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Logo Design with Draplin: Secrets of Shape, Type and Color

Aaron Draplin, Designer and Founder, Draplin Design Company

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9 Videos (1h 7m)
    • Introduction

      3:00
    • Project Background

      1:23
    • Research

      9:19
    • Efficient Workflow (and Laurel Tips)

      7:32
    • Shape Architecture - Part One

      7:48
    • Shape Architecture - Part Two

      12:20
    • Typography

      10:20
    • Color

      13:29
    • Now It's Your Turn

      1:20

About This Class

Join more than 20,000 Skillshare students to learn logo design from Aaron Draplin! These smart, entertaining lessons are jam-packed with advice and Adobe Illustrator demos so you can refine your work with shapes, type, and color — and gain core design skills for every logo and branding project.

  

More Details About the Class

Portland-based designer Aaron Draplin is legendary for pride and craftsmanship he brings to every project. Whether designing for Draplin Design Company clients like Nike and Ride Snowboards, or personal brands like his Field Notes memo notebooks, his work always strikes viewers as functional, nostalgic, and iconic. How does he do it?

In this 70-minute class, you'll go behind-the-scenes as Aaron shares his logo design process with a very personal project: the family crest. From background research to geometric structure to typography to color choice, he provides helpful tips and shortcuts in Illustrator for creating beautiful work in a hyper-efficient manner. 

Throughout the class, Aaron emphasizes the benefits and techniques of simplifying designs in order to create compelling logos. It's a perfect class for designers, creators, and everyone who wants to be inspired by a master at work.

  

Sample Project by Aaron Draplin

    

956a9b13

Crest Design by Aaron Draplin

3,375 of 3,397 students recommendSee All

Aaron is amazing.
This Guy is relatable, Down to earth, but most importantly trying to make you have fun and just enjoy being creative.
I've learned so much from this class in just one hour!

40,439

Students

490

Projects

Aaron Draplin

Designer and Founder, Draplin Design Company

Bred from the loins of the proud Midwest, this little fucker was squeezed out in Detroit, in the year 1973 to the proud parents of Jim and Lauren Draplin. Growing up on a steady stream of Legos, Star Wars, family trips, little sisters, summer beach fun, stitches, fall foliage, drawing, skateboarding and snowboarding, at 19 he moved west to Bend, Oregon to hit jumps "Out West." His career started with a snowboard graphic for Solid snowboards and took off like wildfire soon after. Everything fr...

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