Logo Design: Create a Mark for your Favorite Restaurant or Bar

Payton Bridges, Brand Identity Blacksmith

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11 Videos (1h 34m)
    • Introduction

      2:52
    • Supplies & Logos

      3:24
    • Research

      4:38
    • Word List

      6:25
    • Sketchups

      3:56
    • Mood Board

      8:58
    • Vectorize

      18:40
    • Typography

      18:49
    • Color

      13:39
    • Mockup

      10:54
    • Cheers

      1:58

About This Class

This class focuses on the steps and techniques that I use to efficiently create conceptual logos for client projects. In this particular class I will demonstrate how I use this process to create a logo concept for a retro arcade bar. We'll review research practices, mood board creation, tools and techniques for building a conceptual vector logo based off of sketches and reference materials in Illustrator.  We'll also work through selecting and modifying type fonts, applying color, and presentation ideas using contextual mockups.

 

62 of 64 students recommendSee All

This is a perfect lesson, thank you for that!
What I appreciate about this lesson the most is, that it is very comprehensive and straight to the point. Thank you! Maybe you can give a tutorial on "Setting a Timeline and Establishing Milestones for Collection of Payment." Payton seems to be the right designer for the job! GHD
George Harmon

DESIGN SOMETHING YO!

great class - I would love to see a bit more about how he placed the mockups (sign) - mabye add that to the course - I love that he showed the logo design thought process - very helpful

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Payton Bridges

Brand Identity Blacksmith

Independent graphic designer based in Austin, Texas specializing in building brand identities.

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