Logo Design with Draplin: Secrets of Shape, Type and Color

Name: Logo Design with Draplin: Secrets of Shape, Type and Color
Author: Aaron Draplin

Aaron Draplin, Designer and Founder, Draplin Design Company

10 Lessons (1h 7m)

- 1. Introduction
  
  3:00
- 2. Project Background
  
  1:23
- 3. Research
  
  9:19
- 4. Efficient Workflow (and Laurel Tips)
  
  7:32
- 5. Shape Architecture - Part One
  
  7:48
- 6. Shape Architecture - Part Two
  
  12:20
- 7. Typography
  
  10:20
- 8. Color
  
  13:29
- 9. Now It's Your Turn
  
  1:20
- 10. Learn More with Draplin
  
  0:36

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Project Description

Design a family crest.

ASSIGNMENT

Celebrate your grandma and all the weird shit your dad says by designing your family crest. This assignment is a great way to practice logo design — understanding shape, type and color — but not for a band or brand that won't be around tomorrow, for your family legacy.

DELIVERABLE

Upload your family crest. A finished crest includes:

Your family name
Laurel and banner
Symbol(s) representing items meaningful to your family lore
Colors that represent your family (those colors can be B/W)
For fun, a meaningful family phrase or saying

RESOURCES

I threw together the attached Illustrator doc with plenty of shield/crest shapes that you can pull from. As you will see, they are all just derived from basic shapes...I wasn't kidding about that stuff!!

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