Logo Design: Let the Type Do the Talking

Evan Huwa, Art Director

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8 Lessons (4h 12m)
    • 1. Introduction to Type

      29:15
    • 2. Introduction to Digitizing

      76:59
    • 3. Techniques

      32:09
    • 4. More Techniques

      49:29
    • 5. Even More Techniques

      28:14
    • 6. Texture Techniques

      8:21
    • 7. Even More Texture Techniques

      11:31
    • 8. Wrapping Up

      16:28
22 students are watching this class

About This Class

This class is for you if you love type, texture, and logo design. Simple as that! 

You will learn how to choose, or create from scratch, a typeface that conveys what it is you are trying to communicate. Whether it's type for a high-end boutique or a gritty farm logo, you will learn how to discern the appropriate type choice. In this class you will learn how to give type that something extra.

What You'll Learn

  • History of Type. A brief history of type: ensuring you choose correctly for your audience.
  • Digitize Your Sketches. I will spend time on the following techniques: mixing fonts, filling shapes with your type, customizing type, dynamic type, and type around shapes.
  • Finalizing Your Logo. I'll show you techniques for adding textures to your logo.

What You'll Make
For the class project we will be designing our very own logo. Whether it's for yourself, a local business, or your dog, it doesn't matter. The thing is, we're going to have fun doing this, and in the end you will walk away feeling more comfortable giving your type personality in the form of a logo.