Logotype Design: Create Brand Marks with Typography
- 1x (Normal)
Research and Ideation10:00
Digital Refinement 19:04
Digital Refinement 29:47
Fine Tooth Comb 19:29
Fine Tooth Comb 29:45
About This Class
Debunk logotype design! A logotype is a single piece of type that prints a word or group of separate letters— the perfect base for showcasing your brand or company name in logos, brand assets, media kits, and more.
This 60-minute class features Mackey Saturday — best known for designing the “scripted” Instagram logo — creating a logotype for his friend’s skate shop. Bite-sized lessons cover:
- understanding your market
- crafting balanced letterforms
- developing advanced ligatures
- working with symmetry
By the end of the class, you’ll develop your own unique logotype for a company, project, or even yourself. This class is perfect for beginning designers looking to master basic building blocks, experienced professionals looking for new tricks, and brand strategists eager to go behind the scenes.
Mackey Saturday is an independent graphic designer. Through strategy, inquest, and design implementations he creates and advances steadfast identities.