Logo Lettering: Hand Letter an Effective Logotype From Sketch to Vector

Nicolas Fredrickson, Letterer & Designer

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9 Lessons (41m)
    • 1. Intro

      2:47
    • 2. Tools Of The Trade

      1:06
    • 3. Start Concepting

      4:56
    • 4. Select Strongest Concept

      2:19
    • 5. Revise Chosen Concept

      8:37
    • 6. Vectorization

      14:07
    • 7. Texture

      4:47
    • 8. Final Critique

      1:20
    • 9. Go Be Great!

      0:44
19 students are watching this class

Project Description

Build An Effective Logo With Custom Lettering

ASSIGNMENT

Create a logo with a focus in hand lettering. This can be for your own brand, but it can also be for another company. Just starting out? That's okay! Make up a fictional company, or design a logo for your dream client. You can use typefaces if you choose for less significant elements, but the emphasis should be on the lettering. In this assignment, you will learn how the stages of the design process like research and concepting, play into the overall effectiveness of your logo. You will experiment with balance, hierarchy, various styles, etc. Although all the elements aren't required, a final logo can include the company name, logomark, tagline, and additional elements like the "year established".

DELIVERABLES

Upload your hand lettered logo design. Things to upload include:

Inspiration mood board

Concept Sketches/ word lists

Client Feedback 

Refined Rough

Final Logo

The more you upload, the more feedback you can get which will help you grow as a lettering designer!

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