Logo Design with Draplin: Secrets of Shape, Type and Color
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Efficient Workflow (and Laurel Tips)7:32
Shape Architecture - Part One7:48
Shape Architecture - Part Two12:20
Now It's Your Turn1:20
About This Class
Join more than 20,000 Skillshare students to learn logo design from Aaron Draplin! These smart, entertaining lessons are jam-packed with advice and Adobe Illustrator demos so you can refine your work with shapes, type, and color — and gain core design skills for every logo and branding project.
More Details About the Class
Portland-based designer Aaron Draplin is legendary for pride and craftsmanship he brings to every project. Whether designing for Draplin Design Company clients like Nike and Ride Snowboards, or personal brands like his Field Notes memo notebooks, his work always strikes viewers as functional, nostalgic, and iconic. How does he do it?
In this 70-minute class, you'll go behind-the-scenes as Aaron shares his logo design process with a very personal project: the family crest. From background research to geometric structure to typography to color choice, he provides helpful tips and shortcuts in Illustrator for creating beautiful work in a hyper-efficient manner.
Throughout the class, Aaron emphasizes the benefits and techniques of simplifying designs in order to create compelling logos. It's a perfect class for designers, creators, and everyone who wants to be inspired by a master at work.
Sample Project by Aaron Draplin
Crest Design by Aaron Draplin
Bred from the loins of the proud Midwest, this little fucker was squeezed out in Detroit, in the year 1973 to the proud parents of Jim and Lauren Draplin. Growing up on a steady stream of Legos, Star Wars, family trips, little sisters, summer beach fun, stitches, fall foliage, drawing, skateboarding and snowboarding, at 19 he moved west to Bend, Oregon to hit jumps "Out West." His career started with a snowboard graphic for Solid snowboards and took off like wildfire soon after. Everything from lettering cafe signs to drawing up logos to thinking up local advertising campaigns were manhandled under the ruse of the newly formed-and gigantically reckless-Draplindustries Design Co.
After five winters out west, the kid sobered up and headed back to Minneapolis to finish up a high-falutin' design degree at the prestigious and painfully expensive Minneapolis College of Art and Design. During this time he polished up his design skills, learned how to weld and how to develop a photo in nasty chemicals. These were the salad days. He fell back in love with a strong Midwest that he once tried so hard to leave.
In April 2000, much to the chagrin of his proud "Midwestern Roots," he accepted an ill-fated art director position with SNOWBOARDER magazine. He moved it all down to Shithole, Southern California-alongside some hot, caustic beach-and wrangled some 23 issues of the mag. He won "Art Director of the Year" for Primedia 2000, beating out such titles as Gun Dog, Cat Fancy and Teen. No other awards were bestowed in this period, and like he gives a rat's ass.
Thankfully, in April 2002, the Cinco Design Office of Portland, Oregon called up and offered a Senior Designer gig which he instantly accepted. He moved it all North to the land of rain and gloom and rolled up the sleeves to work on the Gravis, Helly Hansen and Nixon accounts.
The Draplin Design Co. finally stepped out on its own four hairy feet in the fall of 2004. Some four year later, he's proud to report that he's managed to "keep everything out of the red." He rolls up his sleeves for Coal Headwear, the Union Binding Company, Snowboard Magazine, Field Notes memo books, Ride Snowboards, Forum Snowboards, Grenade Gloves, Chunklet Magazine, Cobra Dogs, Absinthe Films, NemoDesign, Gnu Snowboards, RVL7 Apparel, Burton Snowboards, K2 Snowboards, Bonfire Snowboarding Apparel, South American Snow Sessions, as well as all sorts of one-off logos, t-shirt graphics and what not.
He owes it all to his parents, seriously.