Logotype Design: Create Brand Marks with Typography | Mackey Saturday | Skillshare

Logotype Design: Create Brand Marks with Typography

Mackey Saturday, Graphic Designer

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12 Lessons (1h 21m)
    • 1. Introduction

      2:27
    • 2. Your Assignment

      1:31
    • 3. Research and Ideation

      10:00
    • 4. Sketching 1

      7:52
    • 5. Sketching 2

      10:01
    • 6. Sketching 3

      9:50
    • 7. Digital Refinement 1

      9:04
    • 8. Digital Refinement 2

      9:47
    • 9. Fine Tooth Comb 1

      9:29
    • 10. Fine Tooth Comb 2

      9:45
    • 11. Conclusion

      0:25
    • 12. More Design Classes on Skillshare

      0:37
107 students are watching this class

Project Description

Create a logotype for your favorite local shop.

ASSIGNMENT

Your assignment is to create a custom logotype for your favorite local shop. Start by experiencing the store firsthand to inspire the sketching of your initial concepts. Once you’ve finalized your sketches, bring them into Illustrator to perfect the geometry, symmetry, and balance of the typography. Your goal is to find the pieces that tie the logotype all together in order to design a unified and unique mark.

DELIVERABLE

Upload your final logotype to the project gallery of this class. A completed project includes:

  • name of the shop and  1-3 sentences describing your style/vision/concept
  • 3-5 different sketches of the full word
  • screenshots of vector work in progress
  • final logotype
  • optional bonus: mock-ups with logo (ex: business card, shirts, signage, etc.)

RESOURCES

  • For this class assignment, you’ll need a pencil, eraser, pen, paper, ruler, tracing paper, camera or scanner, and Adobe Illustrator.
  • Check out Brand New for some logo inspiration.
  • Also, the LogoLounge books are a great resource to keep an eye out for.

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