Logotype Masterclass with Jessica Hische

Jessica Hische, Letterer and Illustrator

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13 Videos (1h 32m)
    • Introduction

      2:22
    • The Magic of Logotypes

      7:33
    • The Checklist: The Big Picture

      5:56
    • The Checklist: Evaluating Letterforms

      9:41
    • Case Studies: Evaluating Logotypes

      10:49
    • Evaluating Jeni's Logotype

      7:51
    • Evaluating Jeni's Letterforms

      10:28
    • Sketching Jeni's New Logo

      9:14
    • Vectorizing Jeni's New Logo

      12:13
    • Making Small Scale Adjustments

      6:35
    • Conclusion

      1:06
    • Bonus: Skillshare Short with Jessica Hische

      7:35
    • More Design Classes on Skillshare

      0:37
323 students are watching this class

About This Class

Take your logos from good to great in this in-depth logotype masterclass with award-winning designer and letterer, Jessica Hische!

Join Jessica for an inside look at her start-to-finish process for refreshing type-based logos. Whether you’re looking to improve an existing project or starting from scratch, you’ll learn to use Jessica’s methodical approach to improve individual letterforms and overall designs. Packed with inspiration, resources, and her iconic lettering style, the lessons include:

  • A checklist for “big picture” design qualities, like hierarchy and scale
  • How to hone your eye for detail and consistency
  • Polishing vector logos in Adobe Illustrator
  • Tips for making the most of freelance & client work

From beginner letterers to seasoned designers, all are invited to learn Jessica’s unique method for making spectacular work. After taking this class, you’ll see logos and lettering through Jessica’s eyes and be able to spot issues and improve your work with the checklist Jessica uses in her own work every day.

936 of 941 students recommendSee All

So good, I'll need to watch it a few more times.
This is one of my top favorite Skillshare videos I've watched. This woman is thoughtful - watch her and learn!
Linda Smith

I love art.

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Jessica Hische

Letterer and Illustrator

Jessica Hische is a letterer, illustrator, and self-described "avid internetter." After graduating with a degree in Graphic and Interactive Design from Tyler School of Art, she worked for Headcase Design in Philadelphia before taking a position as Senior Designer at Louise Fili Ltd. While working for Louise, Jessica also maintained a busy freelance career, and, after two and a half years of little sleep and a lot of lettering, she left to further her freelance career and embark on several per...

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