Lettering for Package Design: From Sketch to Label

Jon Contino, Creative Director

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4 Videos (35m)
    • Introduction

      1:09
    • My Favorite Hand-Illustrated Labels

      13:24
    • Translating Your Mood Board Into Sketches

      14:07
    • Working With Your Top Design (5:54)

      5:53

About This Class

Join iconic lettering artist Jon Contino as he shares his process for preparing, designing, and executing iconic graphic labels. Whether it's packaging, t-shirts, or apples, there's a right way to design and illustrate a label — and now you can learn how.

You'll go behind-the-scenes in Jon's studio to explore what inspires him and see his full label design process — from research, sketches, and composition to manipulating final colors on the computer.

With 30 minutes of video lessons, 3 class-specific project guides, links to favorite articles, and a collection of core reference images, this class will inspire you to transform a simple sketch into a real mark. Get ready to make a lettered label you'll love!

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Designs by Jon Contino

 

347 of 386 students recommendSee All

Nice paced and understandable class with more than enough inspiration.
Emma Niemans

Graphic Designer

The class is more informational on the process of creating a label design rather than a step by step tutorial. I still enjoyed it though-- However, since I'm still learning, I would really prefer more instruction on how to actually make a label using illustrator or photoshop.

9,792

Students

552

Projects

Jon Contino

Creative Director

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As a New York native, I have been under the influence of corporate mass marketing and inspirational street art since my first breath. Not surprisingly, I have garnered considerable attention for my unique approach to design utilizing hand-drawn lettering and typographic illustration in conjunction with a modern yet minimalistic sensibility. 

I received numerous accolades for my fusion of old and new world aesthetics and continue to influence modern trends in graphic design and apparel design.

I reside in New York with my wife Erin and daughter Fiona where I work as a freelance illustrator, and also as Co-Founder and Creative Director of menswear brand CXXVI Clothing Company.

For a complete list of my features and accolades, check out the information page on my personal website.