Lettering for Package Design: From Sketch to Label | Jon Contino | Skillshare

Lettering for Package Design: From Sketch to Label

Jon Contino, Creative Director

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5 Lessons (35m)
    • 1. Introduction

      1:09
    • 2. My Favorite Hand-Illustrated Labels

      13:24
    • 3. Translating Your Mood Board Into Sketches

      14:07
    • 4. Working With Your Top Design (5:54)

      5:53
    • 5. Explore Design on Skillshare

      0:37
33 students are watching this class

About This Class

Join iconic lettering artist Jon Contino as he shares his process for preparing, designing, and executing iconic graphic labels. Whether it's packaging, t-shirts, or apples, there's a right way to design and illustrate a label — and now you can learn how.

You'll go behind-the-scenes in Jon's studio to explore what inspires him and see his full label design process — from research, sketches, and composition to manipulating final colors on the computer.

With 30 minutes of video lessons, 3 class-specific project guides, links to favorite articles, and a collection of core reference images, this class will inspire you to transform a simple sketch into a real mark. Get ready to make a lettered label you'll love!

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Designs by Jon Contino

 

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Jon Contino

Creative Director

As a New York native, I have been under the influence of corporate mass marketing and inspirational street art since my first breath. Not surprisingly, I have garnered considerable attention for my unique approach to design utilizing hand-drawn lettering and typographic illustration in conjunction with a modern yet minimalistic sensibility.

I received numerous accolades for my fusion of old and new world aesthetics and continue to influence modern trends in graphic design ...

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