both of them for inspiration by all means do there's some fantastic inspiration you can get on society. Six, For example, I was just there looking at the blog. And if you go in and search, for example, gallery wall, you can find some great reference here and great examples. And I just loved that you can go through and all of this stuff. And somewhere on the site they even have a quiz. Here it is, where you can go in and do a really fun exercise of putting together a gallery wall from your findings on society six. So those are things you could do to help you get started. I wish you luck. This is going to be a fun process. I'm really hoping that some of you will post some of your finished gallery wall layouts here. Alright, I'll meet you in the last lesson where we're gonna do a little bit of a wrap up. I'll see you there. 8. Outro and Wrap Up: While guides, He did it. All done. So now it's time for you to start doing your own research. It's a great idea to do this with a sketch book in hand, write down anything that pops out. Do some little sketches, anything to help you get started. Definitely check out my two Pinterest sites. The one is Dolores art, Dolores Nas Grant, and the other one is teacher to Laura's now scratch. Make sure you check out my color palettes to allow forward. That's a great way to get started. Once you've done that, I would suggest you check out my art inspirations for it. It's filled with thousands of pins with art that I've curated into an amazing collection. Even if I do say so myself, please review a comment. I'd love to hear your opinion of this class. Let me know if this helps you out as you start your dirty. Good luck and I'll see you next time. Well, right.