Logo Design: Let the Type Do the Talking

Evan Huwa, Art Director

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8 Lessons (4h 12m)
    • 1. Introduction to Type

      29:15
    • 2. Introduction to Digitizing

      76:59
    • 3. Techniques

      32:09
    • 4. More Techniques

      49:29
    • 5. Even More Techniques

      28:14
    • 6. Texture Techniques

      8:21
    • 7. Even More Texture Techniques

      11:31
    • 8. Wrapping Up

      16:28
11 students are watching this class

Project Description

Design your very own logo for a brand

History of Type

  1. Research logos and fonts
    1. Do research on fonts. 
    2. Look at other great logos for inspiration. 

    Kirby Sandifer created a mood board for their logo design:

  2. Sketch your ideas

    Start sketching out logo ideas. Play with mixing different fonts, customizing existing fonts, and fitting letters inside of shapes. Have fun with it!

    Derek Long demonstrates an array of logo designs:

  3. Show your sketches

    Present your sketches to your peers on your project page. These don't have to be pretty. They just need to demonstrate an idea. Everyone's style varies, so it's ok to have more developed sketches as well. Be sure to leave feedback on your classmates' projects.

    -An example of Joel Schillio's sketches. 

Digitize Your Sketches

  1. Digitize your sketch
    1. Scan it in or take a picture of it. 
    2. Place it in Illustrator. 
    3. Start vectorizing with the pen tool. 
    4. Start playing with the fonts you have researched. Outline them and begin to manipulate them. (Or create custom letterforms with the pen tool)

    Don't expect to get it right the first time you try. Keep pushing it and revising it until you are happy with the results. 

    -Vince Tumminello starts his vectors. 

  2. Share your digitized logos

    This is a good opportunity to share your progress for feedback and advice from myself as well as your peers.

    Jessica C vectorized a bunch of their sketches:

Finalizing Your Logo

  1. Apply texture

    Use some of the techniques from the above videos to polish your logos. Add texture if it fits for your audience and market.

    Titus Smith's brand utilizes great texture:

  2. Clean up logos

    Make sure it's all grouped properly and has the correct colors.

  3. Save your logo

    Be sure to apply the appropriate file type.

  4. Share your final logo

    Post your hard work. This is still an opportunity for feedback and advice. I'm really excited to see what you all have been toiling over.

    -An example of Reide Iredale's final logo design.


Additional Resources

Student Projects

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Giovanni B.
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Titus Smith
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Jon Brommet
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Morgan Gore
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Star St.Germain
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Kirby Sandifer
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Angela Chong
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Jessica C
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Mia Huang
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Chad Roffey
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Joel Schillio
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Nicolas Elizaga
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Nora Gecan
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Derek Long
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Shari Margolin
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