Logo Design: Brand Your Hometown

Kim Steinhilber, Graphic Designer

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2 Videos (5m)
    • Intro Video - Lecture #1

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About This Class

Take this class to learn the basics of branding and logo design, and have fun doing it. 

A lot of who you are comes from where you live. What about your community do you love? What do you want other people to know about it? Get acquainted with branding and logo design by designing a logo for your neighborhood or hometown.

This class is perfect for design nerds or aspiring designers who love to experiment with typography and branding. It will give you the opportunity to use your current skills or pick up some new ones that you’ve always wanted to learn. You’ll take away new knowledge, an awesome logo to show off and maybe even a few new friends! Anyone at any design level can participate in this project.

You’ll take the place where you live - the city, town or even neighborhood (the scale that you choose to work with is up to you) and create a new logo or type treatment that represents that area. What do you like about the area that you want others to know about it? What is it historically known for? What attracted you to this area initially? You can find out information in many ways - using what you already know, interviewing people, visiting museums and libraries - the extent to which you wish to obtain information is up to you.

Be original, be funny, be interesting - the tone of the final logo is completely your call. Keep in mind - the logo can be based solely on image (logo) design or it can be made up of a clever or sophisticated typographic treatment.

I’ll share my expertise through written posts and other resources. 

Get started!

26 of 29 students recommendSee All

Kim did a great job with her class and i came out of it with a solid personal project to build on. I enjoyed it.
Sheldon Brevett

Graphic Designer

Kim's class was awesome! Approaching logo design from the angle of hometown branding is brilliant. Made me feel entirely capable of learning skills I always thought were too hard for me. Thanks Kim!
Abigail Besdin

Content Lead, Skillshare

She actively helped me through the whole process. Her helpful comments and great ideas took my design skills to a new level.





Kim Steinhilber

Graphic Designer

Kim is a Buffalo born, New York City based graphic designer with a love for all things art & design. She loves creating, making, doing — anything hands on (or hands on mouse). When not obsessing over typography and beautiful letters, she's out exploring the city. Also a lover of dogs, home decor, eggplant and fro-yo. Amateur knitter and DIY-er.