Logotype Design: Create Brand Marks with Typography

Mackey Saturday, Graphic Designer

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12 Lessons (1h 21m)
    • 1. Introduction

      2:27
    • 2. Your Assignment

      1:31
    • 3. Research and Ideation

      10:00
    • 4. Sketching 1

      7:52
    • 5. Sketching 2

      10:01
    • 6. Sketching 3

      9:50
    • 7. Digital Refinement 1

      9:04
    • 8. Digital Refinement 2

      9:47
    • 9. Fine Tooth Comb 1

      9:29
    • 10. Fine Tooth Comb 2

      9:45
    • 11. Conclusion

      0:25
    • 12. More Design Classes on Skillshare

      0:37
152 students are watching this class

About This Class

Debunk logotype design! A logotype is a single piece of type that prints a word or group of separate letters— the perfect base for showcasing your brand or company name in logos, brand assets, media kits, and more.

This 60-minute class features Mackey Saturday — best known for designing the “scripted” Instagram logo — creating a logotype for his friend’s skate shop. Bite-sized lessons cover:

  • understanding your market
  • crafting balanced letterforms
  • developing advanced ligatures
  • working with symmetry

By the end of the class, you’ll develop your own unique logotype for a company, project, or even yourself. This class is perfect for beginning designers looking to master basic building blocks, experienced professionals looking for new tricks, and brand strategists eager to go behind the scenes.