Logotype Masterclass with Jessica Hische

Jessica Hische, Letterer and Illustrator

13 Lessons (1h 32m)

- 1. Introduction
  
  2:22
- 2. The Magic of Logotypes
  
  7:33
- 3. The Checklist: The Big Picture
  
  5:56
- 4. The Checklist: Evaluating Letterforms
  
  9:41
- 5. Case Studies: Evaluating Logotypes
  
  10:49
- 6. Evaluating Jeni's Logotype
  
  7:51
- 7. Evaluating Jeni's Letterforms
  
  10:28
- 8. Sketching Jeni's New Logo
  
  9:14
- 9. Vectorizing Jeni's New Logo
  
  12:13
- 10. Making Small Scale Adjustments
  
  6:35
- 11. Conclusion
  
  1:06
- 12. Bonus: Skillshare Short with Jessica Hische
  
  7:35
- 13. More Design Classes on Skillshare
  
  0:37

244 students are watching this class

Project Description

Create or improve a logo of your own!

Choose a real-world logo or pick a piece of your past work you'd like to improve. Using the downloadable checklist, go through each element of the piece in order to identify inconsistencies and areas for improvement. Don't forget to start with the big picture to establish the overall look and feel you're going for first, before diving into the details of individual letterforms.

Share your process in the project gallery! We'd love to see initial images of your work or the original logo, any notes you make on how it could be improved, along with sketches and your final piece.

Resources