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Logo Design: An Introduction

Daniela Madriz, Branding and UI Designer

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9 Videos (50m)
    • Introduction

      0:44
    • Contract

      2:45
    • Client Interview/Survey

      3:56
    • Moodboards and Inspiration

      6:55
    • Sketching

      7:55
    • Illustrator

      12:30
    • Rounds of Review

      7:01
    • Packaging and Delivering

      6:58
    • Conclusion

      1:32

About This Class

Learn the tips and tricks of logo design:
I take students through an overview of my professional and creative logo design process, using the example of a logo I designed for Valley Of The Angels, a Guatemalan orphanage.

Offer: Use this link to sign up for a Premium membership and get 3 months of access to this and thousands of other great classes for $0.99! It's typically $100 ;)

163 of 164 students recommendSee All

I've had such great use of this class when creating work for my clients. It's full of great tips on how to go about the process of developing not only logos but other graphics too. I'ts also helped me a great deal on how to deliver the finalized art work to the client. Highly professional, highly recommended!
Bärbel Dressler

Bear Bell Productions

Thank you for sharing your process. I feel you are definitely setting us up for success. Your Adobe Illustrator skills put me to shame and inspire me to learn its ins-and-outs. Great job with the videos!
I'm not sure if Daniela is crazy fast with Illustrator or the video is sped up, but in any case, the course is amazingly entertaining and useful. It makes logo creation look like a breeze, which is perhaps true once you have the amount of experience she has. Great course!

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Daniela Madriz

Branding and UI Designer

With an Advertising and Media Production degree from the University of North Carolina at Chapel Hill (yes, that is her face on the header), Daniela is a Guatemalan designer focused on branding and user interface.

Before leaving the U.S., Daniela had the chance to work in art direction on accounts like Nintendo, Kashi, Sherwin Williams, and Kraft with the best of the best at BBH New York, McKinney Durham, CP+B Los Angeles and Leo Burnett Chicago.

She then moved to Paris for a yea...

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