Logo Design with Draplin: Secrets of Shape, Type and Color

Aaron Draplin, Designer and Founder, Draplin Design Company

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9 Videos (1h 7m)
    • Introduction

    • Project Background

    • Research

    • Efficient Workflow (and Laurel Tips)

    • Shape Architecture - Part One

    • Shape Architecture - Part Two

    • Typography

    • Color

    • Now It's Your Turn


About This Class

Join more than 20,000 Skillshare students to learn logo design from Aaron Draplin! These smart, entertaining lessons are jam-packed with advice and Adobe Illustrator demos so you can refine your work with shapes, type, and color — and gain core design skills for every logo and branding project.


More Details About the Class

Portland-based designer Aaron Draplin is legendary for pride and craftsmanship he brings to every project. Whether designing for Draplin Design Company clients like Nike and Ride Snowboards, or personal brands like his Field Notes memo notebooks, his work always strikes viewers as functional, nostalgic, and iconic. How does he do it?

In this 70-minute class, you'll go behind-the-scenes as Aaron shares his logo design process with a very personal project: the family crest. From background research to geometric structure to typography to color choice, he provides helpful tips and shortcuts in Illustrator for creating beautiful work in a hyper-efficient manner. 

Throughout the class, Aaron emphasizes the benefits and techniques of simplifying designs in order to create compelling logos. It's a perfect class for designers, creators, and everyone who wants to be inspired by a master at work.


Sample Project by Aaron Draplin



Crest Design by Aaron Draplin

3,234 of 3,253 students recommendSee All

Really good
Aeron is just an unbeliable inspiration for Graphic Designers and really any person into arts in general. He has so much experience that his tutorials, regardless the topic, have something to add up.
Some good tricks and some cool simplifications that get us unstuck. Good vibes along the course.
Vicente Sarmento

UX Designer





Aaron Draplin

Designer and Founder, Draplin Design Company