Logo Design Theory and Application Bootcamp

Shawn Barry, Creative Director, and Educator

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35 Videos (6h 46m)
    • Chapter 01: Course introduction

      2:29
    • Chapter 02: Course objectives

      2:15
    • Chapter 03: What makes a good logo good

      5:03
    • Chapter 04: The briefs

      10:58
    • Chapter 05: Research part 1

      11:27
    • Chapter 05: Research part 2

      13:13
    • Chapter 06: Competitive analysis

      9:15
    • Chapter 07: Conceptual vs literal

      20:13
    • Chapter 08: Logos, icons and wordmarks

      5:44
    • Chapter 09: Sketch phase part 1

      10:29
    • Chapter 09: Sketch phase part 2

      14:38
    • Chapter 09: Sketch phase part 3

      13:08
    • Chapter 09: Sketch phase part 4

      13:09
    • Chapter 10: Identifying good ideas

      10:08
    • Chapter 11: Working in Vector format

      12:22
    • Chapter 12: Building basic shapes

      17:06
    • Chapter 13: Design phase part 1

      12:54
    • Chapter 13: Design phase part 2

      18:53
    • Chapter 13: Design phase part 3

      17:05
    • Chapter 13: Design phase part 4

      19:20
    • Chapter 13: Design phase part 5

      5:41
    • Chapter 14: Design review and analysis

      9:55
    • Chapter 15: Presentation mockups

      4:10
    • Chapter 16: Presentation document

      19:15
    • Chapter 17: Presentation strategy

      5:36
    • Chapter 18: Colour Theory basics

      17:54
    • Chapter 19: Developing colour part 1

      18:15
    • Chapter 19: Developing colour part 2

      19:56
    • Chapter 20: Creating a style guide

      14:43
    • Chapter 21: Creating good files

      8:50
    • Chapter 22: Creating logo kit, part 1: CMYK files

      13:17
    • Chapter 22: Creating logo kit, part 2: RGB files

      9:54
    • Chapter 22: Creating logo kit, part 3: Remaining files

      13:15
    • Chapter 23: Next steps

      1:40
    • Chapter 24: Conclusion

      3:53
30 students are watching this class

About This Class

This Logo Design Theory & Application Bootcamp is perfect for beginners and intermediate designers alike. Tons of practical theory, application and evaluation. This course will teach you how to cultivate a professional design workflow for logos, and any creative project.

79 of 81 students recommendSee All

This was a very good and thorough lesson in regards of building a good logo. It takes you through every step of the creative process and the mindset you need to achieve it. I already knew the basics about making a logo but I think this class will be a great step by step introduction for beginners as well as it explains everything you need to consider in great detail. If you have a basic knowledge you can do research and sketch or design whilst listening to this, it helped me a lot to stay focused and also I learned a lot of new tips and tricks.
I have been looking for a class for improving my logo design skill. I am so happy I got this one and appreciated that you made this one. This is a real world class. It is so helpful. I have learned a lot whatever about concepts and skills. Sometimes you can be a great designer but not a teacher, but you are doing amazing job in both. Thank you so much.
Great video, very informative a lot of tips for beginner to experienced logo designers
Peter Pap

Graphic Designer

2,117

Students

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Shawn Barry

Creative Director, and Educator

My name is Shawn Barry, and I'm a creative professional with over 30 years experience. I'm also partner and Creative Director at a small boutique agency in Toronto Ontario Canada, called Booster Rocket Media.

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