Local SEO Course 2021: Complete Training For Business Owner | Jackie Owen | Skillshare

Playback Speed


  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x

Local SEO Course 2021: Complete Training For Business Owner

teacher avatar Jackie Owen, Professional Online Marketer (SEO Geek)

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

38 Lessons (4h 53m)
    • 1. Promo Video

      2:59
    • 2. Introduction

      2:36
    • 3. Fundamentals

      3:54
    • 4. Setting Up Necessary Plugins

      8:07
    • 5. Connect Website To Google's Tools

      10:02
    • 6. Claim Google My Business Listing

      4:42
    • 7. Optimize Google My Business listing part 1

      10:58
    • 8. Optimize Google My Business listing part 2

      4:49
    • 9. What To Do If GMB Verification Takes Too Long?

      3:28
    • 10. Understand Local Citations & NAP

      4:36
    • 11. Keyword Research For Local SEO (REV.ENG Method)

      15:05
    • 12. Keyword Research For Local SEO: Part-2

      5:01
    • 13. How To Write SEO Optimized Content: Part-1

      19:37
    • 14. How To Write SEO Optimized Content: Part-2

      8:00
    • 15. Conversion Optimization For Local SEO

      14:28
    • 16. Improve On-Page Locality Relevancy

      6:55
    • 17. Introduction To Schema Markup

      2:59
    • 18. How To Implement Structured Data (In 5 Min)

      7:38
    • 19. Everything About Page Speed

      10:26
    • 20. Page Speed: Part-2

      9:54
    • 21. Mobile Friendliness & SSL Certificate

      3:31
    • 22. Re-directions & 404 Error

      5:53
    • 23. Site's Structure That Google Loves

      6:39
    • 24. Understand Off-Page SEO & Backlinks

      4:26
    • 25. Understand Links Power (Authority)

      5:12
    • 26. Understand Anchor Text

      6:28
    • 27. How To Choose Anchor Text

      18:36
    • 28. Guest post outreach

      18:26
    • 29. Link Insertion Outreach

      13:23
    • 30. Guest post vs Link Insertion

      11:35
    • 31. Off-Page Locality Relevancy

      5:02
    • 32. Amplify Local Signal With PR

      2:07
    • 33. Introduction To EAT

      8:38
    • 34. Expertise

      3:56
    • 35. Authority and Trust

      3:44
    • 36. How To Implement On Page EAT

      10:31
    • 37. How To Implement Off Page EAT

      6:51
    • 38. Final Note & Take-Away

      2:07
  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels
  • Beg/Int level
  • Int/Adv level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

267

Students

--

Projects

About This Class

***This course has recently been updated to make it more relevant for local SEO in 2021 and beyond

Are you struggling to get results from learning local SEO by yourself?

Don't know which YouTube videos or blog articles to learn local SEO because there is simply too much of it?

Tired of being scammed by SEO agencies who promised to rank your business higher on Google?

Introducing The Complete Local SEO Training For 2020, the only course out there which focuses on a practically oriented approach designed specifically for local business owners to get their website to the first page of search engines with proven results.

Learn Everything  About Local SEO by SEO Agency Founder To help You Outrank Local Competitors On Google & Search Engines

Throughout the course, I will be teaching you the concept + how to actually implement it on the real-world website, so you can have a clear idea and understanding.

The course is designed in such a way that only necessary working stuff will be taught. Specific knowledge, straightforward, and to-the-point.

Will This Course Works?

Just like any other courses out there, the results will vary from person to person. But you can ensure that whatever I will be teaching you, I've used them all on my clients' websites - In which I have seen tremendous results. So I know what works and what doesn't. Everything is taught from my own experience

What Makes This Course Unique?

Here are the 3 privileges you get being my student:

  1. Get accessed to the private Facebook group, where I will personally answer each and every one of your questions, discuss SEO related topics among other students and post your achievements

  2. Get full support from me, whether it's 1 on 1 website's SEO audit and recommendations, direct Q & A, or any other support you need personally from me.

  3. Free consultation regarding your business online. As an online marketing agency founder, I can definitely help you with anything related to online marketing.

What Will You Achieve?

At the end of the course, you will be able to:

  • The fundamentals of local SEO and how it differs from ordinary optimization

  • Real-life practical knowledge that you can instantly implement and see results

  • Get access to my local strategies which I have gathered from my real-life experience working with clients

  • All the necessary on-page, technical, and off-page local SEO

  • Learn to beat your local competitors in the Google snap pack and maps ranking

  • Master key concepts like topical and locality relevance that Google is looking for

  • Set up necessary plugins to improve your WordPress Local SEO

  • Build authority and trust in Google’s eye for ranking consistently on the top using EAT

  • And much more awaiting...

Is This Course For You?

This course is designed for everyone, every level. Whether you're a small offline local business owner looking to grow big on search engines, a well-established or reputed business owner who wants to outrank major local competitors or even an SEO practitioner who is looking for proven local SEO strategies for his or her local clients. This course's techniques and strategies apply to all types of local websites and businesses.

So, are you ready to dominate the search engines' ranking in your local area? Why not take this course, and see the results for yourself. The strategies work for my clients and will definitely work for you. Looking forward to seeing you in the course :)

Meet Your Teacher

Teacher Profile Image

Jackie Owen

Professional Online Marketer (SEO Geek)

Teacher

My name is Jackie Owen and I'm a passionate web developer & online marketer, specializing in WordPress web development & SEO. I'm the owner of Techjackie, an online marketing agency in Thailand. I'm also a computer science-turned online marketer who is commonly called "An SEO Geek", because of my obsession with the subject.

With my passion for helping people to understand how online marketing works, I decided to step into the teaching world, where I aim to deliver maximum value and educate people in an easy-to-understand way and full of practical knowledge where they can implement instantly and see results

See full profile

Class Ratings

Expectations Met?
  • Exceeded!
    0%
  • Yes
    0%
  • Somewhat
    0%
  • Not really
    0%
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.

Transcripts

1. Promo Video: Hi there. First of all, thank you for checking out my SEO course. I truly appreciate your time and therefore, you will not regret your decisions. And listening to what about the tail of the next? But first, let me introduce you a bit to myself. My name is Jackie and I'm your instructor for the course and the founder of tech jacket.com and online marketing agency based in Thailand, spatialized in SEO and web development service. And therefore, whatever you will learn from this course comes directly from my experience working with my own website as well as my clients. This course was launched back in 2020 and has been recently updated and added more content in order to make it more valuable and relevant. So let's check out some of the review by some of my students. So let's take a look at some of the reviews and feedback from some of my students. As you can see here, most of them have mentioned that the courts has exceeded their expectations, the instructors knowledgeable, and that they've got a tremendous value out of it. Let's take a look at some of the SEO results and rankings from my website as well, my client. Here's a screenshot technique from Google Search Console, Google Analytics, as well as the actual search results from Google. This course is designed for anyone who are either in beginner as well as intermediate. I am looking for a set of specific practical local SEO knowledge to either ranked own website or their client. Of course consists of 35 plus practically oriented local SEO training in which you will learn everything from the absolute fundamentals in local SEO. How to setup an optimized Google My Business properly to rank into map pack how to find the right keywords for your local website. Copyright, SEO, optimized location pages and improve location relevancy. How to structure your side correctly and make sure that your site is technically optimized. How to build backlinks using guest posts and linked insertion outreach method. How to amplify offsite location signals to help leverage your site's ranking. And obviously, there's much more to it in the course. Not only that, you also get a whole new module in AAT, which is, which has become one of the most important lessons or concept in SEO over the past few years and is now becoming more important than ever in 2221 and moving forward. Besides from a tremendous, tremendous value that you get from this course. You will also get access to private facebook group where it can ox your questions directly from me or any one of the members in the group. So higher excited to dominate the first page ranking. If your answer is yes, go ahead and press that enroll button and I'll see you in the course. 2. Introduction: Hi there. First of all, thank you for purchasing this course. I'm glad to have you on board and a way to share everything I know about local SEO with you. But first, before jumping into the first module or lesson of this course, let me kind of introduce you a bit to what you will learn from it and how you make the most out of this course. So what you will learn from this SEO course, first, the fundamentals of local SEO and how it differs from ordinary optimization or ordinary SEO. Real life practical knowledge that you can instantly implement and see results. You also get access to my local strategies which I have gathered from my real life experience and working with my own clients as well as some of my local website. You will learn all the necessary on-page, technical and off-page SEO and discourse designed specifically for local SEO. You also learn how to beat your local competitors in the Google snap back and maps ranking. You also mastered concepts like topical and locality irrelevance that Google is looking for. You will learn how to setup, and this is three plugins to improve your WordPress, local SEO. You'll also learn how to bill authority and trust in Google's AI for ranking consistently on top using e. And obviously, there's much more to it in the course for you to explore. But first, before I kinda into the course, let me introduce you to how you can basically contact me or reach out to me in case you face with any problems. First, you can do it via the course Q and S section. You can also reach out to me using my emails displayed on the screen right now. The first email is my personal email and the second email is my agency's email. If you wish to contact me using my agency email, Michelle, you mentioned in the subject line as being my student. And lastly, I've also created the private facebook group where you can ask questions, discuss adding relate to SEO and pulls your SG movements there. And the name of the group here is practical SEO training course. And here's the picture or the group photos where you can make a search and joined the court do group. And that's offering Introduction and see you on the first lesson of the module. 3. Fundamentals: Section one Fundamentals Lesson one. Introduction to Local s you local s u Is the process off content or site optimization around a particular key? Word or words? Keeping in mind how search engines work with a goal off increasing online visibility or ranking in the local search results. Source engines like Google used sophisticated algorithms to determine the rankings off webpages based on relevancy and authority and the go off search engines to deliver the most useful content to the users. You men difference between local and national s u is besides optimizing for key words you want to run for, you need to optimize for a particular location as well. So in this case, besides just optimizing for key words, you need to signal to google the locations where you're located in In order for Google to recognize you as being a local business, right, a local s u follows the same ranking factors as normal as you. So local ASIO and it's kind of like a subset off normal s. You're right. So it follows everything as with order, would look not national sus For like the three men, ranking factors are authority which mainly deals with back Ling social signals are how authority your website is relevancy, or how relevant your content is to the user's query and user experience, or how users behave with your content or site. For example, how long they spent on your site, right? Do they like your side or nor like it? If they really like your side, they would, you know, navigate throughout different section on your size. Something like that. The two men ranking factors which are only for local ASIO are topical relevancy on locality relevancy. I'll talk about what does this mean in the next life? Understand topical and locality relevancy. Topical relevancy is determined by the topic being discussed on your website, whereas locality love relevancy is how relevant your website is based on a particular locations. So let me give you an example in this case. For example, if you're running a local computer repair shop, generally you would have a home page full about service, contact us and maybe a blocked page, right? Just a typical what a normal local service business website would look like. The majority of the content of your site is about computer repair, right, because your home page will be talking about Columbia repair or any other related service. For example, laptop repair or, let's say, a complete recovery repair something like that. Thus, your topical relevancy is about computer repair is what your general website theme is all about, right? Like you'll be talking Malia about computer repair in general and other related topics. So your topical relevance your your general website theme is about computer repair. Generally for local, as your topical relevancy has already bean, um, discuss right because, for example, if you have different different number of pages discussing on a similar topic than you already built, the topic of Ellen said that Google is looking for. For example, if you have less service, you may improve your topical relevancy using your block article something like that, which I'll talk about in my upcoming lessons. In case of locality relevancy, you need to a signal to Google about your locations. This can be done in various way, for example, having your clear address on the website and better Google map etcetera, which will be discussed and later on this course. And that's all for the first lesson. See the next lesson 4. Setting Up Necessary Plugins: listen to setting up necessary plug ins and themes for WordPress. In this video, I'll introduce you to a couple of plug ins which will help leverage your WordPress local ASIO to the next effort. Starting off the list. We've got your essay or anything similar. For example, rank math all in one s your pack, etcetera. This essentially is an S u all in one plug ins which will help you do anything with regards to ask you on your website from helping you optimize your content to summit in your side to Google Search console. The chances are you have probably install anyone of this before, but if you haven't, I recommend you go after your s U due to its ease of use and beginners friendly. Next is WP Fossas Cash. This is a cashing plug in ritual health improves your website pay speed or loading time. According to Google, pay speed is one of their ranking factors. Although optimize this plug in will help optimize your website at a court level toe further enhance your pace. Be w piece much or e w w image optimizer These to plug ins are the image compressing plug ins which will help reduce your image size on the website. The majors are one of the main culprit which slows down your pay speed. Read directions reduction is the process off, redirecting your website or content from one location to another. This plug ins will help you thus that in a matter of clicks at FC M stands for Heather food or content manager. This essentially will allow you to pay any sleep it off court into your WordPress website, which you can select the locations where you want the court to be. In a matter of clicks. This plug ins will come into play when we, uh need to install the schema mark up on the website, which I'll teach you in the upcoming lecture and the recommended themes, which I always tell my clients and anyone who wants to have a good WordPress website is either Astra generate press or ocean WP in this tutorial I've built on the Web site from scratch, which I'll be demonstrating you how to do it and everything I'll be teaching on an actual website and I'll be using the theme called Astra Theme. So without further ado, let me show you the website and installed these plug ins alongside with you. So this is the website that have built specifically for this course. And this is the barbecue place is essentially a sticks and barbecue local website. As you can see, it is the actual website. All right, so I'll be using this website throughout the course would be demonstrating you how to apply Asian everything. I'll be teaching on the actual real website. Right. So this is the back end of my website and let me just go ahead and install it on the replay Guinness, which I just introduce you to. So go ahead and add to plug ins, so starting off we go for your S e o Wright use s you. So go ahead and install it. I'll be teaching you how to set up yours s You're in this particular video as well, so you can follow along right? And other plug ins. I'll be teaching you along the way when they're coming needs. So once you have install yours, plug and go ahead and go to the settings above and click on configuration visit. All right, so this comes when you know the first step is to whether, um, tell the plug in whether your scientist life and ready to be index or your side is still under construction. In this case, I'll just click the first option and you can click on next. And what does this side represent? We can choose from any of the following here, right? They're in this case. My site is essentially a small offline business is a restaurant website. Right. So here you can name your website. So in this case, you can is this select us well, you whether you're an organization or person. So in this case, we're an organization, right? Where your business websites where you can type in anything. So the name of the website In this case, I'll just type local S C o course, right? Like and then you can connect your website to your social media accounts from here as well by pit placing your you're out here In this case, I'll just skip for now, right? And then you can select which, with section of your website, you want it to be index or short on Google. So you want the pose or the blocks of the index and you want all the pages to be index and the templates. This actually comes with the theme right? Sometimes. So you wouldn't want this to be displaced or just click No, right or anything extra, which you have on your website. You simply click no there and click on next. You have multiple authors. In this case, I would take no right. And in this anything how you would want your side to be, you know, displaying on Google sources. Sometimes you see the dash right or something like that. So in this case, I'll just leave it us it is, and that's it. You have set out the plug ins and just click on next and, you know, close the wizard here. So there you go. You've got your first yours plugging set up next. Let me just go ahead and install a couple of plug. It's right. So next we have WP fosters cash. Let's go ahead and install it. There are actually many off the cashing flagging out there, but I recommend using WP Facets Castle duty, its ease of use and beginners friendly interface. Okay, so once we've done that, I'll just leave it for now, right just no need to activate it for now because I'll be showing it in my technical local astro section. So next, just go ahead and install auto optimize. Although optimized is essentially an optional plug in right where you can install it or if you don't want to, then that's fine us. Well, this will essentially help speed your website to the next level. But sometimes for some themes, it may cause some conflict. So you may not know need to install it. It's not compulsory here. All right, so next one, you can install either WPs much or e w w image optimizer. But for me, I like to go for they'll be peace, much duty, its ease of use as well. Just go ahead and install it. All right? So it can either activate it right now or just leave it later on. That's fine. Us. Well, we're not going to use it anyway right now. And, uh, next one we've got as FC m right which will help you pay is any snippet of court on your website on any particle in locations. This will come in handy when we actually installed a schema markup court on a website, so just leave it for not going to activate it, right? And that's all for all the plug ins and the theme. As I said, I've used Astra theme in this case, so let me just show you that as well. It's a very lightweight team and and it also comes with many handy feature. So I recommend you go after Astra theme, as you can see here, and that's all for the video soon, the next lesson. 5. Connect Website To Google's Tools: Lesson three Connect website to search console and analytics. Google Search Consul is a free service offered by Google that helps you monitor, maintain and troubleshoot your sights. Prisons in Google Search Results When you Anna last, your Google search consul reports, you get inside through the number of impressions, the clicks and the positions for each and every keywords your scientists ranking for as well, if the various issues which could prevent your side from being discovered on Google. Google Analytics, on the other hand, is a free website athletic service offered by Google that gives you insight into how users find and use your website. For instance, a traffic source uses behaviors and the real time traffic report. Now, in this lecture out demonstrate to you on how to set up and connect these two tool to your website. So, without further ado, let's get started. First, we're going to set up the Google analytics because when you have to set up your Google search console, you need to actually verify the ownership of your website. And one of the ways you can do that is through your Google analytics. So it's much easier to, uh, connect your side to go good. An index first. So go ahead on Google and Chives and Google Analytics, and the first results should be click on the results. And once you access to page, you will find something elaborate similar to this. But I've already created the account before, so maybe a little bit different, but very similar to what you'll see in the screen right now. So click on the create account here and enter your count name. So accounting could be anything. So, for example, in this case, I would may name it as local S E. O course and then just live all these, you know, click and right, and then click on next year and then next. You wouldn't need to select which type of properties since you're going to track your website. So you would leave it as Web property in this case and then click on next. Next. Enter your website name, website name Could be anything a swell. So let me just name the same as my account name. It s your course and the website. You're all here. So let me just go ahead and grab my website. You're out. Okay. So next you select your industri categories, this doesn't matter. You can select anything. It will have any effect on your tracking warts over. So in this case, I'm gonna slug it as business and industrial marketers. Just foreign sake of example here and select. This is SD DPS as well. And then once you've done that, just click on, create and then you'll be prompted to this kind of stream. Just click on, accept these terms and conditions and accept all. And once you've done that, um, you'll get a kind of what we call us a tracking I d or code very new to essentially paste this to your website in orderto connected to the tool. So I've locked into my, um wordpress website, my back and website. Now, in order to pace the court, you can either do it through pasting into your own theme or use the plug in which I introduced you earlier. That is the ash FC M plug ins. So go ahead and activate the plug ins. As I mentioned earlier, this plug ins will essentially helps you, um, keep track of all the court that you need to pay extra to your website so for instance, will use this plug in against when it comes to passing the schema court on your website. So go ahead and copy all the court here and go to the plug in settings and click on at new here. You name the snippets or the type. Of course that you want toe add to your website. So in this case, I would name it s Google Analytics and the side display would be side. Why? This is essentially the location where you want to keep track. So we want to keep track of all of all the pages on the website. So we'll leave it as it is and just go ahead and keep paste on this and the rest. Just leave it as it is and then click on save. And there you go. You're successfully connected your side to the school athletics in order to check if everything is connected up successfully or north, you can go ahead and access the site and go to your Google Analytics and click on the home section here with Google Analytics. You will be able to keep track of all the rial time active users on your website so we'll check and see if there's any active users or not. So right now we're currently being active on the websites issued display us one users if everything is connected up successfully. As you can see, there's one user active right now, and things seems to be all right in this case. So once you've done with the ghoul athletics, next is to actually connect your side to Google Search console. So go ahead and type in Google Google Search Council and click on the first link and then click on the start. Now Button and Google Search Consul in 2019 versions, they have actually improved the way of how you can actually, um, like, kinda verify your ownership. So there's a second raises domain and you're out prefix when you click on demands you essentially, we can very fire for each and every version of your website. Whether your website has www perfect innit or STD p or STD PS, or even if you're side has a sub dome into it, so it doesn't matter. You can use this method, but the downside of this method is eyes actually makes it very difficult for you to actually verify you have to do it via the DNS verifications. So I would suggest you to choose that you're out prefix. But when you actually use this method, make sure that you entered the exact, um domain of your website with the everything here, as you can see. Like, for instance, if your website contains ah STD ps, you would need to include it as well. Otherwise it will be treated us to different website. So just past the exact, uh, you're out of your website and click on continue. As you can see here, um, the order ship is auto verify. As I said, I already created my Google analytics account and automatically the Google search console will verify my ownership through Google medics account. So once you've done that, just click on go to property. And as you can see, this is how your Google search console dashboard would look like. And for the data here, As you can see, it stays processing data. Please check again in a day or two. So you would give us some time. Let's say about 3 to 5 days for the Google Source Council to fetch up every all the details or data on your website and will be displayed accordingly. Um, the first and foremost thing. Once you have set up, your Google search console is so basically, add a side maps now aside, map is essentially a blueprint of your website. All right, It's ethically double bill. Bring of your website. As you're going to see here. I've already added ah, side map. So in order to summit site map toe Ah, Google search con soldiers. Let me just first remove the sign map here. And when you actually use yours s CEO or any kind of other s your plug ins the Simon although Millikan be generated for your website. So let me just show you how to do it with the U. S s you. So when you go to your website wordpress, just click on the section off S E O here and click on general options and then go through a section recess features and scroll down through the section off XML side maps and then click the sea XML side maps. And this is how your side map would look like. It's essentially a blueprint of your websites, which helped Google understands your side better and it is one of the most important and first thing that you should do. So go ahead and copy this part and paste it here and then click submit. And there you go. In the beginning that say, That's me assured us, couldn't fash. But you can just give it sometimes, let's say, about 3 to 5 days and it issued show. That's success, and that's all for the Google search console. And then you can basically wait for the data to propagate and play around with the tool. No one comes to Google analytics, their various sections that you can explore, for example, the rial time usage off the order to real time active users or who are being active on your Web site right now, as you can see, or even the audience like, um, you overview up. You know how your audience have come to your website or discover your website and acquisitions the traffic source. Where have they come from? No, In this particular course, I'm not going to dive into details on how to use Google and an index and search consoles. But there's one thing with Google analytics that you can do and that is to keep track off the conversion rate, which I'll teach you in an upcoming lecture. So that's all for the how to actually set up and connect these two tools, your website and see when the next lecture. 6. Claim Google My Business Listing: Section two local optimization In this section, I'll introduce you to various optimization methods, which are required specifically for local SL, for example, claiming and optimizing your Google, my business listing and local citations. Lesson one Claim an optimized Google, My business Listening, Jim Be or Google. My business is the most important thing for any local business. This is because the majority of traffic from local searches go to the three pack listing. In order to claim your gym. Be listing. Go to google dot com for slash business and use your Google account or Gmail to sign up. What is it done? Wait for a verification process. This usually takes about 14 days via postcard. In the next lecture, I'll show you how to optimize your listing after your business is very far. But in this video, let me show you how to claim your G M B listing. So this is how a normal Google my business listing would look like If I do for in any local searches, for example, I start for plumber in San Diego, and this is what the results I get. So the what you get uh, listed above here is known as Google, my business preacher listings and the top three are what people are normally would you click to? But then, if you click on more business, you start seeing the other listings with regards to the this particular keywords and then below that, you've got the organic listings right off the organic, the website. Go ahead and click on more business, and then you can start seeing your difference business here. So in order to claim your business, just simply goes to google dot com for us last business and click on the button. Start now so and scroll down to the second raises and your business to Google. First, you have to under your business name. So in this case, I'm going to use this particular sites name. And that is the barbecue nation. The barbecue place here. So just go ahead and type in the business name, all right, and once done, click on next and then you enter your primary category here. Remember that you can always change and add more later, but in this case, you know, just for Google Toe understand what your business about this force under your primary categories. So in this case my business and barbecue restaurant here. So I'm gonna click next. Once done. And then do you want to add locations? Customer can visit like a store office. In this case, I would say yes and click on next and it will prompt you to enter your address. So I'm here. I'm going to enter just any address, this four day move here. So I'm going to choose the country where I live in right now. Thailand, that is and click on any other address High political address here, once done, can click next. And then sometimes Google will prompt you with this particular window asking if any of these listings belongs to yours or not. Because sometimes you know the listings looks very similar in the name. If none of these are yours, then you can simply click on next, none of this and click on next. And do you also serve customers outside dislocations? This Google my business also allows you to serve on very and other locations as well. So in this case, I would just click. No, but if you have multiple locations, you can click. Yes. Here. You remember a swell that you can always make genius. Tow this thing later on in a once your business very flying. And then here you will be prompted under your contact number. So this girl and for anything here and then, you know, website here. So let me just go ahead and copy my breasts are your URL and paste it right here. Once done, click. Next and there you go. Just click. Simply click on the finish part here, and that's all for it. You simply have to wait for about 14 days and you'll receive your verification court. Ah, what a mail in the postcard is usually about take about 14 days and is a six digit court. But you need to enter to your Google my business account once you've got the postcard. And that's all for this lecture, seeing the next lecture. 7. Optimize Google My Business listing part 1: optimized Google, my business listing and step by step process. In this lecture, I'll introduce you to a step by step process on how to optimize your gym. Be listing. Must have got your business very fire. I decided to break this lecture down to stop further lecture that his primary optimization which you will learn this video and the secondary optimization which I'll teach you in the next video. In this video, I'll go through the steps and show you how to actually do the stuff here. So without further ado get, the less you started. First, make sure you have your industry name in the Google. My business name after your business name. So, for example, you have got a restaurant business, then you would have your rest, nor name plus the keyword or your industry name alongside with it. Second, list your business in relevant categories about 3 to 5 should be enough. But don't go too overboard. Us. You remember while you were claiming for who go my business Google asks you to enter your categories. Now that essentially is what called us a primary categories. But once you've got your business verified, you can add up to 20 calories. In my experience, around 3 to 5 should be enough next, filling all the necessary details that is the address, email, phone number and info or about section. When writing about the section, don't forget to include key worth you want to run for. For example, if you're running a restaurant business than you would have the word restaurant or business or something like the cuisines or the type of food that you serve, make sure that information you're giving to Google is relevant to your business or industry . Next, upload high quality images, geo tacked images if you didn't have use smartphones to take pictures. Now, quality images is one of the men. Ranking factors for Google mud business and JI attack here means basically including or putting the locations of your business inside the image. So this will again health Google understand that you are actually a local business in a particular area. Now, if you use a smartphone to actually take a pictures of your business or whatever, the smartphone automatically, will geo attack the image for you. But for instance, if you haven't used a smartphone, then I'll show you how to use a free online to where you can simply ji attack in every image and upload your Google my business listing. And lastly, name your image file name with your keywords. For example, if you're running a restaurant business, they would name your, um, the image with something like restaurant in San Diego or something like that. So these are the steps and loud. Let me just show you on the real world Google my business listings. So this is the listing which I've claimed for my own business. Right? So let me just run through each and every point, which I just discussed earlier. Number one. Make sure you have your industry name into Google, my business name after your business name. So my business name is take Jackie in this case and the industry or the keyword which I'm targeting here is this particular Cuba, as you can see So you you can have your industry named after your name Something like this . And this will help you rank higher in the maps. Next less your business in relevant batteries around 3 to 5 should be enough. But don't go too overboard. So once you log in to your Google my business, after your business is very far, you'll see some of the dashboard something like this, so you can go ahead and go to the section versus in four. And then here you basically will see the different information related to your business listening. And in order to add more categories, you can simply click on the second option here, just right below your business him in this case, As you can see here, I've added three categories in this case, right? So I'm basically an Internet marking service, also offering ref designer or Web designing and development as well as a marketing agency. As you're gonna see here, these categories will help. Google understands what my business all about to add more categories that simply clicks on thes type of, um, Penn icon and click on at another category here. As you can see, okay, Next step is to feel all the necessary details. That is the address email for number and above section. So all these information can be feel within this page or section itself, as you can see, so starting off with the address you have might have already done this in your once when you are claiming your listing. So if you want to make any changes, you can simply click on the Penn icon here, right? And as I told you a while, claiming for business, you can also add other service area. Wish you serve right. Like, for example, you serve in, let's say, in three or four nearby towns, and it can simply clicks on. Add here, right and working hours here is also very important for the your users to actually get informed when your business operates right, so you get always at just things on here. There simply clicks on the pen. I come here as well, and the full number. You can also add right. And don't forget to add your website, which you have or probably done it while claiming for the business there. And then here's the the place where you will have to add the information above your business. As you can see here, these are the descriptions about my business, and if you remember from the slice, I told that you need to write, um, when writing for the information, you need to include a key, whether you want to run for us. Well, so my in my case, my business is actually s u and, you know, online marketing agency. So I'm adding something like S e O there. And the location is cells. You can see this. My look, the location where operating in and also other related keywords or service, which I'm offerings, for example, PPC advertising, Um, social media marketing and also a little bit information about my business for my clients or users. Toe get to know me better. Something like that. Okay. And next part is toe upload high quality images and geo tagged images. If you didn't use smartphone to take pictures now, once you have filled up all the necessary details here in your info section, you can go ahead and click on the section recess photos. Here in this place, you will be allowed to upload photos or videos with regards to your business. Try upload as many photos as possible and keep your listing fresh, which means, you know, keep on uploading new images almost regularly, right. And, um, if you're haven't used a smartphone to Ji attacker image, there's this free online tool which calls us tool doggy. Oh, I m g r dot com. You can simply no this down, right, and this to essentially allows you to geo tag your image here. So in order to use this tool, you can simply click on this Barton versus drag photos or upload here and choose your image . Things, um, your image that you want to upload for. So, for example, if I go ahead and my deck stop and I choose, let's say this image right then after you've done that, you got schooled out, right? Says existing geo attacks and new Geo text. As you can see here currently, there's no ji attacks or locations being called into my image yet. No, you need toe first. Get your coordinate off the where your website is, you know, located right? So how can you could do that? Simply goes toe maps dot google dot com, go to Google maps and get your business coordination there. What you need is, ah, latitude and longitude, as you can see here, the latitude and longitude we need. All right. So go ahead and search for your business in, uh, Google Maps. Right? So once you've searched for it, you can simply right click on that and click on what's here. You can click on your business in this case. Like in this case, I'm using my business in order to demonstrate so you can search for a business and click on , um, the locations here and click on bread. The coordinates are being listed here. So then we doesn't zoom this for you, as you can see here. And then these are the coordinates. The first part is your latitude. And the second part is your long to do so. Simply go ahead and copy, um, the latitude and pays it here as well. The longitude. Once you've done that, you click on the button versus right E X I f tax here. As you can see, the photo is now tag, and now the location is being courted into your image. Now, when Google looks at your image, they will understand that your business your image comes from the locations where your business being served, right? So, for example, if you serve in San Diego, then when looking at your image, Google will understand better that you're actually having the image coming from San Diego locations, which where your business is being served right. And once you've done that, just simply click on the download button and go to the Google my business section here and clicks on add photos and at the Jo Tak image to your listings in this case, and before you upload your image, make sure that you name your filing with the keyword that you want to run for, right? If you remember from the slide, for example, in my case, if I'm running a an online marketing agency, then I would name it something like, um, the location where I'm serving plastic. You were that I want to run for something like that. So, um, if you have any questions with regards to how to optimize your Google, my business in this first lecture feel free to contact me and I'll guide you through the steps again. And that's all for this lecture. Seeing the next lecture 8. Optimize Google My Business listing part 2: optimized Google My business listing Part two. In this video, I'll continue discussing on how you can optimize your Google my business to rank higher in the listing. Utilize as many of special features of Google my business as possible. For example, if you're running a restaurant website, don't forget to add a quick reservation links. Now keep in mind that these special features differ from business to business. For example, if you're running a restaurant business, you will have an option to add a quick reservation links for your customers. If you're running a service based business you have with different options, make sure your youth last these options as much as possible at Shark Google, my business name for people to easy. Remember, this will help people to Is it come to your business listing Instead of remembering all the long Google my business, you're out that you have to give to them. This also will help them makes it much easier for them to give you a review. A swell upload Google Post Regularly. Google. My business has the option for you to upload what we call us Google Post or your listings. This works just like how you would normally opposed on your social media account. Lastly, keep your Google my business fresh by uploading new images every week or to encourage customers to leave reviews and reply for it. And every one of them fresh listings tends to rank higher To make sure you keep on uploading new images every week or two, upload Google Post regularly to keep your customers or clients informed about your latest news about in your industry and business, and make sure that you encourage customers to leave a positive reviews and reply to each and every one of them. Reviews are one of the most important ranking factors for Google my business. So let me show you how to apply these on a real world example. So we're back to the same listing, which I show you in The Last lecture, which is my listing and first unit and utilized special features of Google. My business thes special features can be accessed in the section off, very says in four here. Ah, since my business is actually a service based business, I have a couple of extra features here. For example, I can add an appointment links in this case or add different services that I offer now. If you're running another type of business, you'll see different options. Your Indian four section like, for example, in this article, which demonstrate with regards to the restaurant business, you can add a booking on appointment button place in order reserving a table, searching for items or even you can list your menu in the listings is how you is, how it looks here. So make sure you to last these features to the maximum. Next is to ask short Google my business name for people to easily remember this again can be done on your in four section here. So if you scroll down to the section with this symbol, you can claim simply click on the Penn icon here and at a short name here. This will make it easier for customers to find and follow your business on the maps and the search. Next is to upload Google Post regularly. Now the Post Futures is a lot of books on the section where sales pose here on the left hand, left hand corner. As you can see here, these are just some of the post that I have previously uploaded in my listings and thes pose will be displayed on a Google my business. Make sure you upload as frequently as possible, and besides, you can also add, like a call to action Barton like, for example, learn more or call now something like that. So to add more Ah, to add the Google Post, you can simply click on the bottom here, and you be able to add more Google Post to your business listing. And lastly, you need to keep your Google my business fresh by constantly uploading new images regularly and incorrect your customers to live and the reviews and reply to each and every one of them. You can see all the reviews in the review section on the left hand side, and then you can have a look at different reviews or the review that you haven't replies, for example, something like that. So that's all for how to optimize your Google. My business listing in the next lecture, I'll show you what you should do. Um, if you haven't got your business listing very five year, so thank you for watching through the next lecture 9. What To Do If GMB Verification Takes Too Long?: what to do if you're Google. My business listing takes too long to get very fine. Now. This is one of the most frequently asked questions I get all the time, especially for people outside the U. S. U K Canada or Australia For your Google. My business listening to get verified usually takes about 10 to 14 days. But if it gets longer than you have to perform some of the following actions for my working experience, Google gears preferences to English speaking countries like U. S. U K Canada and Australia. When it comes to Google, my business postcard verification If you live outside the list of countries, it may take you multiple weeks or even months to get your listing very fire. Here are the things you can do to speed up the verification process and ultimately, get your business very far. Number one request for a lost postcard. Why are the Google my business support page number to verify your listing via live chat with the customer support now months you that this only up cables to certain type of business. But if you keep on pushing, ultimately they'll give you a kind of like a schedule, where you can schedule up with the support team and do a live chat or foreign verification . Or masses the Google my business support team directly on Twitter, where there usually active on with the user name at Google Mark Biz. The bottom line here is you have to keep on trying until eventually your succeed. I had many of my clients who had to kept on repeating these processes over a month. Until they get their client, they get their business listing very far, so you need to keep on pushing and pushing by repeating thes process over and over again. And here's a Google my business support link. You can note this down for you if you have any other questions with regards to your business or Google my business. So let me show you whatever I've listed below on a website so you can easily understand. First, there's an option for Google. My business for you to request for a missing postcard. This is given Ah, and you're going my business listing when it's in a waiting for verification state. So, according to the Google official documents, it says that most postcard arrived within 14 days However, verification post cars occasionally get lost. To request a new postcard, you can simply sign into your Google my business and then click on a request. Another postcard. You have to keep one requesting for new postcard again and again until eventually you get very far next. In order to contact Google, my business teams on get your listing verified almost instantly. You can do it via Twitter with the Google. My business support team with the user name at Google might best, as you can see here. Just simply go to Google and shoot them a direct message. And they will ask you for a couple of credentials in regard to your business. And within 24 hours, your business should get very far. Make sure you utilize this feature as well. It works very fast, and that's all for this lecture. Soon. The next lesson 10. Understand Local Citations & NAP: Lesson two local citations and nap consistency. Local citations are the way to less your website in relevant local and Web directories such as Yelp, Yellow Pages, trip advisers, etcetera. This is important as it helps justify to Google that your business is really allege it. We're less than your side. You need to ensure that your nap, that is your name, address and phone number should be accurate and consistent throughout all the listings, preferably Samos. Your Google. My business you need to keep this born in mind is a very important point. That is, agent every listings that you have. You need to ensure that everything is consistent, for example, of your business name is the barbecue place. Lt. D. You would want to make sure that the exact war toward business name is present on all each and every listings. This helps build your business credibility in Google's eyes. Too many inconsistency can have a negative impact on your ranking, especially in the local packs now. Ah, if you have too many inconsistency in your citations, it may reduce your trust or credibility in Google's eyes and can have a negative impact on your local ranking. So make sure that you maintain a consistent name, address and phone number throughout all the listings. You can use a free tools like most local, to check for any nap. Inconsistency in the major listings. Ask for the number off citations. There is no limit, however. Make sure your side is listed in all the major listening, as you probably know there tons and tons off local listings and Web directories out there. But you need to make sure that your business is listed in all across the major listing, such as Yelp, Yellow Pages, trip advisers, Hot Frog, all these listings. So let me show you on Ah, website off how this actually works. So here this, for sake of example, I've taken one of the business name in local business with the name off. Tech us as you can see the name of the businesses. Techo is here, and this is their Google. My business listings, right? So you can, in order to check if there's any inconsistency in the in the major listings, you can use a Frito call. Most local with simple, you can simply go to Google and typing Moss local and the first link should be it. And then you can click on Check my presence. Now, mind you, that moss local only works if your business is in either United States, Canada or United Kingdoms. So all you have to do is enter your business name here. So, for example, if I take this particular business and this typing and a street in the street number, I can just simply copy this and you can simply click on check now. Okay. You need to change the country as well. As you can see, the tool will automatically search for your online presence across multiple major listings . As you can see, here you have the listing presence on Google search for this particular business. Google Maps is present with the same exact name as you can see. And then you can also check on other, such as being Facebook foursquare and all these major listings across for different locations. So you got always you to last this tool. But mind you that this only worked in United Kingdom, United States and Canada, and that's all for this section C in the next section 11. Keyword Research For Local SEO (REV.ENG Method): Section three on page optimization. In this section, you will learn various methods toe optimize each and every page on your website for local s you on page optimization processes on page local s. You can be broken down into five simple processes as listed below number one keyword research. Cure research is a method off finding every key words that your site can rank for on the Google search results in the next lecture. Once you have enough keywords, you need to learn how to write as your optimized content in order to rank higher. Once you have written and CSCO optimized content, you need to optimize your Page four conversions. There's no point of ranking on the first page of Google without having a conversion optimizing in place once you have optimized your page. Next, you need to improve the locality. Relevancy, as I've already explained, is one of the most important ranking factor for local SL and the last lecture. You learn how to add schema markup to leverage your local as your effort to the next level . Lesson one, keyword research using reverse engineering method and free tools, now their various keyword research method out there but And in this course, I'll teach. You want the most easiest and efficient way to research keyword for your website in this lesson? No down the free tools which we're going to use. That is number one uber suggest and number two free Mosque bar and here the steps overview off. How do keyword resort number one You identify at least 3 to 5 competitors in your industry . Number two. You copied the your all of your competitors and see the keywords their ranking for using the Frito Uber suggest. Once you've got a list of keywords that you're targeting for your website, you need to clean out all the unnecessary keyword, for example, any branded keywords or any cures that you don't want to rank for. And once you you have cleared out all the innocents. Rick, you work. You need to qualify the keywords to use as a primary keywords. Now we were. Qualifying process is essentially one of the most important step as it helps you see which keywords your side is capable off. Ranking for on the last step is to map out key words to each and, you know page on your website keyword mapping for local s you. It is defined us the process off mapping each qualified keywords or the key words that your site a rank capable of ranking for to each individual page on your website. This technique helps you rank on for all opportunities keywords your competitors are ranking for. It also helps prevent any possible content duplications, which can leads to content duplication penalty on Google and gives you a clear idea and road map. As to wish page on your site rank for which keyword here are three things you to consider when doing keyword mapping. Number one key work number two You're all structure or how the euro is being structured and number three the page you want to rank for. Without further ado, let me guide you through the keyword resource process. Step by step. Not every Remember from the slide. The first step is to identify at these 3 to 5 competitors in your industry. Now, for the sake off example, I'm going to take one of the competitors for this particular keyword Cometa repair at Minden that London is a city in Canada, so I'll be taking one of the websites wrecking the first page, which are, which is the local websites in, you know, Edmund in. So for example, I take this particular side here. So, as as you can see, this is a computer repair website business here. So go ahead and copied, Uh, the UL here. Next you go through the Frito call uber. So guess here you can know down the euro, Neil Patel dot com for slash uber suggests and paste down the your all of your competitors and click on search. Now, you let the to process the data, and within a few seconds you should get all the data required. As you can see here, once the tool is process, you'll see various data that you know you're about your competitors while you need to do Is your school down to the section where says s your keywords and click on the button view all s your keywords this domain ranks for as you can see here, these are a list of key words that your competitors are ranking for No. Next you need to gather all these data and you need to clean out all the unnecessary keyword. Now, let me show you the easiest way and the fastest where you can do this. First you go ahead and export key work to a CSP file here. And once you have got your key work less in the CSB. Pharrell, you can go ahead toe google sheet. So what we're going to do is we're going toe import all the keyword less into google sheets , and we're gonna do the key were clean up process. So let me go ahead and move this important this data toe Google sheet Let me place this in the deck. Stop. Okay. Next you goto file and click on import here and click on upload and click Select file from your device and then take the file. Once you uploaded a far just click. Simply click on import button here. Important data. Just wait for a while. Let the data is being processed. As you can see here, this is the list off all the keywords. This particular your Alice ranking for next. We need to clean up all the unnecessary keywords. For example, any branded key words or keywords that you don't want to rank for. Um, just for example, you thes are the keyword That's my side don't want to write for just for the sake, off example. So go ahead and delete all these keywords. Okay, So you wouldn't want to do this process process manually. Just go ahead and find different keywords that your side I don't want to run for something like that. Okay. And, uh, in order to make this less much more efficient, you would want toe kind of sort. This according to the surgeon volume is well, the search volume is define us the number of searches per month on any particular key work . Your goal here is to try to target it keywords which are easy to run for and has the highest number of searches per month. You know, because with the highest number off, search volume means more number of traffic. More number of traffic means more conversions. So let me go ahead and kind of structure this out a little bit, and we fill it up with colors and send her up. This? Yes, well, so let me just go ahead and sword the keyword. According to sources volume, in order to do that, you can simply click on the data and click on sort range and sword biased column C which, in case here is a search volume and click on sword. As you can see here, um, the keywords, eyes being sword it according to the story for room. Okay, then what? We don't need this column and this column in this case, So go ahead and delete it as well as this column. Here, let me expand this out a little bit. A swell. Okay. Next. You wouldn't want to add one more column, which you can call it. Anything that you want. But in my case, let me call it. Can I rank? Because in the next step, you would want toe check whether your side can rang for a particular keyword or not. And let me put this as your l A Swell. This. Let me name it as my Europe because we need to do the key work mapping process. You can copy this exact template, which I'll live a link in the course, or you can go ahead and dollar to the swell. Okay, So next the fourth step is to qualify. The key word do you use as a primary key word? Okay, So in order to qualify the keyword. You're going to use the free tool called Moss Bar. Now you can easily install this toe by going toe Google and typing moss Bar and click on the first Link, and you can click on Download Mosebar free here. Or you can simply goes toe the Google Google Chrome Extension. Um, store here as well and go ahead and that installed the tool here and operating up installed . It will be prison something as it is on the top. As you can see here now, the reason why we're using Moss Bar to qualify for keyword is because, um, Moss bar is essentially a tool which helps you figure out the domain authority and page authority of the side. The main authority is essentially a metrics by a company called Mosque, which used to check how authority of the site is based on back lings. Now, back wings are one of the most important ranking factors on Google and the side record. The first page has the highest correlations with the number of back ling, which means if the site or a page has more back wings, it has higher number of chances or rank on the first page. No, I'll talk about back links again in the off page Seo section. But just bear with me in this case for us. So, for example, we want to check it. We can rang for Q Were less a laptop repair Edmondson. So you go to Google and typing laptop repair Edmondson and then you go ahead and toggle on the moss bark room on the top. Now, once you have traveled moss bar, you see the value called domain authority D and ph page authority Azi, you can see here is kind of arranged in descending order, like the side normally decide with the highest domain authority will be always ranking in the top. And when you're keeping score than you find sides with, um, lower demand authority here. Now, what you would want to find is the key words which are easy to rank for. Or, um, when a keyword and what do you mean by this is you see the majority of the side regular force page has less demon authority means you are capable of drinking like, for example, if I have a website or you have a website off them an authority, let's say five or 10 and the majority of our website record The fourth page hasn't been authority of laissez. Some something near to you, right? Lesser 10 or 15. Then you have a high chance of ranking. But if on the first pain contents, all the sites having less a domain authority of 90 or 80 then you will find it a very difficult time to run for those key where we call it us a difficult keyword to rank for, Right. So in this case, and you can see here, the top two results, um, has the domain authority off 67 81 then 39 here. And then comes 11 11 52 16 6 25 15. As you see, there's a mix here. Let's say my side. The male authority is, um, 15. Then I still have a chance of ranking of the first week because, as you can see, there's a side with the men authority of six here. Then I can obviously, you know, try to rank for it. So according to me, this keyword does. You know, I can rank for this site, So if you're certain that you can rank for this side. Just go ahead and typing yes, or any indication that you can run for it. No. Let me go ahead and send this as well and put it in the center. Okay, well, the keyword worst laptop repair at Minton. Okay, so I can rank for it. Next is computer software repairs, Computer software repair. You can go ahead and type in computer solved where repair and check If you're cited Capable of ranking for north. Now you'll see that there's, ah different content rank in the first place with a very high different authority. Like 96. 80 to 90 75 93. So if your side the man authorities 15 or 16 you will have no chance of competing against this big site. So in this case, it would be a no here. So now what you would want to do is to repeat the process, like manually, go through each and every keyword and repeat the process. And ultimately, you get a list of key words that you can rank for. And you can delete out the key word, but that you cannot rank for now in the Lex next lecture, I'll teach you how to map key work using keyword mapping techniques. So thank you for watching through the next lecture. 12. Keyword Research For Local SEO: Part-2: once you have, qualify your keywords. Next, you need to map out the keywords to the euro on your side. As I mentioned in the previous lecture, I've taken only one particular competitor in this case. But in your case, you may take less than 35 or even 10 competitors, and you should end up having less 100 250 keywords in your list. So I went ahead and cleaned out the keywords which mice icon rank for and only left with the keywords or to qualify cure. In this case, as mentioned before my size name is abc dot com, just for the sake of example and the main authority off. 15. So the key what mapping here essentially means looking at the key work and the euro of your competitors. Let in this case this keyword laptop repair Edmondson my side is capable of ranking for, and then you can have a look at your competitors and see their your L structure. All you have to do is right out the exact you're out. Now, as in my case, I have only one competitors, so the euro will be seen. But for in your case, you may have less than 10 competitors, and it's competitors may have less, you know, a different your l structure. All you have to do is look out for in a common you're out structure and take out the which the majority of your competitors are doing. I'm sure the majority of your competitors will have similar Ural structures so you can follow a similar sting here. No need to be exact. Just find something similar. So all you have to do is go ahead and see and map out the compares and the euro and ah, keyword. So I, in my case again, right. This is my website dot com for slash service and four slash laptop repair. Edmondson as you're going to see here, um, normally, the euro should be listed out in a very logical manual. Like laptop repair is a service inside, you know, our this particle of business. So it is listed under the service categories or, you know, section here. And this one is the home page, which means that the home pages ranking for this particle keywords now you need tohave this keywords on your home presence on your home page, which we'll talk about in the next lecture off. How to sl optimize your content. The hope you're getting the idea Here, let me go ahead and recap every process for you. Number one you find at least 3 to 5 competitors in your industry and no down their euro number to go to the free. To call uber suggest and paste in each and every cue your all of your competitors and export their keyword less to see us. Before number three, you import all the data to the Google sheets just for the sake off simplicity and efficiency. And you can kind of, like combine all together to have less a, um, 200 to 300 kid number of keywords. Number four. You qualify the keywords by looking at the domain authority, which essentially means the number of back links. Ranking on the first page and see if your site is capable off writing for that those keywords or not, and number five, you map out the euro structure off your page of your website. Now you can use this particular template. Once you have got all the everything sorted out, you can use this template and start one by one creating page on your website and make them s you optimize. Now, before jumping to the next lecture, let me introduce you to one of the concept, which is also another important thing in local s. Oh, and s you in general. Now, this concept is call us Alice. I and synonyms. Alice, I This cop is what we call us Led and semantic indexing Are keywords closely related to your main or primary keywords? Main or primary key? Words are the key words, but you have qualified. Remember in the sheet. So, for example, your main cure this Empire state building your out This like your word would be in y see Times Square, etcetera. Synonyms are keywords which conveyed the same or similar meaning to the primary key word. Alice, I and synonyms help increase the relevancy of the content, which ultimately helps us rank higher with fewer back wings. Google looks at Al S I and surnames as the key or to relevancy. So the more relevant your content is, the better you're going to rank. You can use the free or line tools like Alice. I graphed dot com to find and generate Alice I keywords idea, which I'll be showing you in the next lecture off. How to write as your optimize content. That's all for this lecture in the next lecture. 13. How To Write SEO Optimized Content: Part-1: Lesson two. How to write SQL Optimize content and this Lecter I'll got you step by step on how to write an s your optimized content on your local site. Number one. You have the exact match of your main keyword in the title tack, plus other related keywords plus modifiers to compel people to click through. Don't forget to put your keyword in the middle description as well. Title or title attack. This one get displayed in the Google search results. Us those blue links and what matter? Descriptions are those small descriptions under those blue links. When writing, keep a maximum of 3 to 4 lines for paragraphs. This will help users read your content easier that you need to keep the tax at least 500 words long per page. Google Culture. 500 words to be a minimum off quality content, but you can write as many as you want, but make sure that you right at least 500 words per page. Then you would want to subdivide the content into multiple heading tax bullet points tables , etcetera. This will help user digest your content easier. Have the main keyword in the ash won Tak and at least at most, one in the S to attack other related keywords and other heading tax. That's one tax is one of the most important elements on your page that you would want to have to make sure that you have your main key were present in the H one tack and at most one time in one of the S two attacks. And then you wouldn't want to have other related keywords in other heading tax. Then you would have to happen. May have the main keywords prison in the body of your article at least three times. Make sure that you don't go overboard on this as it may lead toe small Igor algorithmic Penalty penalty Internal link to relevant pages. Extra link to relevant source. Internal linking means Linking from one of your page on your website toe another page on your website. Excellent links mean linking out from one from your page on the website to other websites. This health build trust and authority. When Google looks at your page, give a meaningful file name to images. Don't forget the I'll tack when you name your image file. Make sure you give it some meaningful filing. For example, if you're uploading a picture off a computer repair, um, for your computer repair shop that you name your image fire name of something like computer repair, plus your city name something like that. And also don't forget the Al tack or all text I'll text is what Google search engines. Understand what your image is all about. Don't worry. I'll go. You. I'll go through it step by step and how toe when I would demonstrate on how to do it on a real world website. Have keyword in the euro. You would want to have your main cure president on your girl and also make sure that your you are out. Don't it's not too long. And lastly Sprinkle in the Alice I and synonyms as many as possible where Wade makes in. In the previous lecture, I told you how Google views ls. I and Sidney must one of the most important thing on the Web site or a page, so make sure that you Sprinkle these keywords across on your pages. So without further ado, let me team Australia on a real world example. Step by step process. So here I'm back on my wordpress dashboard. Then what I'm gonna what I'm going to modify as, for example, is going to be my home page. And let me just pull out a list of keywords which I went ahead and gather from my own local as your course. They're more websites. So here's some of the list of keywords related to my industry. As I said earlier, um, my website is going to be about barbecue and steak, so these are gonna be the list of keywords, and my website local area is gonna be in Richmond, Virginia. So these are some of the list of cures that I'm targeting based on my keyword research process. Um, the my Manti word will be Virginia barbecue. Are you going to see that we've got a couple of related keywords such as B A barbecue, be barbecue menu, Virginia barbecue catering BBQ restaurants, Richmond V, a barbecue place, Richmond. All these keywords and the pages that competence rang for only their home pages in this case. Now, as I said, I'm going to modify only the home page. But it depends on your business, like in my own in my business. In this case, only the home page ranks for all the main keywords here because, as you already know is is like a very small signage. So there won't be any other extra pages unless know except the menu page about us Page and a maybe a contact ISS contact page, something like that. In the previous case where I showed you the example of computer repair, you can find that the previous sheet you can see that they're different pages ranking for different keywords. Like in this case like this, the website. And then they've got a laptop repair Edmund than page. And you can see here resumed this for us. Well, as you can see here for the keyword laptop repair, Edmund in their laptop repair Emerton page rank for this keyword, and then their homepage ranks for two of the key words. And they've got this pages like Mac repair eminent rank for the keyword, huh? Hard drive repair and within something like that. So you have to look at your competitors and see what pages rank for which keywords. And that's why I recommended you toe use the keyword mapping process here so you can come up with a clear strategy and is the particular website which I took for, um, the keyword research in the previous lecture. As you can see, they have different pages, and each pages rank for each page ranks for different keywords, but in my case is going to be a home page, which ranks for all the men keywords. So I'm going to modify the compete in this case. So this is my home page. First, if you remember from the steps, we need to have the exact match off main keyword in the title and other related keywords plus the modifiers. So in order to modify your title attack and made a description, you can use a Yost s you plug ins, as I mentioned earlier. So go ahead and I did it. Just click on it. It here. This is the home page, which I'm targeting or I want O s. You optimize the patient, so go ahead. And it did the page and then scroll down to the section at the bottom where says Yeo's s CEO, and then here you can enter the focus keyword key phrase or your main key word here. So let me pull up the no Pat for my manky were in this case would be Virginia barbecue. So I would want to have this present as a mike manky works over junior barbecue. And then what? This Also yours also show you a step at preview or how your website would be displayed on Google search results. On the fourth part is the title attack the home here in this case and the nexus your website name here. So, in order to modify the title track medals, the description, just click on a snippet, and then you get a bunch of option down below here. So, um, forces your title attack. Here s your title. You can edit it right here, or you can edit it here a swell. So I just left for a sec off simplicity. I'm going Toe added Here. So let me Right, Virginia barbecue. This is the main keyword that I want to target. And then next I would add any other related keywords or modifiers, which makes it compelling for people to click through. Because, remember, there's no point of ranking on the first page if no one actually clicks on your results. So you would want tomorrow as some of the words toe your kite attack here. So, for example, Virginia, by Becue, you can write just on something like she best barbecue and Stig in town, something like that. Just for a second example. Now, this makes it looks much, uh, clickable, as you can see here, this habit well, looks like in the Google search results. And next one, you need to ride the meta descriptions. The meta description is what get displayed under the blue real link. If you remember on Google how Google actually present their search, so go ahead and type of lesser like looking for cheap barbecue and stick in Virginia unless I'm targeting Richmond. So it's gonna be a rich more v a. So look no further us. The name of the shop which I said was the B B Q place, right? A barbecue piers barbecue. Place off first the best. Um, let's say now I can also add a main keyword or any other related keywords. So I offer the best barbecue in Virginia. Something like that. This may not be the exact match, but go look. I understand that is actually a barbecue in Virginia or Virginia. barbecue, which means the same here as you can see here. Joo's highlights out that you have actually included your keyword here. Remember not to write too much like of your stop in your key were too much. Otherwise, this who looks too spammy. All right, so that's nesa for step done. Next, uh, unit toe. When you're writing, you need to keep a maximum of 3 to 4 lines for paragraphs. So let me go ahead and update the page for us. And then next I will going. I'm going to edit the page using the elemental page builder here, which is the tool or plug in which I used to build this page. Now it depends on how you have built your page on your board press. In this case, I've used Element her page builder, so I'm going to edit. Using elements are here. This is actually a template which I installed earlier, along with the tea theme. So I'll have toe modify different stuff here. A swell, that whatever you're seeing right now, this came from the theme itself, so I didn't actually made any change so far. Okay, So next, you actually need to, uh keep a maximum of 3 to 4 lines per paragraphs. As you can see here, um, the samples make it very clear and clear that, you know, it looks very easy to read as well. So let's keep in mind that next you subdivide the content into multiple heading. How heading Tax bullet points, tables, Accetta. This will enhance the readability. So, as you can see here, it is divided into, you know, different section. Like as you can see, the format is look looking very nice. So this also is checked us Well, in this case, As you can see, it depends on how you have designed your home page. Next, you have the main keyword in the Etch one and at most in the ash to tax and other related keywords in other heading tax. So if you have a look here, this is not correct yet. This is the ash won Tak and s one tag doesn't contain my main keywords. As you can see this, the ash won tak here. So my main keyword is a virgin. Your barbecue. So I'm going to write Virginia barbecue here and then, um, this one is going to be This is an S three tax. So it depends on how you want to write like this one. Maybe my listen, sticks and barbecue in for Junior in lesser Virginia. Um, in Richmond v a something like that because the Richmond is a city. Okay, so Richman v all right, so as you can see here, let me pull back up my key. Wordless. Remember to Sprinkle have the exact match keywords in the s one tack that I have it. And then these are some of the related skewers that I'm targeting. So I would want to include these across different sections on my website as well as the body of the Texas Well, so I can go ahead. And what if I like, for example, this is the ash won Tak is done. This one also, this is ah, use the about section of one web site. So I would just leave it like that. Maybe this one would be something like featured Dellis Kasi's. Um let me pull this up, okay? It's also would I can just leave it like that. Okay. There's this thing here. Okay? I can include one section here. This this can be as an s to attack, for example, as to attack. And this can be a V a barbecue manual. Right? So I can include it here. So v a barbecue man, new here. As you can see, this is a menu here, right? So I can include as two attacks here. A swell. So one of the another key word I've covered. Right? So, um, there's also virgin Air Barbecue catering. Now I can add another section of my home page which talks about catering services. Well, this is what also people are looking for, so just werkself resemble. I'm going to a concert that this is done? No. Okay, next one is toe. Have manky were present in the body of the article at least three times, right? At least three times. Okay, So remember our main keyword is Virginia barbecue in this section where I talk about my own story, like about section about my own website like business. So here I can go ahead and write. Let's say the barbecue plays is a fine, Let's say, is considered, like, considered last one off the best Virginia, As you can see here, barbecue. I'm including the main key word here in the body as well, Virginia barbecue. And then I can keep on writing something like that. And then I would want to repeat this toe content at least three times throughout. And also, I would want to Sprinkle out. Ah, we want to Sprinkle out all the keywords that I'm targeting us. We're like, for example, barbecue restaurants, Richmond V or something like that. Like best rips in Richmond, like right here as well. Like we are famous for ribs. Uh, cage in Richmond, Something like that. So you can you just have to, you know, like spin sprinkled these keywords throughout your website. You can have rub your page story and you can have them on your ass to attacks. And you're as three tax and also in a different part of your body of the content as well. Okay, And then next, you would want to internal link to relevant pages and extra link toe relevant sources. So extra links is an optional. You don't really have to external links like, for example, let's say your future unless you know on these websites like yelp, good food or Trippett partner than you may add external linked with these sources. And then, you know, internal links basically means linking to another page on your website. Like, for example, this reservation I can link to other patron reps. I like explore menu here. I can link to less a, um a new page on my website. Right. This also create internal links here. So that is also done internal links. And then what else? Here. Next, Whenever you upload your file name your image file, I mean, you need to give a meaningful to it as well. File name. And don't forget the Caltex. So like, for example, like let me take in any of the image here like this image. Let's say I take any of the image from the media library and then let's say ice like this image. As you can see here, the image filing Miss Food to here is also have of some meaningful here as you can see the food and in what press you can easily and get the out text by simply click on the Altec, modify the Al Texan All text section here, as you can see. So let me go ahead and type in food two or less aid is Ah. You can also name with us the menu of the tech of the food as well. Right? So something like that. And once you've done that, you can compete. Click on um, and er and insert image. Something like that. So you get always It'd all text very easily on WordPress as well. Now, that's all for this lecture. In the next lecture, I'll continue demonstrating you how to actually write as you optimized content. 14. How To Write SEO Optimized Content: Part-2: So now you pretty much have done each and every point as forest. The writing s your optimized content is concerned. So let me go through age and every step once again before we move on to the next step Number one have the exact match off the main keyword in the title attack as well as other related keywords and modifiers. To compel people to click through that we have modified using the U. S s your plugger next, right. When writing, keep a maximum of 3 to 4 lives per paragraph. That is also done as far as the template of the theme is concerned. Next, keep the text at least 500 words long per page so accordingly it looks fine in this case. But in your case, you may have to write a little bit more to make it living. No longer at least about 3 500 words should be fine. Then subdivide the content into multiple heading tax bullet points tables, etcetera. Now the designer cell looks pretty easy and easy to read as well as beautiful in itself. So this point is also checked, then have the manky work in the H one and at most one in the US to attack other related keywords in other heading to attack. So that's also done. As you can see here, manky were in the hash, hash, one tack and other letter keywords in the ash to attacks. He's also done have the main keyword present in the body of the article at least three times, so that it also depends when you do it in your website, right, as I've shown and Eric as it, for example, have included the main key word here in the body. And I also would Sprinkle it out throughout the other page, right, plus other related keywords, a swell and then next internal link to relevant pages extra link to external source so that also I also have done that, adding one internal link. This, for the sake of example, give meaningful file name to images. And don't forget the all tax. That's also after Okay, so hope you're getting all the points clear so far. Next is toe have key work in the euro. Now, um, when you're modifying your home page, no matter how many keyword you put in, you know, at the end of the day, it will be just your domain name, right, Because nothing will be changed like this is my WordPress back in. As you can see here, the slug or the euro is slash home, right? But you know, it's the home pay, so it will always be just a domain name. Here, let's say you're optimizing for any inner pages like, for example, your about us or any your service of your service page, and you can clean. Simply click on quick at it, and you know the man keyword that you're targeting. Like, for example, laptop repair. Edmund In in the example that I showed you in the previous lecture, you can simply right laptop repair. Edmund didn't right, York Minke would there. But if you're make you were less is fire or six words long. You may just want to include the main ones. Keep it about maximum of 3 to 4 words. Just don't make the your all too long because there's a high correlation between size ranking on the first page and shark you're out. Google seems to like website or page that has shark. You are all right, so make sure you keep your you Elks Short con size and half your main key were present. And then lastly, Sprinkle in the Alice I and synonyms as many as possible barrel. It makes sense. Okay, Before I go ahead and show you how to find Alice psyche works related to your business, I would like to clarify the difference between red keywords and Alice I keywords. Now, related keywords are keywords. Um, that your pages targeting like it could be three could before it could be even five. Keyword. Like like for in my case, I'm targeting about, um, 6 to 7 key word like, let me show you the list again. As you can see here, one page that is my homepage is targeting 12345677 keywords. These are called us related keywords. There are there the clear words with closely related to each other. Right. It kind of support the content on your page. Now, let's say you have a service paid in your service page. Only target one keyword, then you're realistic. You were. You may or may not have related keywords, right with regards to your service page, but in my case, I do have some related keywords. So these are termers related cures. But when it comes to Al s I keywords, these are keywords which may be not really that to your, um to your content or what you're you want to target. But it kind of makes sense, toe, you know, to be present on the page, like Like, as for the example that I show you, if you're writing about Empire State buildings, then Google expects your content to have the world less there. NYC Times Square. Write all these words which are related to Empire State buildings but not closely related to the subject itself. So you're getting the point here. Okay, So in order to find and generate the Ellis I keywords for your content the easiest where you can do it, go to the website called Alice siggraph dot com, which will, um, fetch you a couple of key words led to your business. Like, for example, my main key word here is a virgin. Your barbecue so I can go ahead and copied a keyword and go into the website and paste in the new Yankee Award here and click on Generate. Oh, no. All you have to do is wait for a while. Let the to process the data should split out a couple of key words. Now, when you analyze the keyword, these are Alice. I keywords. And when you analyze it, some of them may not make sense to you, or some may be completely off the topic so you can ignore those just tried toe, you know, like, include them as much as possible when whatever makes sense. Like, for example, here, Virginia barbecue style. This I can try to include. And then what else? Here, Um, like Virgin Air Korean barbecue. This I may not have toe include, because if I don't offer Korean barbecue in this case, and then what else Here, Um, like barbecue cook off Virginia. It is also something I can include into my body off into the body of my content. Right. You can sift through the list and include as many as you can. It would make sense if you don't have any Alice I keywords. That's fine as well. Google. We eventually understand what you're called until about, but you can't included. That's well and good. Okay, So as far as the writing s you optimized content is concerned that solves for it. Ah, this is just optimizing for the home page. If you need to optimize for any of your inner page, you can follow the same instruction just how I highlighted. And in the next lecture, I'll teach you how to optimize your page for conversion, optimizing for conversion rate. Right, because there's no point, are driving in traffic and getting lots of visitors, but no sales. So in the next lecture, I'll teach you how to optimize your page or website for conversion. So thank you for watching soon the next lecture. 15. Conversion Optimization For Local SEO: Lesson three important things for conversion. There's no point off optimizing your page or content to rank on the first period of Google . At the end of the day, the goals for any local business owners is to make money. In this lecture, I'll tissue some basic steps that you need to keep in mind when optimizing your page for conversion. Number one have a clear address and contact details on the website, preferably above the full that is in a hero section and above the heather. Next, have strong CD or called to actions sprinkled across the pages. Include 2 to 4 testimonials, preferably at least one video testimonial at quality images off your interior exterior team members, etcetera. This helps improving and showing to your customers that your business is legend. Include awards and places you have been featured in this health bilk the social trust and the credibility of your business. Remember to talk about what your prospects will get. That is what's in it for them talking their interest, not just talk about your business. This is a copy writing basics that every business order suit master capture email using league Matt Nix for future marketing For example, you may offer something for free in exchange for your visitors. Email, email, marketing. It's not that, and it's still very effective even in 2020 and lastly set up goal in Google Analytics to track for conversions. Also, be teaching you how to set up the goal on your Google analytics to track your conversions page by page. So without further ado, let me demonstrate these points on the real world. Exact example. So you can follow along and understand. So here I've taken toe loving examples of the website to demonstrate the different points that have just highlighted out Number one. Have a clear address and contact details on the website, preferably above the full in the header and and ah above the header and hero sections. As you can see in this website, the address and information of the business clearly hard at it above the header, as you can see here like these are the opening hours, closing hours and the exact address, as well as the big call call now button here, where the users can easily click call toe call in order to call now and then. Um, besides, it also has a clear information at the bottom. Here at the food, our swells. You can see here exact address and a couple of details that the users might need. This is also another good examples off. Um, like having a clear address so the users can easily recognize next, have strong call to action sprinkled across the pages. Strong call to action could be something that clearly highlight the message that you would want to you wonder users to do the action on your page. For example, in this case, book service for me, I would change the button to something like, um, call now or get a cool today, which makes it much more appealing and create a sense of urgency. But book service is also fine in this case, as you can see. But the floor of this page is would I would actually prefer to add something similar like this across the pages like maybe it's somewhere in this section and also somewhere in this section, something like that. So if the users want to contact, they can easily contact without having to scroll up to the section here. So this is something that I would fix if I were the owner of this website. Next add, um, include 2 to 4 testimonials, preferably at least one video testimonials. So if you scroll down to the testimonial section of this particular business, you'll see that there's this three testimony a box. Now, um, if I were the users or the customers looking for a service, I wouldn't I wouldn't consider this as a good testimonial because, as you can see, here is just a bunch of cold without the the the image off the actual users here. So, um, I would recommend you whenever you put in your testimonials for your visitors, make sure you include their image as well. Also, um, the number of testimonials You should not make it more than six in this for the maximum. So 3 to 3 to four should be enough. But five also should be fine, but no more than six. The numbers in this case, the numbers this three wishes find us well, so but I would prefer to have the images off the customers here and next at quality images of your interior exterior and team members. So, um, if you will have a look at this website or business. You'll see that all the images are kind of like a stock image, like there's no originally in the image that you can see here. These are images taken from Google pictures, right? So if I want to make it much more trustworthy, I would prefer to be something like this particular business. As you can see, um, they have featured their team members with their uniform, as you're gonna see, like, even the background here and here as well. As you can see, it really shows a business legitimacy and trust incredible credibility. Israel. So I river and increase your toe. Do this and also maybe try featuring that your office or your workspace so that also will helps a lot well, next include awards and places you've been featured in. So suppose if you're being future in Let's say, any other local awards or directories like forgettable yelled or something like that, you can have a za feature section as well, which would also help build the business trust and credibility as well. In this case, um, these two sides then kind of included, but, um, like for it, for instance, this business nerds onsides very big, credible business in Canada. So people kind of know them. Us being a bear, big brand. But so they really no need to fort feature these things, but it is your in your case, you may want to have it featured A swell. Okay, Next, you remember to talk about what your prospect will get. That is what's in it for them talking their interest. So this depends on how you have structure out your content. Like, for example, this particular business has written something like our experts can get your broke computer hardware, back toe work. We can get your mother board repair as well suggests replacement or upgrade it required. So this also have something that you can try like, um, talking that you like, Kind of like you're talking to your customers using the word like you or what they will get off your business. Something like that. So this is just a simple copyrighting tips which you can easily find on the Internet. I won't go into details and these stuffs, as this is actually an S e o course. Oh, just for a stake of example. I'm just showing you that whenever you talked all right. You need to make sure that you're talking your customers interest what they will get and why they should take your service, something like that, and on then capture email using lead magnets for future marketing. These both sides doesn't don't have any, um, place to captured email of the user. So I would really recommend you do this as well. For future marketing like it's supposed, they don't decide toe. Take your service today you may try to have something like an exit pop up. Like, for example, if I click close this window, then you may have some popped up. Like which some which may give them something for free in exchange for email. Then later on in the future, do may try to market them or provide them with something less than a 50% off discount or something like that, which works really well, a swell when it comes to conversions. So and lastly, set up goal in Google and then index to, um to track your conversion. So, in order to do that while you have to do is go to sign into your Google Analytics. As you can see here, I've done with my website and then go to the section where says conversions. So you click on conversions and click on goals here and click on Overview. As you can see here, um, this is the first green that you would get if you haven't set up any goals yet to go ahead and click on set up gold button here. Now these sections will display a list of goals that for your website. So go ahead and click on New Goal. If you haven't had any goals here and then we will Olympics kind of provide you with two options here. Number one is that from a template, and number two is from a custom goals. Now, if you're a local business, the chances are you can easily select from any of these templates, which will make it much easier. So like, for example, if you're a restaurant business, you would want to have to go on reservations or make payment. Make a point where something like that, if your service babies business, then you may have a conversion, or unless they contact us or less a fine location, something like that. So these templates are enough lag like in my case. My website is about a stick, and barbecue is a restaurant, so I would maybe create a goal for reservations here. So I just go ahead and click on reservations and click on. Continue and then next. Um, you said on the type like the let their different perimeters with you can defines with your goals. Like, for example, you set of destinations like, for example, ever customers visit a particular page on your website then, um, it means that the conversion is complete. Something like that or a durations means let's say a customer stays on your page more than five minutes. Then that's your conversions or a page pursed screens procession means, let's say, our customers, our customers visit more than one page on your website or two page on your website. Then that's a conversion for you, or you went up even like your customers clicks on any particular section on your website. And that's a conversion for you, like you can define it based on various perimeters. So let me just name it us destination to like it's supposed to reach my contact page and then I would you know, said it doesn't my conversions like conversion is done. At that case, the next you click on continue here. So destinations what? Where you would want it to equals? Like for As you can see here, Google analytics have also given you examples like, for example, use my screen for an app. And for its last tank, you scream out instead of this one. So, like, for example, you my customer reached my contact. Us page means I have, like, my conversion is done. So let me go to my website and take and, uh, the contact US page here contact us. So let me copy it and put it right here. So they said toe only put the You're also OK. So all you have to do is contact us here, which is your page, right? Like it depends on your pain. Like if the customer reach any certain paid on your business on your website means the conversion is complete. Once you've done that, just click on safe. Besides, you can also set a value like, for example, a reservation may cost you less some X amount of dollars like you can set it here. In this case, let's say you defined like a reservation is made less. $100 is credited to you something like that. It means that even there's any reservation made it kind of certain that you'll get $100. Something like that. You can set it as an optional thing here or not. Then you can just topple it off and then click on safe here. You can try and play around with all these metrics, the different types off gold conversions. Then, after you have done that, you can track keep track off all your goes on the goal sections here under or review sections. Or you can also keep tracking us on your home second here. Like if there's any home. Is there any conversions? Then you can keep track it, um, on the section here, here, as you can see, the any conversion goal here. So that's all for this lecture. In the next lecture, I'll talk about how to set up a how to improve your locality relevancy, which is one of the most important local s. Your ranking factors. That's all for it. Soon, the next lecture 16. Improve On-Page Locality Relevancy: Lesson four. Improve on page. Locality relevancy. I've already explained to you what does this mean? But here's a recap. Locality relevancy is one of the most important ranking factors for local s. You. This is because it's like you're saying to Google something like, Hey, Google, Look, I'm running a business in this particular local area. It helps Google understand the location of your business. Better in this lecture our God, you through some of the stuff that you can do to improve your own page. Locality relevancy number one include your actual address as frequently as possible on the website. You can use last the food area, which will be present throughout each and every page on your website. But make sure that you have your address president on your home page, which is one of the first page that Google looks at on your website. Next, you can embed Google maps and all the important details for your Google. My business listings, such as business hours, phone numbers, etcetera, block about things in your local area. For example, if you're running a local computer repair shop in Edmond, in Canada, you may block about things like top five things to look for when she was in Colombia repairing Edmonton, which in this case has the word admitted knitted, which means that you're talking about Edmonton as well as your industry because your your company repair shop or you could just be saying anything about your local area in general. For example, any local events Xterra and lastly, you can link out to your Google my business listing and anything related to your local area from your home page. For example, every keep a Wikipedia article about your town. This against will help. Google understands that your business owners in a particular local area So let me demonstrate thes points one by one, with the help of example. So number one include your address as frequently as possible. As you can see here, I've taken this particular website again, this farcical example. So if you remember this particular side, they already have their website feature on the top. As you're going to see here their address on the top right, And then, besides that, they also have it mention on their food areas. You can see here a swell, so try toe mention your address as frequently as possible throughout your website. Next, embed Google maps and other in four informations about your local area, which can be taken from your Google. My business listening So this particular website hasn't embed the Google map, but besides, they also have added a couple of important information, such as their address, therefore numbers, their contact details, their working hours and their business informations. Um, this particular site has actually an embedded a Google Maps at the bottom of their footers areas you can see here. So and besides also working hours and uh, their about sections, you know, in order to embed Google maps on your website, there is an easy where you can do that first to go to maps, Google dot coms or Google maps and in type in your business name. So, for example, this particular business name is I shaped technologies, and I'll just go ahead and type in I shape technologies and click on your your listings on the map. Once you've got your listings locations on the map, you simply click on share button here and click on embed a map. Now all you have to do is copy this line of cold click on copy HTML and pays it on your website, particularly any real location. Your websites, such as the Food ER and the Matthew, will be displayed as shown in this example and third block about your local area. So this could be anything related to your business or anything related to your local area. In general, for example, this particle business website you look at their blocks location. You see that you know they have some articles related to your toe there industries such as how to remove Mulberry from Mac Fried. Great tips for choosing computer repair service. How to remove adware spyware call from computer So these are business industrially lead related articles. And besides that, they also have something like top five things at Modernise, famous for call five, Cell phone repair service and Edmund. And so they also talk about their own towns or the location where they're operating in in order to make. Google understands that their best their business is running in the town called Edmund in in this case, if you can see here, there's also very important, like, um, it helps improve your locality relevancy a lot, and also one of my clients performance, which, after doing this particular method, he was able to increase his traffic by almost doubled and as well as the ranking and fourth link out to Google my business or anything related to your, um they're your count or location in particular. So, for example, if you analyze this particular size home page, you will see that this side links out with their Google my business listings, if you can see here. So if I open this link, you see that it links out of their Google my business listings here, as you can see and they also link out toe there, um, their maps location here is well, so these links out to their maps. And besides that, they also links to the article on Wikipedia about that mountain as well, in this case. So all you have to do is go to Google and type anything about your locations, such as at Milton or, um, let's say San Diego or where were your locating and And go ahead and open Wikipedia and just simply link out to it this again. It will help Google understand that you're a local business owners in particular area, so that's all for this lecture. In the next lecture, I'll introduce you to what we call us structured data or schema markup, which is another important things for Google to understand about your business better, that's all for it to the next lecture. 17. Introduction To Schema Markup: Lesson five understand schema markup in details, schema, markup or structure data is a snippet of court, which, when added to your site, help search engines like Google understand your webpage better. Besides, some of the ski must are also displayed as a form of what we call us. Rich results in the search snippet. Some of the examples are star reviews, recipe snippets, books, schema, etcetera. You must have seen this some from time to time on the search results. Local business skimmer is what we need for local businesses. Now keep in mind that there different types of schemers, such as reviews, schema, recipe ski month organizations keep my etcetera. But what we're just focusing on now is what we call us. Local business schema for your local s you breaking down further schema is divided into multiple type. For example, professional service child care, Then this fracture for local ASIO structured data are important as Google uses this information to understand your business information and locations for fourth for the details visit this particular linked to understand about local business schema in more details. So let me show you a little bit of examples. What is a skimmer and how it looks like as well as the local business skimmer. So this is one of the examples which I was able to find. Regard regarding the review. Ski Mexican See here These are called us star rating or review Schema for certain type of queries like, in this case is of review queries so Google will display. This is also you must have seen it. Sometimes when you start for any recipes, let's say a recipe on how to bake a cake and then this type of things popped up. It's called US recipe Scheme. As you can see, when you click on Show More, it will essentially show you more kind off recipes here. And when you for the scroll down, you'll see these with the images on the side. Israel like this. So by implementing thes type of scheme us, it helps. Google understands your sight better, and also it helps in hot your search results and makes people want to click through it. And lastly, this is how the official documents off Local business schema. Looks like you can simply go to the links that I put on the slides and you'll see some time like this If you need to refer toe in the future now, in the next lecture, I'll teach you how to implement the speak schema markup on your website to improve your local issue. And trust me, it only takes about 5 to 10 minutes and you should be good to go. That's all for this lecture to the next lecture. 18. How To Implement Structured Data (In 5 Min): implements key Madeira in under five minutes. In this lecture, I'll teach you how to implement a structure data on your local website within five minutes . Here are the steps Overview number one. Goto this particular euro and choose local business. I just schema type. Next, select your business category If you can't find your business category Justin produce local business Next feeling all the necessary details such as your name, address, full numbers etcetera then copied a schema snippet and then fourth pays it onto your homepage using the ash FC M plug ins and lastly test instructor data using the tool called Google Structure Data Testing tool. So without fordo, do let me guide you through this step by step. So first you go to this particular website is a free website which allows you to, um generate a local schema. Markup for your website is the euro. You can simply note this down. So first you select the type off schema markup that you need to create. So here's you click on this menu and scroll down to the section where says local business. After that, you can, for those select your category of your business like they're different type of degree here , if you can't find can simply select local business. In my case, mine is a restaurant, so I can simply goes and typing restaurant business if presence. So I would selected US food establishment here. In my case, once you're selected, then you can simply ah, go drill down further to your business type. So in my case is a restaurant or I can just go ahead and select a restaurant here and then some typing a business name here. So my businessman name is the barbecue place. And then the aim is your order your off your business logo. So I'm back in my wordpress dashboard and I'll check the euro off where my logos present. So just go to my media and then find the locations off my where my logo is present on my website. So the logo would be this one should be my logo so I can go ahead and copied or you're all here and paste in next Is the euro off your website? So my website here is this one. So go ahead and copied or you're out, and then the full number, I'll just under any arbitrary one just to speed up the process here and the price range If you offer any range of your price if you don't want. If you don't want to enter it, just simply leave it like that. And then the menu, your elder euro, where my main was present. Remember, these are special feels just for my business. Your business may have others specific field here, so in this case, I'll just leave it like that just in this for stayed up example and in country, um, the country where it's located. So I just choose United States, and then my state is a four genius. So it's gonna be this one when they latitude along to do the locations where your business is present. So, um, it is also very important to enter it. If you have any physical locations for your business, in this case, I'll just leave. It is blank, and then you can next. You can simply enter the opening and closing hours off your business. If you open a 24 bus there and just simply click on this one and then you can further add a social media profiles, links to your business so you can simply click on this button and add here like this, and you can simply fill in all the information required here just for the sake of example. I'm just going toe click Click this options. Once you have generated or written your information's, go ahead and copy the snippets here. Next, go to your WordPress website and go to the A F. C M Plug ins here and then click on add new and then you enter your snippet name just like last time. In this case, I'll just endure it as, um, schema markup, and then select the locations where this you want this particle court to be present. So as mentioned, you have to pace this particular court on your home page. So we're gonna selected a specific page and then choose your home page, which in my case, is this one on location. Just leave with us. Header here and go ahead and pace in your court and click on. See, that's all for it. Next. You would want to verify that your scheme ice present on your website, so go ahead and copy in your your all of your home page and go to the tool, Call Google structure data testing tool and click on new test and click and paste in your your website. Your and click on test. As you can see here, the desired the summer destructor data at present on your website. All you have to um, look at is the ski mother you've just recently created in my case is a restaurant schema. So here you can see here. And besides that, the tool also gives you the warnings and the errors for your scheme. Us now warning should not be a big deal. But if you have any errors, make sure you look at you the schema by clicking on it and see the errors that it recommends you to add. As you can see, it recommends you to add price range and service cuisine, which is I didn't provide when I initially created this structure data and is how the structure data looks like using this Google structure data testing tool. Now, if you have any errors like in this case, there's none. Then you can simply read on what it expects you to have, because sometimes like, for example, if you forgot to fill in your name here, which is a required feel. The arrows will show up so you can simply go to your stay, um, schema markup generator. Using this particle tool and fill in the name or any required. I feel that the tool that destructor data needs and that's all for this lecture. Um, if you have any questions, feel free to ask me directly, and I'll answer them as soon as possible. In the next section will talk about technical local assail. Thank you for watching see in the next lecture. 19. Everything About Page Speed: Section four Technical optimization or technical s you lesson one pay speed page speed or how fast the page loads is one of the most important ranking factors on Google as well as conversion perspective. Think about it. If it uses land on your page and it takes less than 10 to 15 seconds for your page to lose , do you think he's going to stay? Obviously not. I had a client who was able to increase ranking upto five positions after correcting his pay speed. So a couple of months back I had a client who came to me and asked me why he couldn't improve his ranking. Regardless of whatever he has done on the website. He had that a proper on page optimization or even all page. But no matter what he tried, he couldn't increases ranking. I investigate into the side and found out that the majority of the pages took a list about 15 seconds to lure. So I went ahead, optimized for pay speed, and within a week or two he saw massive improvements in his ranking. An idea loading time of a page is 2.5 seconds, five seconds. Obviously the lower the better. Well, here are some of the tools to catch pay speed and to improve them, so my three favorite tools to test pay speeds are GT Metrics, Google Page, Speed and Kingo. Use WP facets. Catch an auto optimize plug ins to speed up the website at the court level. Youth WPS must tow bugs compress images on WordPress website. Now these plug ins I have already introduced you to them. I'll show you step by step on how to activate and set them up in a couple of minutes From now, Images are the biggest issues when it comes to pay speed. Always used jetpack as an image file. Use online tools like compressed J P E G doc home or tiny jpg. To compress J epic images. Try keeping the image file at least 100 kep kee K B and try using the same image size throughout. For example, if on your paid the majority of images sizes 1080 into 7 20 you would want to keep that ratio throughout the pages as well as their overall website. So without further ado, let me demonstrate you how to activate and set up these pay speaks improvement plug. It's so here. I'm back to my WordPress website back in, as you can see here. So if you haven't activated those plug ins that you can go ahead and activate right along with me. So first, we're gonna activate the WP fosters cash, so go ahead and activate it. Once activated, you can go ahead and set it up. So the settings will be on the light left hand side, as you can see here. So click on the plug in settings. Now, this is how it will look like when you force activate the plug ins first. What? All you have to do is enable the cash system here by ticking this box. Now, a cash is basically like a snapshot of your website. Instead, off requesting your website files from the server again and again, cash will act like a middleman and serve a static content to the users. Thus, speed up your process. Okay. Next is the pre Lord. So basically, just go ahead, activated it. You would want toe, um, take all these boxes in order to maintain the maximum performance of the planets and then click OK, and then this one Do you want to show the cash? Like to the logged in users? If you don't want them, just simply click this one because other said cash will basically like store all your website files on your on your wordpress website as a back. And so it will have, like, arrested your files. So they want to see that file, Not you can simply click, check, tick on this button. This one also again similar on mobile device. And then here the option is to clear cache files when a post or page is published. So you would want this option to be kick because, as I said, cash is like a snapshot. So I suppose if you're just published a new articles or new pages, if you don't clear the catch, the old page will still, um, persists or the new page one show up on the website where users comes to your website. So you would want to clear all the cash in this case. So this also applies to when you update the post, right? You would want to clear all the catch when it comes to updating the post. Otherwise, your updates will not shows up and men. If I asked you, Mel, you want toe check this this as well, and this simply check all if possible, but you can just simply read on if you don't want to check. But in my experience, by checking all the books should be fine. Once done, just click on Summit and there you go. Your first plugging is set up. Next one. We're going to set up the auto optimize now, As mentioned in the beginning, auto optimize is is essentially like a WP faucets cash to optimize your pay speed, but it does so at the court level. So there's maybe it sometimes that your auto optimized can cause some problem on your website. So you may or may not want to use this plug ins like, for example, if it causes some problems that you may not have to activate or use this plug it and all is just like an optionals. But if there is any, if there's none of the plot problems, then I recommend you use this plug in as it will further improve your pay speed. So all you have to do is just simply check on all the boxes here as you're going to see here and this one as well, and that's it. And then just click on save changes and empty cash. All right, so, um, next one, we're gonna set up WP smush W piece. Much is like a image compressing plug ins, just like I introduced you before. So you can go ahead and activate it if you haven't, and then go to the settings on the left hand side here and click on the settings. So, as you can see here, this is this is what you will get for the first time when you activate the plug ins. So it would just take a couple of steps to set it up. So just go ahead and set it up and then automatically optimized new uploads. Now, what I like about this plug in years, it will automatically optimize and compress the newly up loads to your websites without having you to manually do it. So that's one of the best thing about this place. And so you would want toe leave. This option is ah, on here. And then click on next. This option stripped my image. Metadata essentially means if you take a smartphone or any other lesser camera to take your imagine. Sometimes they're certain data present in those image mints kind of made image size file large. So this options will kind of remove all those unnecessary data and thus compress or reduce your inmate's file. Lazy loading. Leslie Loading basically means your image more Lord right away when when your page load it will only lords when you scroll to that section where image are present like you must have seen this from time to time wreck, for example, when you visit a particular website and you sometimes is a blank on the image the where the emails should be located. But when you scroll down toe that section, the image just suddenly pops up. That is called us lazy load. Now you may want to enable it or not. That's up to you. But if you enable, it will surely improve your pay speed. But for me personally, I know like it a lot because it kind of degrades user experience. So I'll just leave it off in this case and click on next. And lastly, do you want them toe kind of keep track off your data usage like it's just like what you know now. It is what every plug ins would do, so I would just simply toggle this off and finish up to set up. And now the plug ins will go ahead and kind of check the majors on your website and see if there are any UN compress or on optimizing major, as you can see here. The plug in have identified 85 attachments or 85 images that needs to be compressed or optimized. And one of the cool features about WPS marches box much or bunk optimized features, which will allow you to borrow. Compress your images within a button off within a matter of clicks, so you don't really have to do it manually one by one to optimize your image. You guys just go ahead and click on this button here, but mind you that this only works for 50 images with one click, which means that, um, it will optimize bug optimized only for 15 minutes, and for the next 50 minutes you have to click the button again because, um, it is a free version here, but we don't really need to buy the full worsens as the free world and works just like a charm. So that's all for all the pace beads, improving plug ins in the next lecture, I'll introduce you and teach you how to use different tools to check your pay speed and improve your pay speed by manually looking at the problems that is slowing it down. Thank you for watching in the next lecture. 20. Page Speed: Part-2: in this lecture, I'll cheese you how to measure your pace speed and read the different things that could potentially slow down your pace, be it or how fast you're page loads. The first tool that recommended is called GT Metrics. So all you have to do is to go to this particular side GT Metric stock home and next you copy on your your l here. So let me go ahead and copy more euro and let's go ahead and pay a visit to the tool and then click on Test your site. Now, as you can see here, the tool ist testing your site from a Vancouver Canada server. But much of that they also have a user sign up options here where you can, um, do different things with the tour. Like, for example, measure your pasty from different server regions and also save up your pace before the next test. So, as you can see here, um, the tools have analyzed my pay speed and came up with different options on, um in formations here. So other left hand side in this section is called us performance score or optimizing and score on the right hand side is the things that you really need to really take a look on. So optimization score are basically like how well optimized your website is to improve your pay speed. And on this right hand side section is how practically how far is practically your page loot. So all you have to do is just, you know, like look at your pace speeds or half are your paid loads. Optimization score doesn't really value much because I've seen many website like, even though they have achieved 100 on 100 on both the scores, but still managed to lose very slow. So as a definition of the of the pace, be this That is how fast page loads. All you have to bother about is how the pace speed in this case. And besides that, they're also different, um, information listed down here. You don't really have to bother much or worry about because, um, the both the plug is that I introduced you to that is W P fastest cash and auto optimize should have already taken care of the majority of problems here. Like, for example, unified JavaScript men. If I asked you Mel, enable compressions. All these information. Um, like, for example, in this kids, we have a problem with leverage browsing, browser cashing. So this. Go ahead and click on and see what's the problem here. So if you ever have a look here, you're going to see that they're the problem with the cashing problems. So all you have to do is maybe do a little bit tweak on your cashing Web, plug it in like, for example, WP fastest cash and you should be good to go here, Okay? And the next tool rich I recommend you to use is called Google Pay Speed. There's an official Google pace. Be testing tool so you haven't just go ahead to Google and typed in Google Page speed and clicks on the first link Google pay speech work similar toe the GT metrics. So just go ahead and copier you and pays there and click on analyze, just like GT metrics. Google pay speeds will categorize are give you in formations into different sections. That is the optimization score and, uh, the pace, be it or how fast you're page loads but in a in a little bit different manner. So let me just show you in a few seconds from now, once the tool has finished up. So as you can see here, this is the first part is the optimize engine score and it also categorized into mobile and backstop. So on my mobile device, my paid optimizing his scores 51 off, out of 100 on deck stop is 67 out of 100. And then, as I said, all you have to care about is the how fast your page loads and all this can be looked at in the sectional lap data here. So as you're going to see here, the first climb 10 full paint or the first time that a users would, um, start seeing your content is at 2.8 seconds, forced meaningful paint or the first time that users can start reading or understanding what your pages about is also about 2.8 seconds. And besides that, they're a little different metrics here and also different opportunities that you can improve your pay speed like, for example, TTF bt tfb stand for timeto first bite. It depends on your server. So in this case, you may want to, um, have a premium servers to improve your pace beads. And besides that, other problems can be already have been handled by the plug ins that I introduce you in the previous lecture. So you don't really have to bother about or worry about much. But they're also certain things that the plug is may not or couldn't handle properly. In that case, you may try install other plug ins, which may solve specifically for problems like, for example, eliminated render blocking resources. In this case, auto optimize have already solved this to a certain point. But there may be other players which will improve this particular problems more, so you may want to maybe investigator on that. But if you're using WordPress obviously in mobile device, and you should aim for at least 50 to 70 and on deck stop, about 72 eighties should be in ideas, optimizers and score. But as I said, optimization score is not a problem or you have to care, or look at how fast paced lose, okay, and the next tool that I want to introduce you through is called Ping Dump Tool, so all you have to do is go to tools dot kingdom dot com and once again enter your websites and click on start test here. But a small difference here is that pink gums allow you to test out your pace be from seven different servers. Location is a hesitancy here. Japan, Germany, United Kingdom, USA, Washington USA Center for us to school sitting here in Sao Paulo, Brazil. So the way to use this to it's basically test out your pay speed on different service. And once you've got all the pace beats score, just add them up and find out the average. So, like, for example, I'm testing it from, um, USA Washington, and go ahead and test and then really, like a few seconds from now, the tour will split out How fast your patient load testing by testing from Washington. As you can see here, it takes 692nd milliseconds to load and a performance great here. This also is like their own perform optimization score. So you don't really have to bother much here. And as you can see here in the United States Washington, it tastes 690 milliseconds. Then you would repeat the process again and take out the average by adding all the load times up and divide by seven. In this case, okay, And the next two tools that is, this one compressed jpg and kind of gpt thes tool tools will kind up come compress your image like you can go ahead and upload multiple images Well, before you would upload to your WordPress website and would just compress it. Now, you must be wondering like you already have install double peace much and why you would want to do it manually one by one again using this These two tours on the reason being WP if smart number one is a free tool and number two, it works on your WordPress back in and you know the maximum it can kind of optimize. Your images are only up to 6 to 7%. So in some cases it may not be enough. But these to plug ins, in my experience, they can optimize up to almost 50 to 60% from the image size. So, um, you can kind of combine this tools and this tool together to further, um, optimize your pay speed. So, um, as I said, if you're if you're lazy enough to do this manually, so you can just pretty much rely on this tool. But at the end, the day if you really want toe speed up your pace beads, recommend you toe, do it forced manually and then upload to the server issues. And then it will be for optimize using this tools. So that's all for this lecture? Um, the key take away from it is Number one. You don't really have to bother much about optimizes and score, whether it's from GT Metrics, pay speed Google pay speeds or Ping dumb or you have to care about is how fast your page load. And secondly, the majority off problems should already have been, um, taking care off using the WP fastest cash and auto optimize. So you shouldn't worry much about on number three. The two most important problems behind pay speed is your hosting and your images. So if you get these two things sorted out, your pace, we should improve dramatically. That's all for this lecture. Soon. The next lecture 21. Mobile Friendliness & SSL Certificate: Lesson two mobile friendliness and SSL certificates. According to the stat, a 2% off local search happens on mobile devices. So if your website is in mobile optimized, you could be missing a ton of potential customers. If you're using what press your size pretty much already mobile friendly Because nowadays all the latest themes are already responsive and support all types of screens. Now you're using any one of the free themes which I recommended to you in the beginning of the court. We don't have to worry at all about this factor. You can use free tools like Google mobile friendly tests to check if your side supports mobile devices or not ensuring that your side is secured. Using SSL certificates is also another important factor. Although it's not a very important Google ranking factors having a secure site helps improve your sides trust and credibility. Now we don't know what is an SSL certificate. It is what you see on the websites euro that it comes with https and with the padlock science. If you're using chrome browsers nowadays, SSL certificates comes as a free feature in the majority of hosting packages. In the past, you have to buy this features separately. But nowadays all the major hosting packages have already included this SSL certificate, so you don't have to really worry about it at all. But if your side still in the hasn't have this featured yet, make sure you contact your developers and put it or install it for you. So let me show you how to check your side mobile friendliness using the Google mobile friendly test tool. So all you have to do is go to Google and typed in Google Mobile friendly test and I have to do is enter your side website. You're all here in this case and click on run the test here. Ah, What the tool will do is it will essentially analyze your page and, um checks whether you're your website or your page is of supports, Morbo devices or not. So, as you can see here, it's currently analyzing the page and within a few seconds from now, it should be over. As you can see here, um, the tool say, is that my page? It's mobile friendly or my website. So you don't have, um because is using what the free theme that I recommended. That is Astra Astra theme. As with us nowadays, all the WordPress websites are mobile friendliness. But there's maybe some of the case where maybe you're using old WordPress versions or your themes may be outdated. So you may want to test again if your site or your pay supports mobile devices or not. And that's over this small lecture. In the next lecture, I'll introduce you to read erections and for four errors. 22. Re-directions & 404 Error: lesson. Three re directions and 44 pages read Directions are the process of redirecting users toe other location or you're out on your website. Suppose you have a euro off abc dot com for slash a and you want your users to land on another Uriel, for example, a B c dot com forced last. Be redirecting it mean when users land or your ABC don't come for slash a is gonna be redirected to the girl off abc dot com Force last be the two most common redirection czar. 301 and three or two 301 Reductions mean the page is permanently moved and three or two means is temporary. Moved 44 A record means the page doesn't exist any more. Too many 44 air on your website can degrade user experience, thereby decrease the ranking well. The most important ranking factors for Google is user experience. If your website has too many four for error or pages, it can degrade user experience and thereby decrease the ranking. If you want to redirect your existing content to new euro, you can use a plug in like read directions, which I introduced you earlier in the course to enforce three or one redirect fair to redirect. It's not recommended because it signals to Google. That is just a temporary moved, which may not pass the link juice or link power to the New York Out. Too many read directions can slow down your website, thus lowering user experience, so make sure you don't have too many dearie directions on your website. So let me show you how to set up the plug in called read directions and teach you how to use it. So here I'm back to my WordPress back and web of the website, and if you haven't activated the plug in yet, you can activate right along with me. So here's a plug in, um, settings. You go ahead and click on activate. Once activated, you can click on the planning settings to set it up for the first time. And next time when you want to access, it is right under the tools and re directions here so you can come here anytime you want. And here, this is what it looks like for the first time when you actually setting it up. Ah, next you just click on star set up here, and then here they they give you a two options that is to monitor permanent link changes in WordPress pose and pages. This means that if there is any change in the euro or locations, it will automatically kind of makes a redirect for you or inform you about any changes. And this also will keep log or keep track of all the redirects and 44 errors so you would want toe, maybe check on these both options. But this option says that storing lock on your for redirect and 4/4 will allow you to see what is happening in your website. But this will increase your database stories requirements. So if you don't want toe put ah, heavy load on your database, you may want to uncheck this. Otherwise, you can just check it and then click on continuous set up here. It is not necessary for this options to check, but you can read on it and check if you want. Oh, and then let the plug in kind of checks for any requirements on your website. And once it's done, you kind of click on finish set up here. Now you just have to wait for a few seconds for the plug ins to get set up and once done again, click on finish button here. Now all the reductions are present on the tackle redirects. So let me zoom in a little bit. So you're going to see here as you can see, a president on the redirect option here and in order to add new re directions Or if you want to change the euro off one of your page to another, and all you have to do is click on, add new here, and then this one is the source. You're or the old your l of your page and the target ul is the target euro that you want to move your page to. So, for example, um, let me take an example of a page on my weapons on this website and redirected to another location. So, for example, I want to redirect my contact us page to another page. So all that happened the waste copy to your all of the page and pays it here. And suppose I want to redirect it to the your alcohol contact instead of just contact us as you can see here. So now, as you can see here, contact us is now being right. Redirect to contact and next you just have to check that it is in redirect. And besides that, you also can toggle on this settings and see that what time of redirect is is, as you can see here it is a 301 redirect. You would want to make sure that it is 31 redirect and not three or two here. So by default it will be 301 redirect. And after you've done that, just click on add redirect, and that's all. And besides that, you can also keep track of all the full four pages on your website, and maybe you can redirect them toe a new page in order to fix any like user experience issues, which can come with the four for court or pages. Now that's all for this lecture. If you have any questions, feel free to contact me and I'll answer them. Assume that's possible. Thank you for watching in the next lecture 23. Site's Structure That Google Loves: lesson four sided structure that Google loves. Great site structure doesn't only help improve your overall user experience, but also helps Google crawl and understand your site more efficiently. Thus better ranking with great sites structure. You can pass the link Jews or link power from external source or what we call us back wings to maximum number of pages. Thus increase your side overall authority, which is one of the most important ranking factors for Google. Here are some of the general rule of thumb off a good website structure number one. Make sure number of clicks to deepest page on the website is less than or equal to three clicks. Number to have maximum number of internal links on the home page two pages on the website. This because in the majority of time, your homepage should probably be the pain that has the maximum number of back wings pointing to it. Thus, in order to distribute those back wings power to other pages on the website, you need to have the maximum number of internal links on the home page. Number three include important links in the side white areas such as header and footer off your website. This halves Google as well as users, understand and navigate throughout your sites easier Number four interlink All the relevant pages. Number five have privacy policy and terms and conditions page at the side y, preferably footer. So let me show you where the have of example of how a good website structure looks like. So here I taken one of the example called What website is called I Ship Technologies and is a computer repair and laptops service, um, local business in Edmonton, Canada. So this is how a normal ah, home page of local business service based business would look like you've got a bunch of information here. So, um, the first thing that you'll be noticing when you land on the page as you'll notice lots of internal links on the page life, for example, thes links are pointing toe the inner pages on the website. So let me just open those up for you, as you can see here. And besides that, these buttons are also pointed toe other pages on the website like for most see our services points of the service page. And besides, that other obsession also points toe different service on the different pages on the website US. Well, like when you scroll down to the bottom, you see that they have also covered different locations, just these locations. And these are you have also pointed back the internal links to these pages A swell. So as you can see here, these are all the internal pages of the website. Next, they have also included Ah couple of, uh, most use menu on the header as well as the food, as you can see here. So when you scroll to the food as well, you see that they have had many although the important links on the side wide area that they're header and footer. And besides that, their deepest page on the website are probably these service paid, so that is also less than three clicks. So, um, it is on a service and just click on any one of these, um, service. Then you can access these pages as you can see here, the closer as one of the good website structure and for regarding the your l for the site structure. This I already taught you in the keyword research for local SL section that is in the keyword mapping section. If you don't remember it, make sure you check that out. This will also help map out goose I structure for your website. And besides that, let me also show you how a typical local business site would look like having a great size structure. This is how an ideal side structure would look like for any typical local business website . So you've got a home page here, and then the homepage would have a internal link to other important first category page. So we've got about page service page blocked page, location page. If you serve multiple locations and contact pays just how you saw in the previous example off that I shipped religious website and on the service players. You also have ah linked to other related service like, for example, compare repair laptop repair. Sarah, as you have seen just now and the blocks are also I like a hub where all the block articles are present. A location page also all contains all the locations that the business serves and the contact US wishes. How normally you wouldn't have a contact as you can see here the deepest level Ah, the deepest page on the website is only about two clicks away. So one and two, as you can see here from the home page. If you have any further level, then you can simply add it. But make sure you group them in a very logical manner like this. And besides that, all these pages are internal linked to each other. And there was one more concept called us, um, internal link passing Jews. Which means that if you want to rank in this particular page on your website to the highest need to make sure that that page contents the maximum number A number off Internet link pointing to it. So in this case, suppose everyone your home page to rank the highest than all of the internal links President, your website or the maximum number of internal links. President, your website. You point to the home page, as you can see here. So all the links from the service are pointed. The service pages and all the length from the service of the service page are also pointing back to the home because you're going to see here. So as you're gonna see. Although the home page points out to all the pages on the website at the end the day all the internal links also points back to the home page does kind of gives the authority to the home page and makes it rank higher. And this is how a typical ideal size structure looked like. If you have any questions for your free to contact me and also try to answer them as soon as possible and thank you for watching in the next lecture. 24. Understand Off-Page SEO & Backlinks: Section five off page optimization or off page s you. Lesson one. Understand? Off page s you and back lings off page sl refers to optimization outside your website which is out of your control. It influences How will your website is ranking on the weapon? Google two factors include back links and social signals. Back wings are external links pointing from other website to a page or two. Your website social signals On the other hand is the signals around your website or your business on social media such as Facebook, Twitter, instagram, etcetera. Google never confirms that social signal is a ranking factor, but there seems to be a strong really correlation between sites rank in the first page and strong social signals being on the other hand, thus confirmed that uses social signals. Now, in my experience, I've tried testing it many times, but it has never seen a result. Yet in 2020 and beyond, back wings have become less important. Those still remains the number one ranking factors for Google links. Relevancy is becoming more important. Link relevancy is defined by how relevant decide which links to you to your business. For example, even running a local business on unless a computer repair shop, I would like to have my back wings coming from a side wishes related to mark. For example, other computer repair or full repair or something in similar is calling link relevancy. Not all back wings are equal. Google can devalue or ignore links if necessary. Now Google clearly states that not all back wings are equal. For example, links coming from a relevant website will have less weight or less importance than links coming from more relevant website. So let me give an example. Suppose I'm running a computer repair shop and I'm getting a back brings, Let's say, from other numbers website now. That link may not give me much important or much ranking booth, although every back links will still give you some value. But it differs difference on the quality of back leg in 2020 and beyond. Links like WEP 2.0 comments, forums and other lower level links have little to no value, even if it comes from High authority website now, Web two point owes are basically like, you know, a website dot wordpress dot com or website dot block sport dot com all these website um which are like what we call us wept to porno properties. And besides that, they're also back wings coming from comments like you must have seen when you go to any website and you comment on that particular website or articles and in the action to input your website euro now that also can act us a back Ling's. But they're termed as low level links or links coming from forms. For example, these are the links with Google, hardly takes into considerations and has little to no values, especially in 2020 and beyond. PB in links still work now for some of you who don't know what is a P been is actually a network off different websites, high authority websites linked together and pointing a back links to your website so you can imagine it like your website in the middle. And then you have other high authority websites circling around your website and all these websites belongs to you and they are pointing for your website now, um, Google's states that any manipulative in their ranking algorithm says just buying links or but doing all these kind of shady s, you can result in your website Being penalized P binge is one of the methods and it still worked. Although you may get risk off being penalized by Google in the next video, I'll introduce you to what is a back link authority or what it means by authority in the back legs. 25. Understand Links Power (Authority): lesson to understand links, power or authority, link power, or what many esos referred to as link authority is how strong a link is in terms off its own power. And s your Value Authority concept initially came from Moss with their domain authority. That is a D A and page authority. That is pH metrics, not loss, is one of the big players in Esso industry, and they have their own astro tools. Now one of their tools allow, um, the users to measure what they call us the main authority or D and paid authority, or P a. Richard. Essentially, how strong link is besides Moore's there Other eso tools, which utilize similar concepts such as ash reps with domain rating. D R. And you're all rating you are and majestic with Trust Floor, TF and Silence and Floor CF. Now, besides more there, also, there are other third party S Seo companies, such as address and logistics, which have their own respective metrics to measure how strong a link is a swell now, whatever metrics or tools you are following or using, keep in mind that Google doesn't use them in their own algorithm. These are just estimations based on various factors, mainly on back Ling's. Now you have to keep in mind that these are the metrics that are invented by third party companies, and Google doesn't use them in their own calculation. Or how did you determine how stroll or good A lingers. So it's just a rough estimation. So, um, let me show you with a hell of an example of the domain authority and page authority. So you must have remembered this in the keyword research lecture that I talked about. Whenever you have to select a key where you have to slug it based on the demand authority and pay authority using the mosque room bar right? And that's the reason. By now you should probably know that back Ling's is one of the most important ranking factors for S. You're right, whether it's local S or SC or any kind of S e o back lease one of the most important ranking factors. And in order to determine how strong a page or website is, it's usually look at the back Ling's profile, right, And that's the reason why I told you to install the mosque room bar, which allows you to check the demand authority and pay authority, which is actually how strong a page or website is or how authoritative they are based on their back links. Profile. Right. So I go ahead and toggle the mosque room bar on the top. You can see that. Like, for example, for this query, um, plumbing. In San Diego, you can see that you there is a mix like Women authority of 93 Domain Authority 93 here as well from Yelp. Then 33 85 52 29 25 81 18. So it's a pretty tough keywords, right? As you can see here, many big authoritative websites are ranking for it now to clarify you, Ah, like the domain authority impaired authority. What? What is actually mean, Right? So the man authorities how authoritative the overall website is and page authority is how authoritative a particle a page is, right? So So, for example, this particle page that in our ruder dot com for slash San Diego County, this particle page has a P or paying authority of 39 the overall domain authority or how strong the overall Web site is off out of 52. Now all the metrics, whether it's domain authority, pairs authority ish reps. D. R or whatever, These are out of 100 right? So the Lewises being one and the highest is being 100. So these metrics are out of 100 as you can see here. So, like, 93 out of 133 out of 185 100 something like that. So the more back wings or the more quality back links your website or your page gets, the more you're demented. Authority or pitch authority will increase right. So, as I said, these are third party metrics toe, which are used to different one. How strong a page or website is based on their overall quality links. Profile. Right? So it doesn't always means that you know the side for the highest domain authority, or the man rating or whatever will always rank higher. But it's just, you know, less like a very strong correlation, right? And that's why I advise you to use this tool to determine whether the keyword is difficult to go for not because you know back legs is probably one the most important ranking factors , and it is usually like, you know, believe that when the site has more back Ling's, it will usually rank higher. Right? So I hope you understand now why I'm why I told you to use this tool. And I hope you understand everything about backings and back wings authority. Now, if you have any questions, feel free to contact me directly and are trying to answer your portions as soon as possible . And that's all for this lecture. So in the next lecture 26. Understand Anchor Text: Lesson four, understand anchor text. This is the first newly uploaded videos for this course. For those of you who have already purchased step. Moving forward, you'll find a newly uploaded lessons as well as the lessons that have been updated. Anchor text refers to the clickable words used to link one web page to another. The webpage link tube can either be located on the same website, cause internal anchor text, different website call US external anchor text. Anchor text is considered to be one of the most important ranking factors in SEO. Search engines like Google use anchor tags to understand the descriptive content or content of the web page and link to. So search engines, especially like Google, use anchor text in order to understand what is the webpage that is being linked tool is all about. However, anchor tags, it's also one of the most abused and misunderstood component in SEO. Search engines, especially Google, have been actively fighting the use of manipulative anchor text in order to game the system or rankings. Over the past few years, Google and other search engines have been pushing hard in Earth fight the use of manipulative anchor texts or anchor text that are designed in order to manipulate the search rankings. One of the most famous algorithms known as called as ten going algorithms, which I'm pretty sure you must have heard or come across. Therefore, getting the right anchor text for your website will not only help you ran well in a big way, That is because it is one of the most important ranking factors, but also to avoid any possible search engines penalties. Now before I go ahead and show you how to build the right anchor text for your website. Let me first explain to you the different types of anchor text. But before that, let me show you what it is actually an anchor techniques for the beginners who are watching this course. So when talking about anchor text, it is basically nothing but an hyperlinked use in order to link from one web page to another. In this case, as you can see here, I open this web page and this is the link linking to the homepage of this website. And the text used in order to link to that to the homepage of this website is called US anchor text areas. You can see the anchor text for this particular link, is this linked to the mosque homepage? As here, for example. Five types of anchor text. Although there are various ways to classify the anchor tech category, I have decided to group them into five types for ease of use and efficiency. I'm pretty sure you must have come across or seen on any online tutorials of various different types of anchor text. Some even mentioned more than 15 types of anchor text. However, from my own experience, AB classified and we do only five types. For ease of use and efficiencies. And they are as follows. First is keyword anchor text. For example, doc training. Let's say you want to have a piece of content on your website, on a topic called how to train your dog. And a primary keyword or the keyword you want to run for, for that particular piece of content is doc training. And therefore you would go ahead and start building links using the anchor text called Doc training, which is exactly the same word that you want to rank for. Now. However, for that particular anchor text, you're also using the keyword. And in this case, it is called as keyword anchor text. When talking about keyword vertex, it basically means any anchor text which contains at least one part of your keyword. So instead of doctrine and you can also use anchor text or his dog training or dog training as a whole. All this, we call it as keyword anchor text. Next time we'll anchor text is LSI or related anchor text. For example, higher trainer for your pet. Now, instead, instead of going and building back links to that piece of content on a topic called hot to train your dog using the keyword, you're now using other anchor text or other words which are related to your piece of content, but it doesn't contain any part of your keyword. For example, here, higher trainer for your pet. As you can see, for this particular anchor text, it doesn't contain any of your keyword you want to rank for. Third type of architects here is branded anchor text. Let's say for that particular piece of content on your website, it is on a website called patch sender, which is your brand name. And therefore, any income takes US. Being your brand name. It is called it as branded anchor text, which in this case, for example, your website name is pet sender. For type of vertex here is URL anchor text. You are anchor text basically means all variations of the URL address of your website or webpage. For example, let's say your website is patch sender.com. Then you can go ahead and start building backlinks using the anchor text, passenger.com, HTTPS colon slash slash Pasadena.com or www.center.com. Whatever the variation of URL you're using, it has to be in a format of web address as shown here. And lastly, the miscellaneous anchor text. Miscellaneous anchor texts are those type of anchor text which doesn't contain any part of your keyword and are not related to your piece of content or in a keyword you want to rank for whatsoever. In this case, for example, click here, visit this website to learn more. As you can see, these words have no relations to your piece of content that you want to rank for, and it also doesn't contain any of your keywords. I hope you understand this concept. If you have any question, feel free to reach out to me. And in the next video, you will learn on how to build the right type of anchor text for your website. Thank you for watching. 27. How To Choose Anchor Text: How to choose the right anchor text. The percentage of the anchor text distribution for each type is calculated at the page level and differs from needs to meet keyword to key work. Now if you remember from the previous lesson, I have categorized the type of anchor text into five types of five categories. And distribution for each category or East type for, for a particular keyword differs based on the key word, based on the needs or the business. What is the type of business? As well as this also is calculated on a page level, which means anchor text for one page on your website. The text distribution or the percentage for one page or your website will be different from another page on your website, right? And therefore, if you kind of phase any penalties, right, then you would phase it only on a particular page. Therefore, in order to determine the right anchor text distribution for your keyword, you have to do a competitor analysis, which I'm going to show you in a minute. Now. You have to remember this, that Google doesn't rank a web page on the first page without our reasons that ranking there because Google loves it, right? Because they are doing, they must be doing something right? And therefore, if you want to figure out what is the right distribution for each type of anchor text for a particular keyword or the page that you want to rank for. We are going to kind of reverse engineer your competitors and see warnings. I would just like to get the idea of word distributions of each anchor text, right? However, if you want to avoid complications, the safest and best anchor text moving forward in 2021 and move forward is brand and URL. Now in the method which I'm gonna show you in a second from now on, is going to be a little bit complicated and will take some time thrive because we have to kinda look at your competitors and see, have a glance and look at what are the type of anchor text that Google Preferred for a particular keyword. However, if you wanted to make it as simple as possible and to avoid any, you know, penalties, you would want to go for branded and URL anchor text, right? Because remember, Google and other search engines are constantly fighting against the use of anchor text, which you can manipulate the search rankings and therefore the keyword and the Alice I type anchor text. These are the two most powerful anchor text type and also the two most risky type, right? So if you want to stay safe, you can't use branded and URL throughout, right? So took to avoid, to avoid going through the method which I'm about to show you. So and also before going ahead and showing you. I'm going to use all the free tools available, right? And therefore you'll, we'll not go into the details or in-depth to kind of categorize each anchor text percentage, right? Because you know, if you want to do that, you have to kinda purchased a tool which, you know, I'm, I'm quite aware that many of you watching this course are beginners. So therefore, you will not be able to afford those expensive SEO tools, right? Especially as refs, which is actually the best backlinks analysis tool available right now for SEO. And it's also the, one of the most expensive one as well. Alright, so without further ado, let me, let me kind of demonstrate you the process. So we have, we have only three simple steps to choose the anchor text for your wept, for your page, or for a particular keyword. Well, what do you want to do is first, you select the competitors on the first page who are similar to you for a particular keyword. So you would go ahead and Google and type in a keyword that you want to run for and you know c. And then select the competitors, Warhol ranking on the first page. And what you want to do here is you want to ignore those site which are, you know, like, which are received, are not in the same category as your site. Let's say, for example, web directories, Wikipedia, go min websites, right? Let's say if you are, if you're running in affiliate marketing website and get you would only select other affiliate marketing website as well as others similar type website. And you will go ahead and ignore the directories, Wikipedia's and government website, right? Because these are all outliers that don't belong to the same category on your website. And therefore, you know, they're in a separate level like Google treat them separately because they are massive, authoritative site and therefore, you know, you can't really compare your site against them. Second step is to reverse engineer the backlinks for those competitors and have a glance at their anchor text. I glance here is to kinda go through their backlinks for filing check. Where are like the distribution of architects like are they're focusing more on cure and vertex or are they focusing on more branded or URL type anchor text? And actually if you have like even give you all like HRFs or other keyword backlink analysis tool. You can also go ahead and start like kinda divide them into different separate categories and also find exact percentage as well, which actually isn't necessary at all. And you know, the method that I'm about to show you can also work as well, right? And the third step is to when, let's say you've got the idea now of what are the type of anchor text that Google prefer for a particular keyword? Then you would go ahead and start building backwards right? Now let's say, you know, if Google prefer cure anchor text for that keyword, what you wanted to do is to always, you know, regardless of whatever type of anchor tag Guba prefers, you would always want to start off with conservative anchor text, right? The type of architects that are safe for your website. And those are branded and URL right? Before hitting it with allicin keyword anchor text. And the reason why you want to start safe for us is to give more space, right? To kinda give more advice anybody availability to starving or throwing in some keyword anchor text or Alice, I related anchor text, right? Because what Google looks at the anchor text ratio on your page, they will look at as a whole right there we can calculate as a whole. So if you start out by hitting it with a very like keyword anchor texts or you know, very targeted anchor text. Then what happened here is you will kinda, you know, bump up that ratio, right? Let's say out of all the 50 backlinks you bill initially, all let's say, you know, all of them are q or anger tax, right? So that makes a ratio to be 100%, right? Because 50 or 15200 is a 100, right? Whereas if you start off with something more conservative, then that would make it much easier for you to go ahead and start building stock, heating it with other powerful anchor text layer on. Okay, so without further ado, let me kinda demonstrate to you to actually do this process. So first, here on Google, I've already decided for a keyword. So what we wanted to go for is hard to train a cat and not to bite food. Let's say, for example, you want to run for his particular keyword. So what do you want to do is to take out at least, you know, to check on at least three of your competitors. And preferably, in most cases, I like to go with five, right? But for the sake of example here, let me pick up three top three competitors, right? So first you make sure that you know, those competitors are, you know, like, like they're in the same category as your website, right? So this proves pets. If I go ahead and open it and perfect pose.com and hearts.com, right, so let me pick the top 3 first. For more general idea, you would want to pick the top five, right? So you can go ahead and pick them up. So once you've opened the competitors, what you want to do is reverse engineered that backlinks, right? So you're going to go ahead and copy their, their URL and go to the tool call age ref free backlink checker, right? So these are free, this is a part of up AS rest backlink checker tool. So this they're free version, right? So it is available to everyone of you. Just go ahead. Let's go ahead and type in Azure F.com four slash backlink checker. You know, free tool allows you to analyze up to a 100 backlinks, right? So that is kind of enough to kinda get the idea, you know, like what is actually the top anchor text that Google prefer for that particular keyword, right? So go ahead and paste in the URL here and click on check backlinks. You'll be asked to complete the capture here. And once done, you'll get all that detail here, right? So when you start analyzing the backlinks. Your competitors. What you can do here is you can ignore the type of links, you know, there are like spammy or you know, that, that, that, you know, like that doesn't add any value, right? Let's say for instance, Common backlinks, forum backlinks, right? All those type of battling. So just this one right here you can see, so if you open this type of backlinks, the spammy one, right, that looks quite spamming. It likes for you since this one, this, and this are a type of backlinks that Google are likely to ignore, right? Because as mentioned earlier in the course, Google can also choose to ignore backlinks and they actually ignore a lot of backlinks nowadays as well. And you know, from theory and from, you know, experiment and all the tests, we kind of confirm that most of the links that are being ignored, our, you know, like the spammy type links, right? And what do you want to check on is only for the legit type website, right? Like for instance, this one, joyful pets.com. And this is linking using this anchor text, right? Nine kips to stop your cat from biting. So even go ahead and check up, check out this website. You can see that it is looks it looks legit, right? It is actually looking a legit looking business website. And therefore this is the type of links and you want to count right? And remember to ignore, you know, all the nofollow backlinks, right? So look locally for do follow. So on h ref, you can see that they have mentioned nofollow clearly here as well as redirect. So no need to, you know, no need to, to check out actually redirect also, you can check out, right, redirect, but sometimes it can be a little bit different here. So ignore all the nofollow backlinks and check only for, you know, backlinks coming from legit websites, that is this one. So if you look at the Backlink profile for this particular page or results, you can see that most of them are, you know, like URL type, anchor, text, residency, and nofollow as well. So no follow nofollow arise. You can see. And just now we have, we found one keyword anchor text for as you can see, this one. So if you can see here from joyful Pets.com descent do fall of backlinks. So without mentioning of nofollow here and this linking using keyword anchor check pregnancy. Stop your cat from biting. Because remember a queue or anchor text is any type of anchor text that contains at least one part of your keyword, right? And remember the key, whatever we want to run for this particular page is how to stop your cat from biting. And since it contains at least one partner keyword reconsider desk keyword anchor text. So one queue or anchor text here. And what else here we can find, right? And then we've got this one different between cadence and grown up cats. And this one also is coming from this one. This also contains at least one target keyword, right? Like k1 and Gorham, grown-up cats, right? So it contains one part of a keyword. So are not a keyword. Anchor text here, right? So we can go ahead and have a glass. This is another, this is another anchor tags here, and this is a URL anchor text, right? So this is not a nofollow, as you can see, not on nofollow backlinks. But it is an URL anchor text. And that is pretty much it. And also this one kips, right? So this is more or less like a generic or miscellaneous anchor text, right? You can see. So from, from a quick lands of this, you can safely assume that the most vertex use here is URL anchor text, right? As you can see in most cases. And a little bit off Q or anchor types and just one or two. Remember this is not the overall, this is not the full backlinks for this particular, particular page, but the first 100 backlinks are enough to give you an idea, right? Because these are the top 100 backlinks, right? Top 100 back, not any random backlinks. So this will give you a very good ideas. And that's why I mentioned that even a free tool are enough to get you a good idea of what are the type of anchor text, right? So for this page, we can kinda conclude that the most used type of anchor text areas, URL anchor text. Now let me show you for the second results right in the second of our competitors. Then go ahead to the same tool. Repeated. Land click Check, check backlinks. And I'm not a robot here. And then complete the capture here, right? Sometimes you may have do it multiple times. Alright? So as you can see, ok, and so coming up first here, this is a queue or anchor text right? Now to stop a cat from biting when playing. So does the exact keyword and you want to rank for. So this is an exact match anchor text. And this is a not, does a do follow backlinks and it is a URL anchor text, right? You're gonna see, and it is not to buy this also bike here, as you can see, arrived byte contains the keyword that we want to rank for, and therefore another keyword, anchor text and tune nofollow backlinks. So and URL as well. So you'll see that 12 rhymes with 2Q or anchor text, and the remaining are URL. So 123452 out of five RQ or anchor text, again, most preferred time of keyword of anchor text use here is URL and CAPEX. So from Tool competitors, we get an idea that you know, that you are architects seemed to be the most preferred type here, right? Which means that if you go ahead and start building a lot of backlinks using cure anchor text, you may have a higher chance of getting penalized right or getting punished by search engines because your competitors are not using. Because for this particular keyword, Google isn't preferring to use to R2 ran website or width high Q or anchor text right ratio. So for this website again, this one standing up to them, this is a miscellaneous type anchor text, right? Because it has no relationship to your cage or the keyword door to run for. And this is how the stop your cat from biting this again, you know, spammy backlinks, you can ignore that. This one, how to start with Catherine binding again, this is exact keyword, this brand at anchor tags, right? But again, nofollow here according to harsh, right. Because the name of the website hears Hodge.com. And this one way to prevent against this type of biting does contain at least one popular key word, fighting, right? And therefore it is a key where anchor text. So we have found key, three key where anchor text and the remaining, this is a, again nofollow. So all of them are no followed and the remaining are nofollow. So as you can see here, again, for, for this particular page, the most preferred type of anchor text here is URL anchor tags, and only a few of q or anchor text air. So right now, I hope you're getting the idea right. Therefore, we can conclude that for this particular keyword, most preferred type anchor text that you are going to be building to your website. Here is URL or branded anchor text fried Arctic concentrative ones, which means you will not focus on the cure and their texts shore you would want to include some of the queue are architects as well, right? Like two or three from your competitor has, you can see. But then you know, you would, you would not want to kinda go over the board with this right? Now, let's, now you might have some questions and let's say you build less at 3Q or anchor text. And for some reason you are still not ranking well-done what you do. And then you may go ahead and build a little bit more, more than your competitor, right? Let's say four or five. Because you know, the idea here is just to, the goal of doing this research is to get the idea right on one, the most preferred one. But it doesn't mean that, you know, you have to follow them exactly to the point, but you have to kind of make sure you get the idea right of what is the type of anchor text then you would want to focus the most on, right? I hope you are getting the idea now, right? And if you have any questions, feel free to reach out to me and I'll try to answer your questions or your query and as soon as possible. And that's all for this lesson to the next one. 28. Guest post outreach: Lesson five, how to build backlinks, guess pose, outreach method. And for those of you who have already purchased this course is an updated content in which I showed you how to actually find a bill backlinks step-by-step. As stated, editorial links are one the most powerful ones you can get. When talking about editorial links. That three types are guest post, link insertions and prevent. As already stated earlier in the course. Nowadays, Google ignores most of the backlinks and they only count the one that we call it as editorial links or links coming from the body of the content, coming form a relevant piece of content, not from places like comments or profile, something like that. And the most popular ways of building an editorial backlinks are, you guess, pose, link insertions and P bit. In this course, I'll teach you how to build backlinks using gas pose and Lincoln surgeons as they are the safest and easiest to scale. Now in this course, I'll introduce you to the two types of waste in order to build backlinks. And that is using the guest post outreach and Lincoln searching Outreach. I'm not going to cover anything about P wind as number one in a gray hat or black hat, SEO. And number two, they're more advanced, right? And when talking about safety, although there are risks associated when building any backlinks, which I'm going to discuss earlier on in the course. Lincoln's assertion, outreach and guest posts are reach our two most safest and easiest to scale or easiest to replicate. Guest posting is a method of link building in which you propose to write relevant content for other website and return and get a link back to his piece of content or your site. At a three steps to build backlinks using guess poach out outreach are, number one, you prospect for Target website. So the first step in order to build backlinks using guest posts outreach method to first find the target website where you want to build links from. And after you file a list of size that you there, that you think that they're good enough to build links on. Next, what you want to do is to propose the topics of content you're interested to write on or pitch the content or via email outreach. So in the next step, what you want to do is you want to start reaching out to those website owners and pitch them the topics that you wanted to write about for their website. And in return to get backlinks to your site. Or if you've already written a piece of content and you would pitch that piece of content to that website and to dos website owners. However, in the best method here is to first get the approval for a topics right? So before you actually start writing any piece of content for us, reach out to the website owners and suggest them a couple of topics. And then ask if any of one of the topics that would be interesting, right? Because let's say if you have already written a piece of content and you pitch less a2, a 100 or 200 site owners, then you know, the chances of them actually accepting that piece of content is very low, right? And you will end up. You know, like Western investing your time and resource in creating that piece of content. So it is better to first suggest the topics and then start writing once you've got the approval from the website owners. And lastly is to secure an opposed placement and complete the payment if required. And once the website owners x choose or pick the topics or you know, let's say accept the piece of content that you, that you have paste. Next, what you wanna do is you want to go back and start writing the content. If you have one, it gives you haven't written it. Or you would send the content directly to website owners and let them publish the content. And once they're published. Most of the cases nowadays what they would do wisdom would also charge you for the placement, right? Because remember, nowadays, you know, people have actually taken this, like literally taking this into business, right? So whether they are small websites or large corporation websites, mostly the, nowadays they all take money for placement, right? Because nowadays people understand how valuable backlinks are. And therefore, you know, you will hardly find any free resource, right? Place your back things. And so without further ado, let me kind of show you how to actually apply these three steps in real-world examples. Ok, so first, the first step here is to prospects for the list, to dope for a website, right? So here let's say, you know, I'll take an example of a pet website, right? As, as we have taken from the starting, from the beginning of the course. So let's say, you know, you want to build backlinks to your PEC website. Now there are two ways to actually prospect for, for the target website, for us is to actually utilize for, Firstly actually to find website at already excepting guest posting Raj saw in or the Internet nowadays, many, many websites started accepting guest posts or start accepting what we call it as sponsor pose, right? Or articles which you have to pay money in order to get it placed there on their website. So those website will automatically have a section on their website which states, you know, all the guidelines, right? All the rules that you should be following before actually place your guest post on, right, so in order to achieve that first, what you wanna do is you want to type on typing your business needs or your business, what your business is all about, and then followed by certain words. So let's say I'm in a pet niche, right? So what I would do is I would go to Google and type in pet e1 plus writes. You would follow it as using class symbol. And in a quotation. In a quotation symbol like this. In between, what you want to do is you want to write something like right for us, right? So this will bring up all the results which contains the page call, right? Fours, right? So if you press Enter, you will see a bunch of website riot that have dedicated page that, that state clearly that the accept guest posts, right, as you can see. So all these are the website which belongs to pet niche and have an actually accept guest posts, right? So you would write something like rife for us or you would. Right, something like guest post, right, in a inbetween, the quotation symbol like this. And you can see, so you also find a bunch of other website as well. However, in my experience, the best result would get, you know, that you would get is from using right for us, right? So you can just remember that what rife for us, however, there are other, there are also other various intent you can use as well. So you can find more information online such as you know, something like guess pose opportunities. Opportunities, Google's search, right? So you can do something like this. And then you can go to something like this one. So there are bunch of article on lines that actually show you actually demonstrate a different use of different works, right, in order to find guest post opportunities. Like I mentioned, the best, the best in my experience is right. Farr's my let me kind of show you as you can see, right? So you start with keyword or needs fall by rainforest, become a contributor. Guess posed as what I've shown you. Blogging Guidelines contribute, right? Submit a guess, pose all these words right, which you can use in order to bring up different pages. So let's come back to our ri far. So Let's say, you know, you've done this. Now you'll get a bunch of website actually accept guest posts, right? Let me show you a small hack as well, right? So by now you should have the most bar install. Raj continues, so it will toggle on the Mars bar. You should also be able to export all the website listens, whereas you can see a list here, right? And you can see it. So if you click export, you'll get a bunch of these website in an Excel file, which you can go ahead and you know, further sort lists, right? Other method which you can use to actually speed up this process is to actually, you know, to display, you know, like a list of websites. Like, as you can see, flow initially Google displayed the 1010 links, right? So what do you want to do is you want to display as many. Let's say you want to increase the number of websites shown here, less here to 100 site or 50 sites. And how do you do that? First we go to google.com. You click on the settings right here and then go to Search Settings. And in here you can go through the sexual acids results per page, as you'll see by default, is ten results per page. And you increase to, let's say, 50 results per page, then you will get more. You'll get more results, right? So instead of going through all the list and then moving on page per page, right? As you can see, you will take some time, right? You will start getting the result and it will take you sometimes. So if you, if you start off by selecting less FFT 50 search results per page and you click on save here. And then you'll be able to display up to 50 search results, right? And you will get this capture, which is, you know, Google's default way of preventing spam. So right now every do repeat again pat, plus, right, for us. And then you get, right now you'll get a list of 50 website rise you can see here. And then you can go to the next page, something like that. You can also change Paxil less a dog or cat as well, right? Like it depends on your business. So that for example, I'm just showing here. Okay, so now you know how to prospect the website. Next. He would start, you're reaching out to these rights are what you would do is you would start opening the website, right? And then look for their contact Ri roof for their contact details because you would want to collect the email, right? Let's say I open up these three website. So as you can see, so this is the dedicated guess pose, right? Page, right? So every website at X sub gets post will have something what we call as a guideline. A guideline for I like guest post guideline page. So these pages, what you would do is you first read their guidelines, understand what they are, what they are looking for in a content. Once you've understood, you just go ahead and collect the emails, right? You can see here here as well, right. So as you can see, all different, different website will have different rules, right? So you can see, right, these are a guest post guidelines. Some of them will allow you to submit your the details using the contact form such as this one. And you know, some of them will ask you to some minusing their emails, right? So this is the second step here. So when you actually reach out to them, Now you might be thinking like should there, you should you use any other email template? Well, the thing here is I can also give you give out an email template you, but the thing here is it's not going to work for me. For me personally, I've never use any email template. So for every outreach campaign, I come up with a new email template like at that moment. So the key takeaway here is to be personalized as much as possible. So let me kind of note down some of the key factors you need to keep in mind when writing emails to reach out to these website older. So number one, be personalize as much as possible, right? So when you reach out to them, you make sure you know the website owner's name, right. So instead of saying Hi, Sir or Ma'am, instead you just, you know, research for their names, right? Let's say their name is Sarah. So you would go something like Hi Sarah, something like that. And then, you know, be specific with your emails, right? So the next point here is be specific with your email, right? So be specific you or emails, you don't tell them exactly what you need. And then you pitched out via the topics, right? And you want to kind of proposed to them. So you would go with something like, Hi Sarah, I just found your blog and you know, let's say he looks at you and you look like a great target potential for, for me to grow my business or to grow my brand. And therefore, you know, I'm, I'm interested in, let's say, or to contribute our guest posts to your website. Here are some of my topics and hope to get, let's say hope to hear from you soon. Regards, write your name something like that, like be specifying your emails. Don't need to beat around the bush, something like that. And the third key point here is make sure your email subject stands out, right? So this comes down to copywriting one or one, right? Make sure you make your email subject stands out. You know, like be specific to your email subjects. First of all, make sure EBW specific, but also make sure stands out right. And that's pretty much it when it comes to email. Email, how to write email, like pitch them. It all comes through like the numbers, right? Like you should have at least a 100 to 200 Red List of websites to actually reach out to, right? Because you know, only a few of them would actually reply back, right? So make sure you keep that in mind. And so this is the, actually the first way you write, the first method to actually find prospects to, you know, to reach out to. Let's say, you know, you want to broaden your score, Brian. You want to reach out to more websites. So using this method, you will be able to find us highly specific, highly targeted guest posts accepting website. But let's say, you know, you want to collect more or less, right, for instance. So what you would do next, the second method here is to actually kinda like fine relevant website and it reach out, right? So in a second method here, what you would do is you would first do a Google search for any of the keyword belonging to our nice. Let's say, you know, I'm gonna paid niche and I'm looking for, and let's say I do a search for how to train a dog to stop barking. So if I wanted to do a search for this, so what Google would gives me here is a list of, a list of website, right? That, that, that rank for this keyword. And you know, by reaching out to these websites. And then simply ASU if they accept guest posts or not, is also a good way to broaden your list of websites to reach out. Because you know they are ranking for this keyword means there about Pat Ryan or they write something about PET. And therefore, they are relevant to your, to your target, right? So let's say, you know, you go out and say I'll reach out to these t3 website. However, remember that the first method and this method is a little bit different. The first method here is we are reaching out to website which clearly sale that they accept guest posts. And therefore, the chances of them big accepting your content or your pitch is much higher. Whereas for this second method, you're actually reaching out to a website and asking them if they accept guest posts on our Roomba cost. Because remember in this case, they don't mention anywhere on their website they accept or not. And therefore you have to force OK, stem ripe. And it may not be that straightforward view may have to force, maybe build some kind of relationship with them for something like that right? Before you actually start know, pitching them some content, right? So as you can see, so as you can see here, so these are all relevant, highly targeted website belonging to the same needs that I want to build backlinks from. And you know, but they don't clearly mentioned anywhere that they accept gets pose. So what you want to do is you want to reach out to them, right? And if you know, if you if they accept gets pose or not, and if they don't accept and that's well and good and you just have to keep on repeating the process. And this, and this completes our second step. Third step is nothing but to you or to give them the content. And unless they, if they charge for it, then you would pay for it, right? And that's it. It is pretty straight forward. And in the next video I'll talk about in order to link insertion outreach method, right? This is a good idea of what is the difference here, right? As you can see, so what you can do is you can visit this website and go, and go to their contact, right? Go to their contact page and, you know, like get their emails and then, you know, reach out to them, something like that is all about, you know, practice and you have to keep on constantly doing this practice and practice. And there's really no shortcut to this method is, and it's all about numbers game, right? You have to keep on sending emails, emails, and you know, you have to be prepared to pay for it. Guess for his. Well, that's the main thing here. And that's all for this lesson. Sooner, next lesson. 29. Link Insertion Outreach: Lincoln's assertion outreach. Link insertion is a process of inserting a backlink back to a piece of content on your website in the existing content. Now, in this method, it is a little bit different than a guest post met them. That is, when talking about guest post method outreach meant there you're actually building backlinks from a newly created pages, right? Because you reach out to the website owners and, and give them your content. And then in returns, that link back to you and that piece of content becomes a brand new page on their website. Whereas in link insertions, you are actually getting backlinks from an existing content on your website. Whereas till you reach out to them and ask them to update their content and link back to your site. And four steps, a link insertion, outreach are. First is prospect for target websites by reverse engineering your competitors backlinks. Make sure you write a better piece of content than your competitors. So first is to find or to prospect for a target website you want to build links or to get backlinks from once you found those sites. Next, what do you want to do is you want to kind of make sure that you write a better piece of content than your competitors. Because remember here we are trying to acquire links from the competitors who have or didn't link out to your competitors, right? Basically, you are trying to acquire links from website that already link off your competitors. So in order to kind of to kind of show the website owners that your content is more worth than your competitors. You have to kind of make your content better than them. Once you have written that piece of content. Next, what you wanted to do as you wanted to pitch the written content via email outreach. So this step is similar to the guest posts outreach where you lunch, you render content, you go ahead and pitch the written content here. And lastly, you secure the link placement and complete the payment if required. Once again, similar to similar to guess bows outreach, then would always normally be a charge for link insertions nowadays as well. So without further ado, let me kind of show or demonstrate you using a real world example here. So let's say you just say you want to build links to a piece of content on your website, on it, on a keyword or on a topic called How to prevent dog or how to train dogs from barking, Right? So how to train a dog? Let's say not to buy, like for instance. So let's say your pet care website and you have a piece of continual website on a topic called how to train dogs not to bite. So you've written this piece of content now you want to build baffling to this piece of content. So what do you do here is first step is to prospects for an, a list of websites by reverse engineering your competitors. So what you do is you go to Google and type in the exact keyword that you want to know, that you want to rank for it or can get backlinks from. So long as you have done that, what next, what you want to do is you want to get the list of the websites are primarily on the first and the second page. And to look at, in order to, you know, to prospects for an a list of website who links out to your competitors, right? So if I toggle on my mom's bar here, you'll see that these aren't a website or your, basically your competitors who are ranking for the same keyword you want to rank for. And as you can see here, and the first result here has 59 backlinks pointing to here, page right, recommended content. The second one has 56 links, right? And then this one has no length, but then we kind of have to check it again. Well remember this is just a tool, so, and these are just rough estimations and different tools will give different numbers like this is the most bar by Maus. So they give you different numbers then let's say we use other tools such as HRFs or SEM rush, which are other Latour risk SEO tools as well. And then this results, you can see 57 links, so, so on and so forth. So what do you want to do is you want to kind of reverse engineer your competitors or the people who are ranking for the keyword AS yours. And check. And then you get the backlinks from those people who link to them, right? So module one to do is you want to look for the first, maybe for us to pages or sometime you can go to a third page. But normally beyond the third page, the remaining results shouldn't be you shouldn't have any backlinks. Or if they have the Clinton shouldn't be irrelevant to the keyword, right? So let me show you, for example, you know, I want to reverse engineer these top three websites. So what I would do is I just go ahead and open their website, right? Because I went to the copy dare to copy them. To get their backlinks, basically to get the people who link to their website, right? So once you want to do is you go ahead and copy the URL, and then you can go to the tool such as, you know. So there's the free edge rest backlink checker, which I introduced to you earlier. Or you know, if you have a subscription to the full version of AN traps, you can also use that which is a plus or a better options. Or, you know, you can use disk free version along with Uber suggests as well. So if you remember, oboes are just one of the two which I recommend to you use. It used to be free. But nowadays, you know, they, they, they forget now a paid tool, but the price is relatively low compared to other tools. And they also have a backlinks checker tool here. However, keep in mind that over suggests is not as accurate as edge refs or other SEO tools to have to keep in mind with that. So let's say you've got, you've copied your competitors URL, you paste it here and didn't go ahead and check for backlinks. And then you can also use the same for Uber, some guests as well. So you go ahead and complete the capture here. Just like the previous step. As you can see here. So the first step is prospect for the website owners to foreign competitors and reverse engineered the backlinks pointing to their site negatives to kind of reach out to those people who link to your competitors. So as you can see here, actually before that you have to list down the list first and then you go ahead and write a better piece of content and then, you know, reach out to those people, right? So right now you have, then you, you'll find that these are the list of website that links out to your competitors. Now what do you want to do here is you want to get those website, which only legit looking website, right. So if you remember from the previous lessons, I, I introduce you or I, I taught you how to actually looked amino to kinda look at which backlinks is kind of like no more of what Google would consider, right? So that would be bathrooms coming from real legit website. And you can go ahead and ignoring all those know, fallen back links as well as backlinks coming from spammy website, all those stops. So, you know, like four isn't this website, right? So if you go ahead and open this website up, you will see that this particular website link out to your competitors using this particular anchor text where I prevent your dock from biting. So if you go ahead and open this website up, you'll see that this particular website actually isn't real legit looking website, right? Compared to less than, you know? This particular website, right? Which isn't looked legit at all as you can see from the URL here. But again, you know, sometimes you might even have to check on this right. Now you can see, so this looks like a real legit look website. We very readable, very relevant piece of content. So this burglar website links out to your competitors, right? So if you remember here, the link, I'll using this kind of like anchor text. So if you go ahead and check here, then link I'll using prevent your dog from biting, right? So if you go ahead and search for it, prevent your dog from biting. So as you can see, so this is actually an anchor text, right? So, so if you click on this, it will actually open up your competitors piece of content, right? The URL which we've just copied. So why do you want to do is now you've got a list of websites. So you want to repeat this. So you can go ahead and list these down as your target website to reach out to. And then you can also go ahead and you know, checkout, checkout for other links as well, right? Ignored a nofollow, backlinks, ignored a spammy type link. Brands such as this one, right? You can see Chinese type website. So you want to ignore that. You want to look at only the real legit looking what website, and go ahead and find out their contact details and reach out to them and say something like, you know, you, you found that, you know, you have linked to the, to your competitors piece of content and then you have framed a better piece of content. You can also pitch them your bed, a piece of content, right? The same exact content ride big since you're writing on the same topic. But you want to make sure that your content is much better than your competitor arrive because we want to give them a reason as to why they should link to you and not your competitors. Make sense. So that's, that's basically pretty much it, right? And you want to kind of repeat the process again. Now you use oversaw guest. Then you go ahead and copy and paste you into a URL and then select here for URL, right? We want to analyze only URL, not the entire domains. And go ahead and click on search here. So Uber suggests will most probably gives you a relatively less number of backlinks, right? As you can see here, ten referring domains compared to 27 here, right? So age ref is a much more accurate tool. It gives you more number of links and all. That's why No, I highly recommend desk tool, but average can also do the job as well, right? So you can see here, Uber suggests doesn't seems to have doesn't seem to have this Barlow website here. So let me go and try to find this. Uber. So Ghez has it. Oh, so they have with hair as you can see here. Right. So will burst, I guess may not show all the backlinks, but sometimes they can also it can also show it gives you backlinks which Eric Azure retro doesn't have as well. So that's another advantage here, right? So you would want to combine these two. So that's pretty much it. You know, like, like I said, now what do you want to do is to repeat the process. So let's say you've got a list of side you would have already linked to this piece of content. Next, you want to repeat the same rights and go through the same not thereof, you're competent or URL, copy the URL, and then, you know, go ahead and paste in raps, right? Something like this. And then, you know, checkout, the real legit looking type website. And you will be able to curate a list of websites to build backlinks from. Right? So let me show you another example here so you can kinda understand, right? And for regarding the emails, you just like I said, you have to be like personalized, be specific and you know, don't worry, don't beat around the bush. And your goal is straightforward. And you can see, so you can reach out to these website as well are. So now another, if you open this up, you'll see that they also link out to your competitors using real bite a lot for key thing, right? So this is the anchor text. So instead of leaking out to your competitors now you can oxygen to link to your website or to your piece of content while you're getting the idea here, right? So it's pretty much, it's pretty straightforward. And it just takes a little bit of research and little bit of practice. Late comes through, you know, researching as well as writing the email. So that's all for it. If you have any questions, feel free to reach out to me or to ask me to Q and S seconds. Thank you for watching. See you next lesson. 30. Guest post vs Link Insertion: Guest post versus a link insertions the good and the bad. So just to recap, guest post outreach method or guest posting is basically a process of building backlinks in which you write a new piece of content for other website owners. And once the website owner publish that content, you'd get a link back to your website or your piece of content. Whereas for Lincoln assertions, you basically reach out to other website owners and ask them to update their existing content in order to link back to your website or your piece of content. In this lesson, I'll show you, or I will explain to you the advantageous and disadvantageous of bolt. First, we'll look at guest post. The advantageous are, number one, you have control over the relevancy of your content. Since guest posting, you're basically going to write a new piece of content for that website owners. So you have a choice of choosing a topic of your own, and therefore, you can control the relevancy of your content. For example, if you want to rank for a keyword of, let us say how to train of dark not to buy. Then you might want, might want to write a guest post on a topic, let's say five steps to train doc knocked by. As you can see here, the content that you want to rank and a guest posts articles are basically very similar or very relevant to each other. And here in this case, you have full control over the relevancy of the content, which actually will help you better when it comes to the effect of backlinks. As nowadays, Google is now looking towards the relevancy of the backlinks, as I explained to you earlier. Second, you have control over the anchor text use since it is the content that you write. And then deep to the website owners, you basically have a full control over what anchor text you want to use. Since you are the one who write the content. And third, because you're receiving a link from a brand new content is generally much safer downlink insertion. In general, when talking about risk gets policies basically the most, the most safest way to build backlinks for your website. And that is because you are actually getting backlinks from a brand new content and less top. Let, for example, you'll think about it on the internet. What do you think is the percentage of people who are actually going back to their older piece of content and update the content in order to link back to my other website. The chances here is very low, right? When we talk about naturalness, your tend to get backlinks from a brand new page rather than getting backlinks from an existing piece of content, right? Because let's say, you know, like for instance, you own website when you want to write a new piece of content on your website, what do you want to do first you want to research on that topic, right? So during the research process, you might find other website which you know. Which is a good resource for additional resource to your piece of content. So in the process of writing your own piece of content, you might also want to link out to that piece of content for a reference, right? So in this way you actually giving back links to other pieces of content. So this also happens with other website as well. And that's why I know backlinks generally are more naturally bound to happen on a brand new piece of content rather than existing piece of content, which makes it much safer. Driveway comes to algorithms being, being able to detect as to whether or not, you know, you're trying to manipulate the rankings. Now let's look at some of the disadvantageous here. Number one, it is more expensive in general for both the cost of the content as well as a placement. Since you're going to, you're going to pay for to cost in this case, right? So first is going to be the cause of the content. So let's say you don't have time and you want to, you know, you need to build battling using guest posts. Then what you have to do is you have to hire, right? Alright, alright, that piece of content. And once you pay for that writers, you also have to pay for the placement right off that backlinks. Because as I mentioned earlier, nowadays, building backlinks, in most cases, the website owners are going to ask you for some money here. And generally they're going to act more when it comes to guest post as well because you know, they have to check your content. They have to put some effort in editing the content right now to make sure that the content tosses during guidelines. And also, you're gonna pay a much higher rate than Lincoln assertions in general. But of course, if you decide to write the content by your own, then you save up the cost for the content. But again to placement clause is usually much more expensive than Lincoln's assertion. Second disadvantage here is not easy to scale which require, and that is because it required to write a new piece of content every times. So think about scalability here. Let's say you want to build backlinks from ten website using guest posts. So for each and every website, you have to keep on writing new piece of content, right? Because you climb, basically recycle the same content again and again. Because you know, every website owners wanted to have unique content on their website, right? So it is quite difficult or slow scaling here. And thirdly, it is less powerful. And where you've talked about power here we are actually talking about authority or the bathymetry of R1, R2 power of the backlinks. So when you actually build backlinks from guest post, your building backlinks from a brand new page, right? Which has no authority, which has, you know, basically, you know, has nothing, right, has no power, has nothing. And noise coming from brand new page. And therefore, you're not gonna get much of a power from it. You know, unless you let it sit on the other website for some times and then, you know, over time it will become more powerful, right? It will have more authority. And. We thought we would talk about authority here we're basically talking about the power of the page, right? Which is able to transfer the backlinks power two. So now we are continue and we'll look at the link insertions for both pros and cons. So number one for the prose is cheaper and total costs, as mentioned, Lincoln searching in general is much cheaper than gas pose. Here you don't have to actually reload. You actually have to write the piece of content still. But if you compare the causes of placement of Lincoln search into clausal claimant for guest post is generally much cheaper because, you know, it is much easier for other website owners to, you know, to execute, right? Because all they have to do is just logging to their WordPress website and update the backlinks. Tacit. Secondly, is easier to scale, but you talk about scalability here is much easier to scale when comes to the link insertion outreach. And that's because, you know, you only require one piece of content on your website. And all you have to do next is just outreach and get secure the links, right? Because Let's say you want to build links to today an article on how to train, how to train a dock, not to bark, not to bite, right? Then you publish that piece of content. Now what do you do next? You just follow that tutorial which I just showed you on how to do Lincoln assertions. And you basically just have to reach out to other website owner, an Oxford links to that piece of content. So you don't have to repeatedly create a neo backlinks every time, right? In order to link to your website. And thirdly, is more powerful Since you're actually building backlinks from existing piece of content on other website. That particular existing piece of content may also have backlinks pointing to that page as well, right? So you think about it, that piece of content can also, you know, how will become more authority or authority date, right? And we'll have more power. So let's say that protocol piece of content already have had some back links pointing to it. So if we go ahead and get that page to link back to you, then you're basically getting all the backlinks power that that particular page has and transferred to you. So you can imagine here how much part of actually getting here right from the existing piece of content. Now, what are some of the columns or disadvantageous here? When you're talking about link insertions. Number one, it's more risk. As explained in the previous light. Backlinks are more naturally bound to happen on a brand new page rather than existing bins of content. So it is generally much more risky if you want to, you know, build backlinks using link insertion on a large scale. Of course, you can use this method but, you know, I would advise you to go with something betweens 6535 or 70-30 in in a form of racial rights. So sixty-five percent would be guessed both. 35% would be lincoln surgeons, or 70% guess pose and 30% Lincoln surgeons. So you would want to make sure that your guess postmen outreach method, you're actually building back links using guest posts are reached method more than Lincoln assertions. Second disadvantage here is a lack of control and Clinton relevancy. Since you are actually getting backlinks from existing piece of content from other web site. You basically has no control over what, what their content is all about, right? So you have to, you, you have no control over that. So all you have control over is basically nothing, right? So, and that's basically the lack of controlling anchor text as well. So both the content irrelevancy as well, the anchor text here, because you know, you're just simply asking, although website owners to insert a link back from an existing anchor text, right? So in this way, you are basically, some website owners allow you to also change the anchor tags, but in most of the cases they won't allow. So that can also put your website at risk as well, right? Less Emile if you build backlinks using LinkedIn assertions from, let's say ten website and all those tens are using keyword anchor tags. And you know, let's say for your particular keywords, for your niche, it is not actually advisable to use more of a cure anchor text. And then now you have a problem, right? And that's why Lincoln surgeons can be a little bit more risky and harder to control. And that's all for this lesson. If you have any questions, once again, you can always reach out to Lee or oximeter Q and a sessions. Thank you for watching. See you next lesson. 31. Off-Page Locality Relevancy: lesson for our page Ricardo. Relevance is signals are important. So we talked about a concept called on page locality relevancy and how to apply it on your website to improve your local s your ranking off page. Look how the relevancy works in a similar manner. But in the office section, local off page relevancy signals are important to help justify to Google that your business Israel alleged in particular local area. This includes things like local back Ling's local business, social media profile and press early release. Besides that, by building local citations which I taught you earlier in the course can also help improve your off page look harder relevancy. Local back Ling's, unlike guest posting, are obtained from any website in your local area. And a trick which I used to get free local back lings for my client is to offer review in exchange for back links, which I'll show you in a minute how to do it before that. Having your local business present across multiple social media account like Facebook, Twitter and instagram can also helps build a strong local signals. No, this is that screen shot from a email which I sent to one of the local restaurant in Edmonton, Canada, where I'm doing this s e o for this particular client. So, as you can see here, the client website is I Ship Technologies, and I'm sending email toe a local restaurant there. A Ziff. I'm actually the owner of the business. So as you can see here, I start off with a greetings, and I as a seal I Shipton will use a computer repair service company based in evident. Want to reach out to you about an article I'm playing to write about the top five restaurant evident. So the idea here works by pitching to other local business owners that you're going to write something less an article or or anything else which you're planning to kind of like reviews. So, as you can see here, I'm playing to write an article on the top five restaurants in Edmonton, which will be like a review articles on in our block section, which we regularly publish stops about Hamilton and useful information or our readers. And here's a link to the block session on the client's website. Then I wrote your restaurant's name came to our attention is why we were researching about various local restaurants on Believe that with our article, you can definitely added to your cast immuno. So, as I said, I was planning for this article to be like a review. Best article. Wherever I will reveal the top five restaurant eminent, and I'm emailing toe this particle restaurant named Fargo's Restaurant. If you can see here in order for toe kind of like inform to them that I'm going to review about them a swell. And for that, through this email, I was a road I would like to request materials you think are necessary to be added to our article about your restaurant, for example, about the restaurant customer reviews man U s era. If you're interested to be featured on our upcoming article as you gonna see here, I'm using a concept called Reputations here. Right, because, um wasn't the most important things for any local business or business in general. Number one is money, of course. And secondly, it's reputations, right? So, uh, you just follow a similar way. I'm sure that you anyone will surely reply back to you, and they want to be obviously feature on your article right And besides, that also wrote in the end that you can also send the entire review article that you would like your content to be just copy and paste it. Also, if you be willing to link to our results from your website, it will be worth our benefit and would also give the article a chance to get recognized. Please let me know about your thought, as you can see here by as a simple email like this can definitely get your back wings. He was as a service for any business in general. Reputation is what the most important thing and if any any any business orders know that you're going to review their business for free and that toe in order to, you know, like make it get recognized. They will surely do anything to get your their name there with a good reviews. No. In that case, there was surely link back to your articles, and from this article you can add an internal link to your homepage or any of the page that you want to rank toe, make it rank higher. Hope it. It makes sense here, and it works really well. You can try it and definitely you can let me know about the result. And that's all for this lecture. See the next lecture? 32. Amplify Local Signal With PR: amplify local signal with press release, press release or PR. Is the process off syndicating or distributing about your business news across various publishing sites? In the past, this method has been heavily abused and spanned. So Google doesn't really count this unless you're distributing your content on quality signs. By utilizing PR service, you're essentially having your business name. Plus, what do you do and your address mentioning the articles. This helps ghoul understand about your business better. So in a typical press release article, it would be something like your business name and then what you do and what is your address and about your business news or etcetera, etcetera. So by having thes kind of what we call us mentions on multiple websites, that is, when you're actually applying for press release service, they'll actually distribute your articles to about thousands off websites out there. And by having these mentions again again on various websites, it kind of tells the Google that your business is about something on in a particular local area. You can use a free PR service like PR log dot org's, which I'm going to show you in a minute. However, I recommend you to go for the paid service if you're doing it in a large scale to get the highest quality. No PR lock is not a bad website, but at the other day, any prayer service will give you a better quality website. So here's the particle website, which I talked about pr log dot org's. They offer a free press release distribution service. But besides that, I also have a I think they also have a subscribe versions or a paid version as well. So I recommend you go after this or you can simply hire anyone for a press release service . That's all for this lecture soon. The last conclusion note. 33. Introduction To EAT: Module five, AAT. This is a special module in which I feel like to be included in this particular course. As over the past few years, II 18 SU has become a much more important topic than ever before. And I've believed that this course is one of the few or the only course available out there that offer training on e 18 SEO. So I'd like you to keep in mind that is a particular, it is a very important topic and therefore to listen carefully and implemented on your website moving forward. Lesson one, what is E a T and SEO and why it's important? Ea T stands for expertise, authoritative ness, and trustworthiness is actually a concept in SEO that defines the overall quality of your content and website to make sure that your information is the most reliable to the users. Now, unlike any other things that we discussed so far, AAT is not a ranking factors, but rather a concept as it encompasses or contains whole lot's of other signals that are quite subjective. And when it comes to this concept, it is used to actually defines the overall quality of your content on a website in order to make sure that you know it is the most reliable to the user's. This concept or acronym is wild discuss in detail in the quality of radar guidelines, a document used by quality radars all over the world. What are real human beings in order to rate the quality of the search results by looking at various websites randomly. Now this particular acronym or term VAT is being quite or explain in details in that document called quality raider guidelines, which is an official document by Google, which is available to the public right now, but earlier, let's say about 2-3 years back, it was only available to a group of people called quality LET raters, which are a group of people hired by Google in order to rate or, you know, kind of like look at the search results and rate the quality of the search results, right? And they also will also click through the results to look at the website as well. And this is like a group of people wrestled. They're scattered all over the world and in different places. And there'll be assigned to follow a particular instructions, which is, which are highlighted or outline inequality radar guidelines in order to rate right the search results. For the past few years, Google has been heavily focused in AAT in order to surface the best possible results for the users. Now, as you might have probably noticed, over the years, there have been arise in many of the spammy websites and like unworthy website, right? So in order to maintain a quality, quality search results and in order to make sure that, you know, Google delivers the most trustworthy, the most useful content to the users. They have the, they started new implementing AAT or this concept into their algorithms in order to make sure that, you know, the Google returns the most quality content or the most quality results to the users, right? And while the first few signs with, you know, Google actually kinda stated that they will be heavily focused on this particular concept is back in 2018 when they release a core update or a large annual update, ri, which Google does every year, called the medic update, which was released in August 2018. So you can go ahead and search about the medic update, which was, you know, what are the biggest updates that Google released in the recent years? And they were heavily focused on, you know, AAT. Although VAT concept is required by all types of businesses and website, it's more prominent or important for those niches that fall under the category called YM while, or your money or your life niches or queries. Now, VAT is actually a concept, right? It's being applied throughout for all kinds of businesses or niches. And but it is actually more important, important or prominent in the niches that fall under the category called y. While Nietzche, right? Or your money or live. Nietzsche's, which are basically a category created by Google in order to, you know, two defines the, the group of websites that actually happened impacts directly on people's life, right? So as you can see here, why well is how Google refers to web pages and content that could have a negative impact on the quality of people's lives or their finances. So VAT is more important for, you know, for certain niches that have, that have a direct impact on people's lives or their finances. So this includes niches such as health, fitness. Like anything that relates to their, you know, their health finances and their well-being. So these niches will require higher type of VAT or you have to focus more AAT. Whereas other niches such as, for instance, it's more local. Restaurants may require lower E a T, or may not have to really implement EIT at all on their website, right? So regardless of whatever you're nice you're in, whether your affiliate marketing, local businesses, e-commerce, right? You have to implement VAT on your website. And you know, over the years, like, especially in the upcoming years, it will become more important than ever before. And from my experience, from the trends that Google's going in, each of their algorithm updates. This seemed to be heavily focusing more and more AAT as, you know, as they're released, more and more algorithm updates. So in the next lesson, I will introduce you to the first element of e 18, that is expertise. And I'll also explain to you as well later on in the course on how to actually implement VAT on your website. But before that, let me show you what the actual what the actual quality of rater guidelines look like. So, you know, if you have time, I suggest, I highly recommend you to actually go through it. And you'll read right, what, what is it and you know, like, what is it that Google is looking for from a website? So this is actually the Google quality rater guidelines, which is available for free on the internet. So it can go to Google and search for Google quality rate or guidelines. And the first link should be at right? So this is the link here and say Go ahead and click on it. And it will open a PDF file here which contains about 175 pages and you can see here. So they update this document frequently, right? Like sometimes they would do a minor changes, sometimes they would do some major changes. So this is the actual documents, right? That the quality raters or the people who rate the search results. Actually we will have to read, write, and to perform different instructions in order to rate the search results. So as you can see here, go through everything in details, right? So we'd explain to you what is a good results looked like? What does a back results look like, right? What does it low quality results look like. What does a high-quality results look like? So you can go through it. I highly suggest you to read through it, right? Or you know, or you can find some some like a brief explanation about it as well on the internet. So you can search for something like, you know, short version or something like that, but it is better to go through the official document, right, so that's all for this lecture. See you next video. 34. Expertise: Lesson two, expertise. In this lesson, we will dive into the first element of e a t, and that is expertise. The first element in E8. He's expertise, which is defined by how much of an expertise the author of the content has on a particular topic. For example, if you were to search for a query on less say, how to feel allergy naturally, Google would choose to rank content that belong to either big, authoritative medical site or small websites run by actual people who have actually heal themselves of the disease and are providing his or her case studies. So when we talk about expertise, it is basically a who is actually behind the content that you know, that it's being surface on the search results, right? Because think about it like if you were to search for like in this instance, how did you allergy naturally, let's say, you know, even get a result from a new website, right? From someone who, you know, who doesn't even qualify to be a medical person, then of course, you know what that results would be. It could be, it could actually give you harm more than good, right? Because let's say if they give you some wrong advisor and you start implementing that in your health or your life than you ended up being in more serious health issues, right? And that's why I know Google is really like looking to surveys content written by experts on a particular topic, right? So like here, how to feel energy naturally. You would get the content either from a big, authoritative, trustworthy website, such as health line.com or Web MD. Or you know, from a smaller website who, or which are run by actual people who have actually no heal themselves. And you'll have kinda documented his or her process. And in the case studies Ri, So Google will be able to determine whether or not a particular content is written by experts are not. However, keep in mind that these various from query to query, business to business. For, for instance, if your company expertise may be associated with your actual company itself rather than into UDL Hillman. Now, keep in mind that when we talk about expertise and AAT in general, just as what I mentioned earlier, it varies from business to business needs to niche and also query to query. So VAT for, let's say a health needs are held. Queries may be different from E, a, T from, let's say local business, right? Which you know, which may not require actual people to actually, you know, to write the content itself, right? Like the expertise may not be, may not lie in the actual people who write the content, but rather, you know, associated with the actual company arise. So let's say, you know, if you're a local business, then ready comes to AAT. The expertise may be associated with the actual company arrived because it makes sense, right? Let's say we want to search. You want to hire a roofers, then you know, you would want to choose I roofing company, right? Rather a particular rule first. Whereas let's say if you want to search on like how to heal allergy naturally, then it can either be, you know, from a trustworthy Medical Institute website or from the actual people, right? So you have to look at a query as well and look at the business. Well, in the next lesson, our dive deep into the authority, deafness and trustworthiness. And that's all for this lecture. So in the next lesson. 35. Authority and Trust: Lesson three, authoritative ness and trustworthiness. The last two elements in AAT are authoritative ness and trustworthiness. We usually go hand in hand and in most cases, one element leads to one another. Now think about it. When we talk about authoritative nest. It also can lead to trustworthiness and trustworthiness skeleton lead back to being authoritative openness, right? Because, you know, being an authority in the space also means you are trustworthy entity. Whereas if you are trustworthy, entity means you're also an authoritative entity in that space as well, right? To put it simply, the a and T factors defines how credible you are business or brand is online for particular needs and query. So as simple definitions for a authoritative lis and trustworthiness combine the a and the T factors actually defines how credible your business or brand is online for a particular niche or queries, or how well positioned your brand is online. Therefore, when talking about AAT in general, that is more often off-page factor than on-page as VAT is a relative factor. So let me talk about e 18 general eight is more of an off-page factor or you know, it depends on the outside factors out though outside of your website, more than the on-page factor or the factors present on your website, right. And it is a relative factors means E HE let's say, you know, if the first results ranked number three in the search results have more EIT that results in a ranking the Mu1. Then overtime that third results may, you know, may rank higher rather than the forced ranking results. So it is actually a relative factor here means like who actually has the most VAT on for a particular niche, for a particular query, right? Like for instance, if your business or brand is widely recognized online by the majority of trustworthy sites, such as New York Times, Forbes, et cetera. As a reputable medical site specialized in auto immune diseases, you will be deemed to have high VT compared to your competitors who hardly have any online replication and are barely new to the game, hence, will make you rank higher. This what I explain, it isn't being unrelated factor here, right? When we talk about AAT, for instance, you know here the example is clearly shown that if your brand or business that is being widely recognized by online websites such as, you know, New York Times and Forbes. You'll be deemed as a highly high VAT site compared to, you know, to your competitors who let's say No, they're just brand new, narrower websites, brand new, they're brand new, social, brand new, and not many people know about them. And you know, that don't, they barely have any, you know, like authority, the people or side mentioning about them read therefore, you know, you actually run Cairo, none them. Now in the next lesson, in the next two lessons, I'll actually teach you how to implement AAT, both the on-page, like how to implement VAT on your actual website and how to prevent AAT using the off-page signals, right? Or how to use outside signals to influence your AAT. And that's all for this lesson. See you in the next lesson. 36. How To Implement On Page EAT: Lesson four, how to implement the on-page one. When implementing EHR on-page and off-page, the goal is to send various signals or demonstrate to Google that you have the VAT on your site and the whole brand. When you implement AAT, is kind of like sending various signals to Google, to kind of show to Google that you have a particular VAT on your website. And the reason is because you have to remember that Google is nothing but just a mere robot, right? So it's not a human being, it's just some robot. So it's your job. In order to let Google knows using the easiest possible method. In order to let them know about your e a t. Because if you don't let them know, they would have to figure it out on their own. And therefore, it will make things much harder for them. And it will also take you longer in order to get the results. Some of the on-page things that you can do in order to send signals to Google are, number one, make sure your site has privacy policy terms and conditions and an about us page to show to Google about your identity and that you're a real legit running business. First signal you can do is to actually have pages such as privacy, policy terms and conditions or both. And as importantly, the About Us page in order to show to Google about the identity of your business or brand that you are a real legit running business. Because remember, the goal of implementing AAT here is to show to Google and to show to users that you're a real legit running business and you have a particular authority and particular expertise and political trust behind your brand. So the first, easiest signal that you can do right off the bat is to have these important pages on your website. Because if you look at other spam website or any other low-quality websites, they usually won't have real additivity is right, that they're real legit running business. Next up, what you can do here is on your about us page, make sure you write clearly about your company or who you are. If you're running it as a personal website, watch your business is all about and make sure to link out to other places where you have been featured or talked about online. So next, once you have your about us page, you have to make sure that you write clearly about your company, walked you do your brand. Or if you are running a website as an individual person or individual brand, then you have to describe about who you are, what you do, et cetera. And when you do that, you also want to make sure that you link out to other places where you have been featured or talked about on line. Let's say you are, you have been featured on Forbes and less a New York Times, right? Then you can, what you can do is you can link out to those pages. Those sites where you have been featured on. So this can kind of makes it easier for Google to connect the dot, right? As to connect the dots between your brand and the places where you have been featured on like a trustworthy place. And therefore, that will help build additional trust to your website and your brand. Next, what you can do here is you can also happen author Fox, and information about your author. Preferably an author page to show who writes the content. So this point helps demonstrate expertise, right? So on your website, if you're, if you're doing a content marketing, like if you publish content, it is wise to actually, you know, have author box rights to actually demonstrate to Google or to tell who Google who's actually behind that content. And you also would prefer to have an author page, write a page on your website which have a clear details about your authors. Whether it is you yourself who writes the content or other people who, who you have hired or you know, you have kind of taken to write the contents. So those people who will become your author of the content. And therefore, you know, you have to make sure that you show that clearly to Google by having author boxes or preferably author page. Another thing you can do here is have a clear contact details such as business name, address, phone number, and other useful information. Another point here to show to Google that you're a clue real legit running business is to have a clear contact details such as business name, address, phone number, and other information. And lastly heres to publish high quality rail research topic. So another you can add to your AAT for the on-page. Here's to publish content regularly, a high-quality content. And you also want to make sure that the content are well-researched, right? You wouldn't want to write on a topic that aren't well-researched, that aren't backed up by data, right? Because that would be, you know, because that, that could be a fake data, right? Or that could be not a 100% uncertain because think about it right? Let's say your health website and you write a content, you'll write a blog post on, let's say you know, how to heal allergy using less say, Apple, right? Of course, you know, Apple helps healing allergies, but that it is. And that is not a 100% right, because you can't obviously Hugh allergy using Apple. So is the information here is kind of misleading, right? So you wouldn't want that because, you know, Google, really careful about selecting information that they can trust. And therefore, you can't really rank well by writing something which are not backed up by well-researched data, something like that. So let me kind of show you a real life example of some of the E8 on-page VAT on some of the real running website, right? So I've pulled up to websites. So one is a general website. And the website is a actually a local website. So you can have an idea of how to actually implement it, right? So this is the first website. Here is their website is an SEO agency website, right? So it is run by Marie Haynes, one of the, we'll recognize SEO or personalities in the industry. So this is her website and it is her About Us pages you can see here. So robbed the bank, she introduced she introduces herself, right, a little bit short bio bar herself. So she or you know, Google and as well as the users can understand, right? And then later on she wrote about her story, right? I, how she got started in SEO, et cetera. You may as well have this right, so you can let the users know as well. And they're right here. Here's a section on her website where she mentioned a various places right. Where we're going to talk about her, right? Or where she has been featured on. So for instance, Mauss write Search Engine Watch lands. So this another big authoritative as SEO website Mozi is of course, a very reputable SEO website as well. So as you can see here, all these website where she has been featured on, she hasn't linked to her on the page, right? So if you open up these links and this will lead these will lead you to the pages where she has been featured on. Right. So this, as I mentioned, we helped connect the dot right, between your website and the places where you have been featured on. And then you know, here also she has like a clear address, right? So as you can see, a clear Address and that's pretty much it, right? So as you can see, so this a good example of a Good About Us page and a good on page 80. So, and of course you also have terms and condition pages, right? So I'm pretty sure she has its somewhere here. It will show you also have a clear contact page, as we can see, right? So, so this the fourth example. So let's move on to another example. This is a local website, so occasion or your local business or you do SEO for local businesses, so disallowed, they're like scenario, right? So this is another example which I was about to find on the internet that has good on page 80. So this is their about us page right, of this particular company called quail plumping. Right. So as you can see you so initially they, they, they have a real picture residency here. So real legit picture of their companies and van. So these are the first thing, right, that chose to users of Google, that they're actually a real legend running business rising and C. So the next, you know, they have like a bio about what they do writable their companies, et cetera. So it shows clearly what they do, What about them, about their companies, et cetera. And then right here at this section, this is the place where they have been featured on, right? So as you can see here, so they've been featured on neural triple B accommodation. So as you can see, the app also link to triple B arrived with an a plus rating here. And if also, they're also license and bonnet resume. They also tell to Google as well as users that they're a licensed contractor, right? So this AGA again, no shows clearly about their expertise, about their authority on, about, you know, about their brand, right? And of course, you know, they have their clear address here, but phone number and business hours. So as you can see here, it is a very clear e, a t page. And of course you can see on the top here, you also have privacy policy page and FAQ page, right, if you want to add that. And then we also have, you know, like turbulent condition pages as well, right? Like for instance. So so they have all, all of the elements that represent as a being a real clear, real legit running bread, right? So I hope you're getting the idea here and the next lesson, I'll teach you how to implement VAT on the off-page level. So that's all for this lecture. See you next lecture. 37. How To Implement Off Page EAT: How to implement e a t off page. So in the previous lecture, I showed you how to actually implement e a, t, or sin various ET signals to Google on your actual website. And this lecture, I'll show you different things and you can do in order to use the outside or off-page signals to influence the VAT on your website. So some of the off-base things you can do to send signals to Google are, number one, acquire links from high authority and trustworthy website that talks about your brand. To decide includes things such as news website and other major players are major websites, industry or Nietzche. So the first and probably the most strongest signal then you can use to influence e a t on your website is to acquire backlinks from high, authoritative and trustworthy website. So these are generally a news website, right? So this New York Times, Forbes, or if you're in a local space, then it could be, you know, a local news website, right? So these are sites that Google generated generally trust and you know, these are also have, they also have high authority or other sites in your industry, right? That are like, kind of like a major players or main site. So let's say we're in an SEO Nietzche, right? So it would be wise essay would be benefit to you if you get links from Laissez websites, that is mosque.com, right? Or search engine journal.com. So these two are the big, big players in the SEO industries, right? And they, of course are also high authoritative website as well. Next, what you can do here is to get coverage about your business or brand mention about your business or author featured on news website. So another thing you can do here is to actually get your business or your brand name out there and, you know, lead. Get some coverage right on news websites. Because once again, like I mentioned, news website are generalists site that Google trusts that are highly authoritative. And if you have lots of brand mention or you know, if they mentioned a lot of other authority websites mentioned above, your brand or your business, then you know, of course, that will send signals to Google that you're highly authoritative and trustworthy entity, right? And this can also be in the same case as the author as well, right? So the author or who writes the content on your website. Next, you can also maintain positive brand image online. This includes things such as reviews and feedback. And other thing which Google looks at from time again, is your online reputation tried. So this includes things such as your reviews and your feedback online on various channels, right? So this could include places such as trust, trust pilot, Google, My Business Review's right, if you're a local business, local websites reveal right? So various places or CrunchBase, all all these, you know, reviews cured at sites, right. And next is quality brand signals or searches and social media presence omnichannel present. So the last, actually the last thing you can do to influence the VAT on your website is to have, you know, quality brand signals, right? So this means people are aware of a brand, right? So you would utilize social media and other channels, right? So here I mentioned omni channel presence means multi-channel approach in order to market your business or your brand, right? So you have to kind of build the awareness, build the authority around your brand using various signals, such as using various channels, such as social media, paid advertisement, et cetera, right? So all these voom help users or people become more aware about your brand. And therefore, they will start, go to, start going to Google and search about your brand online. And this will becomes what we call a US brand searches, right? So if more and more people start searching above your brand and start engaging with your brand online. And Google can. And Google will be able to pick these signals up in these engagement up. And over time, you will be viewed AS highly AAT, right? So that's all for this module and that's all for this course. So in the next, next section, I'll introduce you to a various bonuses that you can apply it, which include various tips and tricks on your website, right? So before moving to that part, here is an analogy that I'd like you to keep in mind. So SEO overall is like a car where on-page and technical represents the car itself, and off-page represents gasoline or oil to power your car. So SEO as a whole, you can't think like a car and gasoline, right? So when we talk about on-page and technical, that actually is represented by the body of your car. And the off-page signals is represented by gasoline or oil, right, which are used to power your car. So when other will build car or via the bill, well maintain or well-structured on-page and technical. No matter how good a gasoline or off paid you have, the car wouldn't be able to run well. Right? So no matter how good you are, no matter how good your off-page signal is resonant lesson, no matter how good your backlinks is, your grant signal is right. Without a will, maintain well-structured on-page your.com and I'll be able to run well, similarly, no matter how good a car you have and that is your on-page. Without gasoline or off ph to car wouldn't be able to run. So I've run this again, right? No matter how good a car you have, gasoline or oil, you wouldn't be able to start your engine, right? And therefore, you have to make sure that you have a good on-page and off-page as both are required to make the car run swell. And I hope you like this analogy and make sure to keep this in mind. And that's all for this lecture. See you next lecture. 38. Final Note & Take-Away: congratulations for making this for I hope you enjoy the course and fight it valuable by now. You should be in a strong position to rank your local website higher on Google and outrun your local competitors. Also, would you mind take a few minutes to give a review and share experience about the course? If you haven't done it yet? All your reviews and feedbacks will go a long way for me as an instructor. And if you have any questions, here are some of the way you can contact me. You can do it via the course Que in this section shoot me an email using either one of these. The 1st 1 is my personal email, and the 2nd 1 is my agency email. Make sure you mention in the subject line as being my student. If you're even want to use my agencies email and I also and create you to join a private Facebook group, which I specifically built for a student off this course in the group, you can ask questions, discuss anything related toe s you and pulls your chief men's. All your questions will be personally answered by me. And once again the group name is practical s your training course. Also, don't forget to grab a free local Aso checklist at the end discourse before signing off. Here's an analogy that I want you to keep in mind. S e O Overall is like a pizza. We're on page and technical our pizza itself and off page is the sauce with other source. You can still eat it. A rank a pizza on Google, but you need a sauce to enhance the taste or improve ranking. Likewise, a bad baked pizza or bat on page. No matter how good the source is, the taste won't be as good as it should be. So focus on baking the pizza Well, that is focused on having a good on page and technical s you and enhance it with great sauce or great off pitch SL. That's all for the course. Thank you for watching and soon. And on the other side