Linkedin Optimize your Profile for Beginners Social Network | Laurence Svekis | Skillshare

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Linkedin Optimize your Profile for Beginners Social Network

teacher avatar Laurence Svekis, Web technology Instructor

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

31 Lessons (3h 3m)
    • 1. 0 Linkedin Introduction Skillshare

    • 2. 1 Getting Started with Linkedin

    • 3. 2 Profile Setup

    • 4. 3 Profile Setup Summary

    • 5. 4 Profile Setup Headline

    • 6. 5 Profile Setup Images

    • 7. 6 Profile Setup Resume

    • 8. 1 Search On Linkedin

    • 9. 2 Account Access Settings

    • 10. 3 Manage Your Feed

    • 11. 4 Joining Groups and Events

    • 12. 5 Notifications on Linkedin

    • 13. 6 Messaging on Linkedin

    • 14. 7 What others can see

    • 15. 1 Useful tools Linkedin

    • 16. 2 Sharing your Badge

    • 17. 3 More Sections on your Profile

    • 18. 4 Better Profile

    • 19. 5 Linkedin Dashboard

    • 20. 1 Grow Your Network viewers

    • 21. 2 Grow Your Network Visibility

    • 22. 3 Contact info Connecting

    • 23. 4 Grow your connections

    • 24. 5 Linkedin Jobs and Suggestions

    • 25. 6 Tips to Grow your Connections

    • 26. 1 Adding Content Sharing

    • 27. 2 Sharing Content

    • 28. 3 Create a Group

    • 29. 4 Add Your Business

    • 30. 5 Learning and Growth

    • 31. 6 Tips and Resources

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About This Class

Explore how you can get the most out of Linkedin Find tips and resources to grow your network and increase engagement

Welcome to the Getting Started with Linkedin Course.  All New content and new tips and resources to HELP you get the most out of Linkedin.

I've been on Linkedin for over 10 years and regularly use it on a daily basis to connect with others within my industry.  The time I spend on Linkedin has been very rewarding as its provided me many opportunities and new connections that have helped me grow my business.  In this course I share the basics of Linkedin as well as tips along the way on how to setup your Linkedin Profile for success, how to grow your network and how to get engagement on content.

Use Linkedin to find jobs, connect with other industry professionals, grow your business, find clients, become an authority in your field, join groups and add to conversation.  Share your knowledge, and get noticed.

You never know who is looking to connect with you, having a Linkedin profile provides the opportunities for others to connect with you as well as you connect to others. 

  • Step by Step as to how I use Linkedin for the past 10 YEARS

  • How I gained over 19000 Linkedin Connections

  • How I've used Linkedin to expand my Brand

  • Profile Settings that I use to create more opportunities for others to connect with me

This is a BRAND new Guide by a daily Linkedin User with over 19000 Connections and over 19000 Followers.

I'm happy to answer any questions you might have - and also connect with you of course :)

Meet Your Teacher

Teacher Profile Image

Laurence Svekis

Web technology Instructor


Web Design and Web Development Course Author - Teaching over 700,000 students Globally both in person and online.   

I'm here to help you learn, achieve your dreams, come join me on this amazing adventure today
Google Developers Expert - GSuite

Providing Web development courses and digital marketing strategy courses since 2002.

Innovative technology expert with a wide range of real world experience. Providing Smart digital solutions online for both small and enterprise level businesses.

"I have a passion for anything digital technology related, enjoy programming and the challenge of developing successful digital experiences. As an experienced developer, I created my first computer applications in 1990,... See full profile

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1. 0 Linkedin Introduction Skillshare: Hey there and welcome to the LinkedIn course. My name is Lawrence. I'm going to be your instructor for this course. One of the main reasons why I'm creating this course is that I use LinkedIn on a daily basis. I use it to grow my business, to build my brand and expand by connections. So basically I'm a big fan of LinkedIn. I'm going to be sharing some of my techniques and things that I do on a regular basis that have helped me really grow my network, makes some valuable connections. I also had created a LinkedIn course several years ago and it became a really popular. This is also an update to that previous course because obviously things have changed in ten has gotten even better. So I'm going to be highlighting you some of the really cool things that you can do with LinkedIn. Taking you through step-by-step, how to set up your LinkedIn profile, and then how to optimize that LinkedIn profile. And then what you can do with LinkedIn and creative ways to generate headline summaries content within your LinkedIn profile. I personally believe that LinkedIn is an excellent way to grow your professional network. And I've been really successful on LinkedIn, making some amazing connections that have allowed me to expand, grow my network of like-minded business professionals. I'm a regular LinkedIn user. You are welcome to connect with me on LinkedIn. Other lessons in this course are divided up in small, bite-sized pieces of information. So some of it might be more relevant to what you're looking for than others. So you are welcome to skip through the sections, are so welcome to go through them one by one in sequence, setup and optimize your own LinkedIn profile for you within this course. So one of them is to create a message that you can use in order to connect with others on LinkedIn, please share the message and I will provide feedback as well as give an opportunity for others to provide feedback on your personal message to connect with others. Also, update your profile with a nice image and background image. And you're also welcome to share your images so that you can get feedback on those. Create a content strategy of content that you're going to be sharing posts on LinkedIn. You can share sample of one of the posts that you want. Make sure that you do create an opportunity for engagement, asking a question so that others can interact with that content. And then the last two is to search out a relevant group on LinkedIn, read some of the posts and comment on and interact with some of the content on LinkedIn within the group. Follow at least one influencer within your field of interest. And then you can share your experiences, how that went. If you did receive additional views on your profile, let us know. Let's check out some of the amazing things that we could do with LinkedIn. Let's get started. 2. 1 Getting Started with Linkedin: This lesson is going to be a quick introduction to getting started with LinkedIn. And then we're gonna move on to the different productivity tips and ideas to improve your LinkedIn experience. So I'm going to be using several different accounts that I have. I have a main account, so this is my main account that I access LinkedIn with every day. In addition to that, I know so you'd be walking, signing up with the LinkedIn account. So for those brand new users that don't have a LinkedIn account already. Well, I'm going to walk you through the sign-up process and then we'll do some actions within this account as we're setting it up. So when you go over to the main LinkedIn site, so if you don't have an account yet, then you can press the Join Now button. Otherwise, you can go ahead and login or sign in with your Google account. So I'm going to be using a Google account to set up my account. I'm just going through the Join now. And this is where it asks you to sign up using an email or you can join with your Google account. So I'm going to use the Google account that a half that I'm going to use to join up. So there's going to be a brand new access. It's gonna do the Google authentication and login for my name. We're using my Google account. Here. I need to make a password. So let's just create a quick password here and agree to join to set up the profile. So by default it's going to ask you what region you're in, postal code and the area that you're in. So it can connect relevant data to you. And then you can fill out your most recent job title, your employment type and industry. And if you don't have that, you can also press student and it gives you a quick indication of how many members are within the same industry there. And then it's going to ask you what you're looking for on LinkedIn. So this is to help you better use the service. So if you are looking for a job, you can click Yes. And if you're just setting up the profile, just to have a profile on LinkedIn, you can do not know. It's also going to bring you to a screen where you can connect with contacts that you might have within your Google account. So this is going to allow access your Google account and allow you to import the contacts. You can do this at a later date as well or a later time. It's going to make some suggestions for people to connect with. And you can also search for specific people on the LinkedIn network, just like the other options. So you can do this at a later time by going down to skip at the bottom there. Here it's going to ask you to add a photo so you can use your Google photo, you can use your Facebook photo or you can skip it. So I'm going to go ahead and add a photo. And of course this is also something that you can do and update and I'm gonna be showing you more about this in the upcoming lessons. So select a photo from your computer and then you have an option to filter it so you can make some adjustments on it as well. And then there's also the brightness contact and saturation. So make sure that you have a good contrast between the background and your pitcher as this will be visible as your profile picture. So I'm gonna go ahead and save the photo. So it's going to add in that as a photo for my profile. And you can make changes as needed once you've got your profile setup. So let's go ahead and continue. It's going to ask us to setup the LinkedIn. This is where you need to enter in a phone number. So this is another one that you can skip. If you're not going to be using the LinkedIn app, you can go ahead and skip this step as well. And it's going to also ask you to follow some companies making suggestions because I had selected the e-learning industry. So this is also a step that you can do afterwards as you're developing your profile. So let's go through and finish the setup. So now I've got a brand new profile just set up. I can go into the my network. I don't have any one quite yet added into the network. So here it's got the add personal contacts so you can enter in your email address. And then this will connect to your Gmail account and allow you to import the contacts. You also have some more options here where you can look for people that you already know on the network. Or you could use any one of these connection options. So you can invite by email or you could connect with AOL, Outlook, Yahoo, or G-mail. This again is going to sink your contact address book from your Gmail account to your LinkedIn account. In the upcoming lessons, I'm going to show you how you can customize your LinkedIn profile and get the most out of the experience on LinkedIn. So go ahead and login to your LinkedIn counter, set one up and you're ready to go to the next lesson. 3. 2 Profile Setup: In this lesson, we're going to be going through some of the profile setup that you can do with LinkedIn in order to maximize your impact. Getting the best out of your experience with LinkedIn pay with over 730 million members and a growing more everyday, LinkedIn is the place to be. It's perfect to grow your business, to build your personal brand and extend your network of connections. It also gives others an opportunity to connect with you, find you on LinkedIn over 85 percent of recruiters are set to use LinkedIn on a regular basis to find recruits and candidates for various positions over 90 percent of hiring managers do that profiles on LinkedIn. So LinkedIn is very important for professional development. Linkedin gives you an opportunity to tell your story that others can find out who you are and what you do. It opens the door for new opportunities, provides credibility to your online presence, gives you an opportunity to showcase and highlight your skills, build professional brand, and also share your impact and experience. What makes you different chronology of your professional life that represents you. Linkedin allows you to connect with others professionally. So showcase who you are, what you've done, what you can do. It's a place to share your credentials, things that you've created and projects that you've worked on, and you never know where it takes you and who might be looking at trying to connect with you. So it's always a good idea to have that LinkedIn profile updated and ready for others to view. Lincoln gives you an opportunity to share your experiences and your achievements. So generally history of achievements and your professional experience. So you telling your story, you can also add a personal touch, so something that sets you apart from others. So social media is used by employers to that potential candidates meet your professional online, you, LinkedIn. So it's more than just the CV and resume. You can do so much more. And it really is crucial for building your personal network. And since so many people are going to have LinkedIn profiles, if you don't have your own LinkedIn profile, it's not up to date. This can actually work against you if you are looking for work and if you are trying to connect with others professional, it gives you an opportunity to manage your information and what represents you on brand yourself and set yourself apart. So in the previous lesson, we did set up where I walked you through how you can set up a LinkedIn account. So go ahead and login to the LinkedIn account to him. Then you can go over to your profile settings. And this is where you can begin to set up the profile and make it look and feel the way that you want it to. There are a number of hints that LinkedIn does have COC, this little pop-up windows, and you can control what appears on your profile and the network is notified whenever you make changes. So that's going to be some of the settings that others are going to find out when you do make changes to your profile and also what others can see of your profile. And we are going to be covering all of that in the upcoming lessons. So we do have the profile strength meter here where we've got the beginner. So you can see that the next step here is, When did you work at self-employed? So I'd ask you to add in some dates for your current position and previous positions, which university or school that you attended. So when you add this in, it will automatically start trying to connect you to others that might have attended the same school. And this one will try to connect you to others that work at the same location as you do. There's also the skills to showcase what you are great at. So this is a great place to highlight the particular skills that you possess and the ones that you want to really highlight and showcase your core for your profile. So I'm going to be going over that as well. And then there's a summary about your expertise and interests. So this is the number one thing that gives you that quick elevator pitch on who you are and what you're about so that others that are looking at your profile, they can, the go-to spot will be the summary to find out more about you and also with your profile. So make sure that you have a good profile pic. You've got your name there and then your current occupations. So I've listed myself as a course creator. So this is going to be looked for by others that are searching for particular name or a particular occupation. So let's go ahead and fill out and complete some of the current profile settings. So I do have my work experience. So this is the place where you would list out relevant job experience that you want to share with potential employers or with potential clients that you want to connect with. And this does require some information. We what your title is, what the employment type is. If you've got a company that you've been working for. So I'm going to select the company and this is what I've set up from within my other profile. So I'm going to go ahead and use this company. It's got an icon there. It asks for the location of the company. So when you are working, so this is similar to what you would have on a typical resume. And if you do have a resume and you are trying to set up your LinkedIn profile. And it's always a good thing to have handy that you can look up and you can get all of the start dates and end dates. And then once you have this digitally, you can even create a resume from your LinkedIn profile. So whenever you started at this current position, how long you've been working the current position, the year if you're still with it. And if you want to set a particular industry that you're working for, and also if you want to select and update your headline, the headline is what shows up just underneath your name. And this is also an opportunity for you to grab attention from others. So right now I have a course creator and this is a generic headline that was generated at where I'm working from. Possible. It's always a good idea to make the headline a little bit more attention grabbing. So I'm just changing what my headline is going to say and it says best-selling course instructor. So again, designed to capture more attention from anyone that might be looking at my current profile. And then this is going to be once again the headline that's going to show up under my name and also show up within search. So I'm going to create just a quick description. But this is also an opportunity where you can highlight some of your main achievements and what you've done within your workplace. It also gives you an opportunity to upload some media or link to a website. So if you are self-employed, then this is an opportunity to link to a portfolio where you might have some more content. So I do have a website. And what it's automatically done is it's taken the title of the website and it's grabbed a description there from some of the content that I have on my website. So I'm going to just update that description. And that's actually what's going to go within the media that's going to be Show and on your profile. So once you're ready and you can see down here at the bottom, There's share with network. So if this is enabled than any of the updates and changes will be shared out to your network. You can turn this off if you don't want this particular change or update to be shared to your network. I'm going to go ahead and save it and we'll watch what happens. Great. Now we're over at the intermediate level, achieved one of the accomplishments here when we're strengthening our profile. And one of the main things that we want to do is start listing out our experience. So this is how the changes took effect, where it updated my headline, that's just under my name. So this is a little bit more attention grabbing than my original headline. When we go down to the experience, we've listed out the position title, the company that was being worked for, and it automatically brings in the company logo and then a description of what I do at the company. And then also link that's associated with my experience here. And then this is just a link going out to my website. And then the more experience that you can list, the better. So if you do have additional experience, you can go ahead and list it with the plus sign. The contents is going to be the same here, where you can continue to list out the other relevant experience that you have that you want to share on your LinkedIn profile. Go ahead and set up your profile, add some work experience. And then we're gonna move on to the other parts of the profile and how you can optimize them coming up. 4. 3 Profile Setup Summary: About Me and summary area is where you can provide some more information about who you are. So it's a statement that can express your mission, your motivation, and skills to people who view your profile. So you also some tips to write from the first-person. Be short and concise. Answer the question, who you are, where you are based, what you offer, and what is important to you. Make it personal and relatable to highlights that capture attention, be interesting and memorable. So I've got an example of one of the ones that I'm using. So I'm going to add this into my summary for the bout of my profile. Some questions that you could ask yourself when you are creating your summary. So the summary on the boat me area is your chance to tell your story. Express what you're passionate about, what your values you hold. Skills, experience. Why do your skills matter? What makes you different? What is your personality? What can you do different? How did you make a big difference? What sets you apart, your stats, your numbers, so you can include any of these. So these are just some ideas on what you can include and what questions you can answer when you are writing your summary. So summary section, you can select the Add section under a bout click Summary. And this is where you can create the summary hints here where you can write about your ears experienced industry skills. People also talked about their achievements from previous jobs as well within the summary. So whatever you want to highlight and capture other's attention, you have up to 2600 characters to fill in your summary. So you can add as much information as you want. You can add as much relevant information as needed. And then once you're ready, you can just save that. And then that's going to add into the summary area, your profile. And you can see the summary gets added under about. And that's just right here in another section. If you ever do need to update or edit it, you can always click the pen and that will give you an opportunity to open that pop-up window where you can edit the information. And then you can also see more about that profile information. So that's the summary and about MY area. And as soon as I filled that out, we can see that I've moved up within the timeline here. So there are a few other things that I'm still missing, such as the education and skills in order to complete my basic profile. So those are coming up in the next lesson. So go ahead and create a summary, answer some of these questions that we've presented earlier in this lesson in order to write the summary and the About Me information for your LinkedIn profile. 5. 4 Profile Setup Headline: In this lesson, we're going to be looking at the headline. So this is the one liner to grab attention. So it shows in your feed it auto defaults to most recent position. We saw that in the earlier lesson. So the first words associated with your profile, and it's designed to capture attention and create curiosity to find out more about you. This is the place where you can showcase your unique talent, demonstrate your passion, and make it memorable. Some more information about the headline over here out the LinkedIn help and their help section does provide all of the answers that you look for. The they do have a really robust search area where you can search for information and commonly searched for queries within a help. So it tells you what the professional headline is and it gets displayed within the search results. You can also edit your professional headline to call out to other professional statuses, such as if you're unemployed or retired. So if you update your headline and your current position, your headline and the current position are the same. Your current position won't be displayed in your headline, otherwise, it will within the top section of your profile, we're going to do an edit of that headline. So the headline, of course is just showing up right there. To update the headline, you can click the pencil icon. And this allows you to update your first name, your last name. You can also add a pronounciation for your name. You can set a pronoun, set who it's all visible to. And then just below here is your headline, where you can update that and create that attention grabbing content. And as you can see, there is a limit to the size of the headline. So it's a 120 character mocks. And basically it's another good place to put some keywords so that others can find you when they're doing a search. So if you are a course and structure like myself, then it is suggested that you leave those specific keywords within your headline. Also think about the context, so avoid any type of negative contexts, such as stating that you're unemployed gives you more of a negative type context and you don't want that showing up directly belief your name whenever they are being searched for. So you have to come up with something a little bit more creative. You can also review it with your peers and see which ones stick. So go through different other people within the same industry as you see what headlines they're using and see what really resonates with you. So some ideas for keywords. So ideas to generate some keywords is, how would you find someone like you? And what words would you use within the search? So you can use things like the industry keywords, search terms, common job title that would be searched, job title you are seeking, think future, and what you want to target words for skills in your industry, the correct job title will also help LinkedIn algorithm to suggest you to jobs. Keys is the hard skills that you specializations and goals, skills you've learned or want to develop. You can also use the Google search suggest in order to come out with relevant keywords. And the Google search suggest. So you can do things like course creator. And this will list out some of the common associated words that Google automatically associates with course creator. And sometimes this is useful and sometimes you're going to come up with different search titles that wouldn't be relevant for your job title. So it is a good tool in some cases than on others. It doesn't work that great. So again, going back to the headline, think about how do you see yourself? Why do you do what you do? What is your motivator? What do you want others to know about you? What will grab their attention? What would grab your attention? Highlights, think elevator pitch. More than just a job title. It's more personal and it's about you. So think of some of the answers to these questions as you're constructing your headline. And then go ahead and login to your LinkedIn profile, update your headline accordingly. 6. 5 Profile Setup Images: In this lesson, we're going to be looking at creating profile pictures and just images overall. So background images that you can add to your LinkedIn profile to really make it stand out, images are a good first impression. So give you more views, more visitors, and generally more interest if you've got a picture of yourself. So this can also increase the views on your profile and really get you noticed. So I did update when I was creating this profile, I did create an upload an image, and it's got an image of me just really nicely centered within the image. So it is worthwhile to take some time and take some really good quality pictures of yourself and try to get one colored kind of background there so that the image of you does stand out and it is clear because remember, most of the users that are going to be looking at your profile are going to see the image on a rather small scale. So you do want to be able to be able to distinguish yourself and stand out from the background. So there's no additional distractions that might distract off of your profile picture. So also with connection requests, so they will see your image when they do doing a search just like all the other images. So this image is going to be what is going to represent you on LinkedIn for most people. And it's initially going to be the one that they're going to notice first off, So you should make the image to be at least 60 percent of the image should be your face, as it doesn't have to be exact, but roughly around 60 percent of the image that you're uploading should be your face. And the further the image and the further back you are within the image, the less it's going to stand out. So also, you should have your shoulders and above your face. So it's nicely centered into the frame of the image. So when you do upload an image, so I'll just show you how to add an image and you can always edit, update the image as needed. So in order to add an image or to update your existing image. So you can either do an edit of your existing image. So this will allow you to re-center your image. So not always are they going to be exactly centered? They give you an option to zoom in. So if you are far back in the picture, you can zoom in and adjust the image. You can also straight in the image. So if you're slightly off straightened, you can straighten the image by rotating it with the straighten tool. There is a filter tool, so you can filter your image. To select. A filter works best for you. And then there's also the adjustments on the brightness. There's also adjustments on the contrast, saturation and vignette. So these are all just different ways that you can adjust the way that the image appears within your profile. And so this is done as you upload the image because you might not always have photo editing software available. So this is an option for you to really customize the image. You also have an option to crop your image, to filter, and to adjust. So once you've created an immature, you've uploaded an image and you're happy with that image, that you can go ahead and save it, and then that's going to be your new profile image. So if you ever have to make adjustments to your image, you can always go over to the view profile. And once you're logged in and you're viewing your own profile, it's gonna bring you to the profile page and then you can just click the image. And that will give you the options once again. So there are frames where you're able to add in open to work and hiring within the frame. So you can apply those to get even more attention for the particular frame that you are looking for. Also, when you are uploading an image and selecting an image, makes sure that it's professional and something that you might typically wear to work. So if you are dressed, dressed up or business casual, so that should be also reflected with the image. Also, avoid, make sure that the image is high resolution and it's not a blurred image. As you do want to look professional and you do want to present that you have taken the time for the image. Also avoid selfie type shots if possible, the pose should be as natural as possible. And then the hard part is getting the right expression. And this is going to be the depending on the message that you want to convey. So if you want to be more serious or more easy going, that should also reflect on your personality. Smile as this presents you as being more approachable. So that's also an option when you are selecting an image times it's good to have multiple images to select from. So I'm gonna go ahead and select another image off my computer. And we can also use the camera to take an image directly. So if you don't have any images on your computer, you can always use your camera in order to take the image. And then there's also the option to upload the photo. So I usually do keep several images on my computer that I can use as profile pictures. So I've got some to select from at any given time. And as you can see, I do have one here with a background. So this one doesn't present the image as clearly. So I can select various other images that I have, make a selection of those, and then save that as my profile picture. And then make the adjustments as needed. So the ideal size or the minimum size should be a 300 by 300 pixel. Ideal format is a PNG. Maximum size for the pitcher is eight megabytes. Layout should be a square type layout. For the profile banner at the specs should be a fifth, 15, 36 by 706 pixels PNG format, once again, an eight megabyte format. And this one should be a rectangular layout because we're more wide than we are high on the profile banner. And I'll also be showing you how you can upload the profile banner. So once again, for the profile picture, some tips are to upload appropriate high-quality headshot. So make sure that you've got good lighting, the faces clear, and that you are facing forward on your image with the banner image, you are also able to upload an image to represent yourself within your LinkedIn profile. So this is another way to stand out to visitors to make a good impression. And this is what's visible when the user comes to their page. And so right now by default I've got this grayish one. So in order to upload your custom image. So there are some parameters for this and suggested for the profile is to be 1536 by 768 pixels. Png format is ideal, but you could also use jpegs, and also the maximum is going to be eight megabytes. So this is also going to be looking for more of a rectangular layout where your profile picture was more of a square layout because it came into that circle format. So click the camera and you have an opportunity to edit the profile background. And they've also got some information here how to get a good background photo to help you stand out. So you can click that and it's going to give you some more tips and information so you can select photo, a quote that captures your personality, something, a memorable moments from your team. A photo that highlights a special milestone in your career will update using the filters and you can change your background photo. So there are also lot of resources on line. Get images. So if you don't have any images is on your computer. There's one called Pixabay, high-quality stock images, royalty-free, wide selection of images on here. And there's a few other sites as well that you can utilize in order to get those great looking profile banner pitchers. So let's go ahead and we're going to upload the image. So edit the profile background folder, and then you just need to navigate to where you've got your images located. And I've got a couple of backgrounds that I've created. They are 1536 by 7, 86, and I did use a photo editing software in order to create them. You do have some options, so if they are too big or too small, you can zoom in and zoom them out. You can also straighten them. And then just says we saw with the profile picture you've got the filter options and you're able to adjust it as well. So depending on your image, you might want to make some adjustments here. And then once you're ready or you can upload and change your photo at any time and then just click apply. And that's going to apply the profile banner to the back of your profile. And then at anytime if you do want to make some edits or changes, you can always go to the Pen icon on your banner, profile banner. And this will give you the options in order to zoom, straightened filter, adjust. And you can also change the photo and then apply any changes that you've made to the image. And so now whenever anyone comes to your profile that are going to be able to see their profile picture as well as your banner profile banner. 7. 6 Profile Setup Resume: This lesson, we're going to continue to strengthen our profile as we're creating it and look at what we can do with education. So just as any resume, you should include your credentials, education, and LD, relative certifications on your profile that will help you connect with others and showcase the skills and experience that you have. So just as you would within a resume, you can add in your education and with your LinkedIn profile as you're setting it up, it will ask you what school or university that you attend. So this is an opportunity to add education to your profile. So I'm gonna go ahead and click the Add education and then just as always, you can update it as needed. So it gives you a selection of all of the schools, the different degree options that you have, as well as the field of study. And it'll give you a drop-down of the available fields of study and then the start date. So when you started, including the year when you started, and then the end date. And if you haven't finished yet, then whatever your expected and date might be. So you can just add that into your profile and it will add an icon of the school and added into the education section of your LinkedIn profile. So when you go down, you scroll down to education. Now you're going to have the education listed. You can always edit it as needed. So if you do want to edit it to a different school, you can do that really easily. You can add additional education by default. There is also a grade, Activities and Societies and description. And you can also add an external documents, photos, sites, videos, and presentations to help strengthen the education as you're showcasing it on your profile. There's also an option here at the top. So when you add your education, it has an opportunity to notify your network. So any job changes can take up to two hours. So if you have this, which the default is on, it will automatically notify your network of connections that you've added this to your profile or that you've updated on your profile LinkedIn, just like any online resume, provides you an experience of your work history, which we've already covered here. We're under experience. It also provides a scope of work that you've done. So you can add that within your experience as well as education. You can also highlight various milestones and recognitions that you've received. Essentially, what you're trying to do is to show your best assets. So within the experience areas, so this lists out any professional experience and overview just like you would on a resume. And this is going to get looked at by anyone who wants to learn more about you. So also try to keep it short and informative and highlight what you did at that job. Specific highlights and skills that are used when you list out the skills. This is also going to help within the keyword when it is being searched for relevant keywords of that niche. So it helps you get found on line. And the next item is to add skills. So you can add up to 50 skills to your LinkedIn profile. And it is suggested that you had at least five skills. So this will help you get discovered via the search. So adding and skills and then of course, you can always update your skills as well. Selecting the AED skills, option, suggestions based on the profile. And then you're also able to add other skills down here at the bottom. So add them to the profile. So if I wanted to add in JavaScript, web development, HTML. So these are common skills and common keywords. So it is suggested that you use the suggested ones here. If they are available, they're not. You can always fill out here in the odd skills within the drop-down. It'll make some suggestions for additional skills that you can add when you type in as I'm typing in course, it will provide related keywords to those skills. And these are common. They used keywords that LinkedIn has determined would be relevant within search. You notice this well, there are hints here. So under web development and it says peers with the skill or a 170% more likely to receive messages from recruiters. So LinkedIn does give you suggestions, information as you're creating your profile, as to be, what's Morgan, what's going to be more effective? You can go ahead and add the skills, the new skills. So you're going to be added to the profile so it provide you a list of those. And once you're happy with those, you can just select Done. And that's going to set an update it on your profile, completing the suggested updates to the profile. And the skills is just down here at the bottom. Add new skills at anytime by pressing the add new skill or the pen at anytime you are able to make updates as well as reorder the order of the skills. So if you prefer a different order of these default ordered skills, you can change that order anytime. So clicking again the pen icon, and this gives you an opportunity to drag and reorganized the top skills. That you want showing up on your profile. There's also the industry knowledge. So this is generalized industry knowledge for web development and e-learning. And then they also have the other skills. So you're always going to have the three skills on the top that gets featured. So whatever skills that you want to have within the top, you can add those in as the top skills. And if you do a race, one of them, it will automatically add in additional top skills. So it just moved up the web development to replace the HTML. You can also change an update your endorsement settings from this screen from the pop-up window. So if you were to click this, it gives you the options for that. You want to manage, receive, and give endorsements. So we want to be endorsed, don't want to be included in endorsement suggestions to my connections. Showed me suggestions to torsemide connections. So these are all by default? Yes. And it is suggest that you do leave them unless for whatever reason that you don't want to get the endorsements or you don't want to have the endorsement, some suggestions from connections, then you can shut those off. But by default, I would suggest to leave them as on. There's always an option to add more skills as needed. So based on the profile it makes against suggestions on different skills that I might want to add. I can again add in skills that would give me the drop-down. So if I wanted to add HTML backend, I can add that in and have that as a skill that shows up. Others that navigates to your profile, or have an opportunity to endorse your skills. And you'll find that other users will be endorsing your skills. And that's also going to show up on your profile. So this is a good way and a good indicator of what skills you have. And it's very useful for others that are viewing your profile to see what skills and what the numbers are that you've been actually endorsed by. And it provides more credibility to the skills that you've added on your profile. I'm just showing you a screenshot of what a typical skill with the number of endorsements for the skill. And then LinkedIn as well, we'll provide some intelligence there on what and most influential endorsers of that skill, as well as there's an example here of what the badge looks like. So once you've completed the skill quiz, this is what the budget will look like on your profile. So under the skills and endorsements, you'll see an option to take a skills quiz. So what this does is this gives you an opportunity to demonstrate your knowledge of the skills you've added on your foot profile by completing the assessment. So typical assessment consists of 15 multiple choice questions, and then each question tests at least one concept or skill. The questions are timed and must be completed within one session. So when you open this up, it will present you with an opportunity to select any one of the number of common skills that are recommended for the industry. And you've got the badges up here. So if you do complete the skills assessment, you'll get the badge for it. So you can also see all of the skills. You can search for various skills. And there's also a sample question and what the criteria is. So this one, you need to score in the top 30 to earn the badge, the 15 multiple choice questions, There's 1.2 million people that have taken this, and it gives you an overview of the topics that are going to be covered. And you also need to complete it at the one time when you launch it. And there's also an opportunity to run through and do a practice assessment. So you can click the practice or you could do the start to do the actual skill assessment on your profile. And this will be a badge that gets added that can confirm to others, such as recruiters or maybe a job that you've applied for that they're looking to see if this desired skill is something that you're competent at. And, and there also is being used by recruiters and in order to make that assessment. So it's not mandatory on LinkedIn to take the assessment. However, taking the assessment really does help you stand out and showcase the skills that you might have. And also increases the chances of getting noticed by recruiters that if you are taking the assessment, that you do it on a laptop or a desktop computer. So I do suggest that as you're building out your profile, that you take a look at others, other similar profiles within the same industry. See how yours compares to there's big updates and adjustments. And remember this is the digital representation of your resume. So as important to keep your information updated and accurate as much as possible. 8. 1 Search On Linkedin: The search bar in LinkedIn is the way to find people, jobs, companies, posts, and more. So what you can do with the search. So it's just located here within the top of your profile on the left-hand side. And there's also suggestions that will appear within the dropdown as you type. So if you are looking for a person is going to be a lot of different suggestions that are coming up. So this is my other profiles, so I'm going to just simply select that and we'll see what the results are that come up. So we can see that this is what that person has made available that we can view. We can follow, we can view the full profile, lists out the user's recent activity. There's also the, the user's posts. And then people results more posts and just generalized information about this person. So we also have an option to view the full profile. And that will open up the full profile of that user information a bit that user on their profile. There's also an option within search. So you can search by entering in your keywords. And you can filter the search results by posts, people, companies, groups, jobs, schools, events, courses, services. So if we're looking to see what posts from the search results. If you are searching as a guest, you're going to be asked to sign in. If you're searching for posts, you also do have an option here to see who they're posted by the date that they're posted by. We're also able to sort by the author industry. And then there's several other filters that we can apply in order to fine tune our search. If it's, wanna go back to the original search, we have a drop-down where it has posts, or we can search everything by that name. We can search companies by that name. So notice there's no companies by that name and only people that are returning back using that name. So search would be the way to navigate LinkedIn in order to find the different topics that you're looking for. So if I was to want to find out more about JavaScript. So again, we do get the drop-down there and we can search by the jobs that are currently available, the different events. And this is also useful if you're looking for events to attend, groups, to join. So it is beneficial to join some groups that are related to The skills as well as people. So suggestions on people. There's posts that are related to that topic. There's also courses that are related to that topic and then you can save these. And then additionally, there's more jobs here at the bottom. And then also you can fine tune your search with the different search words. So if you're looking for JavaScript, javascript developer, then you can fine tune the search results that you're receiving. Search within a particular category, you can select that as well. So if I select companies, give me a listing of the relevant companies that have JavaScript. It's, the search results are going to return back suggestions here. So you can see the different results. And as you can see the top, the top result here is that JavaScript developer network. That's because LinkedIn sees this as most relevant for me as this particular user, since I've already added it into my profile as the company that I'm working for. So that's why that one is coming up at the top of the search. What I type in JavaScript as this is seen by LinkedIn as the most relevant to my particular research topic. 9. 2 Account Access Settings: So you do have options for Account preferences and who can see what for your account. So as we saw in the last lesson when we did a search for my other account, I was able to see quite a bit of information so you can customize what others can see. So going over to your account, just under the icon, on the top right-hand side, you can select the settings and privacy. There's also a help link that can provide you additional help topics, language. And then there's the option here to manage the posts and activity and the job posting account. Bear going to be covering this in the upcoming lessons in more detail. So right now within the settings and privacy, if you select that, this will give you an overall of all of your account settings. If you select the count preferences at the top, this is where you can set the various account preferences that you want to use. And then there's also the visibility that we just talked about. So this we're going to cover a little bit later on, but this gives you some options for customizing who can see what on your account. There's also communications options, data privacy and advertising data. So you can go through these and also be updating and covering some of this in the upcoming lesson. So under sign-in and security, there's the account access. So this is the e-mail addresses that get attached to the count. So you can add more than one email address. And then if you need to change the e-mail address, if let's say you're not using that email address anymore than you can make the change there. You can add in phone numbers. This is in case you have trouble signing in. It can send you code over to your mobile device, and that will give you an option to login. So this is a really good option if you do want to be able to recover your account that way. Also changing the password. So creating a unique password. And once you do change the password, it'll tell you when the last time the password was changed, where you've signed in. So these are all security features that you can check to see what where you've signed in and the different octave sessions and the sessions that are being used. Also remembering that devices that remember your password. So where that's been set. Overall, it gives you a high level of security and account access. There's also the two-step verification. So this is a feature that allows you to add enhanced security options to your account. And it also Account preferences. So if you go back to account preferences, this is where you can set your profile information so the name and location of your industry and how that's going to appear on your profile. This is just a quick pop-up window with all of the main features that you have within your profile. And this is some of the stuff that we set in the last lesson. So going back to that, you've also got the site preferences. So the language that you're using on LinkedIn. So mine is English content language. So the content language that we're going to be adding content for the language that gets translated into. There's the autoplay of videos. So this is how when you're using the site, the preferences that you've got for the site. So when you're going on to and viewing videos that might be posted, others, it will auto-play them, showing profile photos. So if you want to see all of the members, you can see them only once in your network and only a qx connections and no one. So if you select No one, that's going to save it, that we're not seeing any other profile photos. There's feed preferences. So what you want to see within your feed, and generally it is a good idea to follow topics and pages of interests and then those will show up within your feed. There's also people also viewed. So this is suggestive and it's a feature that appears at the top of your profile. So once others are viewing your profile, they're going to be able to see from the algorithm Who else has been viewed or similar profiles to yours. Sinking options, sinking your calendar, sinking your contacts. So this is going to look and sink the contacts from your e-mail address that you signed up with LinkedIn. And also for the subscriptions and payments. This is where you can upgrade your LinkedIn. There's also Microsoft accounts that you can connect. Twitter accounts that gives you an opportunity when you'd make a post to share to your Twitter account. And this helps with marketing. If you're posting in one place, it will automatically give you an option to post to Twitter. If you have more than one account. So you're able to duplicate accounts and then close it so you are able to merge accounts together. You can hibernate and account and also lastly, closing the accounts. So these are all the account management options. Once you want to access your account information, that's all available here in the top right hand corner, you simply go select the account settings and privacy. And that will open up the main account preferences interface. 10. 3 Manage Your Feed: This lesson we are going to be looking at best practices to manage the feed. So the feed is going to be what's visible when you go to the homepage. And that's also forward slash feed. And this will give you the latest updates, posts, shares, comments and reactions from your network, and also interests that you follow, recommended content, sponsored content and so on. So I'm going to go ahead and add my other profile so that we can get a better understanding of what we can see within the feed. And then I'll show you some of the things that you can do to manage and customize what you see within your feet. So going to grow the connections, I'm selecting my other profile. And I'm going to make a connection to this profile. So I'm going to do a connect. I also have an option to follow profiles. So if there are profiles that you might not necessarily be connected to, but they are interesting profiles that you might want to follow. You can go ahead and just select the follow on those profiles. And this will show that person's content whenever they add new content into your feet. So we've got some new content from Lawrence feckless and we've got check out this amazing course. So we have an opportunity either to like to comment on. We can also use the emojis for it. And that opens up the emoji popup. And you can select the appropriate emojis that you want to share for that particular content. And then there's also an opportunity here to upload and add images. So here if you do have an image that you want to add, you can select that and add that in to your comment within the post. And that's directly done within the feed. So once you've created the comment that you want to add, you can just go ahead and post. And then now that comment will show up within that feed and within that particular share. And then as well, this allows others to interact with your comment or they can like, they can reply to your content. You can also turn your comment into a post so you can share it as a post. And this is going to be posted on your feet. So this is going to allow others to interact that are within your network. And they're going to see this as a post. So they're going to see that in turn within their feet. You also have an opportunity to share it. So when you press the Share option, you have an opportunity to share it within your post. And here you've got a connection. If you're connected on Twitter and share it to anyone, you can share it anyone Plus Twitter, or you can just share it to connections only. So this post will be visible to those selections. And you also have an opportunity to change who can comment on your post. And once again, it can be connections. It can be no one, or it can be anyone can comment on your post. So it is suggested that by default usually just leave it as anyone because that provides the most engagement with your content. But of course, if it is targeted to a specific audience that you can customize, who can respond to that content and within the profile as well. Once you do a post, you're gonna get shared information stats on that post. So lastly, you also have an opportunity to send, so you can send this as a message to another user. And I'm just going to send it back. And in order to send direct inbox mail messages to users that you're not connected with. You need to have the premium account. I have an opportunity to send it to my connection's a note so you can send it to anyone within your network without having a premium account. And that's what you can do with the posts. There's also suggested comments, and these will automatically populate the comment area. And you also have the three dots here on any of the posts within your feed. So within these three dots, you can customize some of the content so you can save it for later. You can get a link directly to the post. And what that will do is that's going to provide you a URL specifically for that post so that you can see the post directly. And you can see, of course, all of the comments and all the interactions on that post. You can embed the post and what embed the post will do. It's going to give you an iFrame. So HTML code that you can copy that code and embed it within an HTML page. You also have an opportunity to customize what you're going to see within your feed. So if there are posts that you don't necessarily want to see anymore in your feed. You have an opportunity to unfollow or mute the people and companies. You can also mute certain hashtags. So if you are following a particular hashtag right now, I don't have any that I am following. You can see what you're following by clicking the followed hashtags. So if you do want to follow a particular hashtag, you can always type it into the search. And so this will also add those hashtags within the feed. So simply type it into search. You're going to see that hashtag comes up and you get. All of the posts that have that hashtag. And then you can simply do a follow. And when you go to the followed hashtags and you do have to refresh it. It'll give you the followed hashtag. So you also have an opportunity if you don't want to follow them anymore than simply to unfollow the hashtags. And now when I go back into my feed and refresh, I can see in some cases that within the feet It's going to be making suggestions depending on the hashtag. So just as I saw with the user that I was following, I can select that and I can unfollow that hashtag. And you can do the same thing for companies as well. So if you choose not to follow the company anymore, by default, I was following the Boston University. So if I don't want to follow and stop seeing posts from Boston University, I can do the unfollow and that's going to remove the posts from my feet. So there's also opportunity to improve the feeds. So you have a chance to report the ODD and this is a promoted one. So these will also show up within your feed. You can get improved my feed. So these are recommended sources that you might want to follow. And once you select them and follow them, these are going to start showing up within your feet. So these can be groups or events, or hashtags or companies. You might be following. So once they do show up in your feed, you can always unfollow them and customize what you want to see within your feed is by going to improve my feed. And once again, this is where you can select and gets different connections. So you can select to follow connections, various pages you can follow. There's also suggestions here. Here. Who to follow because we've selected get sucked in JavaScript. Here we followed GitHub. So there's some related people and companies that we can follow. Also, if you do find any inappropriate content, you can report the post, so you can flag the post. And you can also select that you don't want to see this. So you don't want to see this particular post. And you can also check to see who can see this pole and the different activity that might be visible within the feet. So you also have an option within your feet where you can sort the feed. So over here it's just by default it's sorting top. You can select to sort the most recent items. And this gives you an opportunity to customize your feet. Also, if you want to create a post within your feet, you can select the Create the post. Select who the post is going out to sue. It will be visible to. So it can be anyone, anyone in Twitter. This will automatically send it up to your Twitter if it's connected. And this can be just only two connections. So I'm going to just select any everyone. And then what you want to add in, you have an opportunity to add in a hashtag. You'll also have an opportunity to add in a photo, a video, a document. You can share that you are hiring. You can celebrate an occasion, you can create a poll. There's also find an expert, offer help celebrate an occasion. So there's a lot of different options that you can add to your post to create more additional engagement. And it is encouraged to customize and update your feed as needed in order to get the best out of your experience on LinkedIn. And then next time you come in to LinkedIn, you're going to see the latest information as well within the notifications, you're gonna see different activity from the people that you're following, as well as suggested notifications if they are sharing you information on LinkedIn. 11. 4 Joining Groups and Events: One of the best ways to engage with others within the same community as you are to go to Groups. And with LinkedIn, there's a lot of groups that you can add. C, you have an opportunity to create your own group as well as you can discover existing groups. Now some groups you will have to make a request to join the group and be approved. So let's go take a look in, see what groups were discovering. So when you do to search, and this is the same result that you're going to see from search. So if I was to do JavaScript and return back only the groups that are related to JavaScript. We've got about one hundred, ten hundred, seven hundred results. It gives you that the group name, which is JavaScript, in this case, the logo and the number of members, and then a brief description of what the group is all about. So if you do want to join and there are obviously the bigger groups, they're going to have more conversations and discussions. But that's not to take away from some of the smaller groups, which might have a more personal feel where you're connecting two members. So it's all a bit thin engagement and the content that's being shared within those groups. So I'm going to go ahead and select that JavaScript. I'm going to select a request to join the group. They do have some information about what the group is when the group was created and the rules for the group. And most of them are against spam. So obviously they don't want to spam being spent within the group. So now I've made a request to the group. And now I go back to the LinkedIn forward slash groups. I can see that I've made a request to join these groups. So you can also withdraw the group. As you all learn more about the best practices for communities, there is a limit to the number of groups that you can join. And there's more information here. And this gives you a generalized overview of the group. So the group members that can create in one day, so five groups members can delete and one day 30 member limit for one group is 2.5 million. Number of owners that group can have is 10 managers, 20 members can manage as 30. Members can be a part of 100. So this gives you a brief overview of some of the limitations that you have four groups. And it is important to join groups that are relevant. Otherwise you're going to have content that's showing up in your feed that you might not necessarily want within your feet. There's also events. So you can select the events and you can create events. So right now it doesn't look like I'm attending any events. So let's try JavaScript search again. And this time we're going to search under events for events. And it looks like there's 90 results. We can also create some filters for the event. So we can filter only by the events and so on. So you can show the different results as we filter them. So if any of these events, so it gives you a title, an icon, a date of the event where it's going to be held. So if you do want to attend that, you can share it in the post. You can send it in a message. And then if you select the event itself, you can add a attend though that by clicking the 10 to that. And once you select the attend event, you can then add it to your calendar so you get the notification. So there's also an event chat and there's event feed. So you can see more information about that event. You can also do some networking with others that are attending that same event. And now, once you go in back to the homepage, the feed page, and if you click under the events, you can see the different events that you are attending. So do need to do a quick refresh there. You can create your own events as well. So that's going to show up within the events. And if you change your mind about the event. So under the attending, you can leave the event if you no longer want to attend the event. And then that's going to remove it from showing up within your feed as well as with in under your events tab. 12. 5 Notifications on Linkedin: This lesson we are going to be looking at notifications. Notifications will be like happy birthdays and it gives you an opportunity to engage with others. You can also see, Congratulations. See updates from your connections. See who has interacted with your content. Also vote posts that you can engage with. And our own posts that we've shared. So in this case we can see that we've got our first post there. So congratulations on your first post. That was one of the notifications. We can see the post. And when you do have new notifications, it's going to show up in that top right hand under Notifications. And notifications can be anything that you received about yourself, your activity, or your connections. You can adjust the notifications that you see under the Notifications tab. So just see that I just had a new notification come in. So when I click that, I can see that somebody liked the comment on one of the posts that I had made. So there is a reaction there. So that was one of the notifications that came in. If I do see this notification where I've got the same three arrows that I saw on the posts. If you select those, you can delete. You can mute the post notifications. So stop getting notified about this content. You can mute the person that's triggering the notification. And then you can stop receiving notifications like this altogether. If in your notification settings. So you've got an option here on the left-hand side under View settings. And that will also allow you to adjust the various notifications that you're receiving. So right now, I am receiving on conversations. So confirmation of your posts, responses to your posts, and you can always toggle on or off in order to not receive these notifications anymore. So it gives you more details. Dove, the sum of the customizations that you can do in order to update the different notifications by default, they're all on. I usually do keep them on as I do like to see that various notifications and I find LinkedIn is very good with the suggestions in the notifications that it is fairly relevant to what I wanna do and what I want to experience on LinkedIn. 13. 6 Messaging on Linkedin: This lesson we're going to take a look at messaging on LinkedIn. So you are able to send messages to your content, to your contacts, as well as you can get sponsored messages and messages from a LinkedIn. So here I've got the message that I sent to my other account, and I've got the quick suggested auto responses here. So when you click those, those are going to automatically send back to that other user. You also have an option to write a customized message where you include kinda include an image to touch the conversation, a file, a JIF, and also emoji. So you can send emojis within the conversation. There's also the Send button and then the three dots. And those dots will customize how you send your message. So if you do press Enter to send, that's going to remove the send button. Usually I do prefer to have the send button instead of just having Enter. So sometimes accidentally might press Enter. And when I'm sending messages, I do like to read them over, double-check them, make sure that they are making sense. So within the message conversation area as well, you can apply different thumbs up, thumbs down, Smiley face, and so on. So there's a lot of different emojis. And just like with an email, you can afford it. You can share via e-mail. You can delete it and you can edit it as well. So you can always edit your original message. So if you did leave something out, you can have a new edited message. And this is now going to be overwritten within the conversation of that original message. You can also initiate a message by going to the user's profile. And just underneath where they've got their information, you can click the message tab button and that will open up the message. And it will open it up to whatever the active message is. And it also lets you know if the user is on line making the suggestions. As before, you've got the same options as we just saw within the messaging screen. And you've got some other options here at the top. So you can create a group chat, so that allows you to invite others into the conversation. You can archive it, you can delete it. You can also mark the message as read. So if you've got messages and they haven't been read, they're going to show up under the message area with a little red dot. You can also manage the settings and then you can mute the message. If you go to Manage Settings. This opens up the account preferences, the Settings tab that you can also access going over the settings and privacy. And so this is going to open up the same tab and it just underneath Communications, you've got the messaging experience. So this is the exact same tab. And then for the messages, you can select what you want to do with messages. So that's actually just under there where you've got the message options. So if you do want to ever update them without having to go through the message pop up. You can do that as well. So you can enable message request notifications. I'll allow others to send you messages via the InMail. So it's the paid service, allow LinkedIn partners to show you sponsored messages. So this is something that you might want to turn off. If you find that there's too many of these sponsored messages that are coming through that might not be relevant or might not be something that you want to be managing. And if you do get a new message, you'll see that the new messages will show up with the red dot and indicating the number of new messages. And then when you open up the message area, it's going to automatically bring you to the new message. If you do have a new message, it's going to have a green dot beside the message area. So this means that this an unread new act. So that means that this user is actively on law. And if you do get a new message from the user, you're going to see you have a circle with a blue dot with a number within it to indicate how many new messages you've got sitting within your messaging area. There's also the three dots over here under messaging. So this allows you once again to manage your conversations. So select the conversations that you want. You can delete them. You can mark them as red and you can also archive them. Also allows you to set away message. So this is something for premium users. So this is also useful if you are interacting with LinkedIn a lot and you're receiving messages that go on vacation, then this is a really good option to have. And when you select the, manage the request in Box. So this will show you the particular message requests from people you're not connected to. And this is going to require approval for them to be able to send you messages. If you want to create a brand new message, you can also click the pen icon under messaging and then start typing the name of the person you want to connect to. Your going to be able to see your first-level connections as well as second connections. So once you select that person, it'll automatically, if you already have a conversation going, it'll bring you into that same conversation. You can add others into the conversations. And you can also create an instant video meeting or schedule a meeting for later within the messaging communications on LinkedIn. So there's not quite a few options under the messaging screen for what you can do with messaging and communicating with others on LinkedIn. 14. 7 What others can see: In this lesson, we are going to be exploring what others can't see of your profile. And there's also, you can customize your profile URL. So let's do that and you can access that screen. So this is within the public profile settings. You can go under your icon over here and go few profile. And this is going to open up your profile. So that's the URL that you can share it with others. I'm going to open up a new incognito window with the profile. So we can see what gets shared by default. And we can see quite a lot of information is shared by default. So let's update some of this information and then we'll refresh what we're seeing within the incognito mode. And I'll do a kind of a split screen here. So in order to access and update your profile, you've got an option here, edit, public profile and URL. So this gives you an opportunity to update your personalized your URL. So it's something that you can do where right now this is Lawrence dash. Dash. So if you wanted to update, you can just save it and I'll just call it temp. So that's going to be the new web URL for the profile. And then this is also the one that you can use and things like your email signature and just anywhere you're sharing that profile information. So now other users can access and see your profile by going over to it. By default, there's going to be a button that says Join to connect so you can edit the contents and edit the visibility. And we already saw that with the edit contents, that gives you a quick way to access and edit any of the contents. So it brings it back over to the profile where you can edit the content. And if you want to update your visibility. So your profiles public visibility is on. You can shut that off and this is automatically going to get saved. So profile will not be available for public visibility. So you can always switch it back on to be able to view it. So now when anyone goes to that web URL, they're not actually going to see anything because it's not available for public. So I'm going to turn it back on the right now we're just showing the basic information, so named number of connections and region. So you can customize what gets shown. We can set the profile photo, so all of this stuff is required, this basic information is required. So the profile photo can be made public if we want to. The network are only 2 first degree connections and only to LinkedIn members. And sometimes it does take a little bit of time there to update. So let's change that back to public. And then here we've got some options to update. So if we don't want to show the background photo, headline, summary articles, activity, experience details, past experience, education details. So these are some of the options. So it usually by default, I do suggest to just show as much information as possible. If you are trying to connect with others or want to give others opportunity to find out more about you. But again, if you do have, if you are not out there and not ready or interested in connecting with others that you might want to hide your profile information to mount, make it as public, not showing it as publicly visible. So sometimes it does take a few minutes to turn back to the default settings. So basically this controls what others can see of your profile. And that also includes other LinkedIn members. So when they go to the profile, what they're able to see. You can also create a public badge. So this is something that you can add to a blog, online resume, or website. So you can do that by simply clicking it and it gives you the HTML code that you can copy for the badge, you can customize the different badges. So you can have medium, large, extra large, small. So depending on the badge that you want to use. And then it's got the copy and paste code that you can place within your HTML page. And this gives you an opportunity to promote your profile where you can add the badge to other digital properties. So once you're happy with your custom URL, the content, and the visibility, and what you're showing. And as you can see, as you adjust these, It's also adjusting the preview of what others are going to be able to see. So let's close that other screen. And now we've made the updates to the profile setting. And this is also what is shown to search engines and other off LinkedIn services. So if you are not showing your profile publicly, then it's also not going to get indexed by the search engines. 15. 1 Useful tools Linkedin: Once you've updated and completed your LinkedIn profile, made the adjustments as needed. Now you can go in and make selections and make use of some of the tools that you can do more with on LinkedIn. So one of them and one of the really handy ones is that you can actually create a resume from your LinkedIn profile. So this is a great way that you can update and keep your experience current. And then if you do ever need a resume, you can easily generate one from your profile. So going over to your main profile area. And under the More tab, you've got some options here to share profile in a message. So this is another way to share your LinkedIn information with others really quickly and easily. You can also save as a PDF. So that's downloadable PDF that gets downloaded and that's going to be your summarize LinkedIn profile. So they're getting all of the data that you've added into the LinkedIn profile. And when you open up here PDF, it's going to look like this. So this can also be used as a resume if you want to submit the resume. And then the last option was to build a resume. So there's options here to upload your resume from DOC, DOC ex or PDF. Or you can create it from your profile. And within this popup profile, you can get some customized keywords, suggestions coming from the resume that you just generated. So whatever your desired job title is and you can enter that in and generate a customized resume that you can then use. And right now this resume is only updated and visible to me. And any changes in here, any adjustments that you might want to customize your resume for a particular job. It's not going to get updated on your LinkedIn profile. So you've created a separate instance, and this instance now you can use as needed, and this is coming directly from your LinkedIn. So it gets generated here, and it's also got some suggestions here on some of the keywords that you might want to include. And then what your top keywords are to make sure that they are being found within the resume. So let's do a quick keyword check. So the job title. So for going for instructor, Let's apply and structure and see how that turns within the resume. And let's update this to course. So that's an indication that we might want to update instead of course creator, because it's more commonly referred to as course instructor. So I'm going to get more hits on my resume if I do update that to course instructor. So let's make an update and structure. And you can see that within the drop-down as well, that it does make those suggestions. You can select to preview what your resume is going to look like. And then under more, you can download as a PDF, you can make a copy of it. So then once again, you can make updates to it. Once you make another copy or you can delete it entirely if you don't. If you're done with this current version of the LinkedIn profile. So downloading it as a PDF is once again going to generate a resume format. And so this one is slightly different than the default resume that we generated, but it also has our updates that we've applied into that resume profile that we were generating. So this is a really useful tool and also gives you an opportunity to generate content from your LinkedIn profile. So you only need to keep the one source, which is the LinkedIn profile, updated. And you can easily access and generate resumes from it. And it also will remove out the content that is not necessary on the resume. In addition, it allows you to customize the look and feel of the resume. And that's all under the more. When you go to your profile on LinkedIn. 16. 2 Sharing your Badge: So this lesson we're going to be looking at the sharing of dodges. So you can do that by going over to edit your profile or URL. And then just down at the bottom, you've got an option here to create a badge. Or you can directly go to the LinkedIn forward slash budge forward slash profile and create. So this will automatically generate a few badges for you. And now the badges are really useful. There are HTML code, so you do need to have a HTML profile where you can add the badges. And what this badge will do is this is not an iFrame, so this is just a regular link to your profile. Uses just plain HTML code with a hyperlink. So you can post that in most blogs, forums, and webpages and get, allow others to quickly access your LinkedIn profile. And this is the web URL for my profile. And then if you were to copy that and place it and send it to somebody else, or if they were to click the link, It's going to open up your LinkedIn profile for them. And that's the same with this other one. So these badges are, you can customize the badges to small, medium, large, and extra large. And then it just updates some of the code there. And they also provide you a quick way to copy the code so you can really easily share it with others. There's also the badge. So this is the embedded badge that you can use on your website. And this is going to be a script. So you do need to place it within a webpage that you have access to, to run scripts. Otherwise it's not going to run and you have to use the regular HTML code. So this is a great way to drive attention to your LinkedIn profile and make better use of your LinkedIn profile. And if you ever do need to get your profile URL, you can always either go to the view profile. And when you go to View Profile, that's going to load your profile URL. Or you can go to the profile settings and select your personalized URL, which is often times better option to share this URL with others. So typically you would have your first and last name so that they can easily reference who this LinkedIn profile is four. And then once they opened it up, they can find out more details. But yeah, so quick and easy way or a couple of quick and easy ways to share more information about you that's available off of LinkedIn. 17. 3 More Sections on your Profile: This lesson we're going to be looking at how we can add sections. And this soon also help increase the views because it allows you to add more content to your profile and hence more keywords and more opportunity for different search to pick it up as well as Lincoln algorithm to pick it up. So arrange the orders as needed. You can add these items to your profile. So there is a drop-down list of the different items that you can add. So let's go back to our profile and select the Add Section button. So I'm just on my mean Profiler on the home. So going over to View Profile. And then this is where you can update your profile. And just as we saw before, where we can update the images, updates, the text content, updates, what we've currently got on our profile. You can also add sections to it. So let's add a new section. We've got an intro. So they do, do an analysis where right now that's the intro is good because introspection is just an intro part there under the About. So the boat. Although I don't have a lot of content there, it is saying it's good. Featured. So we can they are featured posts. We don't currently have any featured posts, but you can add posts and then feature the post as you add it. So out of post and then set it as a feature to post. So right now this is just one of the postdocs I responded to where I wrote great in one of the earlier lessons. So let's select that and add that on as a featured post. So under the featured section, now I'm going to have featured posts. And just like any other content that you have on LinkedIn, you can always add to it so that you can add posts to it. To add a new post. You can also add articles to it, links media and so on. And then you can edit the existing content so it removing it from the featured posts. So also under add sections. So it gives you the link for the posts, articles, links, and media. Let's go over to the background. So under the background, we can add additional work experience, education, licenses, certifications, and volunteer experience. So we already do have the work experience and the education. Slits had some licenses and certifications. So this can be the name of the license and the organization that distributed the license. So it's one of my companies there. So I'm just using this as the demo. So there's actually no credentials there. So this credential does not expire. Or if it does expire it, then you need to set the expiration date. It gives you an opportunity to set when you got that credential issued. So the month and the year credential ID if there is anything, and then the URL if there is a web URL. So I can just list out the URL to my website. You don't need to include the HTTP or you can include it. So once you've added and got the details of the credential or certification that you want to add, you save that. And once you go down to your experience education, you're going to see that now you've got the new credential has also been added. So you can, just as other areas of LinkedIn, you can add new items and you can also edit existing items. So if you do make a mistake or if you make some adjustments to it, you can always update that on your profile. So next stuff, There's volunteer experience. So very similar to what we saw with the credentials, where this will add it into that background area. So there's also skills. And I did list out some of the skills. We can list out some more skills. And having more skills here is also good because others can then validate the skills that you have that you're representing on your profile. So nodding more skills and more relevant skills is always a good idea to your profile, either related skills and also this is useful for the LinkedIn algorithm. So that can tie you to potential positions as well as help others find you in these related skills. So they are looking for particular skills, then your profile might be able to come up for that. So just also under the add sections, you can add various accomplishments. So there's an opportunity to add publications, patents, courses, projects, honors awards, test scores, languages. So if you do speak another language, then it's always a good idea to add that because you'd actually never know when it's going to become useful. And once you add it to your profile, you're going to see that this creates a new section, and that section then gets added into your profile area. So again, going under the sections and once it's added in, then you can edit it directly from your profile. Let's add one more. We'll do the courses. And then who were associated with so I'm gonna, it's gonna say course creator. And this is the company that I've created the course with. And that as well as going to go on my accomplishments. So try to list as many relevant accomplishments. Even projects that you've worked on in anything that you find might be useful or bring up a conversation or allow you to connect with others in order to start that conversation and engagement. There's also the additional information. So you can request recommendations. And recommendations can be a way to provide more credibility to the work that you've done. And this is often done through others that you've worked with and that you're connected with. And I'll just quickly walk you through. It, asks you how the what the relationship was and then the position at the time. So this information is coming from your profile. So you can't add in any information that's not actually on your profile. And that is also because when LinkedIn, when that recommendation is done, it's going to add it to your profile under that recommendation. So it's basically sends the other person a message that now you're asking for a recommendation. And when they do complete that recommendation, that's going to show up within the recommendation section of your LinkedIn profile. Lastly, there's also supported languages, so you can add in another language for your profile. So depending on the different languages that are available, you can add those. And it's going to also match the viewers language to the available language of your profile. So if there's no match them, whatever the default language is going to be shown and also to strengthen your profile, have more content. My suggestion is that if you're ever in doubt, if you should add it, if it can strengthen and if it's something positive that you're willing to share it with others, then definitely add it to your LinkedIn profile as it doesn't hurt the more content, the better on your profile or with anything that you've got digital. In order, once again to strengthen your profile, give you another opportunity to relevant content to your profile. And LinkedIn will come up with these types of suggestions added another one. Let's see what other suggestions they have. Let's update the headline to match your current position. So right now I have a headline of best-selling course instructor. So sometimes you might not want to update a few, like your current headline. Or if it's something that you have updated already, then some of these suggestions might not be relevant. And once you go through the suggestions, you can always do the not now. And that will remove out the suggestions. As the suggestions are only there to help you out and improve your LinkedIn profile. 18. 4 Better Profile: So I usually do keep my LinkedIn profile updated. I will go and read through my profile and take any opportunity I have to add in additional keywords and irrelevant content. In addition to that, I do oftentimes search out different keywords to follow of interests, as well as go into groups to find out more about what's going on within this particular niche topic that I'm involved with within the community. And I do find that having a really good profile actually attracts attention. I get quite a few contacts coming to me for some of the relevant work that I do. And it's really provide me a great opportunity to connect with others. So I always do suggest that the more you can keep your profile up to date and active and be active on LinkedIn. You're going to see results over time. Also customize your URL. So I do have just kind of a temporary one here because this of course, isn't my main profile and I'm just using it for this course example. But I do suggest that you make a really nice, easy to follow customized URL. So you can also not use any of the spaces, symbols, or special characters. So you actually shouldn't have to, you should be able to just go with your name or some type of variation that includes your name and something as well, that's easy to remember. So if anyone does ask you about what's your LinkedIn address, what's your LinkedIn profile? You can always provide it and it's going to be a lot easier for you to be able to connect with others and share with others if it's something that's easier to remember. And also think of keywords as you are developing your profile just to make sure that the content and that you're being notified of anything that is relevant to your area of expertise. There's also a few other options here that you might have noticed that there's an opportunity to show recruiters that you're open to work. So if you select that, that's going to open up the job preferences. So right now, the different job titles that I'm open to. So it can be Manager, course instructor, course manager, course developer. So these as well are going to be relevant titles that you might want to connect with. And you might want LinkedIn to be sending you notifications if there's anything there within the area, also job locations. So the current job location, I'm also able to add additional locations that can work out, as well as working remotely. The start date, flexibility. So casually browsing immediately. So this can indicate what your current status is and how open you are to connecting the different job types that I might be looking for. So you can add different job types in as well. So this is all to help others that might be searching LinkedIn for a particular skill set. They might come across your profile and this is going to be helpful information to them. There's also who sees your open cerebral to show that this is for all members of LinkedIn. Or if you want to be a little bit more discrete, you can send it to and show it to LinkedIn recruiters only. So I'm just going to set it to all members of LinkedIn, add it to my profile. And what this is actually going to do is this is going to add this open to work on my profile. And also you can create job alerts. So you've created an alert. So right now I'm going to be getting an alert if I've got any relevant job preferences that are coming in. And so once again, this is just a useful thing to have on LinkedIn that you're able to allow others to lot easier to connect with you and to see what you are interested in. So there's also share your hiring with qualified candidates. So this is on the other side of it. If you have a company that you're working for and you want to be able to recruit others. Then you can select the different job title, the location, that job description. And this will also show up on your profile if you are doing hiring and allow others to find that opportunity and be able to connect with you. There's one more here where find potential clients by showcasing the services that you provide. So if you're a consultant or a contractor, you can take this opportunity to provide the different potential services. So if you are an accountant, a coach, consulting, design, finance. So all of these can be added to your profile. And let's say you're in education consulting, and of course you can add more than one. So you don't have to stick with one. You can add 88 more services for a total of 10 different services that you can add. So going through the default ones or you can do within the search. So once you've selected the services, you can add in about section. So up to 500 characters, also where the Luke location is. So this is really important as some are looking for within the area and then others are okay for remotely. And also allow LinkedIn members that you're not connected to message you for free. So this is an update to the profile and the e-mail settings. And this is also to allow others to more easily be able to connect with you who sees the services that you provide. So you can select that and that will typically be set to anybody. So anybody that's looking for these types of services comes across your profile, there'll be able to find out exactly what you're providing. So anytime you can make changes to this, this is just how it's going to be shown on your page. So once you're happy with the services, you can add that to your profile. And then also a lot of times when you are making changes or you're interacting with LinkedIn, it'll ask you to share it as a post. So it is always a good idea to share as opposed, because of course you want to get that engagement. You want to get that information out there. And in some cases you might not want to. But for the most part, whenever I do make any updates, I do like to share it as opposed. And there's also including the hashtag. So that's always good. That provides that added opportunity for others to be able to connect and network with you. So once you've added it in, Let's go over to the profile. So this is just showing us the activity because we made a post on that profile. And now my updated profile says that I'm open to work. I've got services that I'm providing. So take the Opera, add this to your profile. There's also the skills quiz. So we did talk about this earlier, and this is a great way to really highlight the skills that you have. So make a selection and this allows you to earn badges on your profiles, which is really helpful for others when they are looking at and they're checking their credentials. And if you do have these skill quizzes done, then they can be more assured of what your experiences and what your skills are. So let's say you want to take HTML a can do a practice test on that. And it gives you some information here about the practice. And you can check your answers after each question. And then once you're ready to actually do the skill quiz, that you can do that. And if you do pass, then that's also going to be gets shown on your profile. 19. 5 Linkedin Dashboard: When you go to your profile, you've got what's called your dashboard here. So this is a quick overview of who's viewed your profile, article, views that you might have had on articles, and also search appearances. So when you go to the search appearance, you can see the number of times that the search results between the dates and how many times I've appeared under website manager and business strategists. You can also upgrade to premium and that way you can actually see who's seen and you also get more profile views that way. Also within your, within your search. So, so when you do who's viewed your profile, you can see who's actually been looking at your profile. And then you have an opportunity to connect to those users under the creator mode. So this is a way to grow your audience. Once you select the creator mode pop-up where you can learn more about it and you can open that up and then you tab. And this will give you more information of how you could update. And LinkedIn for creators provides updates, insights, and inspiration to grow your audience on LinkedIn. So this allows you to follow, to be a primary action showing on your profile for your follower count, where it will be displayed, your content will be showcased are prominently on your profile and you can show topics you post about it on your profile. So if you are a content creator, this is a great way to go queries, setup, and go into the creator mode. And this is the topics. So you can select up to five topics and they are optional. So if I wanted to talk about JavaScripts, I want to talk about HTML, if I want, talk about online courses or e-learning. So these are some of the relevant topics that would be for my profile. Hit Save. And so now this is going to turn on the creator mode. So allow some changes to the way that your profile is going to be shown. And it gives you more tools to help you build a following and establish your voice. And you can always of course, learn more about it at the profile here where the LinkedIn creators. And if you ever want to turn the creator mode off, you've got that option here where you can select within the dashboard to turn it off. Also within my network. This is just the Discover hub. So this allows you an opportunity to find new content, to follow, new creators to follow, and also more connections. So there's also groups where you can discover groups such as going into the regular group area. And just gives you the tools that you need in order to make networking on LinkedIn a whole lot easier. There's also the salary and sites where you can check to see if, let's say you are an accountant. The San Francisco area, the median yearly income is 90 thousand per year. So let's get started and we can see that as a manager. So in order to participate in this, you have to provide some information. And right now it's wants more than just a regular manager. So let's update it and be more specific as a project manager. So what is my current salary as a project manager? And let's set that up. Do you have any additional options or compensation and tips? So I'm getting $500 a year and tips. The best skill for the role for project managers, project management. And how many years have I been in this function? Let's do 10. So what this will do is this will allow me to get access to the insights so I can view the various insights. And this is going to be location related as well as the job related. And it gives you some stats here where it tells you how many salaries have been reported by LinkedIn members, the base salary, the different industries, the years of experience. So once you do report what your salary is, that will allow you to have access and insights to other users information that they've submitted. And it gives you some really useful information. So if you are looking to applying at a job and you want to know how much salary you should be asking for. So this is a really excellent resource that you can use in order to get those insights. So it does have the salary Insights. There's also the my items so you can keep track of jobs, courses and articles that are within the feed. So let's go to the feed. And if we want to save it, that's going to save it to my items. And going under the saved posts under the my items. Let's refresh it because I just save that post in there. So that will save that post under the my items and that's under, forward slash my items, forward slash saved posts. So that can be accessed within the my items area. And you can get to that by going over to your profile and then accessing it through your dashboard. And before we conclude, just to note that I add a recommendation to my profile. So what happened is once the person receives the recommendation and they fill out the recommendation, you get a chance to view the recommendation that was received and review it. So you have an option to either dismiss it, asks for a revision, or add it to the profile. So it won't, it doesn't automatically get added to your profile. And when you do add it to your profile. And let me just do a quick refresh on my profile. So once the recommendation is added to my profile, you're going to see it down here at the bottom under the recommendations and I'll tell you who made the recommendation and then their comments on that recommendation. And also it gives you under the recommendations so to show how many recommendations you've given and then how many recommendations you've received. This was a result of asking for a recommendation. I send it to my other LinkedIn profile and I gave myself a great recommendation AT would suggest that if you do have others that you've worked with closely and if they are relevant to the industry, that it is worthwhile asking for a recommendation. Because having more recommendations as well gives you the references that some of the employers might be looking for and might be beneficial to you. As they are reviewing quite a few different profiles of different candidates. 20. 1 Grow Your Network viewers: In this lesson, we're going to be looking at who's viewed you and how you can see the viewers of your profile. So going into your LinkedIn account. So you're gonna see within the notifications that you've got, searches appeared within this week, also, the people that have viewed your profile. So you can also select this and go to the URL where we've got me profile views. And this will list out the viewers that have viewed your profile. So to list the five most recent viewers in the last 90 days by default. So this is what the free accounts and this is having your settings as visible. And what I mean by having the settings as visible, if you don't have your settings as visible, you're not going to be able to see others that are viewing your profile as they're not going to be able to see you as you view their profiles. And you can adjust this under the view profile, settings and privacy. And selecting under visibility. This is where you can update your profile settings. So profile viewing options. You select that. And this is what others see when you've viewed their profile. So if you go into private mode, this will disable who's viewed your profile and erase your viewer history. So you're no longer going to be able to see who's viewed your profile and your viewer history. If you allow for the profile, private profile characteristics, it's going to disable who's viewed your profile and race your viewer history. So now when you go back to your profile and let's go back into C, all views. You can see that now I'm not able to see who's viewed the profile. Let's go back into the settings and re-enable it. So we're really enabling, so now that we're also now going to be tracking the viewers and we're going to be able to see who the last five people are viewed the profile. So it helps you understand who's been looking at your profile and how often you've appeared in search. So these are really important details, but the trick here is that you also have to be sharing your name and your headline as you view other profiles so that they can see as well that you've been viewing them. So the whose view profile can be found beneath your name in the left rail of your homepage. So let's go back to the homepage. And because I don't have anybody that's viewed the profile are not able to see it. But typically you're going to be able to see the who's viewed here on the left-hand side, sticks are being gathered and you won't see this feature if you haven't had any profile views in the past 90 days. And to update this, you can go into the settings visibility and access it this way so that you can select and show your viewing options. And by default it is enabled that your name and headline will show. So that's the default option. So you don't need to adjust it. And if you have turned it off, then this is the way that you can go back in and turn it back on, as well as other visibility settings here for LinkedIn activity. And I would suggest that by default that you do set your name and headline so that you do have that option to see as well who's been viewing your profile. And that gives you a better idea of also who's viewing it, how much traction you're getting, how many views you're getting. And it gives you an opportunity to connect to others that might be viewing your profile. And now that I've reenabled it, once again, I can see who's viewed the profile. So if I go to LinkedIn profile views, that's going to show me who's actually viewed the profile. This also gives us an opportunity to connect and message those that have been viewing our profile. 21. 2 Grow Your Network Visibility: This lesson we're going to be looking at visibility and communications. And this is all under the tab when you go to me and settings and privacy in order to get the most out of LinkedIn and also provide others an opportunity to connect with you. The more visible and more options you have for them to connect with you, the better. So that's what we're going to be looking at in this lesson. How we can set up the visibility of the profile. So going back into what we've got here under the visibility tab. So visibility on LinkedIn and visibility of your profile and network. So those are the two options that you have here. And there's quite a bit of things that you can set up here. In the last lesson, we looked at the profile viewing options, and this is one of the best ones to have that you, when you are searching and go into other LinkedIn profiles that they're able to see you as well. You're able to see those that are viewing your profile. There's also the story viewing options. So this is choose whether you're viewing or you're visible or viewing in private mode. So again, when you're reading stories that others can see if you viewed it, others can see that you've viewed their profile. So you can edit your public profile. And this is another way to get to your public profile to make the edits to it. And we've already covered that in the earlier lessons. Also who can see and download your email address. So right now, I do have it set only to the first-degree connections. You can set it to anyone on LinkedIn that they can get your LinkedIn e-mail address first and second-degree connections. So this is just putting that email address out there even more. So depending on how you're using your email address, this is how you want to share it. You might only want to have it visible to you if you only had the one email address that you're using on a regular basis. If this is an email address that you don't mind sharing, then you can set it to be visible to anyone on LinkedIn. And that also increases the chances that others can connect to you via email. So other people can see your email address and they can connect to you directly for it, also allowing your connections to download your e-mail address in there export of data. So this is one that you may or may not want to do to avoid spam on that email address. So take some precautions with this one. If you set it to yes, then this will allow the connections to download your email address when they do the data export. So generally I don't set this to yes, because I don't want others to be able to download large email lists and then send unsolicited e-mails. So I would suggest that this one is turned off. I would suggest that depending on again, how you're using your email, that you'd be allowing anyone on LinkedIn, your first degree connections or your first, second degree connections to see those email addresses. So next one is the connections. So this allows you to choose who can see your connection list. By default, it's set to, yes. But there are some instances when you might not want others to be able to go to your profile and see who you're connected to. So you can turn this off and this will prevent them from being able to see your connection list. So again, depending on how sensitive that list of people are that you're connected to. So if you're in sales, if you're dealing with clients, then you generally might want to turn this connection list off so that others can't see who you're connected to and who you're speaking to. If you are just trying to grow your network, trying to connect with others, then there might be a benefit for others to be able to see your connection list as well. At all times, your connections can still see mutual connections or connections who have endorsed you. The next one is who can see your last name. So in order to protect privacy, you have an opportunity to hide your last name so you can just go buy your last initial. So only the initial of your last name will be displayed. A default, I usually keep this on and I would suggest that you just keep that on Azure last name. So if someone is trying to find you on LinkedIn and trying to connect with you, then they'll begin to be able to find you via your last name. So anyone who's interested in connecting with you can still search for you by your last name, but they might not necessarily be able to detect that this is u if there is just the initial. So again, this is an option for privacy so you can protect your last name. So also, the next one is representing your organization and interests. So you can show your name or your profile information with content shown in LinkedIn. So show your name and profile information with other content shown in LinkedIn. So your information can be presented in content such as job postings, company pages, and insights. By default, most people will leave this on. It also, once again, provides an opportunity for others to see who you are and provide an opportunity for them to connect to you. Profile visibility on LinkedIn. So some users might not want to have their profile appear and their partners or other permitted services by default, it's turned to yes. So this is if you want to limit others and other services from being able to use your profile information from LinkedIn. And generally I do suggest just keep that on. Because once again, if your objective is to connect with others, then you want to have that ability to spread your information and provide as many people as possible to be able to connect with you profile discovery using e-mail address. So this is something that if you've got your email address, if you're sending emails using that email address, then you might want to keep it discoverable because others that are going on to LinkedIn that are sharing their address and their connections with LinkedIn might want to connect with you. And this is a great way for them to grow their network. So allowing others to connect to you via your email address might have message them or talk to them before on the e-mail. This is a good way to connect to others. You can limit this to everyone, to second-degree connections or to nobody. So again, depending on how you're using your profile and your email address, is going to dictate the best way to do this. Profile discovery using the phone number. So somebody has your phone number and they're connected to you. They type the phone number into search. So right now by default everyone can find me using this, just the phone number, secondary corrections or nobody. So again, I usually just keep it to everybody because I've the way that I see it, if somebody has my phone number, if they're typing it into LinkedIn, they're trying to find me via the phone number. That's fine. That I do want to be able to have them connect with me on LinkedIn because they've already got the phone number. So blocking, see your list and make changes if you'd like. So you're not blocking anyone, and this is just a list of people that you might be blocking on LinkedIn. So once you're communicating with quite a few people on LinkedIn, there's others that you might not want to communicate with. So you're going to be eventually blocking or reporting them. So you're going to have a list of those people that you're currently blocking. So next up is the visibility of your LinkedIn activity. So right now the status is that the connections only can see what my statuses, LinkedIn members can see the status. And here nobody can see the status. So it takes 30 minutes to take effect. And this is, again for privacy reasons, you may or may not want others to be able to see your status that you're on line. So I usually do keep it as the default, which is the connections only because I'm fine with my connections seeing that I am on online. And I do find that if I am online, if I am logged in, that others will tend to connect with me more frequently, share a profile updates with your network. So this is just notifying your network when you're making profile updates. So this is a really good way to kind of send out to your network that something's changed on your profile. Maybe you've got a new position that you've got some updated content, you've gotta work anniversary and so on. So any changes in job education and so on. Generally, it is good to share with your network because this is what it's all about, creating that engagement and connecting to others and having others provided, providing them the opportunity to connect with you and have those discussions. So notifies connections when you're in the news. So if you've mentioned in an article or a blog post, then we're going to notify the connections that are mentioned in the news. So again, no harm and keeping it on as it's also going to provide another opportunity for others to connect to you, mentions or tags. So if somebody has tagged, you are mentioned you in content that's posted on LinkedIn, then you're gonna get notified of that. And as well as members are also going to get notified when you've got these mentions. So this is one way and one tactic that is used quite often if they are posting to mention somebody mentioned somebody that might be influential in the community, post will get more views and more attention. And you're going to see that a lot of times when people are posting, they well mentioned others. So depending again, how you're using LinkedIn, this is a feature that you generally should have on because if somebody has mentioned, you might want to know and be aware of that. And then as for using it in posts, that's up to your discretion, how you want to make those posts. And then lastly is the followers choose who can follow you and see your public updates. So again, this is another one that I usually keep to everyone. You can limit it to just only your connections. This is a feature of the creator mode, so it's turned on the profile, turning this off, we'll also turn off the creator mode. So this one is essential for the creator mode. And if you are posting content regularly on LinkedIn. So this is another beneficial one to just keep it as the default that everyone on LinkedIn has an opportunity to follow, read, and engage with your content. So when you do set up your profile, the defaults on LinkedIn are generally very good for making connections and engagement. So you can leave them as the defaults as we've gone through. And this one as well as closely tied to the creator mode. So if you are posting content regularly than you do want to have the creator mode on. 22. 3 Contact info Connecting: This lesson we're going to be looking at contact information for our profiles, and it's going to display the contact and personal information. So by default, your e-mail addresses pre-filled based on what you entered as your primary e-mail address during sign-up and last lesson we saw how we can share that information. So let's go over to our contact information so we can do that. Doing the view profile. And just underneath where you've got your profile pic and your information, your headline there, your tags. You've got a link for contact information. So select that link and open that up and it'll give you a list of the current contact information that you've provided. So by default you've got your LinkedIn profile, the URL for the profile. So this makes another way that others can really easily select that and share that information. There's also the email address that you can share as well. So you can select that email address and share it. There's birthday, There's your Twitter feed, there's websites. Let's add some more contact information. So depending on what you have available to you, it's always a good idea to add as much contact information and provide others as many ways to contact you as possible. But also keeping in mind how you're using your email address. You may or may not want to have your primary e-mail address used. You might want to set up a separate e-mail address for others to contact you. Or if you have a website or website form, then you can send them there as well. So selecting the contact information, the Pen icon, that's going to open up the option to edit your contact information. So from here you can add in a website. So if you do have a website, and I'm just going to add in one of my websites. So base, it gives you an opportunity to select what website this is. So if it's a blog, if it's an RSS feed, a portfolio or other. So if you do have a blog, you can set that up and I'm going to set up as a blog. So this will be added to my contact information. You can add additional websites as well. So if you do have a personal website, you can add that as a personal website. You can add your phone number here and set it either a work, mobile or home. So don't always suggest to add a phone number, but again, it is up to your preference. You can add an address. So if you're working out of a business, you can add in your business address. I don't suggest adding a personal address as there's no really no benefit for that. Unless you're expecting mail or something like that. You've got your e-mail addresses, you can add an instant messenger. So if you have an instant messages such as Skype, Google Hangouts, we chat, you can add those as well. So whatever the Instant Messenger is. So right now I'm not going to add any, but you can remove that and add that as needed. There's also the birthday. So setting the birthday to be visible to everybody. So by default it is visible to the network. You can update that to only the connections or you can set it to all members or only you. So again, this setting it to the network, it provides others an opportunity that they can see that it's your birthday and it gives them an opportunity to connect. So if you are looking to connect, I usually do suggest to leave it as the defaults, so visible to your network and you can even make it visible to all members. Although I don't really think that there's much of a benefit for that. I usually do like to keep it within my network. And again, it provides them an opportunity to connect with you and startup that conversation with you. As you're gonna see it within their notification feed that their birthday, the connections that have recently had birthdays. And then that gives us an opportunity as well for you to connect and send a message, send a happy birthday message to those others, to those other users. So once you've added in your information, and you might also have a YouTube channel or different feed that you want to add. So these are all available here that you can set an ad. So once you save that and you can always go back into the contact information and make updates to it. And there's one other piece of information if you want to add your Twitter account. So when you go to the settings and privacy and then go under Account preferences, and then scroll down where it says partners and services. So this is where you can add your Twitter account. So I'm going to go ahead and a Twitter account. And then you'd have to also log into your Twitter and authorize it from your Twitter account. And once you enter in your password, then this is going to allow you to link your LinkedIn and interact with your Twitter accounts. And these are all of the features that is going to be allowed for LinkedIn. And so if you do have a Twitter account, I do suggest that you do authorize and connect to your LinkedIn and Twitter together. As now you can have some more options as well as displaying it on the profile. So this is just another way that others can connect to what you've got out there. So let's go back and we'll go over to our profile. Now when we go to contact information, we've got our Twitter account there that's connected so that can be clicked and that will open up the Twitter link for that connection. And now also adding in the Twitter when you make a post, post to anyone Plus Twitter. So this will automatically post out onto Twitter what you're posting within their LinkedIn profile. And you can also take posts and share it out to anyone Plus Twitter. So that will now effectively go on my LinkedIn feed as well as within my Twitter feed. 23. 4 Grow your connections: In this lesson, we're going to be looking at just different ways to grow our networks. So there is an option with LinkedIn to sync your address book, so your email address book from your account and allow you to have LinkedIn, get access to that, and then they can connect to it. Also, LinkedIn will do the work for you. So you're going to find people from your address book that do have LinkedIn profiles and allow you to match up and connection with them. So no connection requests are actually sent without your permission. It's only when you provide that permission to sync your address book. Now this is also something that you may or may not want to do depending on how you're using your email address and who you have in your address book. If you do have contacts that you are connecting to, if it's a professional email address and your regular connecting to others, then that might be a good idea to sync your address book as this will provide you an easy way to access LinkedIn users that you're already connected to and that you are already speaking to. And then the other side is that if you're using an e-mail address that you just use in general, and you might not want to connect everyone within your address book, then you'd have to take some more time and go through that. So going over to network. So right now I just have the one connection. So you can always see who you're connected to. If you've got more connections, you can do some sorting by first name, by last statement recently added. You can also search the name and search with filters. And this is really useful when you do have a lot of connections. So there's also the odd personal contacts. So we can import and story or contacts to help you connect with others. You can also choose who connect with and who you invite. So there's more information on the LinkedIn website about how you can do that. If you click the Learn More, you're going to see a little pop-up there that it gives you more explanation of how you're importing your address book. And there periodically going to upload detailed information about your contacts. And it's more detailed SAR explained here. So they're going to suggest relevant connections to and help you browse and search and organize your contacts on LinkedIn. So essentially allow you to grow your connection. So enter in your email address. And you've got some more options down here as well. So see who your already know on LinkedIn. So sinking your contacts as the fastest way to grow your network. So you can use your email address and then as well you can connect to your Gmail contacts, Yahoo contacts, outlook, ALL. You can also invite by email. And you can upload a file. So you can upload a data file with a list of e-mail addresses that you're connected to. So let's go to Continue. And what this is gonna do is it's going to pop up to authorize LinkedIn to connect to your Google account and get the address information. So they're going to be able to see, Download, and interact with the contents contacts. So by allowing it that you're going to trust LinkedIn to do that. I'm actually not going to allow that right now. So this screen can be accessed when you go up at the top tabs under network and select, Continue. And that's going to bring you to the screen where you could connect your Google address book. So it automatically detects that this is a Gmail and allows us to connect to the address book. There's also the more options where you have the options to upload lists and so on to grow the network. And you're also going to get the same screen when you grow your selected grow your network option. And this is going to bring you to that same screen that's going to allow you to connect from different sources that you might have email lists. And you can also individually connect to others. And when you do send those connection requests, you can see and manage the connection requests here. And whatever connections you have, an opportunity to message them quickly under the My network when you see the connections. And you can also remove connections. So I'm just going ahead and ruin the connection. And now I'm going to go back in and connect to that same user. There's also connections that I might know. So this is coming from my previous mutual connection. And they're making suggestions on people that have similar profiles that I might want to connect with. And then you can connect with these people just by simply clicking the Connect button. And it is suggested that you connect with only people that you are familiar with. And if you're connecting with others that you might not be familiar with, but you might have a lot in common. Then sending them a good intro message along with the connection request. We're going to cover a little bit more about that later on. So that it has mentioned one of the best ways is just to search out the connections. And you can see the person's profile and their information. And then to send them the connection request. You can always do that from their profile where you can connect. And you also have an option because the creator mode is on, on my other profile. So I can do the following of it. So I'm already following. And now I can connect to that person. So I can simply connect to them or I could send a message. And this would be only if the user has it enabled on their profile, as I'm only following, I'm not connected to this user yet. So I can do the connection to them, sending a note, adding a note for that connection. And the more personalized you make your note, the better and the more chances that you won't get rejected with your connection request. So I'm going to just write a typical message that you might want to write. Looks like we have some mutual connections. Or you can list out, if you're, you're connected within the same groups, you could list that out as the reason for trying to connect. And then just mentioned the industry that they're in a way to establish similarities. So this is a typical message that you might want to send, also added in the formatting, so it doesn't look too cramped. Add in spacing as needed. So this is the personalized message that is going to be sent to the other user. So I've basically got, hey Laurence. So using the person's name, it looks like we have some mutual connections. I see you are an online training because it's got online training. So it's a similarity and it's another reason that it personalized has this connection request. So the more personal you can make it, the more personalized the request is, the more authentic kit sounds, and the more chances are that the person is going to be willing to connect with you. And this is also opening up the door to start that conversation with the person. And I would like to add you to my network of professionals. If you're open, let's connect and then just a really personal sounding message. And you have up to 300 characters to do that. Also, use spacing in order to break apart so that the text doesn't look too cramped. It's easier to read. It's easier other person to quickly glance at it, scan over to it so that they can make the determination whether they want to connect or not. And then once you've written that invitation, that connection request, then send it over. Some people are going to be more responsive to your connection request than others. So be mindful of the fact that give, provide a reason why you're wanting to connect and really personalize it to avoid any negative impact it might have was you're trying to establish connections. Also look for commonality. So that's why it's a good idea as you join your, as you join LinkedIn to join some groups. And then also establish some original connections that you are familiar with, that you might work with or you might have worked with in the past. And as time progresses, the more people that you grow into your network, the more beneficial and the more benefits you're going to see from interacting with LinkedIn. So it does take time. So be mindful of the fact that this is a long-term process. It's not something that you come in and you can do really quickly. The best way to add the connections is through the address book. So if you're not interested in doing that, then you can just add them one by one and really personalized who you're connecting to. So once you do have others in your network, you're gonna be able to see them. And then as well you can manage your connections so you can see which invites you've received and then which ones you've sent. And if your account is relatively new, there are some limitations as to sending connection requests and growing your network. So there might be some limitations that you would experience with LinkedIn as you begin to set up your account and grow your network. So one of the best ways to connect is to even have others connect with you first. And what they'll see is once they do send you the invitations, if you go to the network, you can see all of the current invitations. So this is something that they would see IF and then they have the opportunity to read your message. And that's why it's so important to really personalize your message. Because this gives you an idea of what they see. So they only see the first 100 characters or so. And this is where you've got to really communicate and personalize that message. And so they can make a decision really quickly depending on what that information is that sent to them, either to ignore and accept and if they do accept, what's going to happen with that message, with the note that you attached with the request. It's also going to pop up within their messages. So I'm going to go ahead and accept and got a refresh there. And it's automatically going to pop up in my messages. There are note that they sent when there is some connection request. It's showing up within the messages. So they're going to see that in two places. And this also provides them an opportunity to have that interaction with you. And then once you guys are connected, then you're going to see them within your network of connections. And from here you can again message them. You can remove the contact and you can see their profile by clicking on the link. 24. 5 Linkedin Jobs and Suggestions: So as you use more LinkedIn, more and more, you add more information to your profile, join different groups, and create those interactions. The LinkedIn UI system is going to get to know you and get more familiar with what your objectives are. Information with your feed that they think is relevant to what you're looking for and what your objectives on LinkedIn are. What might be of interest to uses all kinds of suggestions here There's also promoted suggestions as well. There's also the top courses on LinkedIn, LinkedIn news. So this is all relevant and customized. So the more you interact with it, the more it's going to make those suggestions. Also when you go under the jobs tab, it's going to by default, already be suggesting jobs that might be of interest to you. So you have that opportunity under the jobs to list out and see jobs that you might have saved. So under the My Jobs tab, you're going to see the sieved jobs. You can always start browsing for jobs near me when you add or you, when you like a job or something that is of interest, you can select it and this will add it into the save jobs. So this little bookmark thing here, you can find out more information about the job and the opportunity by clicking it. And here you can add it to the saved and add it to the saved. So several different ways to add it. There's also adding in the job alerts. So selecting the job alerts and I'm just going to go back to the jobs tabs. You can customize your job alerts. So right now, job recommendations is on. So if you do want to have those recommendations, then this is based on your job Alerts, activity and profile. You can learn more about it by clicking the link. So right now, it is sending me alerts for a course developer and for manager within the particular area that I've set. There's also salary information. So this is what the popular job titles are and what you can find out more insights and the particular positions and job groups. There's the skill assessment. So this is what we've gone through before, where you can take a skills assessment and add that to your profile. So this really does provide credibility to the skills that you've listed and it is something that some employers might be looking for. So always a good idea if you do have the time, go through and do some skills assessments in order to really beef up and improve your profile on LinkedIn. There's also what they have this, the interview prep. So what this is, this is how you can perform the best in the interview. It gives you some tips and different approaches how you can answer questions from experts, also viewing examples, strong answers. So you need LinkedIn premium for that and practice answers and getting feedback from those answers. So this is a really good resource and they do listed some common questions and answers and responses to those questions. And again, this is unlocked with LinkedIn premium. So there is quite a lot of information here and it is useful information if you are getting ready for an interview, then it might be worthwhile to join with the LinkedIn premium and find out more about what's available. There's the resume builder. So we did see this before that we can create it from profile or we can upload a resume, we can edit those. And then there's just the EAD general application settings. So once again, you can upload a resume. You can save time and manage your resumes and the answers. So this is another useful feature that usually by default you should keep it on. And if you do have a job than a post out there. So that's another opportunity under the jobs tab where you can post that job information and with the various jobs. So you can also improve your LinkedIn profile by going through relative event jobs is see what types of information and what there requirements are the prerequisites are to the job. So this gives you some idea of different keywords that you could possibly add to your profile to show up in the search results, the education and requirements. So if you are looking for particular jobs, you can make, start making a list of requirements that are within those jobs. And then you can look to establish those requirements and learn more about the specific topics for those requirements and upgrade your education along the way. With the Jobs tab, there's also still sorting through it so you can sort by remote, by date posted, experienced lever accompany job tight that also this easy apply that some of the jobs will have. So this makes applying to the job really easy, or they just got the Apply Now button and apply to the job by simply pressing that, it does tell you how many applicants there are. Sometimes you're gonna get more applicants. Make sure that your resume is customized to this particular job because they're gonna get more applicants that are going to be scanning through those applicants a whole lot quicker. So as you are applying for these, makes sure that their application is more tailored to what the opportunity is. Apply now, to customize your contact information is uploading a resume and you can go through there to the position. I'm just going to reset the filters. Great with LinkedIn, when you are looking for jobs. If you do have relevant companies that are hiring, you have an opportunity to follow the company. You can also click the company and you can see more information about that company. So visiting, clicking the link for the company, you can view their company profile. So following the company is one way to get more familiar with what the company is about. You can also visit their website. You can send it a message. And then they've got their customized information for the company under the people. This gives you a generalized idea of people that are in the company itself. And also it lists out people that you can connect to that you might have a shared connection with. You also can ask your shared connection if the can introduce you to the person in the company. So LinkedIn is all about making those connections, being able to establish the connections, whether it's a company that you're trying to apply for or just a company that you want to know more about. 25. 6 Tips to Grow your Connections: This lesson is going to be some quick tips you can use every day in order to grow your network. So one of the things that you can do is add your LinkedIn profile in your email signature. So this gives you an opportunity when you do send emails and when you connect with people professionally, that they have an opportunity to click your LinkedIn profile and connect with you also after meetings and introductions, if you meet new people professionally, if you go to conferences, forget to send connection request those people. So that's fresh in their mind. They know who you are and they're more likely to accept those connections. And that gives you a way to establish over time a lot of professional connections. So if you ever do have to go back after certain amount of time and go back to see certain connections that you've connected with in the past. This gives you a great way to reconnect with them and startup conversations with people on LinkedIn, to connect with people on LinkedIn. So going through what we've got within the home feed will see people within the posts that are commenting. And you might want to connect with those that are doing the comments. You can send them a personalized message, can click the Connect link and send them a note that you have a mutual interest in the post and have some conversations that way. What I typically do is I started out when I log into LinkedIn, I go to the notifications. So this will give me a good starting place where I might see different birthdays, different people that have interacted with by content, people that have searched and where I've showed up within the search. So I'll try to establish connections. I'll have conversations with people that I am already connected to go into the messaging, see what's you see if there's any new messages and then respond back to those messages, your network. So when you do have your connections, you can see the status of the pending requests that you've made, sent requests and received requests. And you can update who you can connect with under the network and the manage invitations. And we've already gone over this, but it is a good idea to refresh it and just make sure that you've optimized and provided lots of opportunity for others to connect with you. What I'll do is I'll go into the groups that I'm in. I'll read some of the conversations, participate in posts. And you'll find that the more you do that, the more people are going to be just initiating those connections with you. So getting involved, talking, posting, and interacting with the community. And then lastly, I'll go to the homepage and I'll just create a post where I can post a photo, a video, share an event, write an article, or just to provide a generalized update to what I'm doing, what I'm thinking about. Don't forget to include hashtags within your post. So again, this is, provides you another opportunity to drive more relevant content and make connections with new people on LinkedIn to the network. If you scroll down at people. So by your location, it will make suggestions of people and you can always see more people when you click the See More. There's also people within the same industry as me. So I can click to see more people that are within the same industry. There's also people to follow, adding to your feed and also providing you more information about what's going on within the community because I'm following a particular category. So more suggestions on who to follow different newsletters to subscribe to, or just more suggestions according to the LinkedIn algorithm of who I might want to connect with. When you are trying to grow your network. This is the place to go after you've covered off all of the other items, go to the network checkout, who LinkedIn is suggesting. Take a look at their profile and maybe this is somebody that you want to connect with, that you have mutual interests and things in common with them. The opportunity that if you do see people that you do want to interact with, you can check out their profiles, see what groups, and there's also people who have viewed this profile. So this is another resource that you can use to provide connections or to interact with others with similar interests. So if they're all going to view this person and this person is closely related to what your interests are looked to there for more connections, you might know. So once again, LinkedIn is using their algorithm to make suggestions for you. So that's another good place to find new connections that you might want to connect with when you're over on other people's profiles, you can identify and checkoff different skills that you might know that the other person has. You can just send a hello message or give you a starting message. So again, it's giving you suggestions on how to interact with this person. So other things that you might have in common, as well as their featured posts. So you can click on those posts and interact with those posts. You can see what their activity fetus, the information and what they've done within their activity feed, checkout, the different skills and what they've been endorsed for. And also provide endorsements for them by clicking the plus. So this will provide an opportunity to endorse them. And oftentimes, Azure endorsing others, you're going to find that they are getting those notifications and they'll come back and endorse you as well. And then at the bottom where you see their interests, you can follow similar interests by clicking those. Also following what they're following, visiting different websites, checking out companies, and growing your overall footprint. And this over time will help you establish and grow your LinkedIn profile and also make new connections along the way. 26. 1 Adding Content Sharing: So this lesson is going to be bit content strategy to your network. So the more content you share, the more interactions and opportunities you provide for others to engage with your thoughts and your ideas, then this will be beneficial as it allow you to grow your network and find other people with related content, as well as that are within the same field as you. So sharing your updates is a great thing to do on LinkedIn within your feed. Also sharing any of the job changes, work anniversaries, and allowing other users to be able to engage with your content. So you want to get noticed, mucin that you want to get noticed in the more content you share is that it provides others an opportunity to connect to you, also gives them a reason to connect to you, a topic that they can make that initial connection to you. It shows up in their other people's feeds. So again, once again, getting that messaging out and providing others an opportunity to see who you are and find out more about you. So creating the engagement with your content. So we've already gone over how to set the privacy settings. So we're just going to go over that one more time really quickly. All of that information is contained within the settings and privacy. So make sure that as you're setting up your content on LinkedIn, that you're allowing others to be able to see and engage in your content as much as possible. So that's under the visibility tab on your account preferences and account settings. And by default, when you do set up your account, it's going to optimize being able to share that content and create the engagement as much as possible. There's also the communications. How you get notifications. And notifications are going to play an important role when you're interacting with LinkedIn. So this will give you, according to the LinkedIn algorithm, just different ways to connect and also have opportunities to share content and to view content that might be of interest to you. Then also see how your content is doing on LinkedIn. So who can reach you? So again, providing as many opportunities as possible for others to reach you will increase the probability that others will actually reach out to you. Messaging experience. So allowing others to connect to you via messaging. Also having a good welcoming profile, connect to your social media accounts and other profiles you might have on line. So you can do that where you got the contact information and we've gone through how you can share your Twitter, as well as add in any websites or web URLs that might be beneficial for others to make those connections with you. When you are posting and sharing content, You can share it out to Twitter. And that's typically the way that I would suggest to share that content out. There was also an opportunity to share it to group members. So if you are in a group and the content that is relevant to that group, you can do it within the post or you can go over to the group and share it that way. Account settings. And under the account preferences, There's your site preferences. So the language that your preferred language to communicate within the content language. So again, if you do have other languages, this is a benefit and others can view your profile and find out that you can communicate within the various languages. So sometimes there are employers or contacts that are seeking to connect with others that speak the language. And this provides another opportunity for them to connect to you once they see that the playing of the videos. So this one necessarily, you don't necessarily need to have as on, as sometimes this can be a little bit distracting that the videos are auto playing. Typically, I might turn that off because I find it a little bit distracting. Right now. I do have the profile photos off, but generally I do suggest that you have them on. The reason I have them off as as I'm doing the recordings, customizing the feed, and clicking that will open up the Network tab, which allows you to discover additional content that you might want to have on your feet. You are making posts. So if you do have any PDFs or docs that you've created, this is a great way to share additional content. There's also opportunities to share videos and photos is a great way to create engagement. As posts with photos are going to gather more engagement to users. One way to create additional engagement is to ask a question. So this also encourages others to interact with your content more. Adding in hashtags. So relevant hashtags for your content. And you can. Any number of hashtags. And this again provides more opportunity for others to see your contact. You can also use the at symbol and add in other LinkedIn profiles that are going to get connected to the post. So just simply added in my other profile. And so there's a benefit to that because they're going to see this within their notification feed that they've been added into this profile post. And more likely, once again for them to check out the post and even interact with the post. And typically when I do create posts, I usually share it to any one plus social. So once you've created the post added in the content, added in hashtags and the person that you're interacting with, you. Go ahead and just share the post that's going to show up on your feed. And with this, you can also feature it on top of your profile. So this as well will attract more attention as people are viewing your profile, They're gonna see that now you've got this post on your profile. So I do suggest that on a regular basis as you are making posts, feature them on your profile. So it's going to show up like that on your profile and also provide others an opportunity to see the featured posts or what you think is most relevant. And then that way they can click through them and have an opportunity to interact with the post itself. You're also going to be able to see stats on your posts from your feet. So this is going to be Basic Stats and overall, the audience and the insights. More posts you have, the more interactions you have, the more information you can gather from there. And then you can also connect to others that are interacting with your posts. You can save the post. And also there are some services that will help you boost posts. If you want the post URL, you can take the post URL and copy it. And this will provide a link directly to that post, so you can share this link to others on line. There's also the embed, this post. So copy and paste your embed code. So provide an IFrame code that you can use within HTML pages. Oftentimes as well, you can embed it with them blogs. So if this is a post that you want to just get more attention to you and you have places that you can embed HTML code. This is a great way to get an drive more engagement for your posts by embedding the posts. You can also at anytime and edit the post. And there are suggestions here that if you do want to get add alternative text to your image, this is going to make it more accessible. So once you've made the changes, you can save. Once you've already posted an image, you can't change the image. So you have to go with whatever image you originally posted. The best way if you do have updates to the image is to just post it within the comments. As you post comments, you can also get links to the comments you can edit and you can delete comments. And when you were looking at the comments, you can see the most relevant comments. So this is according to the LinkedIn algorithm, and then there's also sorting it by the most recent comments. Typically you're going to have as the most relevant comments. Because I have mentioned by other profile, I am going to be able to see whenever there are updates to this post and that's gonna get notified in my other profiles. So just give you a brief example of how that looks for that other profile. I am getting notified that I was mentioned in the post and I am seeing that there's comments so that somebody actually commented on the posts that I was mentioned within. So alternatively as well, when you select the post, you can select who can comment on the posts. You can delete the post, of course, and you could update who can see the post. So generally, you do want to see anyone or you want to have anyone be able to see the post. So right now visible to anyone on or off and LinkedIn. But you do have an opportunity to set it to group members, to connections only and so on. So you can update who can see the post. So once you have set the post, you can't actually change this anymore. So this can only be done when you are creating the post as to who can see the post. So this provides you the opportunity to set who will be able to be, who the posts will be visible to. And once you've set this, there's no updating it, so you can't go back and change that. And if you do want to make changes to the post, then unfortunately you're going to have to either delete the post or edit the post. And once again, you can't edit who can see it. You can only edit the content. You can't update or edit the images. You keep a regular frequency of posts, even if they're short, small posts. As this will show to others that you are active on LinkedIn, that you're actively engaging with content on LinkedIn, and that's you're producing you content on LinkedIn. So this will drive more traffic to your LinkedIn profile and hence being able to provide more connections and more benefit from being on LinkedIn. 27. 2 Sharing Content: Regular interaction, regular logging into LinkedIn is essential in order to grow your LinkedIn profile and get the most benefit out of LinkedIn. So I suggest that you take time every day, put aside time every few days, at least to login. Just check out what's new within the feed, make some interactions within the content of that feed. So you can just simply do some quick posts to it, read over and go through the groups, see what's new and happening in the groups. Try to do some interactions with the content in the groups, as this will build your reputation for this particular topic. Also, it'll create opportunities for others to engage with you. So staying connected and building those followers on LinkedIn is a great way to get the most out of your LinkedIn profile and also creating those opportunities for others to engage with. You. Go through the Notifications, see what's new, See what you can interact with and engage with. Go to the network and see what are the opportunities to network with others. So that provide you some suggestions here and connect with others. So regularly make it a habit to connect with others within the same field and also share content that GO generously, genuinely interested in. So if this is something of interest to you and you can reshare this on your own profile. Also try to ask questions in hashtags in order to create that engagement. So this is also going out to my Twitter feed. So that's what's going to look like on the Twitter feed. So I've got the link that I just shared. I've also got the image that I'd shared earlier. So when the user clicks on that, it's going to bring them back to the LinkedIn post. So providing other opportunities for those that are connected to your Twitter account to come back and check out what you've posted on LinkedIn. Tried to comment on content. And this is a great way to share your viewpoint and establish yourself as a thought leader. So you should be seeing relevant content within your feed. And keep on online comments in line with what you want people to associate with you. And be mindful of the fact that whatever you put online, of course, is going to be available and seen by many, many others. So before it, you, once you select where you want to comment, make sure you read through the comment and that this is actually something that you want associated with yourself. And that it's actually going to be beneficial for you going forward with the branding that you've got on, what your thoughts are and how you want to be associated with online. Follow others. So going over to network, follow others, shins on who to follow, as well as you can go into search, search out others that might be of interest they're discussing. So these are conversations that you can jump into, get involved with the community, respond to messages in a timely fashion and format on your LinkedIn profile. And just like with any other social media, you can have a content strategy so that you're regularly posting content. So add it into your calendar and have a regular content distribution on your channel. And determining how much time you want to spend and put towards LinkedIn. That's going to be depending on what you're trying to get out of LinkedIn. This is a long-term process. It's a process of growth and exploring, so it is going to take time. My experience has always been with LinkedIn, that out of all the social media networks, this is the one that I've gotten the most out of host on my return on investment on the time. So it is a professional network. So do keep things professional. This is not necessarily the network where you share family photos, trips, and so on. So this should be used for professional purposes to grow your professional profile and work towards the goal of growing your LinkedIn profile, creating engagement, and becoming a voice within your community. 28. 3 Create a Group: There are many opportunities that you can do on LinkedIn. So one of them is creating your own group. So selecting under the Work tab, you're going to see that you've got an opportunity to, for some learning insights, posting a job advertising, finding leads and group. So selecting the group is going to open up the LinkedIn groups. And you've got the listing of the groups that you're currently within. And you have an opportunity to copy, link to the group, update your settings or leave the group. And then there's the groups that you've requested. You can also discover new groups to join and become a part of. And lastly, there is also, so there also is creating a group of your own. So this is an opportunity to create your own group that you're going to be managing. Keep in mind that this is going to be a time commitment. So it's like creating a whole new profile on LinkedIn so you can set up your group name description. So whatever the purpose of your group is, you can add in an industry, a location, and then the group rules that you want to abide by. So making the group discoverable, keeping it listed, there's also unlisted groups. So if you have done group members, so you don't want anyone unless you've got a specified group where you are invited people into this group for discussions. So you can keep that on listed. There's also the permissions, so allow members to invite their connections. So keeping it listed, allowing members to invite their connections is a good way to grow the group naturally. There's also require new posts to be reviewed by admins. So this is the way that you can that content within the group. Now personally, I have created groups on LinkedIn, and the groups have run over several years. Some of them, I think my oldest group is running about eight years now and I'm up to about 200 members. So I don't actively login to the group on a regular basis. And as well, I don't participate a whole lot within the conversations as I don't really find that there's been a good return on my time that's invested in the group. So when you are creating a group, be mindful of the fact that it's not like you would expect with Facebook, where the groups grow a lot quicker. If you do have a purpose for the group and you want to spine or you find that there isn't a group that as you're searching through the groups and you find that there is a niche area for the group, then it's a good idea to join those groups. But mostly whenever users are filtering and they're looking for groups, there ten not to join groups with small amounts of people. So right now it's just filtered by the number of groups. So you can see within general, there's over 2 million results right now for groups. And LinkedIn is suggesting groups. So of course, if you have a group and you've got a million members, this is a great resource. But by default, you're typically not going to be able to grow group very quickly unless you're putting in a whole lot of time and in some cases, money for the groups. So just keep that in mind before setting up your own group. 29. 4 Add Your Business: If you do have a business, I do suggest that you add your business on LinkedIn as it's going to be beneficial. So once again, going over to the work area and you've got this pop-up screen for the work area. And from here you can create a company page. So again, if you do have a business, it's a good idea to have that business on LinkedIn. So there's suggested pages that you can create. So there's a Showcase Page. What's with sub-pages that you can associate with an existing page. If you're an educational institutes, schools and universities, and then small and medium to large businesses. So depending on what category you fall into, you can select the appropriate page that you want to create. So it's quite an information bit of information to fill out here. But once again, this does provide more credibility to your business and more and more employers are looking for or consultants companies. This provides more credibility to your company if you do have a LinkedIn page, so do take the time to fill this out accordingly so that you can get the most benefit. Also add in a logo because this is going to help you've created a company. And if you got it on your profile as the company that you work for, having the logo within your experience is going to once again provide credibility for that company. So for the company that I have the discovery VIP, I do have a local and I am able to add or others are able to add that they worked for this company. And this, once again provides more credibility for the company. If somebody is looking through and they wanna find out more about what this company is. As you can see, I do have a bit 30 followers on there, and I don't really post a whole lot or regularly to this. But if you do have an active company, if you are trying to gain clients on LinkedIn, then I do suggest that you once again take the time and provide new content on a regular basis and make that commitment to grow your company profile on LinkedIn as well. 30. 5 Learning and Growth: So on LinkedIn, they do have LinkedIn Learning. So this is going to be something that's going to come up quite often where you've got the different learning solutions. So develop your talent across your organization. You also have under the work learning area. So it's going to bring you to the LinkedIn Learning. So this is a place where you can grow your skills, advance your career, and just learn more about particular topics and gives you an opportunity to really develop your skills. Learn more when you are going over to your profile and taking the skills quizzes. So this is going through the different practice quizzes. So if you find a topic that you're interested in going through the practice quizzes and doing the skills quiz is a great way to just learn more and get a better feel for what type of information you should be familiar with as you are developing your skills online. If you do need to find out anything about LinkedIn, you can always go to their search area. And if you are having some difficulty finding specific topics, you can always go to LinkedIn forward slash help that will bring you to their help page. Once again, you could search, you can get additional information. They've got suggested articles. So these are common articles, recommended topics to learn more about the basic state and privacy subscription billing, sulfuric paying for the premium version can find out more about it, just your profile connections and how to search and apply for jobs. There's also the safety center. So how to keep your account secure and have safety within your account content to keep your content safe and secure. There's professional community policies. So various policies that LinkedIn has enacted in order to improve the LinkedIn experience. And basic shortcuts on how to do common things. If you need to reset your password, change your e-mail address, closure count, LinkedIn. So what your public profile looks like, cancel a premium subscription and so on. And anything else that you can think of you can generally find here within the LinkedIn help. And so whenever you need to go back, you can always go back to your profile. So go to LinkedIn and that will bring you back to your main profile and all of the stuff that you typically wouldn't need to interact with. You've got within the main profile, you've got your feed connections and your basic links here, as well as the network jobs, messaging and notifications. 31. 6 Tips and Resources: There's various ways that you can find others to interact with. So one of them is known as lions, a LinkedIn open networker. So you can join the various groups, networkers. So there are lions. So typically anyone that has the bracket lion with uppercase acronym. This is going to be people that are looking to grow their networks. So they're open networkers and they're open to meet others and connect with others on LinkedIn. So you can join these types of groups had B where you can network with others that are looking to grow their networks. There's also different groups of companies, such as this one, the top person. And this is a website that others can interact with. And you can join this group and become an ambassador. And that provides you to share content and others will share your content as well to share their content and then others fair share your content. People will also have lion on their profiles. So anyone that does have this lion acronym is generally looking just to connect with others. Typically those that are looking to connect will list out the number of connections that they have. So once you connect with them, that's going to also help to extend your network of secondary connections and also give you an opportunity to grow your connections on LinkedIn, on what you're trying to get out of LinkedIn. So if you're just looking to connect with others and just expand your network, then this is a good way to go. But if you also want to be specific with how, so when you first start out on LinkedIn, determine what your strategy is going to be. So sometimes there is a benefit to just growing your network and having a whole lot of people connected to you. And other times, it's not as beneficial to have a bunch of people that you're connected to that you don't really know well. And you might want to really limit your LinkedIn profile to those that you've actually interacted with, that you have met. Or maybe those are those that you do want to stay in touch with professional. So how you link, use LinkedIn, determine what your objectives are with LinkedIn as you start out. And that will guide you to how much time you need to spend on LinkedIn, how much interaction you need to have for LinkedIn. And if you are just simply creating a profile, just to have the profile as a starting point. That's a great way to start with LinkedIn. And that way you can go in when you do have time and interact with the content on LinkedIn. Linkedin does have a mobile APP, so if you find you're regularly interacting with LinkedIn content, this is a great way to keep up with the latest news on your network. Also keep in touch and find friends and colleagues. So having it on your mobile device is great if you're interacting with LinkedIn on a regular basis. If you're a developer, you can create an app on LinkedIn. So this is for, there's marketing ops or sales ops, consumer ops learning different plugins and number of different products. And then each one of the developer apps, you can get more information on the tools that are available and different resources that are available within the developer news. And that's available at developer dot So there's also the premium account that typically when you do sign up, you can start and get a free one month trial to see if premium is useful for you. And if you are using LinkedIn on a regular basis, you can check out what's available within premium. There's the growth to nurture your network. There's sales to unlock sales potential. There's hiring if you're hiring and also career to make sure that you get hired and get ahead. So it allows you to stand out for hiring managers, to get in touch with you, see how you compare to other applicants and what skills to advance your career. So select the premium plan for you to align with whatever objectives you have for your LinkedIn profile. Please let me know if you have any questions or comments I'm always happy to hear from you and thanks again for taking the LinkedIn introduction course.