LinkedIn Job Search for Beginners | Rich Blazevich | Skillshare

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LinkedIn Job Search for Beginners

teacher avatar Rich Blazevich, Job Search Author & Instructor

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

23 Lessons (1h 45m)
    • 1. 1 - Introduction

    • 2. 2a - How Recruiters Use LinkedIn

    • 3. 2b - How Job Hunters Use LinkedIn

    • 4. 2c - Job Descriptions

    • 5. 2d - Assignment - Job Descriptions

    • 6. 3a - LinkedIn Profiles Overview

    • 7. 3b - Profile Heading

    • 8. 3c - Summary Section

    • 9. 3d - Experience Section

    • 10. 3e - Education Section

    • 11. 3f - Licenses and Certifications

    • 12. 3g - Volunteer Experience

    • 13. 3h - Skills and Endorsements

    • 14. 3i - Accomplishments

    • 15. 3j - Recommendations

    • 16. 3k - Settings

    • 17. 3l - Assignment - Profile

    • 18. 4a - Job Application Overview

    • 19. 4b - Job Selection Criteria

    • 20. 4c - Job Hunting Tracker

    • 21. 4d - Job Application Walk-through

    • 22. 4e - Assignment - Apply for Jobs

    • 23. 5 Conclusion

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About This Class

Are you tired of working in a dead-end job? Do you wish employers would reach out to you with job offers? In this course, you'll learn to use LinkedIn to get the job you want.

You'll see how to build a profile that recruiters and employers will love. You'll also see how to apply for jobs in ways that get results.

This course shows you everything you'll need to know about LinkedIn including how employers use it to find job candidates, as well as how you can use it to have a  competitive advantage in the job market. Topics include the following:

  • How to build a LinkedIn profile that will attract employers to you

  • How to use key words to get noticed by recruiters

  • How to write effective bullet points for your Experience and Education sections

  • How to select Skills & Endorsements for your ideal career path

  • How to apply for specific jobs using LinkedIn Jobs platform

You'll receive step-by-step instructions for writing your winning LinkedIn profile, as well as applying for jobs using techniques that will lead to you getting job interviews.


  • Beginner to Intermediate level

  • For people who have limited experience with job hunting and LinkedIn

What you’ll learn

  • Write a LinkedIn profile that recruiters and employers will notice

  • Use key-word-stuffing techniques to give your profile a competitive advantage

  • Identify and leverage relevant experiences to feature on your profile

  • Use LinkedIn to apply for jobs in ways that will lead to you getting hired

  • Avoid making mistakes that lead to your LInkedIn job applications being rejected

Are there any course requirements or prerequisites?

  • students should be interested in getting a job (or getting a better job if they already have one)

Who this course is for:

  • anyone who has little or no experience with LinkedIn

  • anyone who has little or no experience with job hunting

  • anyone who wants to improve their chances of getting offers for jobs they want

Meet Your Teacher

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Rich Blazevich

Job Search Author & Instructor


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1. 1 - Introduction: are you wondering why it's so hard to get the perfect job for you? Well, in this course, I'm gonna show you how to use the single most effective job hunting tool, which is linked in to get the job that you want. Hi, my name's Richard Blazevic and I published three books about job hunting, and while writing those books, I did years of research to figure out how employers found the people that they want to hire . I'm going to show you the best information from that research, and I'm gonna show you exactly how to use linked in to get the job that you want. Let me show you what you're going to see in this course. You'll see how employers use LinkedIn to find job candidates, and I'll show you exactly what those employers are looking for. When they're searching for those candidates, you'll see how to build your linked in profile. So it's a perfect fit for the types of jobs you want, and I'll show you easy to use techniques such as skills matching and keyword stuffing that will give you a big advantage over other people who want the same jobs that you want. Finally, you'll see how to apply for specific jobs so you'll be much more likely to get those jobs in less than two hours. You'll learn everything you need to know to use linked in to get your dream job. 2. 2a - How Recruiters Use LinkedIn: in this lecture. Also, you how recruiters use LinkedIn toe find great job candidates. Once you understand how the recruiters use this tool, it will make you much more effective at building your profile and applying for jobs using lengthen. There are two main ways employers use linked in to find job candidates. The first way is the search profiles. This means they have a job that they're trying to fill, and they'll use linked in search algorithm to figure out which candidate profiles are the best matches for the job that they're trying to fill. The second way is they ask candidates to apply, so they'll post a job and they'll say, If you're interested in this job, then send us your information and we'll decide if we want to interview you. How you get noticed for these two different types of jobs is different. So let's look at the linked in profile searches first for employers to find you using profile searches. The most important thing is that you have the right keywords in your profile for the employer to find a match. For example, if the employers looking for somebody who programs in python, your profile has toe have the word python in it for that recruiter to find you as a match for their job search. If the employers looking for somebody to build marketing campaigns or to teach Spanish or to use excel than your profile has toe, have the words marketing campaign or teach Spanish or use excel in it. If you don't have the key words that the employers looking for, they won't find you through a profile search. The next most important thing on your profile is your location. Employers typically like toe look for candidates that are close to the location of the job they're hiring for. If you're outside that location area, then they're much less likely to select you as a candidate for that role. Third, most important criteria for profile searches is the list of skills that you have. For example, if the employer is looking for somebody with marketing skills and your profile doesn't list , marketing is one of your skills. They simply won't match up with you. So it's very important that you get the right list of skills so that employers confined us a good fit for a job. Next, his job title employers will often look for people who have the job title on their profile . That matches the job title for the position that they're hiring for. So when we build your profile together, I'll show you how to write your job title. So it is the most appealing to recruiters who were using profile searches to find candidates. Some employers look very closely at what industry candidates are in, so in your profile, we're going to make sure you have the right industries listed. For example, if you're in the telecommunications industry or you're in the pharmaceutical industry or you're in the consumer products industry, often employers want to match candidates with the industry for the job they're hiring for. Another important attributes is the employment type that you have listed on your profile. For example, a lot of recruiters will only be looking for candidates who say they're open to new employment opportunities. The other method that employers used to find job candidates is Canada applications. The most important thing for employers that are hiring through candidate applications is that the candidates submit information that matches the job description for the job they're hiring for, and I'm gonna show you a technique called keyword stuffing that will make sure that your information that you submit through LinkedIn matches the job descriptions for the jobs you're applying for in their job listings. Employers will usually include a list of responsibilities or duties that they want someone to perform. They will look at the information that you submit related to your work experience and see if you have the responsibilities. And if you've done the duties, that they want to hire someone for next disqualifications qualifications means that the employers looking for Do you have the minimum level of education and you have the appropriate skills for the job. So I'll show you how to use the information they provide in the job listing to make sure that you weren't your education in your skills properly when you apply for jobs. For some employers, seniority level is very important. They want to see that you have the minimum level of experience that they like before they hire you. And just like in the profile search methodology, the industry could be very important in candidate applications. When you submit your information for an application, you should include the industry in the work experience and that way. If you have experience in the industry that the employers hiring for, they can see that from the information you submit. And finally, it's important that you have a skills match for the job that you're applying for and in linked in profiles. There's an area called skills and endorsements. I'll show you how to fill in that section so that you can demonstrate that your skills match the job that you're applying for. So those are the two ways that employers used linked in to find candidates. In this course, I will show you how to build your linked in profile so it will work incredibly well for employers that use the profile searches methodology. I'll also show you how to submit the right information when you apply for jobs so that you'll be a better match for those jobs. 3. 2b - How Job Hunters Use LinkedIn: Now that you've seen how recruiters use LinkedIn to find job candidates, I'm going to show you the most effective way that job candidates can use linked in tow. Find recruiters. Let's go inside, linked in and take a look. Now that we're inside linked in, let me show you the two ways that job hunters can most effectively search for jobs. The first way is make sure that your profile is optimized for the type of job that you want , and I'll show you the different sections of our profile. And then I'll show you the second way, which is go in through the job section of LinkedIn and apply for specific jobs. So let's go into a profile within your profile. You want to make sure that your heading is optimized because that's the first thing that recruit or see if they go into your profile directly and heading includes your photo, your title and then a background image. Next, you want to make sure that your summary is optimized for the type of job that you want. In your summary is simply a brief description that explains what you can do for an employer . Other sections include things like your work experience. So you want to make sure you have the right job title the right bullet points, and you include the right employment. Next, you can go into your education on down into skills and endorsements, recommendations, interests. So as we build out, your profile in this class will make sure that you have a really, really strong profile that matches the type of job that you want. Next, let me show you the job search area. So if I'm searching for a job, let Sam searching for a marketing assistant job. You could go in and apply for very specific jobs. And when you do this, you want to make sure that the information you input into these applications matches perfectly with the job that they're hiring for. So let's go into this sample marketing assistant job. When I click on it, it pulls up a job description, and the job description tells me exactly what they're looking for in an applicant. It tells me what responsibilities they want that person to dio. It tells me everything from the experience that they need to what type of software they need to be proficient in it also tells me skills that they're looking for this is extremely important is if I can match all of these skills. All have a much better chance of getting the job right now. The way I've written my profile, I only match two out of the 10 skills that they're looking for. So what I want to do is go back into my profile and update it. So it includes all of these skills that I actually have. One thing I want you to do in this class is I want you to build a cheat sheet for the type of jobs that you want. So let me pull up the template for that cheat sheet. So what we'll do in the next lecture is take all of this really good information from the job descriptions for the type of jobs that you want, and we'll build it onto this cheat sheet so that you can use this cheat sheet, update your profile and your profile will match the types of jobs that you're applying for 4. 2c - Job Descriptions: The most important concept I'm gonna teach you in this course is the concept of using job descriptions and the keywords and job descriptions to get offers for the jobs that you want . I'm going to show you in this section how to find keywords that are extremely important to include in your profile and in applications that you submit through Lincoln. And once you learn how to do this, you'll get a much better response from employers. Now I'm back inside, linked in and I went to the job section and I searched for a job that interested me. This job is a marketing assistant job, and I'm gonna show you how to capture the information on this job description. That's most useful. I want you to open up, linked in look for a job that you want, and I also want you to go into the class Resource is section and open up the file called the Linked in Job Summary cheat sheet, and we're gonna use the job description to fill in this cheat sheet. This cheat sheet is organized by the sections in a linked in profile, and we're going to use the information on the job description to figure out what we need to put in your profile. A linked in profile has thes sections of summary section experience, education skills and endorsements, recommendations, interests, licenses and certifications. Accomplishments in volunteer experiences. So again, we're gonna take the experience you have that relates to the job description. We're gonna put it on the cheat sheet, and then when we're building your profile, we're gonna take the information from the cheat sheet, and we're gonna use it to build your perfect profile. So if you want to apply for this type of a job in your summary, you probably should say something about being an energetic team player, because that's what companies are looking for in marketing assistants. So let's copy that they'd like to see the word marketing in your summary. So let's include the word marketing. This role is in New York, so I would recommend in your profile you mentioned New York. This company uses words like marketing mixed, increase the reach. So let's put in words like marketing mix to increase the reach. They also want this marketing person to assist with the planning, implementation and management of annual marketing. Andy Communication plants. So if you have any experience doing that, you should put that in your summary, because that's the experience that's most important to this employer in terms of responsibilities. They're looking for somebody who has updated, collated and analysed marketing reports. So let's copy that. And then, if you have any experience doing that, you will write that in your job experience section. They're also looking for somebody who's done direct marketing and email promotions, so let's copy that. So as you can see, I'm copying down the most relevant job experience is, and I'm gonna fill in this section. They do include things like educational experience. So I'm gonna copy down that they want a bachelor's degree and I'll make sure that my profile list my bachelor's degree. They also show that they want this person to be proficient in software programs like Salesforce in Excel. So let me put that in skills and endorsements. They want somebody who's knowledgeable in html coding. Let's capture that they're looking for somebody who's good at time management skills, communication skills and attention to detail. So this is really, really good information that I'm going to want to include in my profile Microsoft office particularly Excel, they said, excel up above. So let's go ahead and include the Microsoft office up here. And also they mentioned Social Media. They include some information about their company. You don't have to mention information about their company in your profile. You're only mentioning the skills in the experiences that relate to the job. Now here's something that's super important when you're updating your profile. Companies were trying to match specific skills, and I have skills listed on my profile, including marketing and administration. But I don't have Microsoft Excel written communication salesforce, online marketing. I just never put him on my profile. This is telling me that I'm not going to match with this job because I only have two out of the 10 skills. So what I need to do is build these skills into my profile. So let me list out these specific skills marketing administration. So what I want you to do is go back through the job description and find any key words that you think might be relevant and copy and paste them onto your LinkedIn job. Summary cheat sheet. This will be incredibly useful as we get into building your profile so that you have the right words in your profile that match with the jobs that people are searching for. I recommend go into two or three other job descriptions because every job descriptions a little bit different. And add in more keywords onto your cheat sheet so that your profile is relevant for a variety of jobs in your career field. And don't forget to save this cheat sheet somewhere you confined it. This is going to be a document that you're gonna want to keep going back to and updating and refining as we build out your profile. 5. 2d - Assignment - Job Descriptions: In your first assignment of this course, I want you to build a job description, cheat sheet, and again, I'm gonna show you how to do this step by step. This cheat sheet will be extremely impactful in helping you build an amazing linked in profile. We're also going to use it later in this course, and I'm gonna show you how to use it to apply for jobs and linked in in a way that will give you a huge advantage over other people who don't have a cheat sheet like this. Now that we're back in linked in, go to the job section of LinkedIn and search for a job we did marketing assistant. Let's do a different type of job and let's look for a teacher. There are lots of teacher jobs here, so I'm gonna pick one, actually, let me refine my search a little bit. I'm gonna look for one that has a certain level of experience. So let's say I'm looking for one that is an entry level teaching job, and you can apply ah, whole bunch of different filters to help you find the type of job that you want. For example, you could say, You want a specific location? Let's say I want one in Dallas, Texas. So go ahead and Andrew in your location that you're looking in, what type of job You could pick out a specific company or a specific industry. Let's say I want to go into primary and secondary education. There's things like Job title. I want something that teacher is in the job title that will help you narrow down the search for jobs that you're looking for. And then we can go into the specific job description and we're going to fill out the cheat sheet. Now. This is your assignment. I want you to do this for your career field, and I want you to fill out your specific cheat sheet, put your prefer job title up top, and then the summary again is taking keywords from the employer summary on their job description. Here they start out by talking about the company. You can skip that and go straight to what they're looking for in a teacher. They want warrant patients understanding, so you can include words like that. In your summary, they want words like encouraging Children the use words like inspiring Children to be lifelong learners. So this is really, really good information for what your profile should include. If you're applying with this company, here's a list of the duties that the teacher will perform, so include that in your experience section. And then when you build your profile, you're going to want to include these keywords so that they will see you as a match for their jobs. Words like curriculum. Unique needs of each child safe, nurturing environment. Communicate with parents, enrollment, accreditation and engagement. There's all kinds of really good words in here. I want you to take the job description for the job you want and a copy those really good keywords and then go through anything they have on skills and experiences. This one has a really clear love for Children and strong desire to make a difference. Outstanding customer service. So really good skill information. Here. Copy those, and then this one has very specific credentials. So copy those credentials and then go down into the licenses and certifications section CPR is another thing that they want people tohave. Here's some work experience that they want you to include. Here's the location they want to see that you're in Dallas, Texas, so make sure that's included. Let me put that in the summary. For now. You want the words education and training in your summary. Here's the information they have for the industry's, so you're gonna want to include the industries. Put that down here in the work experience, and then this job doesn't include the specific skills the way the marketing one did. So let's go into another teacher job, and let's find some skills that we want to match with. One thing I want to include is a skills match. Some employers used the skills matching some of them don't. So I recommend, keep going through job descriptions until you find one that has something listed called Skills Match and then go down into the job description and find the skills they're looking for. So for this teaching job, they're looking for teaching lifelong learning, student discipline, power school and education. So you're gonna want to include any of those skills that you have on the skills list in your profile. Here's another teaching job that includes 10 skills, which is great. That will be really good information. So this one, maybe you're not interested in baby sitting, so you can leave that one off your cheat sheet. Elementary education is a skill positive discipline, first aid. So if you can get training or if you have training in first aid, that will be a good one to include. And then as you build your profile, you'll include as many of these skills as possible. And you can even get endorsements from people you've worked with who convey. Verify that you have these skills, so that's your assignment. Go through and copy words from the job description, and you're going to use these words to build out your cheat sheet. You're then going to use that cheat sheet to build out your profile and you'll get a lot more hits from employers because you'll know what employers are looking for. Don't forget you're gonna want to save your cheat sheet because we're gonna come back to it later in the course and use it to build your profile. 6. 3a - LinkedIn Profiles Overview: Before we start building your linked in profile, I want to take you through the different sections of a profile. Once you see what sections Aaron the profile, it'll be much easier for you to build the content that you're going to need in yours. So let's take a look at what's included in a standard linked in profile. They're eight sections in the profile that recruiters use most to find job candidates. The 1st 1 is the heading. Then they also use the summary. There's a work experience section. There's an education section, a place for licenses and certifications, a place for volunteer experiences, a section for skills and endorsements. And then, finally, there's an area where you can list additional accomplishments. The heading section looks like this, and it includes a background image, an image of you which should be a professional photo, or at least a photo that looks professional. It'll have your name in it and a headline As you scroll down through your profile. You'll also see the summary section. That's where you include a brief description of what you do. So this includes listing what you can do to help an organization meet its objectives. Next is the experience section, and this is the heart of your profile. This is where you should have the best information about the work experiences that you've had and employers will be searching this section to see if your experiences line up with the jobs that they're hiring for. Next is your education section. And that is, as you would expect, the education that you've had the Licenses and Certifications section is especially important for any career fields in which licenses and certifications air important. So in accounting, it might be a C p. A license. In nursing, it might be any state certifications you have in financial planning. It could involve being a certified financial planner in some career past licenses and certifications aren't that important. In others, they're critically important to get a job. The next section is volunteer experience, and this you may or may not have information on, so it's OK if you don't have any volunteer experience. But if you're somebody who doesn't have a lot of work experience in your career path, volunteering is one way to get the experiences you need to get the job that you want. Next is skills and endorsements. This area is super super important. This might be the most important area of your profile other than possibly your work experience, because a lot of employers air now using the skills in endorsements match method to find job candidates. And if you list the type of skills that they're looking for, your profile might get selected is one that they should look more closely at. If you don't include the right skills, then chances are the employers aren't gonna be able to find you. And finally, the last section we're going to cover in this course is accomplishments and accomplishments is a bit of a catch. All as you can see from this list, it includes anything that might not be included elsewhere in your profile. Things like publications and patents and courses that you've taken projects that you've done that might be interesting. Honors and awards. If you're in a highly academic area, it might include test scores. If you have any foreign language skills, you can include that here, and it could also include any relevant organizations that you're part off. So those were the eight sections of your profile that we're going to cover in this class, and there's gonna be a lecture on each of these sections 7. 3b - Profile Heading: Finally, it's time for us to start building your profile, and we're going to start with this section of your profile that employers see first and that you're heading. So let's go back into linked in, and I'll show you step by step, how to create the heading so that employers will look at it and say, Oh, this person looks interesting. I want to read more before we create that heading section, just in case you don't have a linked in profile yet, I'm going to take just a minute to show you how easy it is to create one. So goto Lincoln dot com and click on the joint now and then. Go ahead and type in your email address. I'm gonna create a new profile for somebody named Jim Harrison in his email addresses. JV Harrison at yahoo dot com, and we'll go ahead and create a password and you agree to join. His name is Jim Harrison, and it will walk you through a few basic questions. Those questions include things like Do you have a recent employer? And if you're a student, you have the option of clicking a student. So let's say Jim is still in school. Let's click student in Let's enter in the name of his university, his degree, his specialization, his start, your in his endure. And then, once you enter this basic information linked in is gonna want to make sure you gave them an actual email address that you have access to. So they'll email you a code, go back to your email inbox and then just type in that code here and say, agree and confirm. And they want to address email contacts so that they can automatically link you to those people in your linked in profile for this exercise. I'm just going to skip that, and we'll get into building that profile throughout this process. Linked in will try and anticipate people you know, and they'll try and link it to those people. I'm gonna go ahead and skip all of those steps so we can get straight into your profile. The first thing it will ask you to do is add a photo, so go out and find a professional looking photo of you. If you don't have a professional looking photo, go ahead and take one. Find a nice background that doesn't have too much contrast and too much pattern to it. You should be able to take a good enough photo with your phone. Make sure it's professional and make sure you look happy in the photo. Employers like to see people who are cheerful but not silly. Now you can go in and click on this photo up here and save you profile. And since you don't have a profile, it'll ask if you want to build one on this page, you can click on little pencil and that lets you edit things in your profile. I can edit my background image. I'm going to stick with this one. This is a nice, neutral background. Again, try and pick something professional as your background image. And don't try and get something that's too silly or something that's unprofessional. You wanted to look good and you wanted to represent your career field. Since this one's neutral, I'll go ahead and keep it. I'm gonna keep my first name, my last name. Let me change my headline. Let me say, marketing students at S. M U. And then in this heading section you can also change your education. Country, your location. Let's say I want to pick an industry. Let's say I want to go into marketing and advertising, and that way employers in that industry are more likely to find me. For now, I'm going to skip this section about adding current position, and I'm gonna add that when we get to the experience section of the profile, I'm also going to skip the education section. So now you can see I've got a good picture. I've got my name. I've got a brief headline marketing student at Southern Methodist University, and then I've got the area that I'm looking for a job so that will help employers find me. And when they get to my page, it looks good. It's that easy to set up a profile, and it's that easy to fill out the heading section of your profile on LinkedIn. Next, we're going to talk about the summary section that provides the employers an overview of what you can deliver for their organization. 8. 3c - Summary Section: Now we're gonna work on this section of your linked in profile that's called the Summary Section, and this section is extremely important because, typically, employers, once they see you're heading, they'll go in and they'll read your summary section, and this really gives them an idea of whether or not you'll be a good fit for the job that they're trying to fill. I want you to start by pulling up your job description cheat sheet that we worked on in the previous section of this class, and we're going to use information on that cheat sheet to fill out the summary section of your linked in profile. When you go to the linked in sight, the quickest way to get to your profile is just click on the picture that you uploaded. It's in the top right corner of the page and then hit view profile, and that pulls up your profile. And as we're building your profile, you can always find the sections of the profile by clicking on this ad profile section. The summary is under the introduction, so click on the intro, and there it is summary and it says you summary to share what you do or the opportunities you're looking for. So that's what we were going to do. Now you can click on the little plus sign, and that takes you to a section where you can fill in your summary to scroll down past the information you've already input. And there is the summary section would I recommend for this section is go back to your job summary cheat sheet and then copy the information you put in your summary section. So copy this, paste it there, and then you're gonna edit this so that it looks really good on your summary. If you're in a formal career path, something like a legal career path or accounting, or the type of career that people are more formal that I recommend use fairly formal language in your summary. If you're in a more casual career path like marketing or graphic design or computer programming, you can be a little more casual. Since the person I'm preparing this profile for is in marketing, I'm gonna be fairly casual, so they're summary. Could be I'm an energetic team player with a passion for planning, executing and evaluating marketing and e communication plans. This is gonna be super effective because they've taken these words straight off of job descriptions. So if an employer is looking for profiles and screening for people who are a match, this person is going to be a match because the words in their summary match the job descriptions that employers are hiring for. And then you could say, I leverage my knowledge of marketing mix elements. And again, whatever career path you're in, this approach will work. You're using words from the job description to create your summary, and that will let employers know that you're a good fit for the job that they're hiring for . So for this marketing role, leverage my knowledge of marketing mix elements to increase awareness, trial and loyalty for brands and then here for job functions, you could say I'm currently looking for a job opportunity in marketing, public relations or business development. In that way, it will pick up on the industries in the types of jobs. The last thing we had in our summaries, which industry? So if you know what industry you're interested in, you can put it here. If you don't really care what industry you're willing to take a job in any industry, then you don't have to end right here. If this person is interested in working for an advertising agency or a marketing company than they could put something like, my preference is to work in the marketing, advertising, public relations or communications industry. It's a simple as going back to your jobs summary cheat sheet, copying the words that are in the summary section of that, pasting them into your profile and then just doing a little bit of wordsmithing. You can build out this summary over time. I kept it fairly short. This one's only four sentences long. That's good enough. You don't have to go really long in your summary, but it's super important that you use keywords from job descriptions. In that way, when employers air using their job screening software, that software will get your profile and it will find all of the key words from the job description on your profile, and it will be much more likely toe let you through the screening process. So now that we have our summary, I'm gonna hit save, and I'm gonna go back to my profile to see how it saved. So viewed my profile. And there it is. I'm an energetic team player with a passion for planning, executing and evaluating, marketing and EQ communication plans. Your should read justice smoothly is this. It could have completely different wording. It should be based on the type of job that you want. And it should be based on the job descriptions that you found in the key words that you've pulled off of that if you want to read the whole summary, then just hit this show more button, and that will show you everything that you've input into your summary. That's how simple it is to write a very compelling, very effective summary that matches the types of jobs that you're gonna be applying for next up. We're gonna be working on the experience section of your linked in profile. 9. 3d - Experience Section: the experience section is like the heart of your linked in profile. It's got the most content, and it's the area that employers are most interested in. Once they see your heading and they see your summary, they're gonna want to go through that experience section and see if you have the experience they want for the job they're trying to fill. So this is the section where you really want to nail the key words. You want to get out your cheat sheet and you want to go through it line by line and figure out how many of the duties in the cheat sheet have you done in your previous experiences. And then you want to write those duties into the experience section in a way that matches what the employers are looking for. I pulled up that linked in job description cheat sheet for the marketing assistant. I want you to pull up your cheat sheet for whatever job you're interested in applying for and go down to the Experience section. This is where you've captured the job duties from the job descriptions you've done your research on, and we're gonna use thes job duties to fill in the experience section of your linked in profile. And if you go back to linked in, remember, the easiest way to find your profile is just click on the picture of yourself up here and hit view profile. And once it loads up your profile, scroll down and go to the section that says Add Profile section and we're going to go into the background section and there's a listing under their called Work Experience. Just click on the plus sign, and that opens up the place for you to add in your work experience. Now the best thing to do for the job title is Try and Match the job title that you've had as closely to the job title that you want. So if you were an intern and you want to be a marketing assistant, then call your job title marketing intern. If that's what you did now, you don't want to lie on your job titles. Most companies offer some flexibility in what the job title is. For example, if you're an intern, they might call you a marketing in turn or a sales in turn or a communications in turn so you can choose Which of those options is the best fit for the job you want? I'm gonna choose marketing in turn, because this person is applying for a marketing assistant job. And so let's say their job title was marketing in turn name of company. So go ahead and put in the company that you worked for. If you haven't worked for any company and you don't have any work experience than try and find something that you've done, that might be a project where a volunteer position or a club that you've been in, it's okay. If this experience is non paid experience. It's also okay if this goes back to jobs you've had when you were in school, you might have worked at a restaurant. You might have worked baby sitting. You might have worked doing something that's built your job skills and start with the job that's the most closely related to the job that you want or your most recent job. Hopefully, they're the same. Hopefully you're currently working in the line of work that's similar to the job that you want, so go ahead and type in your company, and once you've typed in the company name it'll ask you for the location of that company and whether or not you're currently working in that job, If you are working in the job, you're just gonna put your start date. If you're no longer working on the job, you can put the start date and the end date. So let's say this was a summer job, so I wasn't currently working in it. Put in the start date. He started in June and ended in August. And then description is where you're going to try and match the job duties on the job that you want with the job duties that you performed. So you might have done a lot of things in your job. You should list the things that are related to the job you want. So I'm gonna copy over these experience bullet points, and I'm gonna think about which of these duties did I do well in this role. Let's say I was a camp counselor and I might not have done a lot of marketing, but I might have prepared an analysed from report. Let's have prepared in analyzed survey reports for camp attendees. With this will do is when lengthen software goes out and searches for profiles that match a job description. If that job description has prepare and analyzed reports, it will find your profile and say, Oh, this person is prepared in analyzed reports This could be the same for any type of job. So regardless of what type of job you're applying for, what you want to do is use words from the job descriptions in your experience section that'll help to software. Find your profile as a good match for the job that you want. So let's say in this job I might have only done two or three of the things that were listed on those job descriptions. I might have worked with cross functional teams. And let's say instead of launching new products, we might have launched new camp activities. I might not have managed any agency partners, so I'm gonna go ahead and delete that line so you should delete anything that you haven't done because you should never lie on your resume but include the experience that you have done that's in any way related to the job descriptions for the job that you want. And maybe you didn't do marketing campaigns. Maybe you didn't do much consumer research, But let's say you manage project timelines for camp activities. And if you can see this person didn't have a marketing job. But they did the type of activities that employers looking for a marketing assistant to dio preparing in analyzing reports, working with cross functional teams, managing project timelines and camp activities. This person is going to be a pretty good fit for marketing assistant jobs because in their experience section, they're using similar words to those words that Ron job descriptions. And then, if you have any media, let's say you have photos. You have videos. You have a Power Point presentation from your work experience. You can upload that here. That way, if an employer wants to see examples of the work that you've done, you've got him included on your profile. So let's take a look at the Experience section to see how it looks on your profile. There it is. There's my job title. The place I worked the dates I worked there, the location and then here, the job duties, what I recommend to spend a little more time on your job duties, a really good bullet point for job duties includes an action which is preparing analyzed. It includes the object of the sentence, which is reports and then it also includes results of think about what results you had in this case. This person might have analyzed survey reports that resulted in five new camp activities. Employers love it when their results in work experience, because that shows that you can accomplish things. So I'm gonna go ahead and add in some results, just roll off to the right and hit the little pencil. That's the way you edit things in. LinkedIn is just click on the little pencil and let's say that resulted in five new camp activities worked with cross functional teams to launch new camp activities. Let's say the results might have been that rated in the top five preferred activities among campers and then manage projects for camp activities, resulting in 97% camper satisfaction ratings. So, as you can see, these bullet points have action, so action verbs object of the sentence and then results. That's the best way to write bullet points in your experience section. In that way, the employers can see that you can get results. Let's go back and hit save, and there we go much stronger. Bullet points go in now and add in every job you have that's related to the job that you want and include bullet points that show that you have done the type of activities that are on the job. Descriptions for the jobs that you want. That's how to fill out the experience section next will go into the education section. 10. 3e - Education Section: Now it's time to build the education section of your profile, and what I've seen in a lot of cases is candidates will just include the school that they went to and what they studied. And you can build a lot more into your experience section that will help you get noticed. So let's take a look at the basics for the education section and then what's extra credit in this section? First, go back to your job summary cheat sheet and look at what you put in the education section. This should be the information from job descriptions that you've researched, and it should include any education that those jobs require. For example, in this marketing job, they require a bachelor's degree in marketing or related field. So I want to make sure that if I have this, I list that in the education section of my profile, so it's bounced back into the profile. And again, remember, if you can't find the profile on LinkedIn, just go up to your picture, click on it and view profile, scroll down to the education section and then click on the little pencil to edit it. And now I'm in the education section, I list my highest level of education. So in this one, I've got a bachelor's degree from Southern Methodist University, and I want to make sure that it includes the word marketing. If I have that experience again. Education Section requires bachelor's degree in marketing a related field. And if my area of study is marketing, when I put that in here, let's say I got a major in something else. Maybe my major is in finance and my minor is in marketing. That's okay. Go ahead and include that information as long as you include the keyword. In this case, it's marketing as long as you can find a way to include that in your education. So let's say, finance major marketing minor. In that way, they can find the word marketing when they do a key word search. Put in the year that you started your education, the year that you're expected to graduate or the year that you graduated, I would skip the grade section and go straight to the activities and societies. This should include anything that you've done that's related to the job that you want. For example, if you were in the marketing Club, and you're looking for a marketing job put Marketing club. If you were in the health care club and you're looking for a job in healthcare, include that If you're looking for a job in computer programming and you're in the Programmers club, include that. Also, I recommend you include a few other activities. For example, if you were in a fraternity or a sorority, include that. As employers scroll through your profile, they might see things on your profile. They give them something in common with you. So if they were also in a fraternity or a sorority, or if they played a sport, or if they volunteered somewhere, or if they see that you've done a research paper, they may want to talk to you about it. So I'm gonna list a few more activities, and I want you to do the same thing. The best activities the list are the ones that are related to the job that you want. Other activities that are worth listing are things that an employer might find interesting . So let's say this person was in a really unusual club, so maybe you were the founder of Storm chasing Club storm chasing is one of those really strange hobbies that people might feel like. Oh, this person's interesting. I want to bring him in for an interview and I want to talk to them about that now. I recommend you don't put your GP a here unless it's extremely high. If you have a G p A. That's 3.83 point 94 point. Oh, go ahead and include it. If you were a member of an honor society or you were a member of a service organization, include that you could also list a few sports. Even if you weren't on the university sports team. For example, if you played intramural sports, that might show them that you've got passion for something other than just academic and again doesn't have to be sports. It could be if you were in a science fair. If you were in any other activities, it's nice to have three or four interesting activities in your education section. For the description you could put in more information about your education. Some schools are known for certain types of education, so it might be creative. It might be collaborative. It might be results oriented, so type in a little description of what your education involved. So what I'm putting for this candidate is team based curriculum that focused on delivering business results in collaborative ways. That's a really nice way of saying my education wasn't just based on reading books. My education involves something that's gonna be extremely meaningful when I get out into the workplace. And then, as we saw in the experience section, the education section also gives you an opportunity toe upload documents. So if you have any photos of you receiving award or if you have any videos that were part of a class project, or if you have any presentations that are relevant for the type of work that you want, go ahead and upload those files here. Make sure those files are very professional. You don't want to include photos of when you went on spring break when you were in college . You don't want to include photos of when you were at a party drinking. You just want to include things that make it look like you're a better employees than somebody who doesn't include that information. So that's it for the education section. Let's go ahead and hit Save and let's look at how that looks. There we go. I've got the name of the university, the degree along with a major and a minor, if you have a minor included, if you have a double major included include any information that summarizes the education that you got and then activities and societies. I have included a few activities in here, including things that are very relevant for the job I want, as well as things that employers might find unusual or especially interesting. And then here's a little description of the education that I got. Remember this description can include things like research papers, that you've done special projects that you did. If you work with any businesses or you worked with any nonprofit organizations while you were in college. This is a good place to list that information, so that's it for the education section. Next, we're going to go into the licenses and certifications section of your linked in profile 11. 3f - Licenses and Certifications: LinkedIn has included a section in their profiles called Licenses and Certifications, and this section could be important if you're in the type of career field that require certain certifications to qualify for jobs. So let me show you how to use this section effectively to get the job you want. The first question you might have is, Does your career field require licenses or certifications? Hopefully, when you've done your job description research, you will have seen anything that said requires this type of licence or requires that type of certification, as you can see from this job Summary cheat sheet on the marketing assistant job, There isn't anything listed under licenses and certifications because, typically, marketing jobs don't require it. If you're going into a different career field, let me show you how you can tell if a license or certifications required. There's a really good website that the U. S. Government host that gives you aton of information about each type of job that you might be interested in. It's called Bureau of Labor Statistics Occupational Outlook Handbook, and the way to get to it is just type in BLS dot gov slash 00 h again Bureau of Labor Statistics Occupational Outlook Handbook, and you can search for any job you want, or you can scroll through jobs here on the left side of the site. When you scroll down, you can see all these different occupational groups from architect and engineering all the way down to transportation and material moving and everything in between. So what I'm gonna do is I'm gonna search a type of job. Let's say I want to be a nurse and I'm going to see if nurses require licenses or certifications. Let's go into registered nurse and then click on how to become one. And this gives you great information about what type of education is typically required. And there's a section in here for licenses, certifications and registrations. And it's saying that to become a nurse, sometimes you need a national council license, your examination, and sometimes you might need basic life support certification. You might need advanced cardio life support a C. L s. So this is really useful to figure out if your type of career needs licenses and certifications. Let's go into a few more, just to see if they're require it. I've heard that financial planners require it. So let's search for a financial planning job. And there it is. Personal financial advisors go to how to become one, and it says, licenses and certifications. Yes, they require in locked cases. Certified financial planner certifications. I know there are some people taking this class that are computer programmers, so let's look and see a computer. Programmers typically need licenses or certifications. Click on computer programmers how to become one, and there's information about the education that's required. There is something here about licenses and certifications, and it says that you can become certified in specific programming languages. So if the job descriptions for the jobs you're looking for say that you need to be certified as ah JavaScript programmer or a python programmer and you have that certification, you can put it in your linked in profile under the licenses and certifications, let's check one more. Let's see if teachers need certification. So let's look at high school teachers and how to become one. There's education licenses and certifications, so it says. Typically in public schools, licenses in certifications were required in the specific grade level that the teacher will teach, and then here some information about what type of licenses and certifications. So again, before you fill in this section of your linked in profile, I recommend you go to the BLS dot gov slash o h website and search for the type of career getting into to see if it requires those licenses or certifications. If you're trying to get a job in that area and you don't have a license or a certification , just do some quick research. Figure out what it takes, and then once you get those qualifications, you can list them on your linked in profile. So let's go back into the linked in profile click on add profile section. Go into the background section. There's licenses and certifications hit the plus sign here. So what Lincoln wants you to do is they want you to put in the name of the certification. So let's say you have a certification. As a certified public accountant, you just type in that information. Now I happen to know that for C p A licenses, it's the State Board of Accountancy. If you have a license, hopefully you know what organization issued that license and then you put in the date that you qualified for the license, and if it expires, you put an expiration date. If it doesn't expire, go ahead and click on the This certificate does not expire. And then, if there's a credentialing, i d. Some licenses give you a specific idea to show that you're credentialed. And then, if there's a credentialed website that will make it really easy for the employer to go check on that certification to make sure that you have it again. If your type of job doesn't require a certification or a license, you can skip the section. If you happen to have a license or certification, then go ahead and include it, and that might show that you're especially qualified for a type of job. So then you can go back to your linked in profile and see how it appears it has the name of the license. It has the name of the organization that issues that license, and then it shows when it was issued and whether or not it has an expiration date. So that's licenses and certifications. Next up will go to the volunteer experiences section of your linked in profile 12. 3g - Volunteer Experience: most jobs don't require you to have volunteer experience. It's a nice benefit, but if you don't have volunteer experience, don't worry about it. I am going to show you where to enter it on your profile. But it's not critical in most jobs that you have this section filled out. So go back to your ad your profile section, and then scroll down past the licenses and certification. The next section is volunteer experience. Go ahead and click on the plus button and then put in the name of the organization. If you have any volunteer experience, let's say I have experience with Habitat for humanity. There it is, and my role might have been volunteer construction worker. And again, this may not give me a big benefit in the job search unless I'm applying for a construction job and then it will show the employer. Not only do I have extra construction experience, but I enjoy it so much that I'm actually doing it in my spare time. Linked in includes a section called Cause so you can say what type of cause. So let's say poverty alleviation, because this is an organization that helps people get their own houses. And then you can say whether or not you're currently working in the role when you started when you ended and then include a description again. This is a purely optional section of the linked in profile. I recommend you include any voluntary experience that you have, especially if it relates to the type of job that you want. But if you don't volunteer and you feel like you've got your bases covered on the rest of your profile, you can go ahead and skip this section in the next lecture. We're going to talk about a section that is absolutely critical. So I want you putting your time and effort into building out the next section of your profile, which is the skills in Endorsement section, which a lot of employers use as the primary place they go for information about job candidates 13. 3h - Skills and Endorsements: linked in profiles include a section called Skills in Endorsements. And this section can be extremely important because what some recruiters do is they'll go out and they'll do a search of profiles, and they'll look for people who have specific skills listed in this section. So I'm going to show you how to build in the right skills for the job that you want. If you filled in your job summary cheat sheet, then you should have a section on it called Skills and Endorsements in that list, the type of skills that you found in the job descriptions for the type of jobs that you want. If you don't have that information yet, remember, go back and search for the type of jobs that you want. If I search for a marketing assistant job and I go to a job posting, a lot of those job postings will have something in here called a skills match. And then, if you scroll down, you get to a section that says how you match the skills and that shows you a list of skills that they're looking for for that job. In a lot of job postings don't have this information. But since so many of them do, that means the employers are looking for people that match those specific skills. So what I did is I went out and I just looked at a few different jobs to see what the job skills were that the employers were looking for in the marketing assistant job. It was things like marketing, communication, organizational skills, time management campaigns, brand awareness. If you go into other types of jobs, then you'll see different types of skills. For example, in a programming job, they're looking for skills like computer science programming, software development, software, architecture, Web development so you can see it's very different skills for a programming job than it is for a marketing job. Let's look at one more example, and then I will go into the profile and show you where to input your skills in endorsements . This example is for a teacher, and as you can see, the skills are very different from the other two jobs. We looked at their looking for skills like teaching curriculum development, lesson planning, classroom management, education. So if you're applying for a teacher job, you should have these skills listed in your linked in profile. So now let's go back to your linked in profile. Click on your picture hit view profile and then go into the section that is add Profile section. And then there is the section for skills. It's right under the background. So when you go into skills, click on the skills. And here's where you enter the type of skills so you can go back to your job summary and for a marketing job, these air the skills they're looking for. I recommend you just put those side by side your summary and your profile. Type in whatever words air on your skills and endorsements list and fill in all of those because you want to say that you have those skills, otherwise you wouldn't be applying for this type of job. So now I've added the skills that are the most common for the type of job that I want. Lincoln also suggests other skills, So if you have skills in advertising or public relations, go ahead and click on these. I recommend that you add anywhere from 10 to 20 skills. LinkedIn allows you to add up to three 50 skills, so that's a lot you could add that many, and that will help your odds of the software screening programmes finding you and recognizing that you're a match for jobs that employers are looking to fill. So go ahead and load up on these skills. Don't be shy. Include anything that relates to the career field that you want that you feel like you actually have the skills in. And then once you hit the add button, you can go back into your profile, scroll down into the skills and endorsement section. Click on Show More and then linked in will sort them by the type of skill. There's industry knowledge, skills, their interpersonal skills. There are other types of skills, so that helps employers recognize whether or not you have the skills for the jobs that you want. This section is super important, so make sure you take the time, go into the skills and endorsements and choose the skills and endorsements that you found on the job descriptions and then add those to your profile. Next up, we're going to go into the accomplishment section and we'll fill in that part of your profile 14. 3i - Accomplishments: The final section of the profile that we're going to talk about is the accomplishment section in this section is kind of a catch all. It catches everything that you might not have included in any of your other profile sections, and it's a really good place to list things like awards or courses that you've taken that haven't been part of your formal education. So let's go in and let's see what you should build into your accomplishment section when you go back to the link that says, Add your profile and you scroll past the skills. There's a big section called Accomplishments, and there are a lot of different options here. You can list publications, patents, courses, projects, owners, awards, test scores, languages, organizations. There's a lot of options here, and I recommend picked the options that seemed the most relevant for the type of career that you want. If you're going into an area like being a college professor, publications might be super important. If you're going into research and development, you might want to include any patents that you have, or if you're going into programming, that might be a great place to list the courses that you've taken that have helped you build your expertise. Or if you're going into a project based career, you could list projects that you've worked on that might not be included in your work experience and then honors and awards. If you've won any award, you could go all the way back to winning a Science Fair Award in high school, where you could list something like being elected to be an officer in an organization or winning an award for employee of the month. Test scores really aren't important in most career fields. But if you're in an area where test scores really matter, Lincoln gives you a place to add that and then languages. This could be very useful if you know a language other than the primary language that you're using for your profile and then organization. So if you're a member of an organization that you haven't already included in your work experience for your education, here's a good place to list it. So let's go ahead and list a few of these just so you can see how it works. I'm going to go into courses so employers love to see that you're doing learning outside of your traditional education. So let's say that you've done in advanced Power Point techniques as an online course, and this could be anything. There are so many online courses out there. If you've taken any of those courses that relate your job description, I recommend that you include those courses here, the section labeled Associated With Means. What experience is it related to that you've already put on your profile. So if it was part of a job or if it was part of a university, go ahead and click on what it's associated with. If it's not, if it's just something that you've done independently, you can leave, not section blank. So go ahead and browse through these categories under the accomplishment section and see which of those relate to things that you've accomplished and also things that relate to the job that you want. Let's go ahead and do one more example. So let's say honors and awards. So let's say I was elected to be the president of a neighborhood watch association. I'm gonna go ahead and put that in there. It's kind of a fun accomplishment. I'll go ahead and include it along with the name of the homeowner's association and then click on Save. And then you can go back to the accomplishment section, and you can see that as theater complice mint on my profile, I'm gonna add one more, just for fun. Let's say I'm the member of an interesting organization. Let's say I'm a member of a meet up group for self published authors. That's kind of a fun one. It could be any group. I would make sure these air professional groups, though I wouldn't put things like beer drinking associations or associations for criminal activity or anything that the employer would look at and say, I don't want somebody who's a member of that organization. But you could put some things that could be interesting like a travel club or a cooking club. Even a wine club would be okay. So think of things that you might be a member of and go ahead and include that. If you feel like it's something that employers might want, so there. I've got a couple of good accomplishments. I've got elected president. I've got member of this group, so if an employer is gonna look at my profile, they'll see that I'm a fairly well rounded person. Those were the sections of the profile that you fill out yourself in the next lecture. I'm gonna talk about how you can request recommendations. Because sometimes employers like to see that other people have recommended you for certain types of jobs, so we'll cover that in the next lecture. 15. 3j - Recommendations: one section of the linked in profile that many people don't use is the recommendation section. So if you use this section and you build it appropriately, it can give you a big advantage over other candidates. This is the section where you can demonstrate that there are people you've worked with in the past that will verify your capabilities. Toe add recommendations to your profile. The first thing you do is go to your profile, so click on the picture of yourself hit view, profile. And if you scroll down, you'll be able to add a profile section and then scroll down all the way until you get to additional information and in additional information, it will say Request a recommendation. Hit the little plus sign, and what Lincoln will do is it will allow you to request a recommendation from anybody in your linked in network. So before you request these recommendations, you need to have people in your LinkedIn network. So I recommend if you haven't done that already, go out and invite a few people in your network. Then you can ask them for recommendations. So I'm gonna type in the name of somebody who might give me a recommendation. This is somebody I've worked with in the past. You just click on their name and then say what the relationship is. Let's say this is somebody who I worked with, but we were in different group. So same company, different work groups. So let's say you worked with this person while you were a senior director and marketing, and then you hit the next button and it comes up with a pre populated message in this case , the pre populated messages. Hi, Eric. Can you write me a recommendation? It can be that simple. And I recommend you send out these requests to people who you think would write you a good recommendation and then just hit the send button. You might want to follow up with these people just to make sure they understand you're trying to build out your linked in profile. And you're trying to show employers that you have specific skills. What you might want to do is write a custom message. Let's change this message, Teoh. Hi, Eric. I'm applying for marketing jobs and I could use a recommendation from you. Do you mind writing a quick recommendation for me? thanks, rich. And then if I hit the send button, it will send this person a message. They'll be able to very quickly write a recommendation. If you want to include a little more detail, you could say, Please make sure you mentioned something in your recommendation about social media or about programming or about teaching classes. Whatever it is that you want them to say, that will let an employer know what you're especially good at. So hit send button and off goes the recommendation. It's that easy to get recommendations on Linked in again. You might have to follow up with these people if they don't post recommendation. My suggestion is, after two or three weeks, if they haven't written you a recommendation, just send them one reminder and then leave it at that. If they don't write your recommendation after, you've reminded them that I wouldn't keep pursuing them to get a handful of recommendations , you might want to send out six rate requests, and that way you're more likely to get a few people writing your recommendations. 16. 3k - Settings: Now that you've got your profile created, you wanna let employers know that you're open to them, contacting you about job opportunities. So go back into your profile. Just click on your picture it view profile, and then you can scroll down and get to your settings so it's keep scrolling down and hit the career interest section. It's right under your dashboard, and this will take you to your settings. The most important setting on your profile is this one right here that says, Let recruiters know you're open. That means you're going to encourage them to send you information about job opportunities. And then you can write a note to the recruiters and let them know that you're interested in certain types of jobs. So I'm going to say I'm interested in hearing about job opportunities related to and then input the type of job you want. If you're interested in computer programming or graphic design or teaching or nursing or whatever your area of interest. This is the message to recruiters toe. Let them know they should send you information about job opportunities. So for this profile, we've written it as if they're interested in marketing opportunities So let's say marketing and social media, and then you can tell them how actively you're looking for employment. So my recommendation is go ahead and click on actively applying. And that way the recruiters know that they can hire you for opportunities that are currently available and then also include a few job titles. So for this job, let's say you're interested in marketing specialist, and the nice thing about linked in is it will make recommendations. So if you just keep typing in the word marketing, you could say, marketing manager and then just keep looking for jobs in your career field. In that way, the employers will know. Hey, I've got a marketing staff position. I'm going to go ahead and reach out to this person linked in. Let's you add three job titles, so pick the three that are the most relevant for what you're looking for, and then also tell them where you want the job to be located. If you say anywhere worldwide, you could get information from recruiters that are hiring for jobs on completely different continents, so make sure that you include exactly the area you're looking for, so I'm gonna add a location. Let's am interested in Dallas, Texas, so Dallas Fort Worth, Metroplex, and then you can also put in a county. So let's say I live in Collin County. You can also say how close you want the opportunity to be to a certain location. So let's say I wanted to be close to my home address, so type in your home address and linked in will actually let you pick your commute time. So let's say I'm driving on my commute. I don't want it to be any more than 30 minutes away from where my work is. In that way. Recruiters looking for jobs that within 30 minutes driving distance from my address will be notified that I'm interested in jobs in that area. It will also calculate your commute time based on what time of day you commute. So let's say I am going to commute during rush hour. Don't want to drive more than 30 minutes. My recommendation is widen this up a little bit. If you're too narrow in your search, you won't get a lot of opportunities. You might want to show a little more flexibility in that way. You can choose once you see the opportunities whether or not that meets your needs. You can also say whether or not you're open toe working remotely. That means that if you're willing to work from your home and you don't really care where the employer is located, click this button and say Yes, recruiters will be able to notify you about those job opportunities. Also show what type of work you're interested in, whether it's full time or contract work, part time internships, volunteer work, temporary employment. You get all kinds of choices here and linked in. And then I'm gonna go ahead and say, Go to jobs Now any employer who is looking for jobs that are within the geographic area of specified and the type of employment I'm looking for in terms of part time, full time contract work, they'll be notified. This is now telling me they're over 1000 job opportunities in my settings. I can also say I want to be notified every time a new job opportunity is posted in my geographic area so I can create a search alert, and that will send me an email any time a job with this job title is posted in this geographic area so I can create that search alert and then linked in will show some recommendations on which jobs might be an especially good fit in. The next section of this class will go through how to apply for specific jobs. So I'm not gonna apply for these jobs yet. What I've done is I've just let recruiters know that I'm interested in hearing about jobs with certain job titles in a certain geographic area that meet certain criteria. Now I'm going to scroll through all these great opportunities that Lincoln is found for me that meet this criteria and you can see lots of marketing jobs, lots of sales and marketing specialists all kinds of great opportunities. Once you've set your specifications, you might get notified two different ways. One is through the linked in notifications, which is this symbol up here. And when you get a notification, there'll be a little number that appears here. Make sure you log into linked in periodically so that you can see if you have any messages and then also, some employers will send you emails. Direct Klay. So keep checking your email address that's tied to your linked in profile, and you should start seeing job opportunities come through to you. Now that you've seen how to create a profile, we're gonna move on to creating your profile yourself. 17. 3l - Assignment - Profile: It's time for the second assignment in this course, and this assignment is a big one. I want you to go through step by step and build your linked in profile. The way I've explained it, I'm gonna take you through another example of how to build a profile. And that way you can see what content should go into which sections. Just click on the joint now button and then enter in an email, address a password and then agree to join, and that will create your account. You'll have to go out to that email account and verify that it's a valid email. Once you do that, your account will be set up and you'll be able to start populating your profile. So I've created an account for a guy named Peter Programmer. Let's say you're a computer programmer and you wanna build your linked in account, go into view profile and then start adding your content. First step at a photo. There we go. There's a nice professional looking photo and then just keep clicking on little pencil, and that allows you to edit your content. So my name is in there. My headline. Remember Azure creating your profile. Go back to your job description. Cheat sheet. Here's the job description Cheat sheet for a software engineer programmer, So what you might want to do is copy some of this content. Let's say your headline is software engineer and programmer with expertise in Java script and sequel. That's a good headline. Save. Choose your industry on the cheat sheet I included in industry, and that's computer software and information technology. So scroll down there is computer software and add that summary. I'm gonna pull that straight off of my cheat sheet. So entry level software engineer, there's my summary. Now that I've created my heading, I can go ahead and start adding the sections in my profile. That was my intro. Let's go into background, Start adding, in work experience I've entered in my job title, So just enter in your employer, and when you worked for that company, then once you've entered in the work experience at in your education, if you have a degree or you're working towards a degree, go ahead and enter that. So let's say associates degree. And then let's say you are getting it in computer science, Click on computer science And if you haven't emphasis in something like software engineering since those words were in the job title that you're looking for, go ahead and put in software engineering and then put in when you started your education and when you expect to graduate, don't need to put in grades but include activities in societies that are relevant to the type of job you want. So I'm gonna put in member of Computer Science Club also include any offices that you helped. So let's say you are a VP of communications for the Programmers Club and also include a brief description of your curriculum. So let's say your education included a project based curriculum, which included writing programs for APP developers and local businesses. Whatever your education included, write something in the description that describes it. You could upload a few examples of programs that you worked on. You could upload some screenshots of APS that you developed Gwen Click upload and upload those files. Or, if your content is hosted on websites, just click on link and save links to those websites where people can see your content. So that's it for the education section. Let's move on to the next section. Next section is licenses and certifications. Let's say you're a certified expert in sequel databases. You can put that in there. The issuing organization could be Oracle and put in whether or not that certificate expires and when it was issued. If your career field doesn't require licenses and sort of occassions, it's OK to leave this section blank. But if it does require licenses, make sure you include that information here. Let's enter that now. Let's keep going through our profile. Let's say you don't have any volunteer experiences. You can leave that part out. It's not as necessary skills. Here is a super important section. Go back to your job summary cheat sheet and look for the skills and endorsements that were included on job descriptions that you've looked at. So computer science is a good one. JavaScript. Let's say you know sequel, you know, programming languages here, a fume or software development. Let's go ahead and scoot this over so we can see them software architectures, a good one, and just keep entering the skills and endorsements for things that you're especially well qualified for. And remember, Try and match him up to the job descriptions that you've looked at because if in employers looking for specific skills and you have them listed on your linked in profile, those employers are much more likely to contact you for those job opportunities. So now we have our skills input. Make sure you include some accomplishments. If you don't have any publications, that's okay or patents courses. Air a really good one for software programmers because if you've taken extra courses above and beyond what you're school requires, here's a great place to include it. So let's say you've taken some online courses like Sequel, where other programming languages add those courses in here. And that gives you an opportunity to include more of those keywords that employers are looking for its now. You've got some accomplishments you could add in some projects that you worked on any honors and awards any organizations that you've been a member of. For additional information, remember to request a few recommendations. Those could be from professors. They could be from employers that you've worked on. They could be for piers that you've worked with. So any kind of recommendations will help your chances of getting noticed by a recruiter also make sure that your settings are sad to you're looking for employment so you can say you're actively looking and then change where you want to work because you probably don't want to work anywhere in the world. Do you probably wanna put in a specific location? Let's say you want to go to Houston, Texas, your open toe. Working from home, you're willing to take any type of work. Go ahead and click whatever type of work you're interested in getting, maybe not volunteer. Maybe you want to get paid, so let's leave volunteer blank. Let's say you want to get into computer gaming. Also, you're willing to work for any size of a company, and now you can go to jobs and start looking for jobs. Your profile set up. It took us less than 10 minutes. You can do the same thing as long as you've got that cheat sheet and then go back into your profile and make sure you've included as many of these keywords as possible because employers want to find profiles that match the type of work that they wanna have done. So you go into your work experience. You go into your education, you can go into any section of your profile and add in these key words, that's all you need to do to complete this assignment. Go into linked in create your profile at in all of those experiences that you have that relate to the job descriptions for jobs that you want in the next section of this course will talk about how to apply for specific jobs in linked in. 18. 4a - Job Application Overview: Now that you have an amazing linked in profile, I'm going to show you how to apply for specific jobs in LinkedIn in ways that you're much more likely to get invited in for job interviews before I show you how to apply for jobs on linked in. I want to show you how recruiters look at job applications, and I'm going to start with the hiring process. So when a recruiter is looking to fill a position, the first thing that happens is they identify an open position. This could be the company is growing. So they're adding people where somebody left the company, so they need to back fill that position or somebody got promoted, which created an opening. And then someone will write a job description for the job that they're trying to fill. Typically, it's the hiring manager. Sometimes it's HR, but that job description is gonna be very important on how you apply for jobs. Next, the employer will post the job opening and candidates will apply. The employer then will screen the applications to see who the best fit will be. Typically, this is done by a computer first that will look at your application and see if you're a good fit. Then the computer software program will narrow down the list of candidates, and a human will do a final past to pick from the narrow down list. Then, if you're one of the qualified candidates, they might invite you in for an interview, and then they'll extend an offer. So the two parts of this process that are super super important are when they write the job description and when the employer screens the applications because they'll screen the applications based on what's on the job description. So you want to make sure that your application includes the keywords from the job description. So think of it this way. Is Theo employers sitting at a desk? They've got this applicant tracking system screening software in place, and then, as people are submitting applications, most of those applications don't make it through the screen. And what you want to do is make sure your application is designed to make it through the screen. So that's what we're doing in this application process is we're building an application for you that will make it through their screening process and the way to make it through the screening process is look at the job description. Look at the key words that are in that job description and make sure you include those keywords in your application, and you've already captured what those keywords are in your job. Summary cheat sheet. So when we fill out the application, we're gonna make sure that the keywords from that cheat sheet are included in your application. 19. 4b - Job Selection Criteria: before you actually apply for specific jobs using linked in, I want to spend a few minutes making sure that you're applying for the right jobs for you. So I want to talk about jobs, selection criteria. And what I mean by that is I want to make sure you know which jobs you want to apply for, based on the criteria that's most important for you in the types of jobs that you want. Here's an exercise I recommend you do to help you decide which jobs to apply for, in which jobs not to take a list of criteria for jobs and sorted into things that are more important to you and things that are less important to you. Things like, Do you want to be working full time or part time or an internship or a temporary job? So let's say full time is really important to you. Put that in your more important column. If it's not as important, put it in your less important column. Things like travel opportunities. Do you want a job that will send you out on travel? Or is that something that's less important? Location for a lot of people? They really want to be in a specific city. But if you're willing to travel to any city and work for many city, that might be less important. Close to home, some people want a very short commute. They don't want to be spending their time in a car. They want to get to work quickly, get home quickly and not have to feel like they're commuting all the time. So decide for yourself. Which column does that fit in industry? Some people have a very specific industry they want to be in. So if you're in marketing, you might want to be in advertising or consumer products or technology. So decide if industry is something that's really important to you. Are not job security. Some people like being in very stable companies, and they like being in jobs where they're not worried about being laid off. They're not worried about their company going out of business. So decided job security is important to you are not large versus small companies. Some people love being part of a large organization and think about it this way. If you went to a big school, you went to big high school, a big college and you like that big environment, then you might want to look for a job with a big company. If you like a small environment, if you like being part of a smaller school, If you like being part of a smaller company, then you can choose that. That's a criteria that's important to you. For me, it's not as important. So I'm gonna put in the less important column job duties. Some people want to have very specific duties. Some people, if there are programmer, they want to be programming in a specific language on a specific type of program. Other people are open to a wide variety of job duties, so decide if you want specific job duties or if you're a little more flexible in the type of duties that you'll do work from home versus not work from home. Some people love working from home, and their home is set up in a way that they can do it very effectively. Other people feel like they want to go into an office or they want to go into a place of business and be around other people. So decided work from home is a more important criteria or less important criteria, products and services. There are people who can work for any company regardless of what the product is, regardless of what the services. There are other people who feel like they have to believe in the product or they have to believe in the service. It has to be something they enjoy or something that they feel like is making a contribution to the world. So decided this is an important criteria for you friendly culture. Now this is very hard to assess from a job description you can't believe tell if a company is friendly or not. You could get little hints here and there in the job description, but this comes into play a little bit more when you do the job interview because you can tell from the people who are interviewing you if they encourage a friendly, positive culture, job function and duties. I know I talked about job duties, but this is more the function that you're in. Like Do you want to be specifically in marketing or finance or education or coding or teaching? Some people feel like they're flexible. They don't have to be in one specific function. It doesn't matter to them whether they're in the sales department or they're in the operations of department. Other people feel like they absolutely want to be in one specific department. So choose if you want a specific job function or if it's less important to you than you're willing to be in any job function benefits for some people. Benefits like insurance and retirement savings and other types of benefits are super super important for other people. The benefits aren't really why they're working for a company, so you can choose if benefits are important to you or not. Career advancement. This is really a measure of ambition. So do you feel like you want to be in a company where you can get promoted where you can rise up in the company and get more and more responsibility, maybe an increased salary? Maybe have more people working for you. If career advancement is important to you, put it in your more important column. If your content in being in the same type of job for years and years and years then career advancement might be less important to you. Salary for some people salaries theme Most important element. They want to get paid as much as possible for other people. They have a minimum salary, but they don't feel like that's the determining factor on which jobs they want. So decide if salary is a more important criteria were less important. Flexible hours is another one. Some people feel like they want the flexibility. They might have other commitments, so they might want to be able to leave work when it's necessary. Other people feel like they want very rigid hours. They've like the routine. They don't need the flexibility. So decide if flexibility is important to you. So this might be my criteria. You might have completely different criteria. You may have some things that I didn't even list here, but I really recommend that you list your criteria, and then when you're searching for jobs and linked in you know which jobs to apply for and which jobs you may not apply for because they don't meet your criteria, I'm gonna show you quickly how some of those criteria can factor into the way you apply for jobs. If you go into the job section by clicking on the little briefcase at the top of the linked in menu, and then you search for a specific job. Let's say you want to go into that marketing assistant job, and you want to set your filters. Filters let you choose which jobs you see in which jobs you don't see in the listing. Some of the filters are what type of work. So full time internship, part time. If you're only interested in full time jobs, go ahead and click that. If that's one of your top criteria, then linked in gives you the ability to Onley. See those types of jobs. If location was a criteria for you, then pick the city where you want to be looking and then linked in will narrow win and just show you jobs in that city. You can choose specific companies or specific industries. So lets him on Lee, interested in marketing and advertising. Go ahead and click on that button job function. So this was what I was talking about in terms of which department you work in. So if you don't really care whether you're working in sales or marketing or management or customer service, then you can leave this blank. Let me say I want to work specifically in a marketing department experience level. This is less about the criteria that you set and more about where you are in your career. If you're an entry level person, go ahead and filter so you just see the entry level jobs. If you have more experience than you can choose other options for your filter job title, I would recommend you leave job title empty and you don't limit it to a specific job title . There's so much flexibility in the job titles that companies use. You don't want to narrow out a good job just because the company has a different way of working the title. Once you apply your criteria to these filters, it'll narrow down the list so I no longer have thousands of jobs to choose from. I have 44 jobs to choose from that meet the criteria that I said and linked in. That's gonna make it much more manageable. As you're searching through jobs on lengthened, I recommend that you have your list of criteria handy so that you can assess each job and decide whether or not it meet your criteria. If it doesn't meet your criteria and it doesn't your most important criteria. Then don't feel like you need to apply for it. If it meets your criteria perfectly, then absolutely. You're gonna want to apply to it. You're even gonna want to customize some of your content so that you're a better match for that specific job. Next up, we're gonna talk about how to use a job hunting tracker to track which jobs you want to apply for. And then once you apply for them, where you are in the hiring process 20. 4c - Job Hunting Tracker: Now that you've identified your job selection criteria, I want you to build what's called a job hunting tracker. And what this will do is this will help you prioritize the companies that you're applying for. And it's also going to help you track what step you are in the application process for each of those employers in the course materials I've included an Excel spreadsheet that you can use is a job hunting tracker, and it looks just like this. And what I'd like you to do is as you're looking at companies and you find him on lengthen , I want you to classify and based on the criteria that you've set which ones air top tier jobs. They're a perfect fit for you. They meet your top criteria. They are the places that you really, really want to work and then include some second tier jobs. Those are the ones that are kind of a good fit. You might want to work there. It's not a perfect fit, but you're willing to put some effort into getting that job, and then you can also include third tier jobs. Those are jobs that you might take temporarily. You might feel like, Yeah, it's not a great fit, but I might be willing to work there until I can find something else. These are what I call the safety choices, where you might feel like if I can't get something somewhere else. This is a safe option. Then, as you're looking for jobs on LinkedIn, what I want you to do is record the information for me to those jobs on this tracker. So let's go ahead and look for some of the jobs that we pulled up earlier. Here's a marketing assistant job. If you scroll off to the right, you see the job description, and then you can decide. Does this meet your criteria for location? Do you feel like it's the right size of a company? Is it in the right industry? And if you say yeah, this one's a perfect fit copy over the name of the company and then includes some of the information from the job descriptions. I'm gonna include the job title, and then we can go in and we can do the apply, and then our tractor will keep track of which companies we've applied for, in which ones we haven't as you're looking at this job, go ahead and scroll through the job descriptions and look for clues as to whether or not they meet your criteria so you can look through what the job duties would be. You can look through what the salary ranges might be. You can see if there full time or part time or internships or temporary. You can also see where they're located. So if your criteria includes things like a short commute, then you can decide if this job is close enough to where you want to be. Lincoln includes a feature that if you put in the location of your home, it will tell you how long the commute will be. So that's a very handy feature if having a short commute is an important criteria for you. After you've spent some time looking through some jobs, you can very quickly fill in your job hunting tracker. I've just spent maybe an hour or an hour and 1/2 looking through different jobs, and I've already found three jobs that are topped here, a couple of jobs that are middle tier. I can also fill in a few third tier jobs in the tracker template. I've also included where you found the job. All of these I found on linked in. So that's gonna be easy if you find other jobs in other locations. If you go to company websites, if you go to indeed or glass door or some of the other job hunting sites, it's nice to include where you found the listing, and then if you need to go back to it later, you can find it. You could also include a few things from the job description. So if you find things that are really interesting where they say, I'm gonna be dealing with social media and that's what you want to do, copy it and paste it into this job description section. I've included a column for comments, and this could be anything this could be. Do you know somebody who works in the company? Is there anything that you saw on the job listing that you want to remember later? Go and include that in the comment section. If you can figure out who the contact person is, put down their name and their contact information, and that way you'll know who to address your cover letter to. I've also included Collins here for the steps in the application process. I want you to record the date that you submit an application, and that way you'll know when you initiated the process. If you've had any additional communications, if you've sent them an email, if you've had a phone interview, whatever contact you've had included on this job hunting tracker and then include any notes , anything that you heard during an interview, anything that you saw in an email, anything that you saw in a news article include that on your tracker and then include any additional communications that you've had with the company. This job hunting trackers should be super helpful, so you can keep track of which jobs you've applied for and where you are in the application process. Next up will walk through an actual job application so you can see step by step how to apply for jobs in Lincoln 21. 4d - Job Application Walk-through: in this lecture, I'm gonna walk you through step by step, how to apply for jobs using linked in. So you built your linked in profile. You've identified your job selection criteria and you've got a list of employers that you're interested in. So let's go back into LinkedIn and let's go through step by step, the most effective way to apply for specific jobs. Here we are, back in LinkedIn, and I've got my job hunting tracker here That tells me what my top to your choices are, and I have linked in open. Remember to get into the job section. Just click on the little briefcase at the top of the screen and then search for the jobs that you're looking for. I'm going to go into this job here. It's one of my top two choices. If I click on the job description, it pulls up a place where I can apply. I'm gonna hit the easier plots that you can see this feature and linked in, and it's gonna ask me for my email, my phone number. I'll type in a phone number, and I can simply upload my resume. And for most linked in applications they require resume. It says that it's optional, but I would highly recommend submitting a resume, and I'd recommend doing a custom resume for each of your top tier jobs and in those resumes include the experience you have based on the job descriptions that they provide. You can also apply without submitting a resume, since it says the resume is optional. But again, if this is a top tier company, include your resume that will just make it easier for the employer to have the information they need for their process. Before I submit my application, I want to adjust my profile so that it matches the job description. Let's go back here and see some of the specific details in this job description. I can just click on the section here that says Seymour, and it says that I only matched three of the job skills. That's not good. I want to go back into my profile and include things like event planning, customer service, client relations, sales and I want to make sure that I include the experiences I have that relate to the job description. The easiest way to do this is open up two screens on your computer, one screen that includes your profile and one screen that includes the job description for one of your top tier jobs and then go back into your profile and update it, and I'd recommend go into the Work Experience section and the Skills section. Those are the two sections that are the most important when employers air considering people for jobs. There is my work experience. I'm gonna scroll off to the right and click on that pencil that lets me edit it. Then I'm gonna go into the description for my job experiences, and I'm going to go down and see OK, they're looking for somebody who is good at customer service, has retail experience that has a desire to learn. I'm going to write those things into my job description. In that way, when I submit my profile, it's going to match the type of duties that they're looking for. The other area that's really easy to customize is go into your skill section so you can access that by adding a profile section and going into skills and clicking on skills says I have 12 skills in my profile, and when you look at the skills that they're trying to match up. I have advertising, marketing and public relations, so it's a simple is adding the other skills. Let's say I do have event planning so I can put that on there. I might have customer service. Most people have customer service. That's something that if you've ever interacted with customers, then you built customer service skills. So let's include that one. If there's an area where you don't have the skill, let's say I've never done client relations Don't included on your profile. If they start asking questions during the interview and you don't have that skill, it's gonna be very obvious. But there are some skills that almost everyone has. Almost everyone has training experience because at one time or another, we've had to train people or explain things to other people. So go ahead and add in any of the experiences that you have. Let's say you've had sales experience. You might have had experience in a retail environment if you done event management. This person had a summer internship as a camp counselor, I'm sure, is the Camp Council that they've had event management where they've had to manage camp events and then training. So once we enter in all of these se ad and now my profile will have that information. You can go back into the job description and then just refresh the screen, and it will pull up that job description and hit Seymour, and that will tell you whether or not your skills match. Now you can see I'm a much better scale match. So just by adjusting my profile a little bit, I'm a much better candidate for this job. I recommend you go through every top tier job you have, and at least make sure you've matched up on as many skills as you have the experience for again. Don't list the skill that you don't have, but make sure that if there's a skill they're looking for and you have that skill, you've entered it on your profile. Also, go through the job description and include as many of the key words you confined in the experience section of your profile. Or if you've done those duties while you're in school or while you were volunteering, include those skills in those portions of your profile. Now I'm ready to actually submit my application for this company, so I'm gonna go back into the easy apply again. I recommend you include a resume. If you don't have a resume and you don't know how to write a resume, I recommend Goto on online class. They're really, really good online classes out there that show you how to build a resume and watch those classes build your resume and then you'll be able to submit your resume. So I'm gonna go ahead and click on Submit application, and that will allow me to apply for that job. And then I'll go back into my job hunting tracker and I'll say, Okay, I have submitted my applications. So let me go ahead and put in today's date and hit submitted application on LinkedIn. If I get notified that the companies interested in interviewing me or they're looking for more information about me, then I'll add that information to my tracker as well. And now I'm gonna go through additional jobs one by one, and apply for each one of my top tier jobs. And then, as time allows, I might apply for my second tier jobs. I might hold off on my third year job so I would recommend you do it in that order. Do your top tier jobs first. And for each of those, go through an adjuster profile so it matches the job and then you're second to your jobs. You may not customize your profile. You may just submit your profile and your resume as is. 22. 4e - Assignment - Apply for Jobs: It's time for your third and final assignment of the class. It's time for you to actually apply for specific jobs. So let's go back into Lincoln once again, and I'm gonna show you how to apply for those jobs. And I want you to do this using your information and apply for specific jobs that you were interested in for this example. Let's go back to the computer programmer that we talked about earlier in this class. Here's what that programmer's job hunting tracker might look like. As you can see, there's some top tier companies and second tier companies and third tier companies, and let's apply for one of the top tier companies. So if we go in and we click on this job and I would click on the job title again, and that way we'll open it up on the full screen, and what you'll see is it doesn't look like he's a very good match for this. The skills that he had listed on his profile don't match up with the skills for this job description. That doesn't mean that he doesn't have the skills. It just means that he didn't include him on his profile. So this is your situation where you've gone into your top to your job and your skills. Don't match the skills on the job description, but you actually do have these skills. Go back into your profile. Add these skills before you submit your application and you'll have a much better chance of being called in for a job interview. So let's put your profile side by side with this job description and again, the easiest way to get your profile. If you can't find it on LinkedIn, click on your picture. Go to view profile and that pulls up your profile and then scroll down. Quickest way to find the section is Goto. Add profile section, click on skills Click on the plus sign next to the skills, and that takes you directly into the skills. This is saying that they're looking for somebody with the's skills over here. So if I do have RPC skills, I'm gonna go ahead and put that in there. If I have groovy skills at that. So again, at in any skill that you have that's on the job description, go in and add it on your profile before you submit your application and at in written communication had in Java and just keep adding anything. That is a skill you have. If you have something that you don't have the skill in, then don't add it. If you've never dealt with distributed teams, if you haven't programmed in C plus plus, if you haven't done some of these others don't include it on your profile. But if you have experience with these, make sure you include them, so let's add a few more. And then once you add these, make sure you hit the add button down at the bottom, and that will save these skills to your profile. And then, if you'd like, you can go down into your profile and scroll down to the endorsement section, and you can see some of those have been added. There's Java. I added that I added RPC. I add a groovy so they show up on my profile automatically. If I go back into this job description and I refresh the screen, it will now show that I'm a much better match for this job because my profile includes the skills that they're looking for on the job description again, I don't have to have every single skill. But the more skills that I have that match up with the job description, the better the chance they'll choose me to come in for a job interview. So I'm gonna go ahead and click on the apply button now that I've updated my profile and it's asking me, Do I want to share my full profile with the person who's posting this job? And I'm gonna say, Sure, I'll go ahead and share my profile and that way they can see everything that's in my profile, not just what I submit on the application, So they have a little bit of wording here. They want me to read through what the job involves, and then I'm gonna go ahead and hit the apply button. Once I hit the apply button, it'll transfer my profile to this employer and they'll be able to look through my profile and see Wow, he matches up really well with the skills. I should have already built in a lot of these job duties into my work experience, and they'll see I'll be a really good fit for this job. So now what I want you to do is I want you to go in and apply for jobs using Lincoln job application process 23. 5 Conclusion: congratulations. You made it through the linked in class, and you have done an amazing job. I'm really proud of you for making it all the way through this class. Let's go back and let's recap everything you've learned in this class. First you learned how employers playing qualified candidates for jobs. You learn how they search linked in profiles, to find people who are a perfect match for the jobs they're trying to fell. And you learned how to build your profile so employers are much more likely to find you. You learn how to use job descriptions to find specific words that should be included in your profile, and you saw how to build the skills section of your profile so you'll be a much better match when employers are looking for candidates. You also learned how to adjust your settings and linked in so employers confined you and see that you were the person they want to hire. Finally, you learned how to apply for jobs using linked in, and you know how to customize your profile so it matches the jobs you're applying for. By using what you've learned in this class, you'll find that employers will be much more likely to contact you about job opportunities , and you'll notice that when you apply for jobs using linked in, you'll be much more likely to be invited in for job interviews. Now make sure you've made all the changes to your linked in profile that I suggested, and you're applying for jobs on LinkedIn using the tips I've given you. Thanks for taking this course in. Please use the Q and A section to send me any questions or suggestions you might have and best wishes in your job search. I hope what you've learned in this class will help you get exactly the job you want.