Logo Design: Create a Mark for your Favorite Restaurant or Bar

Payton Bridges, Brand Identity Blacksmith

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
11 Lessons (1h 34m)
    • 1. Introduction

      2:52
    • 2. Supplies & Logos

      3:24
    • 3. Research

      4:38
    • 4. Word List

      6:25
    • 5. Sketchups

      3:56
    • 6. Mood Board

      8:58
    • 7. Vectorize

      18:40
    • 8. Typography

      18:49
    • 9. Color

      13:39
    • 10. Mockup

      10:54
    • 11. Cheers

      1:58

About This Class

This class focuses on the steps and techniques that I use to efficiently create conceptual logos for client projects. In this particular class I will demonstrate how I use this process to create a logo concept for a retro arcade bar. We'll review research practices, mood board creation, tools and techniques for building a conceptual vector logo based off of sketches and reference materials in Illustrator.  We'll also work through selecting and modifying type fonts, applying color, and presentation ideas using contextual mockups.