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Logotype Design: Create Brand Marks with Typography

Mackey Saturday, Graphic Designer

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11 Videos (1h 20m)
    • Introduction

      2:27
    • Your Assignment

      1:31
    • Research and Ideation

      10:00
    • Sketching 1

      7:52
    • Sketching 2

      10:01
    • Sketching 3

      9:50
    • Digital Refinement 1

      9:04
    • Digital Refinement 2

      9:47
    • Fine Tooth Comb 1

      9:29
    • Fine Tooth Comb 2

      9:45
    • Conclusion

      0:25

About This Class

Debunk logotype design! A logotype is a single piece of type that prints a word or group of separate letters— the perfect base for showcasing your brand or company name in logos, brand assets, media kits, and more.

This 60-minute class features Mackey Saturday — best known for designing the “scripted” Instagram logo — creating a logotype for his friend’s skate shop. Bite-sized lessons cover:

  • understanding your market
  • crafting balanced letterforms
  • developing advanced ligatures
  • working with symmetry

By the end of the class, you’ll develop your own unique logotype for a company, project, or even yourself. This class is perfect for beginning designers looking to master basic building blocks, experienced professionals looking for new tricks, and brand strategists eager to go behind the scenes.

675 of 681 students recommendSee All

Great teacher, great techniques! Highly recommend...
This course was so simple to follow, and Mackay's relaxed, easygoing style was so pleasant in fostering a good learning environment :-) I'll be interested to see what other classes he teaches!
This is a very good class for someone who's getting started with Logotype Design, from the initial concepts and brainstorming to finalizing it in Illustrator. The teacher is also very fun to listen to, and explains everything in an engaging way :-)
Constanza Yovaniniz

Astronomy MSc Student / Comic Artist

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Mackey Saturday

Graphic Designer

Mackey Saturday is an independent graphic designer. Through strategy, inquest, and design implementations he creates and advances steadfast identities.

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