Logo Design and Branding - From Concept to Finish

Lindsay Marsh, Teacher & Freelance Designer 12+ Years ✅

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11 Videos (1h 45m)
    • Class Preview

      0:53
    • Logo Concept

      11:12
    • Working with font/type choices

      8:11
    • Developing Our Symbol

      11:54
    • Tweaking our logo

      10:19
    • Colors and fine tuning

      10:02
    • Business Card Design

      10:32
    • Business Card Design part 2

      13:50
    • Developing Your Branding Standards

      9:04
    • Developing Your Branding Standards - Part 2

      10:03
    • Developing Your Branding Standards - Part 3

      9:13
106 students are watching this class

About This Class

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Have you ever been curious about my logo design and branding process? Join me for an intimate and detailed review of my process from start to finish.

We will develop various logo concepts, finalizing our type, icons and layout. We will then explore color palettes and options for our logo. 

Creating a brand package or branding standards manual is an essential step, ours will include logo variations, color palettes, logo alternatives and any additional branded assets we can use for brand extension. 

Finally, we will use our brand manual to create a business card, letterhead and other assets. 

You only need to be somewhat similar with Adobe illustrator, so do not feel you need to be an expert illustrator user to get a ton out of this class. So, let's learn together. 

Malleable = Mall(YOU)able = Malluable

11 of 11 students recommendSee All

How much do you usually charge for complete branding package?
Wow, great, but that took ages to do a simple logo, don't think Graphic Design is for me!
Helpful concepts and tips for creating a business branding standards manual. Enjoyed watching your design process.
Heather Lee

brand identity strategist

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Lindsay Marsh

Teacher & Freelance Designer 12+ Years ✅