Lettering with Motifs: Using Graphics as Type to Create a Themed Postcard

Abby Hersey, I draw things. I make things. I love coffee.

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7 Videos (41m)
    • Intro

    • Research & Brainstorming

    • Sketching

    • Digitizing Motifs

    • Digital Layout

    • Recoloring Artwork

    • Conclusion


About This Class

Join pattern designer & illustrator Abby Hersey as she shares her process for creating high-impact, beautiful lettering from icons and motifs. Using existing letters as a template, you will arrange motifs drawn by hand or digitally into lettering for a postcard.

Lessons will cover:

  • Best practices for research and brainstorming
  • Digitizing your hand drawn artwork (scanning, cleaning up, and vectorizing your motifs)
  • Arranging motifs to create letterforms that are readable and beautiful

Basic Adobe Illustrator experience is required.

19 of 19 students recommendSee All

I love how clever and simple this lettering style is, just needed a good and tested system to guide me!
Mira Metzler

Mixed Media Artist





Abby Hersey

I draw things. I make things. I love coffee.


Abby Hersey is a designer by day and a mess-maker by night. Whether drawing, painting, sewing, or wood burning, she draws inspiration from the beauty in ordinary things. When Abby's not in her studio creating something or out collecting souvenir bourbon bottles, she's likely hanging off the side of a mountain or falling out of a whitewater raft with her adventurous family.

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